Last year, MikMak saw Instacart adoption rise 1900% among our clients. As BOPIS and delivery services increasingly solidify their role and importance in an omnichannel world, it is crucial for brands to develop their eCommerce strategies accordingly.
This week's Brand x eCommerce Insights newsletter features a discussion on Instacart for CMOs, how garden and pet businesses adapted to surging demand, and the eCommerce metrics you should be tracking.
MikMak Fireside Chat: Instacart for CMOs
With more than 500 major retailers now leveraging Instacart's fulfillment capabilities, retail brands are recognizing the power of omnichannel and the potential Instacart has to elevate sales. Listen in as Rachel Tipograph (MikMak CEO) and Kiri Masters (Instacart for CMOs co-author) discuss everything you need to know about Instacart and how brands can harness its rapid growth. [Read more...]
Meeting the Demand for Pet and Garden
Last year, record pet adoptions and home improvement projects took place as everyone “cocooned at home”. Here's how Central Garden and Pet met that demand. [Read more...]
Guide to eCommerce Performance Metrics
Here are the eCommerce metrics that brand marketers should be tracking to grow and protect your market share. Now with a downloadable PDF! [Read More...]
Interested in co-authoring a blog post with our team? Respond to this email or contact marketing@mikmak.com
Events and Webinars
Here are some events that may be helpful for you to attend or watch on demand. See the full list here!
April 2021: Digital Food & Beverage Virtual Event
Date: Wednesday, April 14, 2021
What lessons on consumer behavior have we learned since the pandemic began? And what trends lie on the horizon? Join us as MikMak CEO, Rachel Tipograph, discusses with food industry leaders from Conagra Brands, Danone, Sabra Dipping Company and Simple Mills how to adapt to the dynamically changing consumer.
BRAVE COMMERCE ft. Walgreens Boots Alliance's Kristof Neirynck
Tune into this episode of BRAVE COMMERCE with Walgreens Boots Alliance's Chief Marketing Officer, Kristof Neirynck. With hosts Rachel Tipograph (MikMak CEO) and Sarah Hofstetter (Profitero President), they discuss the line between privacy and personalization as a retailer and Kristof shares with a powerful story of bravery in fighting racism as a train guard in Europe.
As online grocery shopping continues to be a preferred buying channel, the race is on to meet shoppers where they want to transact. But as a relatively new channel, there aren't as many best practice resources for Instacart. The new book, Instacart for CMOs, closes this information gap and dives into how other retail brands are maximizing their Instacart sales channel so you can dial in your Instacart strategy.
