Happy New Year from MikMak! We’re excited to kick off another exciting year for eCommerce with our first newsletter, featuring two new guides on the latest insights for 2022, best practices for the Super Bowl and Valentine’s Day, and an exclusive interview with Lenovo to help you hit the ground running.
— Jazzy Zhu, editor in chief
CHART OF THE WEEK
[NEW GUIDE] "New Year, New Me", Categories that are Crossing Swimlanes in 2022
2022 brings new opportunities, strategies, and audiences. Find out what possibilities are in store for your brand in our guide exploring categories that have crossed traditional swimlanes, featuring MikMak's Shopping Index.
Learn about exciting insights such as:
How home care has become the new self-care
When beauty and personal care brands will see an increase in demand
Ways to tap into product adjacency for Valentine’s Day candies
Must-Have Super Bowl Strategies for Alcohol eCommerce
Super Bowl LVI is a month away, and right now is prime time for alcohol brands to be focusing on their campaigns. Here are the must-have strategies your brand needs to score big this Super Bowl, featuring insights from MikMak's Shopping Index, exploring:
When does demand peak for Super Bowl alcohol sales
Best practices for your eCommerce game plan from awareness to fulfillment
The importance of tracking metrics in real-time for this shopping occasion
"Is January Really Dry?", eCommerce Mythbusters to Help Alcohol Brands Win in 2022
Know the difference between fact and fiction and use data-driven knowledge to grow and protect market share in a competitive omnichannel world. MikMak presents Alcohol eCommerce Mythbuster for 2022, to help brands:
Make informed eCommerce marketing decisions using proprietary insights from our Shopping Index
Debunk certain myths such as if January really is a 'dry' month for alcohol shoppers
Strategize to win the new year by making data-driven decisions
There are so many things brands can do with holiday data, content, and learnings to be in the best position for 2022. MikMak gathered thought leadership from Amazon to help your brand answer:
What the holidays in 2021 taught us about eCommerce best practices
What are some tips and tricks for brands to prep for future shopping events
Ways to continue and even deepen consumer engagement
How do you maintain a positive customer experience even when there are supply chain issues? Join Carlo Savino, Vice President, Americas eCommerce at Lenovo, on BRAVE COMMERCE with co-hosts Rachel Tipograph and Sarah Hofstetter as they discuss:
Identifying the best product substitute using data when you are out of stock
Setting and communicating realistic expectations with customers
Keeping up employee morale in the midst of the great resignation
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