Accelerating eCommerce for Multichannel Brands

MikMak provides eCommerce marketing analytics and eCommerce enablement software to accelerate online sales for brands.

We help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend.

The MikMak Platform

Dark Green Dashboard Page Views Version - Smaller

MikMak Insights

Multichannel eCommerce Analytics

Enables brands to understand how consumers engage with media and retailers.

Learn more

Home Page - Commerce - Two Experiences v3-1

MikMak Commerce

Multi Retailer eCommerce Enablement

Lets consumers choose where they want to shop, with a seamless path to checkout at any retailer.

Learn more

What MikMak does for you

Shorten the path-to-purchase from anywhere

Improve marketing effectiveness

Protect and gain market share

Strengthen retailer positioning

Shorten the path-to-purchase from anywhere

Brands with MikMak

Inspire purchase by making their media, influencers, and brand.com shoppable in a fair and equitable way.

Brands without MikMak

Struggle with compliance issues with retailers and miss out on incremental revenue.

Improve marketing effectiveness

Brands with MikMak

Build shopper audiences, increase purchase consideration, and reallocate spend to the best converting channels.

Brands without MikMak

Have a limited view of eCommerce performance and are unable to capture first party consumer data.

Protect and gain market share

Brands with MikMak

Prevent consumers from switching to competitors due to out-of-stock products for their brand.

Brands without MikMak

Frustrate shoppers by driving them to dead end experiences, leading to brand switching.

Strengthen retailer positioning

Brands with MikMak

Drive additional traffic and revenue to retail partners and plan smarter retail programs.

Brands without MikMak

Have narrow, disparate views of data that are not actionable to themselves or retail partners.

1/4

New eBook

Evolution of eCommerce & How to Accelerate Brand Growth

MikMak works across all platforms

Any social channel

Influencer media

Search, video, and programmatic

On your Brand.com website

Email, blogs, QR codes, and more

MikMak works across all platforms

Any social channel

Influencer media

Search, video, and programmatic

On your Brand.com website

Email, blogs, QR codes, and more

1/5

The MikMak Playbook:
How to Accelerate eCommerce

Shift to an eCommerce first mindset

Observe the eCommerce customer journey, capture first party data, and make it easy for consumers to buy your brand anywhere.

Understand consumer engagement

Analyze consumer interactions at every touchpoint along the shopping journey, from media to purchase, across every major media channel and retailer.

Engage and delight consumers where they are

Present the right products with the right media to the right consumer at the right time.

Optimize your entire go-to-market mix

Take the guesswork out of your marketing decisions and drive conversion at every stage of the online shopping journey.

1/4

Check out the MikMak Platform

Why brands choose MikMak

The MikMak Platform helps brands across the United States, Canada, and Europe win market share by shifting them to an eCommerce first mindset and enabling data driven decisions.

Powerful
Analytics

Capture consumer intelligence in order to optimize your media, marketing content, and advertising spend in real time.

Amazing Consumer Insights

Collect first party consumer and behavior data to understand shopper journeys across all channels and gain valuable insights.

Elegant eCommerce Enablement

Inspire purchases by making your media, influencers, and brand.com shoppable in a fair and equitable way.

How MikMak helps brands succeed

A leading food & beverage brand improved marketing effectiveness

Challenge

The brand was launching new meal products and had no way of measuring retailer preference and consumer demand in real-time, leaving them in the dark on the best messaging to use in advertising and product packaging.

Solution

Working with MikMak, the brand was able to gauge buyer intent for each product, identify demand pockets for each by retailer and geography, and improve their product messaging.