Accelerating eCommerce for Multichannel Brands
MikMak provides eCommerce marketing analytics and eCommerce enablement software to accelerate online sales for brands.
We help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend.
The MikMak Platform
The MikMak Playbook:
How to Accelerate eCommerce
Shift to an eCommerce first mindset
Observe the eCommerce customer journey, capture first party data, and make it easy for consumers to buy your brand anywhere.
Understand consumer engagement
Analyze consumer interactions at every touchpoint along the shopping journey, from media to purchase, across every major media channel and retailer.
Engage and delight consumers where they are
Present the right products with the right media to the right consumer at the right time.
Optimize your entire go-to-market mix
Take the guesswork out of your marketing decisions and drive conversion at every stage of the online shopping journey.
Why brands choose MikMak
The MikMak Platform helps brands around the world win market share by shifting them to an eCommerce first mindset and enabling data driven decisions.
Capture consumer intelligence in order to optimize your media, marketing content, and advertising spend in real time.
Amazing Consumer Insights
Collect first-party consumer and behavior data to understand shopper journeys across all channels and gain valuable insights.
Elegant eCommerce Enablement
Inspire purchases by making your media, influencers, and brand.com shoppable in a fair and equitable way.
How MikMak helps brands succeed
A leading food & beverage brand improved marketing effectiveness
The brand was launching new meal products and had no way of measuring retailer preference and consumer demand in real-time, leaving them in the dark on the best messaging to use in advertising and product packaging.
Working with MikMak, the brand was able to gauge buyer intent for each product, identify demand pockets for each by retailer and geography, and improve their product messaging.