New look, and even more industry intelligence and insights. In this issue, we explore how to get onto holiday shopping lists, review proprietary eCommerce benchmarks for home care, and feature exclusive interviews with industry leaders from Sargento and Kargo.
— Jazzy Zhu, editor in chief
CHART OF THE WEEK
INDUSTRY INTELLIGENCE
How to Make it onto Holiday Shopping Lists
Ever wonder what "purchase planning" and "list building" look like when tracking shopping traffic and purchase intent? Well, something like this.
MikMak’s Shopping Index sampled over 5 million Back-to-School shoppers through our eCommerce analytics and enablement platform this year, and found that online shopping traffic from August 1 to August 12 increased as high as 26 percent above an average of 348K daily shoppers without significant change in purchase intent. Then, from August 13 to August 18, purchase intent surged. This means consumers were "list building" and window shopping online ads, but waited to buy.
Knowing this about consumer timing and behavior, how should your brand be strategizing to get on holiday shopping lists this year? With the season fast approaching, here are some ideas.
Consumer shopping behavior can vary depending on demographic, location, and even which retailers they preferred to check out at.
These nuances can be further broken down according to category. That's why this year, we are providing category reports for brands preparing for the holidays. Here's the Home Care Benchmarks and Insights report.
Although we are only days into September, we’re 10 weeks away from Black Friday, and 12 weeks away from peak season for holiday shopping. This year, MikMak and our partners are joining together for a countdown. This week features Kargo's VP of Marketing, Billie Hirsh, sharing insights such as:
Two-thirds of consumers in the US and the UK feel that this holiday season will be more important and more emotional than previous holidays
Consumers are now aware of issues within the supply chain and are likely to shop earlier than ever to make sure their gifts arrive on time
There are innovative opportunities for brands to bring their store to the consumer
Want to learn about omnichannel from experts from leading brands like Conagra, Colgate-Palmolive, and Mars Food? Commerce Live is back and bigger than ever. Profitero and MikMak have joined forces to tackle the industry’s latest buzz term: omnichannel. Join us for a two-day virtual event featuring Fortune 100 brands and retail leaders as we cut through the B.S. and see what omnichannel really looks like — in action.
Tune into the latest episode of BRAVE COMMERCE with Sargento's Senior Marketing Manager of Omnichannel, Chris Houser, an original pioneer of eCommerce, with a deep experience in implementing eCommerce strategies and teams within the grocery industry. With hosts Rachel Tipograph (MikMak CEO) and Sarah Hofstetter (Profitero President), they discuss:
How the role of technology has evolved in grocery and how brands can implement digital strategies
How to migrate your eCommerce team through the organization
Operating an omnichannel team and how to own the full-funnel operations of eCommerce
