The global home care products market is expected to reach a value of $374.45 million by 2029*, a 31% increase since 2021.
Household products continue to become an emerging leader in online sales. Has your brand embraced an eCommerce first mindset to accelerate online sales growth?
Shorten the Path-to-Purchase
Improve Marketing Effectiveness
Protect and Gain Market Share
Strengthen Retail Positioning
MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
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Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
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Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
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Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
MikMak works across all platforms
Any social channel
Influencer media
Search, video, and programmatic
On your Brand.com website
Email, blogs, QR codes, and more
How MikMak Helps Household Product Brands Succeed
A major household cleaning brand drove category-leading purchase intent by leveraging MikMak on a Youtube Video for Action* activation during the key cold and flu season.
Challenge
By time of launch, Covid was no longer driving the same demand for sanitizing products and they needed they pivot their strategy.
Solution
They identified a remaining “germ focused” audience and chose to target them during cold and flu season, utilizing MikMak on a Youtube Video for Action campaign.
By leveraging MikMak they were able to drive top performance vs. the category in purchase intent. They were able to flatten the funnel and drive users directly to point of purchase.
- 23% Higher Purchase Intent Rate vs. category benchmark on Youtube Video for Action
- 72% Lower cost per conversion vs Q122 YouTube Select**
- +2.2% Lift in Awareness vs. Q1-22 YouTube benchmark
*Youtube Video for Action is an offering that allows brands to create and place simple, conversion focused campaigns right within the platform
**Youtube Select is the platform’s premium ad offering that provides YT TV and more targeted ad placement
The world's leading household brands choose MikMak
Ready to join world-class marketers and level up your eCommerce strategy?
Explore Resources
2022 Home Care Benchmarks and Insights
Walmart Benchmarks & Insights
Insights Reveal How to Use eCommerce Data to Accelerate Brand Strategy for 2023
Clorox’s Sara Aubitz on building an eCommerce team, developing KPIs, and leading with a cross functional lens
