April 23, 2021

The online shopping journey happens in many stages, and for marketers, linking each touchpoint through to sale can often be a challenge. What happened after they clicked? Did the final purchase get made? If so, what else was in the cart? Closing the loop with sales data is one of the most powerful ways brands can increase the effectiveness of their eCommerce strategy and unlock growth.

This week's Brand x eCommerce Insights newsletter announces MikMak's newest board director, looks at how sales data can power eCommerce, and revisits how to achieve accuracy with data attribution.

CPG Executive Joins MikMak Board of Directors

We're excited to announce Irene Chang Britt as MikMak’s newest board director! 

With 30 years as a CPG operator and recent executive roles at Pepperidge Farm and Campbell Soup Company, Irene will be bringing her strong CPG perspective to MikMak, and help us position in this industry for years to come. [Read more...]

Using Sales Data to Power Your eCommerce

Few brands have maximized the potential of sales data when it comes to driving conversion and growing market share. If you're looking to start, here are the basics. [Read more...]

Why Attribution Data Varies Across Channels

Even if your attribution data isn't matching exactly across channels, that doesn't have to slow you down. Let's review what it means to be accurate instead of precise. [Read More...]

Interested in co-authoring a blog post with our team? Respond to this email or contact marketing@mikmak.com

Events and Webinars

Here are some events that may be helpful for you to attend or watch on demand. See the full list here! 

BRAVE COMMERCE ft. Reckitt's Amardeep Kahlon

Tune into this episode of BRAVE COMMERCE with Reckitt's General Manager of US Nutrition, Amardeep Kahlon. With hosts Rachel Tipograph (MikMak CEO) and Sarah Hofstetter (Profitero President), they discuss creative bravery and how innovations in click-and-collect and frictionless payments are making it easier for commerce to become much more than 'eCommerce'.

Come Meet Us at CMOonline CPG!

With the shift toward a personalized shopping experience that makes use of machine learning and predictive algorithms, how can CPG marketers be innovative while creating consumer demand in a post-pandemic era? Join MikMak, ConAgra, L.L. Bean, and others to hear firsthand how leading CMOs are staying ahead of the curve in adopting tomorrow's solutions today.

MikMak Fireside Chat: Instacart for CMOs

With more than 500 major retailers now leveraging Instacart's fulfillment capabilities, retail brands are recognizing the power of omnichannel and the potential Instacart has to elevate sales. Listen in as Rachel Tipograph (MikMak CEO) and Kiri Masters (Instacart for CMOs co-author) discuss everything you need to know about Instacart and how brands can harness its rapid growth.

What's the latest in eCommerce?

Here's a curated short list just for you! 

• Amazon leans into AR shopping with new hair salon | eMarketer
• Walmart is reportedly removing its giant robotic towers for online order collection as its curbside option booms | Business Insider
• Amazon One palm payment tool comes to Whole Foods | Grocery Dive 
• Walmart investing in GM’s Cruise self-driving car company | CNBC

• Target tests new method to deliver packages faster | Retail Dive

• Grocery e-commerce returns to record level in March | Grocery Dive
• Major retailers look to ramp up fulfillment and delivery efforts | eMarketer
• Facebook’s Clubhouse competitor is coming this summer | The Verge
• Pre-order is catching on as a solution to fashion's overproduction problem | Glossy
• Inside Estée Lauder’s rethink on digital shopping | Vogue Business
• Lancôme debuts VR pop-up for the U.S. | Glossy
• IKEA's Revamped AR App Lets You Design Entire Rooms | Wired
• Lululemon is testing a resale program where shoppers can sell and buy used items | CNBC

Have any questions? Respond to this email or contact marketing@mikmak.com