The global Pet Care eCommerce market value is expected to grow 12.5% annually from 2020 to 2027.
Consumer shopping habits for the pet care category continue to shift to digital. Has your brand embraced an eCommerce first mindset to accelerate online sales growth?
Shorten the Path-to-Purchase
Improve Marketing Effectiveness
Protect and Gain Market Share
Strengthen Retail Positioning
MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
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Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
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Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
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Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
MikMak works across all platforms
Any social channel
Influencer media
Search, video, and programmatic
On your Brand.com website
Email, blogs, QR codes, and more
How MikMak Helps Pet Care Brands Succeed
Hill’s Pet leveraged MikMak Insights to quickly identify high-performing platforms
for its Science Diet products and optimize their media mix.
Challenge
Quickly identify which channel and platform are right for Hill’s Science Diet shoppers, allowing Hill’s to optimize its media mix and run more efficient marketing campaigns.
Solution
Hill’s initially ran ads for their Science Diet line of products across multiple platforms. They quickly identified FB/IG
as the leading platform for a high purchase intent rate. These fast, near-real-time insights allowed them to shift their media spend, since learning that FB/IG was the optimal platform they’ve run 93% of their Science Diet ads on the platform.
Science Diet ads on FB/IG have a 13x higher purchase intent rate than the brand overall across all platforms. Hill's has also learned that Science Diet shoppers over-index towards check out at Amazon, selecting the retailer 1.5x more than Hill’s shoppers overall.
- 3.7x higher purchase intent rate for Hill's Science Diet Product line
- 27.9% purchase intent rate on FB/IG, much higher than Google Display Network and Cluep
- 93% of Hill's Science Diet ads since March have run on FB/IG, giving them more effective marketing
The world's leading pet brands choose MikMak
Ready to join world-class marketers and level up your eCommerce strategy?
Explore Resources
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