Today, social platforms are key to every brand’s digital marketing strategy. Channels like TikTok, Snap, Pinterest, Facebook, and Instagram help brands be where their consumers are, socialize with them organically, and drive commerce. Yet brands have little insight into how effective individual platforms are at driving conversion to major eRetailers, and lack unifying insights across channels to understand the entire consumer journey.
Watch our Masterclass to learn about:
The current state of social commerce and how we got here
What it takes to become a best in class social commerce converter
How to introduce social commerce to your omnichannel strategy