It's a week before Black Friday, and shopping activity and out-of-stock notifications are both ramping up. For this edition, we're looking at some of the eCommerce data and consumer insights that may surprise us, and even open doors to new market opportunities.
We're also featuring exclusive interviews with industry leaders from Colgate and Pinterest.
— Jazzy Zhu, editor in chief
CHART OF THE WEEK
PROPRIETARY INSIGHTS
[New Webinar] Unlock Current and Future eCommerce Audiences with Shopper Intelligence
Before the pandemic in the US, men purchased more wine and liquor than women did. With insights from MikMak's Shopper Intelligence sampling 5M in market alcohol shoppers in the last 90 days, we found that when it comes to eCommerce, there are more women shopping for and buying alcohol than men. In other words, the gender gap for drinking is closing, and eCommerce is contributing to it.
Want to learn more about what consumer insights like this can do for your brand and how you can obtain them? Join MikMak and LiveRamp on December 7, 2021, 11AM PST / 2PM EST as we explore:
The power of coupling data such as demographic and psychographic with eCommerce insights in a cookieless world
How to understand and convert current consumers and find new ones using Shopper Intelligence
The importance of shopper identity in the next stage of eCommerce evolution
Between the rising cost of production, advertising, and fulfillment, and the upcoming deprecation of third-party cookies, holiday shopping in 2021 is ushering forth a set of challenges for brands that may persist into the coming year.
On Tuesday, 11/30 at 3PM ET (the day after Cyber Monday), join MikMak Founder & CEO, Rachel Tipograph and our friends at Suzy for a State of the Consumer retrospective to learn:
How the holiday season may shake out with respect to gift budgets
What this could mean for industries that rely heavily on holiday-related sales, from CPG and food and beverage to consumer electronics and personal care
How consumer behaviors are shifting based on what they purchased and how they shopped leveraging results from Black Friday and Cyber Monday
Today’s shoppers expect convenience, speed, and savings. In just a few clicks, they can access an endless array of information and products, which means that pricing, convenience, and delivery speed are critical. With consumers concerned about supply chain and product availability, having a flexible and seamless omnichannel experience is especially important for brands to succeed.
Follow our five simple steps to build an omnichannel strategy that can:
Increase consumer loyalty and brand awareness
Drive higher sales and revenue this holiday shopping season
Direct shoppers to the nearest in stock location when you are out of stock online
If you find yourself researching gift ideas and making gift lists this holiday season, there’s a good chance you’ll use Pinterest to do so. That’s why for this week of MikMak’s Holiday Countdown, we’re bringing you a chat with SangHa Park, Pinterest’s Strategic Partnerships Manager. Read more to learn about:
What Pinners are responding to for gifting inspiration this year
How brands should be leveraging Pinterest for their holiday campaigns
The different types of holiday shoppers brands should get to know
Tune into the latest episode of BRAVE COMMERCE with Colgate's Vice President & General Manager, Oral Care, Dana Medema, for a conversation on how to build trust as the fabric of your brand. With hosts Rachel Tipograph (MikMak CEO) and Sarah Hofstetter (Profitero President), they discuss:
Changes she has seen in the category over the years
The importance of being an emphatic, trustworthy leader
How to build a cohesive, collaborative team in the virtual work life
