Ricola leveraged MikMak to quickly launch shoppable influencer campaigns across Instagram and TikTok to connect consumers to their products during the key cold and flu season.

In an effort to better connect with consumers, Ricola wanted to run influencer marketing campaigns across top platforms like Instagram, TikTok, and Snapchat. Social media influencers’ recommendations are trusted by 61% of shoppers per Businesswire. 

• 2.8x Higher Purchase Intent Rate on TikTok compared to the Health category average
• 1.6x Higher Purchase Intent Rate by top performing influencer @_jkrow over the brand average
• 55% Of consumers interacting with Ricola influencers prefer to shop at Target

BodyMark by BIC increases consumer engagement and sales by using MikMak Insights to identify shoppers' preferred media platform and creative.

"With MikMak I saw the opportunity to provide shoppers with a seamless path to purchasing our products online while gaining valuable and actionable data and insights for BIC. The results have been tremendous - we've seen huge lifts in engagement, sales, media performance, and even customer ratings and reviews."

- Global Business Director, BodyMark by BIC

• 968% Lift in Attributable Sales post-MikMak optimizations
• 5x Increase in Purchase Intent Rate post-MikMak optimizations
• 10x Higher Purchase Intent Rate on Instagram compared to category benchmark

Clairol drove a major lift in sales at Target by leveraging MikMak Sales Insights to inform creative, messaging, and landing page optimizations.

Clairol was planning to execute two promotional campaigns at Target: the first from March 31st to April 9th, and the second from May 16th to May 31st. The Clairol team wanted to leverage MikMak Commerce to highlight the promotional messaging in the post-ad click experience, while also being able to measure SKU preference, conversion, and sales lift at Target. While the promotion was Target specific, Clairol wanted to feature multiple retailer options in the MikMak Commerce experience.

• 2.4x Lift in Sales after testing and implementing new creative
• 16x Increase in Purchase Intent Rate after implementing creative changes
• 66% Of Purchase Intent from MikMak- powered Audiences

OxiClean drove category-leading purchase intent by leveraging MikMak on a YouTube Video for Action* activation during the key cold and flu season.

With high brand awareness, but low household penetration, OxiClean needed to bring in new consumers. To help drive growth, they developed OxiClean Sanitizer during the peak of Covid, hoping to capitalize on germ fears and high consumer demand.

• 23% Higher Purchase Intent Rate vs. category benchmark on Youtube Video for Action
• 72% Lower cost per conversion  vs Q1-22 YouTube Select**
• +2.2% Lift in Awareness  vs. Q1-22 YouTube benchmark

*YouTube Video for Action is an offering that allows brands to create and place simple, conversion focused campaigns right within the platform
**YouTube Select is the platform’s premium ad offering that provides YT TV and more targeted ad placement