Exclusive first-party consumer insights and multichannel analytics help brands develop and apply eCommerce strategies that work, with a complete understanding of consumers' online behavior and preferences.
Do you know if your media investment resulted in a purchase? If so, what was in that cart? This is where MikMak Sales Insights’ closed-loop attribution, or the ability to tie granular consumer touchpoints like platform and campaign all the way through to purchase, comes in.
Drive business impact and accelerate your eCommerce growth by gaining visibility into your consumers’ shopping journey, all the way through purchases at select retailers.
Leverage transactional insights from active and past marketing initiatives to understand how audiences, channels, influencers, retailers, and more convert
See what else is in your consumers’ shopping carts with full item-level basket data at select retailers
Improve retailer relationships with data showing incremental sales driven to the store by your media dollars
Where are your competitors investing their media dollars, and how are those investments performing? See how your brand stacks up against other brands in your category with our proprietary eCommerce data.
Understand your performance and media investment relative to the competition to identify new conversion opportunities
Compare your performance over time to quickly understand changes and progress toward your goals
See how you compare to your vertical with category benchmarks for metrics like Platform Purchase Intent Rate
Build bespoke reports identifying the key variables driving purchase intent and sales with the desired metrics, dimensions, and filters in the MikMak Insights platform.
Identify the variables driving purchase intent and sales for brand products
Share reports internally via Permalinks to increase collaboration
Save time uncovering insights by building and shaping reports how you want, directly in the MikMak dashboard
The new MikMak Insights API integrates MikMak eCommerce analytics intelligence data—like Purchase Intent and Attributable Sales—into Data Lakes, Analytics Platforms, and Business Intelligence tools such as Tableau, PowerBI, and Google Looker Studio. This enables multichannel brands worldwide to unlock a holistic view of their performance quickly and easily, supporting faster decision-making and more profitable growth unlike any other solution in the market.
Leverage seamless connection to other brand data sources for faster time to value and holistic insights in real-time.
Connect performance indicators like Purchase Intent Rate, Attributable Sales with media indicators like CPC, share of voice to help make stronger optimizations and inform full-funnel planning.
Unlock powerful side-by-side competitor analysis, to craft more effective share-stealing strategies.
"MikMak provides us with Purchase Intent by brand, by retailer, and by market, and most times, this is the closest we could get to closed-loop sales attribution for our campaign. Since we can't get actual conversions at a lot of retailers due to walled gardens and legal limitations. "
Director, Digital Conversion Marketing
"[In MikMak Insights] we saw a 40% higher purchase intent rate versus our previous campaigns. That led to 182,000 in attributable sales. One of the other key learnings that we had was a lot of customers preferred to go to Amazon when buying their advent calendars."
Director of Digital Commerce
"Data doesn’t lie. Whether we’re doing an influencer program or advertising campaign, I want to be able to tell the whole story to our organization about what communication is working and what’s driving people to purchase."
Associate Brand Manager
"MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel. We take those insights even outside of MikMak and are changing how we work with retailers. You've even impacted our agency partners thinking."
CMO
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