Multichannel eCommerce analytics that help brands develop and apply eCommerce strategies that work, with a complete understanding of consumers' online behavior and preferences.
A single source of truth about your consumers' online shopping journey
- Tracks online consumer behavior across media and marketing activations
- Identifies the media and creative driving shoppers down the purchase funnel
- Analyzes purchase intent by channel, audience, and campaign
- Surfaces consumer shopping insights by retailer and product
Benchmarks against category and historical performance
Brands leverage MikMak Insights to understand the consumer online shopping journey and optimize their marketing
Understand consumer shopping behaviors
Use first-party data to understand how your target audience behaves across platforms, retailers, and campaigns in a GDPR compliant way.
Identify what strategies move consumers down the funnel
Present the right creative, to the right audience, on the right channel, at the right time.
Optimize media to conversion in real time
Drive sales by optimizing to checkout at consumers’ preferred retailers, and review performance against category benchmarks.
Explore new areas of business growth
Unlock the black box of unexplored data to see where your business may be leaving opportunity on the table.
Together, MikMak Insights and MikMak Commerce help brands accelerate their eCommerce growth.
Make better decisions using first-party data
Understand what is working across channels, retailers, and campaigns to stay ahead of shifts in consumer behavior. Benchmark against historical and industry performance.
Enhance your media strategy using inventory insights
Prevent media waste by ensuring your campaigns are always driving users to in-stock product.
Strengthen retail relationships
Identify the best creative and merchandising mix for your brand, while also driving incremental traffic and revenue to your retail partners.
MikMak Benchmark Insights
See how your brand’s performance stacks up against the competition
Increase your market share by discovering white space opportunities to gain an advantage over your competition
MikMak Benchmark Insights can be used to make comparisons across retailers and geographies to identify demand pockets and underleveraged strategies.
Optimize your performance in real time by understanding growth drivers that help you progress towards your goals
Compare your performance against historical benchmarks to validate the impact of platform, retailer, campaign, and messaging on your results.
Stay ahead of behavior and demand shifts in your category in real-time
Benchmark information is updated in real-time to allow you first look at changes in consumer preference for your brand and your category.
Understand how your non-Amazon marketing
drives on-Amazon conversions
Gain visibility into how your search, social, video, display, influencers, brand.com, and more are
influencing shopping activity and sales performance on Amazon
Make real-time adjustments to your marketing strategy
Make in-flight adjustments using real-time insights to optimize your marketing impact.
Maximize ROI and drive sales
Leverage data and insights from past campaigns to maximize return on investment and drive sales with your upcoming marketing campaigns.
Save time measuring the success of your marketing campaigns
Access automated insights, including Amazon Attribution reporting, from within the MikMak Insights dashboard.