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About MikMak

MikMak is a software company that accelerates eCommerce growth for brands. How? We provide brands with end-to-end eCommerce analytics and consumers with multi retailer checkout experiences. Why? So everyone can sell and buy more online.

What is MikMak?

What is MikMak?

What is MikMak?

What Is MikMak?

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“Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.” John Landing
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Our Founder's Story

Reduced their cost per add to cart 71% by optimizing to purchase intent lorem ipsum Nullam id dolor id nibh ultricies vehicula ut id elit. Cras mattis consectetur. Read the case study lorem.

“Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.” John Landing
covergirl-lock-3

Our Values

Reduced their cost per add to cart 71% by optimizing to purchase intent lorem ipsum Nullam id dolor id nibh ultricies vehicula ut id elit. Cras mattis consectetur. Read the case study lorem.

“Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.” John Landing
covergirl-lock-3
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What is MikMak?

MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers' online behavior, determine the best use of marketing dollars, and drive online sales.

MikMak’s investors include Wavecrest Growth Partners, VaynerMedia, Luminari Capital, SLOW Ventures, UTA Ventures, Brave Ventures, Lunch Partners, Madrona Pioneer Fund, Bazaarvoice founder Brett Hurt, Hooklogic founder/CEO Jonathan Opdyke and founding CRO John Roswech, Foursquare CEO David Shim, and Kargo CEO Harry Kargman.

 

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How does MikMak work?

We let consumers choose where they want to checkout.

From social media to programmatic to brand.com, MikMak helps brands reach their consumers where they spend their time online. We measure online consumer behavior and provide insights that brands use to optimize media and creative for conversions, build and segment qualified shopper audiences to improve targeting, manage inventory to protect market share, and build stronger relationships with retailers.

That’s what the industry likes to call multi retailer eCommerce enablement!

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Words from our Founder

I quit my job as Gap’s Global Director of Digital and Social Media in 2014 to build the next great company that people want to work for. With that type of mission statement, couldn't I have built any company? 

Sure, but eCommerce is all that I know.

When I was 13 years old, I became an eBay power user. At Gap, I saw what happens to direct-to-consumer businesses: Once you hit $50MM in revenue, your cost per customer acquisition becomes so high and you're forced to look for distribution at retailers like Amazon, Target, Walmart. 

At MikMak, we believe that most consumer product companies will need to execute a multichannel strategy and we're here to help brands accelerate their eCommerce growth.

What really motivates me, however, has nothing to do with eCommerce. It has everything to do with accelerating others' careers.

MikMak exists to support YOUR growth.

- Rachel Tipograph, Founder & CEO

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Our Company Values

Transparency & Accountability

In a distributed workforce, proactive transparency is essential. We are open and honest about our company vision, and how we operate. In how we work together, we believe in proactively sharing the relevant facts (whether they're good or bad) with our teammates and partners so that everyone can be held accountable to do the right thing for the business. Transparency in process and decision making leads to learning opportunities, shared wins, and helps us build trust as a company.

All are Welcomed to Contribute

Every MikMak'er has a seat at the table.

We value diversity of thought, solution-oriented feedback, and listening without judgement. At MikMak, we encourage participating in cross functional workstreams that move our business and culture forward, providing and receiving direct and actionable feedback, and recognizing that everything we do is with good intentions.

Empowered to Prioritize

When shuffling competing priorities, it can be difficult to evaluate the best way for employees to use their time. At MikMak, we use tools like OKRs, customer health, revenue scoring, 360 reviews, and product roadmaps for employees to have a clear understanding of what to prioritize, and to feel empowered to say “no” or to accept trade offs.

Win Together, Learn Together

For every win at MikMak, we know there are multiple players who contributed to the end game. Winning takes all forms - from achieving team goals to learning from a loss, we celebrate and grow together. When the team wins, we all win - We show genuine appreciation and recognize the collective effort through shoutouts in #praise, Attack, All Hands, and Company Awards.

Building Lasting Relationships

Business is about people.

Be humble, be human, and be present in every interaction - Your fellow MikMak'ers, your external partners, are the relationships that will propel your career forward. We seek to bring our best selves to every human interaction, to remember the ‘little things’, and to treat people the way we want to be treated.

High Performance Starts with Healthy Employees

MikMak is committed to building a work environment that encourages employees to prioritize their health and well being, and to achieve business goals without burning out. By bringing our best selves to work each day, we are able to produce our best quality work and have meaningful interactions.

Health days, personal hours, taking vacation, unplugging after hours, being open about our strengths and weaknesses, and asking for help when needed are some of the ways that we support each other in doing so.

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