The Leading eCommerce Acceleration Platform for Multichannel Brands
We provide eCommerce analytics and enablement software to help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend.
Understand consumers’ online behavior across platforms, retailers, and media
- Increase purchase consideration by optimizing media to conversion
- Benchmark against category and historical performance
- Reallocate spend to channels and influencers driving the highest conversions
- Demonstrate additional value to your retail partners
Shorten consumers’ path to purchase from anywhere
- Inspire purchases by making all media, influencers, and brand.com shoppable
- eCommerce-enable all digital marketing channels, including social, programmatic, video, search, email, native content, and brand.com
- Maintain a consistent, branded digital storefront across multiple channels and retailers
The MikMak Platform helps brands build a strong eCommerce foundation
Analyze consumer interactions at every touchpoint along the shopping journey, from media to purchase across every media channel and retailer.Next step
Capture first party data throughout the customer journey and make it easy for consumers to buy your brand anywhere.Next step
Continually leverage consumer data to refine your brand's eCommerce customer journeys.Next step
Present the right products with the right media to the right consumers at the right time.Next step
Together, MikMak Insights and MikMak Commerce help brands build a strong eCommerce foundation.Go back
Accelerate your brand’s eCommerce capabilities
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MikMak Shopper Intelligence
Understand and convert your current and future consumers by tying first-party eCommerce insights to thousands of demographic and psychographic data points in real-time
Identify new high-performing audience segments not currently being targeted
Build new audience segments with high purchase intent for your products based on dimensions such as hobbies and interests.
Personalize content for consumer segments based on needs and interests
Understand the characteristics and motivations of your consumers by SKU, retailer, and more to better reach and convert each unique audience segment.
Future proof your data to meet the needs of a cookieless internet
Leverage consumer insights designed to keep your data robust and accurate in an ever-evolving data privacy landscape
MikMak Inventory Insights
Prevent consumers from switching to competitors due to out of stock products for your brand
MikMak empowers brands to offer product alternatives for sold out items, drive users to brand or collection pages, and dynamically populate retailers that have in stock product.
Ensure competitors do not convert demand you built for your brand
MikMak helps ensure no competitive products appear on your product landing page. Drive consumers to discover your products from where they are spending time, and direct them to their preferred retailers channels.
MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
MikMak Influencer Insights
Choose the right influencers and identify which ones are driving consumers down the funnel
Pinpoint which influencers are driving the highest purchase intent
MikMak provides brands first party consumer data that allows them to measure the effectiveness of their influencers in driving purchase intent and sales.
Build long-term relationships with the best performing influencers
Identify successful influencers who move the needle and reinvest in longer term partnerships over multiple campaigns.