April 23, 2021
The online shopping journey happens in many stages, and for marketers, linking each touchpoint through to sale can often be a challenge. What happened after they clicked? Did the final purchase get made? If so, what else was in the cart? Closing the loop with sales data is one of the most powerful ways brands can increase the effectiveness of their eCommerce strategy and unlock growth.
This week's Brand x eCommerce Insights newsletter announces MikMak's newest board director, looks at how sales data can power eCommerce, and revisits how to achieve accuracy with data attribution.