October 9, 2020

eCommerce requires real-time optimizations, which creates friction internally at brands if their teams, partners, metrics and technology stack are not aligned around the consumer. 

This week’s Brand x eCommerce Insights newsletter helps brands go-to-market eCommerce-first.

Introducing BRAVE COMMERCE Podcast

Listen to our new podcast! Hosts Rachel Tipograph (MikMak) and Sarah Hofstetter (Profitero) tackle what’s relevant in eCommerce today with industry leaders such as Kellogg's CMO Gail Horwood, RB's President Cynthia Chen, Kraft-Heinz's VP Elizabeth Bennett, Boxed's CEO Chieh Huang and more. [Read more...]

Growth & Defend Your eComm Market Share

In an eCommerce-first world, marketers must marry the consumer demand they create to where their supply is available. Here's MikMak's playbook on how. [Read More...]

What are the costs of your marketing silos?

If an email from a brand looks and sounds different from an ad you just saw, that's a sign of internal silos. Here's how to avoid that for your brand. [Read More...]

Interested in co-authoring a blog post with our team? Respond to this email or contact marketing@mikmak.com

Events and Webinars

Here are some events that may be helpful for you to attend or watch on demand. See the full list here! 

Shopping from Home for the Holidays Webinar

Didn't get a chance to read our holiday guide? Sasha Reyes-Guerra, MikMak's Associate Director of Customer Success, is here to take you through it! In this short webinar, Sasha shares our findings on what a Stay-at-Home shopping season will look like, and how your brand should be preparing right now.

What's the latest in eCommerce?

Here's a curated short list just for you!

• P&G’s Native takes on the ultimate vibe-killer: ‘no’ | Campaign US
• 11% of Americans have already subscribed to Walmart+ | USA Today
• Macy's is teaming up with DoorDash to offer same-day and next-day delivery as the department store enters a holiday season unlike any other before | Business Insider
• How Technology Is Helping Luxury Fashion Brands Gain Traction | Forbes
• QR codes are everywhere, and are also making a comeback in advertising with marketers like Burger King and L'Oréal | Business Insider
• Retailers like Walmart, CVS, and Instacart are starting to chip away at Amazon's advertising dominance | Business Insider
• Prime Day 2020 Will Generate Nearly $10 Billion in Worldwide Sales | eMarketer
• Instagram is bringing Shopping to IGTV, with Reels integration to come soon | Business Insider
• Amazon launches a $4.99-per-month ‘personal shopper’ service for men’s fashion | TechCrunch
• Recommerce On The Rise: How Traditional Retailers Can Stay Competitive | Forbes
• A Look At The Micro-Fulfillment Model And The Future Of Grocery Retail  | Forbes
• Americans Want At-Home Delivery, Won’t Settle for Delays: Survey | Bloomberg
• Holiday 2020: A Mixed Bag For Retailers | Forbes

Have any questions? Respond to this email or contact marketing@mikmak.com