MikMak Commerce
Market-Leading Where to Buy Solutions
MikMak Commerce shortens the consumer path to purchase from anywhere so more shoppers worldwide will find and buy your products faster, in-store and online. Create a seamless path to checkout at any retailer, from anywhere across your entire media mix, including brand websites, retail media, and shoppable recipes.
MikMak’s Where to Buy Shoppable Solutions Work Across All Platforms
With MikMak's self-service tools, creating shoppable media campaigns is fast and simple! We can activate check-out options within any post and story in a few minutes to help shoppers buy our products at their preferred retailers, and then use MikMak Insights to optimize our marketing.
We love the MikMak relationship, which allows us to turn any ad or site into instant eCommerce, where people can look and see, 'Where they can buy this near me?'
MikMak actually empowers the consumer to make their decisions, so within many cases we work with a Walmart, Target, or Kroger, this is actually channel agnostic..the technology actually affords us this amazing creative canvas and allows us to monetize and shopify every piece of creative we have.
MikMak does a fantastic job from initial contact to onboarding to client support in the stages of engagement with Brands.
[We’re] leveraging MikMak’s full-service solution to ensure that consumers are directed to retailers that have our priority products in stock. This is always a priority, but particularly so this year, given the elevated demand.
MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel. We take those insights even outside of MikMak and are changing how we work with retailers.
What Sets MikMak Commerce Apart
Seamless Website Integrations and API
Deliver premium shopping experiences that reflect your brand identity. With MikMak Commerce, you gain access to superior design, mobile-friendly features, and intuitive templates that make implementation easy. Leveraging our robust API capabilities, you retain full front-end control for a custom, responsive user experience.
Our 3.0 platform, known as the “Squarespace of Where to Buy Solutions,” simplifies omnichannel integrations:
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Customizable Templates: Quickly adapt pre-built templates to align with your brand’s look and feel—no technical expertise needed.
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Dynamic Product Catalog Filters: Allow shoppers to easily filter and search through your entire product catalog.
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Omnichannel Checkout Options: Offer seamless checkout experiences across the industry’s largest online and in-store retailer network.
Audiences Built Upon First-Party Data
Use first-party data collected by MikMak Commerce to build and segment qualified shopper audiences within your ads managers or DSP to improve media targeting.
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Create distinct audiences: Based on product interest, retailer preferences, and channel behavior.
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Retarget or build lookalike audiences: Leverage across your entire media plan.
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Save money: Reduce costs by leveraging MikMak Audiences instead of audience segments from third-party vendors.
Inventory Management and Global Store Locator
Ensure your customers always find your products, whether online or in-store, with MikMak's comprehensive where to buy inventory and store locator solutions.
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Prevent lost sales: MikMak’s geolocation technology dynamically populates retailers with in-stock products and provides configurable backup SKUs to showcase relevant alternatives.
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Drive omnichannel engagement: Offer omnichannel purchase options, including seamless transitions between local retail and online shopping for delivery or pickup.
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Empower shopper convenience: Enable shoppers to refine searches by state, city, or postal code, view store addresses, and get directions from their current location.
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Direct users to retailer brand pages: Guide shoppers to your Retailer.com brand page to explore similar in-stock products.
Compliance Controls for Regulated Industries
MikMak partners with our alcohol brand partners globally to make your products more discoverable while adhering to all state and countrywide regulations. These automated solutions are easy to implement, update, and customize.
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Age Gate Control: MikMak ensures compliance with COPPA by offering an age gate option for MikMak 3.0 brand website-only experiences.
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Retailer and Marketplace Control: MikMak supports Tied-House laws with non-marketplace retailer options and Marketplace laws by showing only marketplaces in MikMak 2.0 and 3.0.
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State-Specific Retailer Compliance: MikMak provides a Retailer Category Allowlist by State in MikMak 3.0, allowing brands to specify retailer visibility by state.
MikMak Inventory Management
Prevent consumers from switching to your competitors due to out of stocks
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MikMak geolocation technology dynamically populates retailers that have your product in-stock
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Configurable “backup” SKUs so consumers always see relevant in-stock products for your brand
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Drive users to your Retailer.com brand page to shop for similar products
Self-Service and Managed-Service Options
Go at your pace with our self-service platform or if you prefer, leverage our enterprise-level managed services to guide you to success.
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Commerce Experiences created through our self-service solution can be set up in minutes with no technical IT skills required
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MikMak’s premium managed services provide data analytics, business reviews, and creative audits from shoppable media experts and analysts
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MikMak provides the flexibility and pricing to fit your business needs
MikMak Customer Success Stories
Ricola leveraged MikMak to quickly launch shoppable influencer campaigns across Instagram and TikTok to connect consumers to their products during the key cold and flu season.
In an effort to better connect with consumers, Ricola wanted to run influencer marketing campaigns across top platforms like Instagram, TikTok, and Snapchat. Social media influencers’ recommendations are trusted by 61% of shoppers per Businesswire.
- 2.8x Higher Purchase Intent Rate on TikTok compared to the Health category average
- 1.6x Higher Purchase Intent Rate by top performing influencer @_jkrow over the brand average
- 55% Of consumers interacting with Ricola influencers prefer to shop at Target
Nuun increases purchase intent by leveraging MikMak Commerce in an SMS-based marketing campaign with Attentive.
Nuun is always looking for creative ways to reach and interact with its customers. In addition to social and search marketing, Nuun was interested in expanding its typical channels and reaching out to shoppers via SMS text messaging. They found a partner to run SMS-based ads with but wanted to ensure the experience provided an optimal shopping experience for their consumers, and that performance data would be available to them.
- 1.25x Higher Purchase Intent Rate than other platforms during Attentive campaign
- 8.7% Conversion Rate through SMS-based campaigns with Attentive
- 54% Of shoppers preferred to check out on Amazon
Olly saves market share by enabling multi-retailer, omnichannel checkout options for products that are currently out-of-stock (OOS) through their brand.com
Olly sells directly to consumers from their brand website. When products were out of stock, shoppers could elect to fill out a form located on the product detail page (PDP) that would alert them to inventory updates for when the product was back in stock.
By the time inventory updates were communicated, shoppers had moved on and Olly had little insights into if they bought another Olly product, completed their purchase elsewhere, or switched to a competitor.
- $28k+ In attributed sales from OOS products on the brand’s DTC site in the first 7 months
- 15.6% Conversion rate on Add to Carts at Target and Walmart
- 42% Of consumers prefer to shop at Target
COVERGIRL increased sales and gained valuable first-party data insights about their consumers by making viral influencer content shoppable in TikTok
A TikTok creator (@jadamakeupartistry) posted an organic TikTok on her page that featured the COVERGIRL Simply Ageless 3-in-1 Foundation product.
COVERGIRL noticed the post was going viral and wanted to amplify its reach and make the influencer’s content shoppable.
- 5.4x Higher Purchase Intent Rate than the category benchmark on TikTok
- 38% Higher Purchase Intent Rate than the next highest performing channel in the time period
- 62% Of shoppers preferred checking out at Walmart or Amazon
Ready To Grow Your Brand, Commerce-First With MikMak?
