
Accelerating eCommerce for Multichannel Brands
MikMak provides eCommerce marketing analytics and eCommerce enablement software to accelerate online sales for brands.
We help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend.























The MikMak Platform

MikMak Insights
Multichannel eCommerce Analytics
Enables brands to understand how consumers engage with media and retailers.

MikMak Commerce
Multi Retailer eCommerce Enablement
Lets consumers choose where they want to shop, with a seamless path to checkout at any retailer.
What MikMak does for you
Shorten the path-to-purchase from anywhere
Brands with MikMak
Inspire purchase by making their media, influencers, and brand.com shoppable in a fair and equitable way.
Brands without MikMak
Struggle with compliance issues with retailers and miss out on incremental revenue.
Improve marketing effectiveness
Brands with MikMak
Build shopper audiences, increase purchase consideration, and reallocate spend to the best converting channels -- all in a GDPR-complaint way.
Brands without MikMak
Have a limited view of eCommerce performance and are unable to capture first party consumer data.
Protect and gain market share
Brands with MikMak
Review campaign performance against category benchmarks and sales insights to ensure you are growing and protecting market share.
Brands without MikMak
Spend marketing budget without visibility into effectiveness, potentially losing market share to competitors.
Strengthen retailer positioning
Brands with MikMak
Drive additional traffic and revenue to retail partners and plan smarter retail programs.
Brands without MikMak
Have narrow, disparate views of data that are not actionable to themselves or retail partners.
MikMak works across all platforms
MikMak works across all platforms
Any social channel

Influencer media

Search, video, and programmatic

On your Brand.com website

Email, blogs, QR codes, and more

The MikMak Playbook:
How to Accelerate eCommerce

Shift to an eCommerce first mindset
Observe the eCommerce customer journey, capture first party data, and make it easy for consumers to buy your brand anywhere.

Understand consumer engagement
Analyze consumer interactions at every touchpoint along the shopping journey, from media to purchase, across every major media channel and retailer.

Engage and delight consumers where they are
Present the right products with the right media to the right consumer at the right time.

Optimize your entire go-to-market mix
Take the guesswork out of your marketing decisions and drive conversion at every stage of the online shopping journey.
Why brands choose MikMak
The MikMak Platform helps brands around the world win market share by shifting them to an eCommerce first mindset and enabling data driven decisions.
Powerful
Analytics
Capture consumer intelligence in order to optimize your media, marketing content, and advertising spend in real time.
Amazing Consumer Insights
Collect first-party consumer and behavior data to understand shopper journeys across all channels and gain valuable insights.
How MikMak helps brands succeed
COVERGIRL increased sales and gained valuable first-party data insights about their consumers by making viral influencer content shoppable in TikTok
Partnering with MikMak and TikTok, COVERGIRL quickly took action to achieve their goals. They boosted the organic TikTok content with paid support, making the influencer’s content shoppable by driving to MikMak Commerce Creative, which lets consumers choose where and how they want to shop with a seamless path to checkout at any retailer.
- 5.4x higher Purchase Intent Clicks than the beauty category benchmark on TikTok
- 38% higher Purchase Intent Rate than the next highest performing channel in the time period
- 62% of shopper preferred checking out at Walmart and Amazon

Sabra drove higher purchase intent than competitors and improved media efficiency by leveraging MikMak Insights
"MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase."
-Jason Levine, Chief Marketing Officer at Sabra
- 2x increase in Purchase Intent Rate after switching campaign objectives
- +86% increase in Purchase Intent Rate after updating campaign creative
- +50% higher Purchase Intent Rate than the Grocery vertical on Facebook/Instagram

Olly saves market share by enabling multi-retailer, omnichannel checkout options for products that are currently out-of-stock (OOS) through their brand.com.
Olly integrated MikMak Commerce Discover for Brand.com onto their website, allowing them to facilitate the sale of out-of-stock products on their website through third-party retailers. When shoppers come across an out-of-stock product, instead of an “add to cart” button they will see a “where to buy” button that loads MikMak Commerce Discover.
- $28k+ in attributed sales from OOS products on the brand’s DTC site in the first 7 months
- 15.6% conversion rate on Add to Carts at Target and Walmart
- 42% of consumers prefer to shop at Target

Our media and retailer partners
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Retailers











