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Consumers want to shop how and where they want.

Tune into MikMak's Digital Food & Beverage Virtual Summit session where Rachel Tipograph (MikMak CEO) and Andrea Steele (Hershey's Director, Digital
Marketing & Operations) sit down to discuss how brands like Hershey's
have adopted an omnichannel approach to engage their consumers. 

What you'll learn:

  • How brands have adapted to changing consumer shopping behaviors
  • How to think about eCommerce growth, physical stores, buy online and pick up in store experience while keeping profitability in mind
  • How to think about brand and performance marketing within eGrocery