MikMak Commerce
Premium consumer shopping experiences create a seamless path to checkout at any retailer, from anywhere across your entire media mix, including social media, retail media, programmatic, paid search, CTV, video, email, and brand.com.
MikMak works across all platforms
"With MikMak's self-service tools, creating shoppable media campaigns is fast and simple! We can activate check-out options within any post and story in a few minutes to help shoppers buy our products at their preferred retailers, and then use MikMak Insights to optimize our marketing."
- eRetail Manager
"We love the MikMak relationship, which allows us to turn any ad or site into instant eCommerce, where people can look and see, 'Where they can buy this near me?'"
- Director, Full-Funnel Consumer Engagement
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"MikMak actually empowers the consumer to make their decisions, so within many cases we work with a Walmart, Target, or Kroger, this is actually channel agnostic..the technology actually affords us this amazing creative canvas and allows us to monetize and shopify every piece of creative we have"
- VP Media and Digital Engagement
"[We’re] leveraging MikMak’s full-service solution to ensure that consumers are directed to retailers that have our priority products in stock. This is always a priority, but particularly so this year, given the elevated demand."
- Senior Manager, Search and User Experience
"MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel. We take those insights even outside of MikMak and are changing how we work with retailers."
- CMO
Simplified Brand.com integrations
MikMak provides the easiest implementation of omnichannel where-to-buy experiences via our 3.0 platform, the “Squarespace of Where to Buy.”
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Faster implementation leveraging pre-built templates that are easily customizable to fit your brand's look and feel - no technical knowledge required
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Enable multiple filters to quickly and easily allow shoppers the ability to filter and search through all your brand’s entire product catalog
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Provide shoppers with Omnichannel checkout options from the industry's biggest online and in-store retailer network.
MikMak Audiences
Use first-party data collected by MikMak Commerce to build and segment qualified shopper audiences within your ads managers/DSP to improve media targeting
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Create distinct audiences based on product interest, retailer preferences, and channel behavior
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Retarget or build lookalike audiences to be leveraged across your entire media plan
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Save money and reduce costs by leveraging MikMak Audiences over audience segments from 3rd party vendors
MikMak Store Locator
Global store locator that helps shoppers find local retail options where your products are available, directly from your website or media.
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Refine searches at the state, city, or postal code level
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See store addresses with directions from your current location
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All experiences come with omnichannel purchase options - changed your mind and want to buy online for delivery? No problem simply click the Buy Online tab!
MikMak Commerce: Compliance Controls
MikMak partners with our alcohol brand partners globally to make your products more discoverable while adhering to all state and countrywide regulations. These automated solutions are easy to implement, update, and customize.
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Age Gate Control: MikMak supports its customers with their compliance of "Children's Online Privacy Protection Rule (COPPA)" by providing an age gate option for MikMak 3.0 brand.com only experiences.
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Tied-House Control: MikMak supports its customers with their compliance of "Tied-House" laws by ensuring 2 non-marketplace retailers are shown within MikMak 2.0 and MikMak 3.0 experiences.
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Marketplaces Control: MikMak supports its customers with their compliance of "Marketplace" laws by ensuring ONLY marketplaces are shown within MikMak 2.0 and MikMak 3.0 experiences.
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State Retailer Control: MikMak supports its customers with their compliance of Various State Alcohol Regulations by providing a Retailer Category Allowlist by State for MikMak 3.0 experiences. With this feature and field within the MikMak 3.0 Platform brands can upload a document that outlines exactly what states can show specific retailers.
MikMak Inventory Management
Prevent consumers from switching to your competitors due to out of stocks
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MikMak geolocation technology dynamically populates retailers that have your product in-stock
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Configurable “backup” SKUs so consumers always see relevant in-stock products for your brand
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Drive users to your Retailer.com brand page to shop for similar products
Self-Service and Managed-Service Options
Go at your pace with our self-service platform or if you prefer, leverage our enterprise-level managed services to guide you to success.
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Commerce Experiences created through our self-service solution can be set up in minutes with no technical IT skills required
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MikMak’s premium managed services provide data analytics, business reviews, and creative audits from shoppable media experts and analysts
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MikMak provides the flexibility and pricing to fit your business needs
How MikMak helps other brands succeed
Ricola leveraged MikMak to quickly launch shoppable influencer campaigns across Instagram and TikTok to connect consumers to their products during the key cold and flu season.
In an effort to better connect with consumers, Ricola wanted to run influencer marketing campaigns across top platforms like Instagram, TikTok, and Snapchat. Social media influencers’ recommendations are trusted by 61% of shoppers per Businesswire.
- 2.8x Higher Purchase Intent Rate on TikTok compared to the Health category average
- 1.6x Higher Purchase Intent Rate by top performing influencer @_jkrow over the brand average
- 55% Of consumers interacting with Ricola influencers prefer to shop at Target
Nuun increases purchase intent by leveraging MikMak Commerce in an SMS-based marketing campaign with Attentive.
Nuun is always looking for creative ways to reach and interact with its customers. In addition to social and search marketing, Nuun was interested in expanding its typical channels and reaching out to shoppers via SMS text messaging. They found a partner to run SMS-based ads with but wanted to ensure the experience provided an optimal shopping experience for their consumers, and that performance data would be available to them.
- 1.25x Higher Purchase Intent Rate than other platforms during Attentive campaign
- 8.7% Conversion Rate through SMS-based campaigns with Attentive
- 54% Of shoppers preferred to check out on Amazon
Olly saves market share by enabling multi-retailer, omnichannel checkout options for products that are currently out-of-stock (OOS) through their brand.com
Olly sells directly to consumers from their brand website. When products were out of stock, shoppers could elect to fill out a form located on the product detail page (PDP) that would alert them to inventory updates for when the product was back in stock.
By the time inventory updates were communicated, shoppers had moved on and Olly had little insights into if they bought another Olly product, completed their purchase elsewhere, or switched to a competitor.
- $28k+ In attributed sales from OOS products on the brand’s DTC site in the first 7 months
- 15.6% Conversion rate on Add to Carts at Target and Walmart
- 42% Of consumers prefer to shop at Target
COVERGIRL increased sales and gained valuable first-party data insights about their consumers by making viral influencer content shoppable in TikTok
A TikTok creator (@jadamakeupartistry) posted an organic TikTok on her page that featured the COVERGIRL Simply Ageless 3-in-1 Foundation product.
COVERGIRL noticed the post was going viral and wanted to amplify its reach and make the influencer’s content shoppable.
- 5.4x Higher Purchase Intent Rate than the category benchmark on TikTok
- 38% Higher Purchase Intent Rate than the next highest performing channel in the time period
- 62% Of shoppers preferred checking out at Walmart or Amazon
Ready to grow your brand, commerce-first with MikMak?
