MikMak in the News
CommerceHub Sells ChannelAdvisor’s Shoppable Media and Brand Analytics Product Lines to MikMak; Acquisition Fuels MikMak’s Global Expansion and Commerce Intelligence Innovation
August 15, 2023
MikMak, the global software company that helps the world’s leading brands grow commerce-first, and CommerceHub, one of the world’s largest commerce networks trusted by more than 40,000 of the world’s leading retailers and brands, today announced that MikMak has purchased ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub.
2023 Women of Excellence Winners
The Path to Purchase Institute is proud to announce the winners of its eighth annual Women of Excellence Awards. The program recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.
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MikMak renforce sa position dans le Commerce Marketing
La plateforme globale d’accélération e-commerce MikMak annonce l’introduction de plusieurs améliorations de ses produits visant à renforcer son positionnement au sein de l’écosystème du « Commerce Marketing ». Ces optimisations permettent aux marques d’accéder à des informations et à des fonctionnalités commerciales plus performantes, afin d’améliorer leur rentabilité et d’accélérer leur croissance. L’entreprise annonce également rejoindre le réseau de partenaires NielsenIQ Partner Network afin de pouvoir intégrer des données de disponibilité produit.
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MikMak améliore son offre et y ajoute des fonctionnalités de disponibilité produit de NIQ pour renforcer sa position dans l'écosystème du “commerce marketing”
La plateforme globale d’accélération e-commerce MikMak annonce l’introduction de plusieurs améliorations de ses produits visant à renforcer son positionnement au sein de l'écosystème du “Commerce Marketing”. Ces optimisations permettent aux marques d'accéder à des informations et à des fonctionnalités commerciales plus performantes, afin d'améliorer leur rentabilité et d'accélérer leur croissance. L’entreprise annonce également rejoindre le réseau de partenaires NielsenIQ Partner Network afin de pouvoir intégrer des données de disponibilité produit.
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[Tribune ] Rachel Tipograph, CEO, MikMak : Comment les marques peuvent-elles optimiser leurs stratégies marketing dans le secteur de la beauté ?
Alors que le ralentissement de la croissance économique se précise sur la fin de l’année, les marques sont à la recherche de toutes les formules d’optimisation de leur relation client et notamment d’une meilleure optimisation de leurs investissments médias et de leurs ventes en distribution et eCommerce. Pour Rachel Tipograph, CEO, MikMak cela passe par un usage plus intensif et prospectif des données du eCommerce. Elle nous explique cela dans cette tribune en prenant l’exemple du secteur de la beauté
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Albertsons’ retail media standardization framework to be assumed by IAB
A number of third-party software companies, such as MikMak, provide standardization metrics between retailers and brand partners — something especially beneficial for regional grocers who do not have the same technological capabilities or reach as national grocers.
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MikMak Expands its Role in the Commerce Marketing Ecosystem with Latest Product Enhancement and Addition of NIQ Product Availability Data
MikMak, the global software company that helps the world’s leading brands grow commerce-first, announced today several new product enhancements that further expand the company's role within the Commerce Marketing ecosystem. These enhancements help brands gain access to more powerful insights and commerce capabilities to increase profitability and accelerate growth. Additionally, the company announced it has joined the NielsenIQ Partner Network to enable the integration of product availability data.
Read MoreInside TikTok and Amazon’s symbiotic advertising relationship
As TikTok develops its e-commerce strategy it also has to be careful to work more closely with advertisers such as Amazon, so as not to make changes that could sour their relationships, according to Rachel Tipograph, CEO of MikMak, an e-commerce platform for brands, which helps retailers analyze sales through links across social media sites.
Read MoreBeauty and personal care e-commerce: How can brands optimize their online strategy?
The beauty and personal care e-commerce industry has taken off over the last few years, and things don’t appear to be slowing down, says Rachel Tipograph (founder and CEO, MikMak). With most brands having to adapt and optimize their online sales and marketing strategies to ensure they’re meeting consumer demand, here are the key things that brands must consider.
Read MoreMikMak rachète Shoppable Media et Brand Analytics
CommerceHub a annoncé la vente des lignes de produits Shoppable Media et Brand Analytics de ChannelAdvisor à MikMak, une acquisition renforçant la présence internationale de MikMak et sa progression dans le domaine de la Commerce Intelligence.
Read MoreLa nostalgie continue de faire consommer : comment capitaliser sur cette tendance ?
Entre le retour de marques de notre enfance dans les rayons, le boom du vintage dans l’électroménager et la montée des influenceurs prônant une esthétique de décennies passées, la nostalgie – qu’elle soit liée à une période vécue ou non – s’infiltre dans nos habitudes de consommation et infuse la publicité et le marketing.
Read MoreGood timing: Threads rolls out desktop website just as Twitter/X cuts back on user-favorite features
As X, formerly Twitter, continues to spiral, advertisers and influencers seem increasingly interested in working with Threads. Rachel Tipograph, CEO of marketing technology firm MikMak, told CNBC that the company is looking at new opportunities and that there is an ease about using the Threads platform that makes it appealing to advertisers. “It’s the most instant onboarding experience I’ve ever experienced in the history of my career, and my entire career has been in social,” Tipograph said.
Read MoreMikMak acquires ChannelAdvisor Shoppable Media and Brand Analytics divisions
Software company, MikMak, has acquired ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub, a commerce network used by more than 40,000 of the world’s leading retailers and brands. CommerceHub acquired ChannelAdvisor late last year.
Read MoreCommerceHub vend les lignes de produits Shoppable Media et Brand Analytics de ChannelAdvisor à MikMak
MikMak, plateforme d'accélération d'e-commerce pour les marques multicanales, et CommerceHub, un des plus principaux réseaux de commerce international utilisé par plus de 40 000 des plus grandes marques mondiales, annoncent l'acquisition des lignes de produits Shoppable Media et Brand Analytics de ChannelAdvisor par MikMak auprès de CommerceHub.
Read MoreCommerceHub vend les lignes de produits Shoppable Media et Brand Analytics de ChannelAdvisor à MikMak, une acquisition renforçant la présence internationale de MikMak et sa progression dans le domaine de la Commerce Intelligence
MikMak, la plateforme globale d’accélération d’e-commerce pour les marques multicanales, et CommerceHub, un des plus grands réseaux de commerce international utilisé par plus de 40 000 des plus grandes marques mondiales, annoncent l’acquisition des lignes de produits Shoppable Media et Brand Analytics de ChannelAdvisor par MikMak auprès de CommerceHub.
Read MoreMikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines
"MikMak now has more than 4,000 global retailers in its retail network. Tipograph also claims to have the majority of brands' shoppable media impressions going through the company’s platform, with more than 1,200 of the biggest brands as customers. The acquisition of ChannelAdvisor expanded the company into technology, consumer electronics and home improvement."
Read MoreUS Consumers Continue to Spend, Says MikMak CEO Tipograph
Rachel Tipograph, founder and CEO of MikMak, says retailers have incredible margins as US consumers continue to spend. She speaks with Ed Ludlow and Caroline Hyde on "Bloomberg Technology." (Source: Bloomberg)
Read MoreCommerceHub Sells ChannelAdvisor’s Shoppable Media and Brand Analytics Product Lines to MikMak; Acquisition Fuels MikMak’s Global Expansion and Commerce Intelligence Innovation
MikMak, the global software company that helps the world’s leading brands grow commerce-first, and CommerceHub, one of the world’s largest commerce networks trusted by more than 40,000 of the world’s leading retailers and brands, today announced that MikMak has purchased ChannelAdvisor’s Shoppable Media and Brand Analytics product lines from CommerceHub.
Read MoreE-commerce analytics firm MikMak is removing a competitor by acquiring assets from rival ChannelAdvisor
Big consumer packaged goods brands use MikMak's technology to make digital ads shoppable by linking them to product pages on Target, Amazon, and Walmart. MikMak gives brands sales data about what people bought after clicking on an ad. The acquisition will let MikMak grow to 1,200 CPG clients, including Diageo and Hershey's. ChannelAdvisor also works with consumer electronics, home improvement, and automotive parts brands that are new categories for MikMak, said founder and CEO Rachel Tipograph.
Read MoreFacebook Twitter LinkedIn Reddit Email Two former ChannelAdvisor product lines sold to NY firm
Two software product lines from the former Triangle-based ChannelAdvisor (now owned by Commerce Hub) have been sold to New York-based MikMak. “To thrive in today’s market, brands need deeper global commerce insights with more advanced tools to measure and monitor success,” said Rachel Tipograph, Founder and CEO of MikMak.
Read MoreAmazon retrouve le sourire avec une nette progression de ses ventes en ligne au T2
L'investissement dans les médias hors site, tel que le partenariat avec Pinterest, est tout aussi prometteur. Chez MikMak, nous avons vu un autre retailer dominer le trafic d'achat sur Pinterest, battant Amazon de 16 %, mais je pense qu'Amazon rattrapera son retard dans les mois à venir ", analyse pour LSA Rachel Tipograph, CEO de MikMak , plateforme globale d'accélération d'e-commerce pour les marques.
Read MoreInside TikTok's pitch to get marketers selling on Shops, and why the biggest brands are wary of investing
Like Amazon, marketers say that TikTok is pitching its ability to own all parts of the e-commerce sale. "TikTok is trying to build a direct-to-consumer channel — that makes them a competitor to all other retailers," Rachel Tipograph, founder and CEO of e-commerce analytics firm MikMak.
Read MoreMikMak CEO on Meta Seizing Momentum With Threads
MikMak CEO Rachel Tipograph and Bloomberg's Alex Barinka discuss the rise of the "everything" app and how Threads could help bring the center of internet culture back to Meta. They speak with Ed Ludlow on "Bloomberg Technology."
Read MoreBig box retailers dominating the online pet care space
“The pet care e-commerce market is only expected to grow, posing a huge opportunity for online retailers and brands that can effectively market to the right audiences,” said Rachel Tipograph, founder and chief executive officer of MikMak, a global software company offering e-commerce analytics and optimization services for several industries, including pet care.
Read MoreSocial Media Vary In Driving Ecommerce Activity
Social Media Vary In Driving Ecommerce Activity
Read MoreWhat it takes for regional grocers to maximize retail media
MikMak is an example of a software company that provides standardized metrics between retailers and brand partners in addition to offering other tools that help retailers streamline their retail media efforts.
Read MoreRetail-Tech Landscape: Retail Analytics
MikMak is an analytics and e-commerce enablement software provider catering to multichannel brands. The platform focuses on understanding consumer behavior, optimizing marketing strategies and driving online sales. The company provides analytics capabilities to help retailers understand customer preferences and behaviors. The platform also enables multi-retail selection and checkout directly within online video campaigns.
Read MoreQ2 2023 Executive Round Table
Overall inflation is starting to decline, as food and appliance prices stabilize. However, core inflation is continuing to impact consumers spending online. MikMak data indicates a YoY decline in eCommerce conversion rates, which coincides with inflation and interest rates continuing to rise.
Read MoreEmerging Tech a Hot Topic at Digital Food & Beverage 2023
The exhibitors’ floor was abuzz with brands, platforms, tools, and media partners showcasing the cutting-edge marketing technologies driving F&B industry innovation. MikMak, Ibotta, Walmart Connect, Roku, Google Cloud, Instacart, and many others demonstrated the powerful solutions propelling the industry forward.
Read MoreIs inflation really cooling or going down?
MikMak founder and CEO Rachel Tipograph joins Caroline Hyde and Ed Ludlow to discuss how consumer spending patterns are shifting due to inflation, with a greater emphasis on essential items, and how brands and retailers are trying to chase after these shifts.
Read MoreGenerative AI is coming for advertising. What does fashion need to know?
For fashion and beauty brands, the use cases for these AI tools is especially relevant, says Rachel Tipograph, founder and CEO of social analytics platform MikMak, as creating a few attractive lifestyle images and one version of compelling copy is no longer enough. Brands need an array of options, especially as ad formats diversify and customer segmentation becomes more specific.
Read MoreMikMak lance MikMak 3.0, une plateforme avancée d'accélération d’e-commerce pour stimuler la croissance mondiale des marques
MikMak, la plateforme d'accélération d’e-commerce pour les marques multicanales, annonce aujourd'hui le lancement de MikMak 3.0. Cette plateforme optimisée permet de mieux engager les consommateurs pour générer des ventes sur tous les touchpoints.
Read MoreE-commerce acceleration platform MikMak gets an upgrade
MikMak, an e-commerce acceleration platform, has upgraded its offering, which allows for e-commerce integration and analytics across media channels and brand websites, founder and CEO Rachel Tipograph told Retail Brew. Retailers come to MikMak as a way to boost sales by upping traffic from “high-intent shoppers,” and brands that sell across retailers can increase their market share and cut back on costs.
Read MoreAs MikMak Enters Its Newest Phase, It Follows Trends Like Retail Media And Self-Serve
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media. The platform upgrade ramps up its ecommerce and analytics offerings, according to CEO and founder Rachel Tipograph.
Read MoreIntroducing MikMak 3.0: MikMak Rolls Out Advanced eCommerce Acceleration Platform to Fuel Brands’ Global Growth
MikMak, the leading eCommerce acceleration platform for multichannel brands, today announced the launch of MikMak 3.0. The enhanced platform enables commerce and conversion opportunities across every consumer touchpoint, along with more advanced category, retailer and consumer analytics from around the world, to guide decision-making across a brand’s entire organization and drive real business results
Read MoreBeauty shoppers turn to e-commerce for purchasing needs
When it comes to shopping for their beauty product essentials, consumers are opting to purchase anything and everything from e-commerce platforms, according to the Beauty eCommerce Benchmarks and Insights Report released by MikMak.
Read MoreData: Amazon Leads Beauty Category With Most In-Market Traffic
Amazon is driving the most in-market traffic with 32.1% of purchase intent clicks, according to the 2023 Beauty eCommerce Benchmarks and Insights Report released by MikMak.
Read More47 LGBTQ+ founders, entrepreneurs, and VCs you should know
The percentage of US adults who identify as LGBTQ+ has doubled in the last decade—from 3.5% in 2012 to 7.1% in 2022. And Gallup predicts the possibility that that percentage may exceed 10% in the near future. Despite this, LA-based VC firm Backstage Capital estimates that LGBTQ+ founders still receive less than 1% of VC funding—a stagnant and staggeringly low figure.
Read MoreBrave Commerce Podcast: Driving Gender Equality and Diversity in Business
On this episode of Brave Commerce, Shelley Zalis, founder and CEO of workplace equality firm The Female Quotient, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the importance of gender equality and diversity in business.
Read MoreBrave Commerce Podcast: Leading With an Agile Mindset and Embracing Innovation
On this episode of Brave Commerce, hosts Sarah Hofstetter and Rachel Tipograph sit down with Diana Frost, chief growth officer for North America at Kraft Heinz, to discuss agile leadership, the importance of learning from failures and the company’s growth strategies.
Read MoreRachel Tipograph, Founder and CEO of MikMak on Growth
Rachel Tipograph, Founder and CEO of MikMak joins Katrina and Annelise to talk about leading her team through massive growth during the pandemic, launching one of the most ambitious work from anywhere programs out there and evolving MikMak's culture for the future.
Read MoreBrave Commerce Podcast: Innovating With AI
In this episode of Brave Commerce, Eduardo Luz, chief brand and concept officer at Panera, discusses AI, generosity and a member-first approach with hosts Sarah and Rachel.
Read MoreBrave Commerce Podcast: Sandie Hawkins of TikTok on Revolutionizing Ecommerce Through Community
In this episode of Brave Commerce, Sandie Hawkins, general manager of U.S. ecommerce at TikTok, joins Rachel Tipograph and Sarah Hofstetter to discuss the power of including TikTok in your brand strategy.
Read MoreBrave Commerce Podcast: Exploring Gen Z's Influence on Branding and Media
In this episode of Brave Commerce, Sara Wilson and Michelle Goad, the minds behind The Brand Yearbook, explore the intriguing world of Gen Z and their influence on branding and media.
Read MoreE-commerce alcohol sales are predicted to reach $40B by 2026
E-commerce alcohol sales are expected to reach $40B by 2026, with whiskey-based products leading online purchases. The Shopping Index 2023 Alcohol E-Commerce Benchmarks and Insights Report by MikMak reveals that e-commerce alcohol sales are still strong and growing despite a shift back to pre-pandemic purchasing habits.
Read MoreBrave Commerce Podcast: Building Careers and Building Brands
This episode of Brave Commerce features the impressive and inspiring Dr. Val Oswalt, CEO and board member at Kodiak.
Read MoreImprove marketing effectiveness
MikMak, the leading e-commerce acceleration platform for multichannel brands, has released the MikMak Shopping Index 2023 Alcohol E-Commerce Benchmarks and Insights Report, which outlines key behaviours of alcohol shoppers in the US.
Read MoreBrave Commerce Podcast: Navigating Ecommerce on a Global Scale
In this episode of Brave Commerce, Boris Rütten, head of global ecommerce at CPG giant Henkel, discusses the ever-changing landscape of global ecommerce, emphasizing the need for continuous adaptation and staying attuned to market trends in order to achieve sustainable growth.
Read MoreBrave Commerce Podcast: The Inside Story of How Magic Spoon Went From DTC to Retail
In this episode of Brave Commerce, Gabi Lewis, co-founder of keto-friendly cereal brand Magic Spoon, joins Rachel Tipograph and Sarah Hofstetter to share his insights on expanding into the retail space from a DTC perspective with a focus on innovation, acquisition and brand identity.
Read MoreE-Grocery Secrets: Shoppers Love YouTube, Thursday Afternoon, Sliced Cheese
As online grocery shopping habits continue to evolve, the latest benchmarking study from MikMak reveals that the people most likely to respond to food advertisements are moving faster than ever.
Read MoreSocial Media Holds Untapped Marketing Potential for Grocers
A new grocery insights report by MikMak noted key ways retailers can improve their social media marketing strategies – especially by utilizing YouTube.
Read MoreCreators and E-Commerce | The Big Interview with Rachel Tipograph
In episode 7 we talk with MikMak's CEO and Founder Rachel Tipograph (who is also the co-host of the cool podcast BRAVE COMMERCE) in our BIG interview about how creators will influence the next wave of the retail revolution.
Read MoreBrave Commerce Podcast: Building Value in an Ever-Evolving Digital Landscape
During this episode of BRAVE COMMERCE, Andy Markowitz, vp of Digital Retention and Acquisition Marketing at the New York Mets, highlights the importance of adapting digitally, maintaining strong professional relationships and continuously building value in the fast-paced marketing landscape.
Read MoreHow Consumer Preference for Grocery E-Commerce Has Changed
Consumers have an ever-evolving relationship with making online grocery purchases, and e-commerce acceleration platform MikMak is pulling back the curtain on their current preferences. The company’s “2023 Grocery eCommerce Benchmarks and Insights Report” is based on its MikMak Shopping Index and takes a look at the top-performing social channels and retailers for brands targeting grocery shoppers.
Read MoreMost grocery shoppers are on YouTube, at 11 a.m., ordering cheese
MikMak, an ecommerce acceleration platform for multichannel brands, released its 2023 Grocery eCommerce Benchmarks and Insights Report. The report features insights based on a shopping index on the top-performing social channels and retailers for brands targeting grocery shoppers.
Read MoreMikMak Soothes Ricola’s Influencer Measurement Sore Spot
Ricola works with a strong stable of macro- and micro-influencers, but it needed a way to effectively measure their performance. That’s why the brand kicked off a partnership with ecommerce advertising startup MikMak in Q4 of last year. For its influencer campaigns, Ricola used MikMak to pinpoint its most successful, engaging influencers and the platforms on which they performed best.
Read MoreBrave Commerce Podcast: Leading Mission-Driven Profitability
During this episode of Brave Commerce, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand’s mission with a focus on consistent, incremental profitability.
Read MoreBrave Commerce Podcast: Leading Mission-Driven Profitability
During this episode of Brave Commerce, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand’s mission with a focus on consistent, incremental profitability.
Read MoreMikMak's VP of Customer Experience, Carolann McKay, Featured on Mastering Metail
Press play on a course led by Carolann McKay, VP of Customer Experience at MikMak, as she guides you through the ways of utilizing eCommerce data to improve retailer relationships. Gain an understanding of what the consumer wants and where, before taking a deep dive into the journey to conversion via MikMak’s data to altogether help strengthen a brand’s critical retailer relationships.
Read MoreBrave Commerce Podcast: Maximizing Value Exchange to Build Trust
In this episode of Brave Commerce, Austin Leonard, head of sales at Sam’s Club Member Access Platform (MAP), highlights the increasing need to offer value to consumers in exchange for their engagement with your brand, especially as we shift to a post-cookie future.
Read MoreBrave Commerce Podcast: Fostering Vulnerability and Defining Culture in the Workplace
On this episode of Brave Commerce, Grant Hill—basketball Hall of Famer, co-owner of Atlanta Hawks and board member of Campbell Soup Company—shares strategies for fostering trust and vulnerability by identifying and defining your workplace culture.
Read MoreMikMak Upgrades Global E-commerce Acceleration Software With Signing of Definitive Agreement to Acquire Swaven
MikMak, the leading eCommerce acceleration platform for multichannel brands, today announced a definitive agreement to acquire Swaven, a preeminent eCommerce enablement and analytics software company across EMEA, APAC, and LATAM. The union of the two companies paves the path towards MikMak 3.0, the world’s most advanced eCommerce enablement and analytics platform.
Read MoreMikMak To Acquire Swaven
MikMak, a New York-based provider of an eCommerce acceleration platform for multichannel brands, acquired Swaven, a Paris, France-based eCommerce enablement and analytics software company across EMEA, APAC, and LATAM.
Read MoreMeta mulls more job cuts and verified subscriptions
E-commerce insights platform MikMak acquired Swaven, a Paris-headquartered e-commerceenablement and analytics software company.
Read MoreMikMak Goes Global With Acquisition of Swaven
MikMak is going global.The U.S.-based e-commerce platform, which revolutionized retail and recently secured a patented technology enabling the use of multi-retail selection and checkout within online video marketing campaigns, announced the acquisition of Swaven, a Paris-based eCommerce enablement and analytics software company that operates across EMEA, APAC and LATAM.
Read MoreBrave Commerce Podcast: Reducing Friction for Consumers to Drive Ecommerce Growth
On this episode of Brave Commerce, Lewis Broadnax, vice president of global ecommerce and digital at Sazerac Company, shares four major pivot points that have shaped the trajectory of his career and his approach to consumer experience. He prioritizes reducing consumer friction both by testing and implementing the right mar-tech solutions and taking a true multichannel approach, i.e., being where the consumer wants to shop.
Read MoreBrave Commerce Podcast: Creating a Human-Centric Brand
On this episode of Brave Commerce, Esi Eggleston Bracey, president of Unilever USA and CEO of personal care, North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze, Bracey has found ways to drive profits while helping people.
Read MoreAmazon is the latest threat to Facebook as ad targeting suffers
“What CFOs (and brands) want is profitable advertising, profitable growth,” Rachel Tipograph Founder and CEO of MikMak, eCommerce marketing technology, said, “and they want to know that they are driving incremental growth.”
Read MoreBrave Commerce Podcast: How to Scale a Small Business
In this episode of Brave Commerce, Denise Woodward, founder and CEO of Partake Foods, talks about growing and developing a bootstrapped business. Woodward opens with the inspiring story of Partake Foods.
Read MoreMikMak CEO's Takeaways From Tech Earnings
MikMak CEO Rachel Tipograph joins Ed Ludlow to discuss the week's tech earnings, ad weaknesses and what to look for next week. Plus, her thoughts on Elon Musk announcing Twitter will share ad revenue with creators.
Read MoreMikMak Names Enterprise Software Veteran Dan Zitting as New President and COO
MikMak, the leading eCommerce acceleration platform for multichannel brands, announces today that Dan Zitting has been appointed MikMak’s new President and Chief Operating Officer. Zitting will be responsible for leading and scaling the company’s global business operations and go-to-market strategy. He will also drive product and engineering innovation. He reports directly to MikMak’s Founder and CEO Rachel Tipograph.
Read MoreMikMak Names Enterprise Software Veteran Dan Zitting as New President and COO
MikMak, the leading eCommerce acceleration platform for multichannel brands, announces today that Dan Zitting has been appointed MikMak’s new President and Chief Operating Officer. Zitting will be responsible for leading and scaling the company’s global business operations and go-to-market strategy. He will also drive product and engineering innovation. He reports directly to MikMak’s Founder and CEO Rachel Tipograph.
Read MoreBrave Commerce Podcast: How Optimizing Content Leads to Conversion
In this episode of Brave Commerce, Joy Simonsen, head of global consumer ecommerce at 3M, talks about how the brand’s “maker culture” has contributed to its success in both the b-to-b and b-to-c ecommerce world.
Read MoreBrave Commerce Podcast: Why You Need to Meet Each Market Where It Is
On this episode of Brave Commerce, Cristina Marinucci, global head of shopper excellence at Mondelez International, gets phygital with hosts Sarah Hofstetter and Rachel Tipograph.
Read MoreBrave Commerce Podcast: Positioning Products to Appeal to the Consumer’s Lifestyle
In this episode of Brave Commerce, Anouck Gotlib, CEO of Belgian Boys, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss branding and developing products over time.
Read MoreBrave Commerce Podcast: Using Data to Develop Consumer Experience and Obsession
In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution.
Read MoreBrave Commerce Podcast: The State of the Current Talent Ecosystem
In this episode of Brave Commerce, Lisa Mann, managing director and CMO of Raines International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the state of the current talent ecosystem.
Read More2023 Predictions: Retail media networks
“Retail media is becoming more powerful and reaping the benefits with all the changes to the cookieless Internet impacting social platforms and a number of big tech companies,” said Rachel Tipograph, founder and CEO of ecommerce platform MikMak. “But for all of this growth, brands expect accountability through the standardization in the measurement of ROI. The industry is buzzing about all of the inefficiencies more and more every day. I believe 2023 is when action will finally start to be taken.”
Read MoreHow social platforms changed digital marketing in 2022
For the e-commerce platform MikMak, social commerce traffic was 19% higher in 2022 than it was in 2021. And from January through November of this year, MikMak’s social commerce traffic based on purchase intent clicks grew by 531%. Where the traffic is happening is also shifting.
Read MoreBrave Commerce Podcast: How Brands Can Communicate and Connect With Their Consumers
In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers.
Read MoreBrave Commerce Podcast: Adapting to New Cultures
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Jay Sethi, CMO of Diageo Beer Co. at Diageo. Sethi paints a picture of multicultural neighborhoods sharing the foods and flavors they love, thus expanding one another’s taste and perspectives.
Read MoreDisqo report: Take social more seriously when you don’t have dollars to waste
“I actually am really happy to see Disqo put out this report because a lot of media stories this year have really downplayed social because of public market comps,” said Rachel Tipograph, CEO and founder of MikMak, an e-commerce analytics software company, who works with clients including Procter & Gamble, Anheuser-Busch and L’Oréal. “And everyone needs to remember that those are two different things. The efficacy of [a social] platform as a conversion driving tool is often divorced from Wall Street’s numbers.”
Read MoreBrave Commerce Podcast: Building Global Brands Through Retail Media
On this episode of Brave Commerce, Kate Crowley, Lego’s senior ecommerce marketing director for Western Europe, and Luke Sebire, Lego’s senior director of global ecommerce, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated with building global brands via retail media.
Read MoreSpecial Edition: How Holiday Shopping Trends Impact 2023 Retail Spending
On the latest episode of The Speed of Culture podcast, Rachel Tipograph, Founder & CEO of MikMak, joins Suzy Founder and CEO Matt Britton on a special webinar edition to examine consumer spending habits and marketing trends. We look behind the curtain as Rachel shares insights from MikMak’s latest research.
Read MoreBrave Commerce Podcast: Anton Vincent Talks Brand Experience and Consumer Relationships
On this weeks episode of Brave Commerce, Anton Vincent, president of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Brand experiences can help consumers create emotional attachment with their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand.
Read MoreHow to Win With Omnichannel Ecommerce
When committing to scale, you can invest in an omnichannel analytics tool such as MikMak. The enhanced reporting will give you details to help you improve performance directly on the reporting channel and across your other channels.
Read MoreBrave Commerce Podcast: Responding to the 'No' and Web3 Integration
When it comes to business, how do you respond to “no” from customers or collaborators? In this episode of Brave Commerce, Todd Kaplan, CMO of Pepsi, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of taking risks.
Read MoreWhy Brands Are Pulling Away From Twitter
MikMak Founder and CEO Rachel Tipograph joins Caroline Hyde to discuss why brands are being cautious of any negative association with Twitter and holding back as a result, and how it is impacting the social media platform.
Read MoreElon Musk took over a struggling business with Twitter and has quickly made it worse
Businesses don't want to link their brands with that sort of behavior and content, said Rachel Tipograph, CEO of advertising technology firm MikMak. "There's concerns with advertisers around brand safety, and that's really what this is all about," Tipograph said. "Advertisers right now are not looking to be associated with the events that are currently happening at Twitter."
Read MoreHow brands are using TikTok, BeReal and Roblox this holiday season
“Social media remains to be a cost-effective and high-performing commerce channel for brands and retailers alike,” MikMak CEO Rachel Tipograph said via email. “The key is to know what social channels matter the most to your shopper audiences, and then be able to test, learn and scale creative and messaging across those channels with agility and speed. Having a 'hands-on keyboard' mentality matters more than ever in an economic climate like the one we're in now, so the data surrounding social media and social commerce needs to be analyzed and acted upon in real time, all of the time.”
Read MoreThe Retail Media Reality Check; TikTok Gets The CMO Touch
“Most of the growing pains come from the fact that retail media is at its infancy compared to more traditional forms of media,” MikMak Founder and CEO Rachel Tipograph tells Marketing Dive.
Read MoreAs retailers sell more ads, marketers’ frustrations and fears grow
Most of the growing pains come from the fact that retail media is at its infancy compared to more traditional forms of media. What brands appreciate about retail media is that there is stronger attribution data (from media impression to [omnichannel] sales) and they consider it ‘more brand-safe’ compared to other forms of traditional media,” said Rachel Tipograph, founder and CEO of MikMak, an e-commerce services provider, over email.
Read MoreHow 5 marketing leaders reshaped their careers—and the industry
If the pandemic has taught the ad world anything, it’s the need to be flexible. For professionals in this industry, this includes being nimble in their career trajectories. Rachel Tipograph has learned “not to be married to my own ideas.” It’s this philosophy that led Tipograph to go from marketing comedians via Facebook while a student at New York University to founding a consumer packaged goods tech company.
Read MoreNew #TwitterLayoffs lawsuit may impact recruitment and ad sales in the long run
In the latest chapter of Elon Musk’s turbulent Twitter takeover, the company has been slapped with a class-action lawsuit for allegedly violating a federal law that requires employers to give 60 days’ notice of mass layoffs. Brands – whose advertising spend accounts for the majority of Twitter’s revenue stream – are pulling back too. Data from e-commerce marketing firm MikMak reveals that Twitter has witnessed a 42% drop in advertising traffic for brands over the last week. Major organizations including General Motors, Audi, Volkswagen and Pfizer have paused their advertising on the platform.
Read MoreMusk Says He Won’t Make Twitter A Hellscape, But Advertisers Want To Wait And See
This ill-advised interaction coincided with the largest single-day dip in Twitter ad spending that MikMak, an ecommerce analytics platform, observed over the past month. Overall, MikMak saw a 30% decrease in Twitter ad traffic this month among brands using MikMak’s platform, including a 42% dip over the past week since Musk’s takeover, a sign that advertisers are pausing or rethinking spend on the platform.
Read MoreMondelēz, Pfizer and more Twitter advertisers pause campaigns amid Musk fallout
Meanwhile, new data shows a major slowdown in ad spend on the service, according to MikMak, an e-commerce service that has insights into performance on the platform. There are clear signs that many brands have been pulling back on Twitter, according to Rachel Tipograph, an e-commerce service that works with hundreds of major brands on digital ad campaigns, many on Twitter. “In the month of October, we’ve seen a 30% dip in Twitter, a dip in Twitter traffic,” Tipograph said on Thursday, “with so much of that dip occurring after the Elon Musk deal was announced.
Read MoreBrave Commerce Podcast: Bringing Joy to Consumers
In this episode of Brave Commerce, Hasbro President and chief operating officer Eric Nyman joins hosts Rachel Tipograph and Sarah Hofstetter to discuss everything from product diversity—Wordle the Party Game anyone?—to how they respond to consumer insights to fostering employee growth and development.
Read MoreOcean Spray Embraces Fragmentation With Its Holiday Campaigns
Ocean Spray is testing a shoppable programmatic ad vendor called MikMak so it can include a click-to-cart button in its programmatic display and video ads. The button plugs into local grocery stores where Ocean Spray products are available.
Read MoreAmazon Forecasts Slow Holiday Sales
MikMak Founder Rachel Tipograph spoke with Emily Chang on Amazon's third quarter earnings.
Read MorePinterest, BambooHR, Harry’s Inc. and Hook are among this year’s WorkLife Awards finalists
New workplace cultures are emerging as more companies pivot to hybrid working environments and increasingly prioritize not only a work-life balance but also wellness and diversity, equity and inclusion. These changes and more are reflected in this year’s WorkLife Awards shortlist. MikMak has been selected as a finalist for the WorkLife Awards in the category of "Best Virtual Work Environment".
Read MoreMikMak Secures U.S. Patent On Multi-Retailer eCommerce Enablement Technology
MikMak, a leading eCommerce acceleration platform, today announced that the U.S. Patent and Trademark Office has awarded the company a U.S. patent for the MikMak Commerce component of its platform. The invention, U.S. Patent No. 11,475,487, outlines the key technologies used to power multi-retail selection and checkout within online video marketing campaigns.
Read MoreBrave Commerce Podcast: The Changing Landscape of Consumer Habits
On this week’s episode of Brave Commerce, Sucharita Kodali, VP and Principal Analyst at Forrester, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss financial business strategy and consumer spending habits.
Read MoreBrave Commerce Podcast: Navigating Remote Work Environments
In this week’s episode of Brave Commerce, author Rishad Tobaccowala joins hosts Rachel Tipograph and Sarah Hofstetter to discuss navigating remote work environments.
Read MoreHidden Layers Podcast- Special Edition Ep. 4: World Mental Health Day
Tune in as Cognitiv co-hosts Justine Frostad, VP of Marketing, and Jason Pellegrino, Director of Human Resources, and guest Alejandra Olivella, Head of People at MikMak, have a vulnerable and honest conversation around the global mental health crisis and the influence we all hold to drive change.
Read MoreENTREPRENEURS: Founder and CEO of MikMak, Rachel Tipograph
Rachel Tipograph is the founder and CEO of MikMak, an enterprise marketing eCommerce platform that allows businesses to create a unified digital shop across 200+ online retailers. Brands now have a single source of truth with MikMak to better understand their customers, build deeper relationships with their online store partners, and make wiser decisions faster.
Read MoreBrave Commerce Podcast: Developing a Holistic Brand Experience
In this week’s episode of Brave Commerce, Kalen Thornton, chief marketing officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation.
Read MoreBrave Commerce Podcast: The Power of Qualitative Data in Marketing
In this week’s episode of Brave Commerce, Antoine Borde, vp of global ecommerce at Danone, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss adding value to a product with the consumer’s needs top of mind.
Read MoreWhy Facebook, Instagram and TikTok have stepped back from social commerce
The challenge with purchasing outside social apps is advertisers’ inability to form consumer profiles. Rachel Tipograph, founder & CEO of MikMak believes many social platforms have been trying to own first-party data and thought they could monetize it by figuring out how to get consumers to complete their purchases within the social apps.
Read MoreBrave Commerce Podcast: How to Use Analytics to Build Strategy
On this week’s episode of Brave Commerce, Julie Bowerman, chief marketing officer of The Kellogg Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss evolving marketing measurement in an omnichannel world.
Read MoreThe Digital Shelf for CPG Brands 2022
Display and video ad units like MikMak Commerce use click-to-cart technology to help shoppers directly add brands to their online grocery carts on Amazon, Walmart, Target, and others. This extends the digital shelf to shoppers outside of ecommerce sites, while essentially affording digital shelf exclusivity. Use analytics to quantify the impact of branding and performance.
Read MoreBrave Commerce Podcast: How Leveraging Collaboration Can Help Brands Capture New Audiences
On this week’s episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation.
Read MoreBrave Commerce Podcast: Using Ecommerce to Inform Business Strategy
On this week’s episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondelēz International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss seamless brand experiences for consumers.
Read MoreTop 9 Apple Podcasts for new and amateur marketers
This year's Apple Podcasts Best of 2021 contains shows and creators that gave listeners a strong sense of connection during difficult and uncertain times, as selected by Apple Podcasts' world-class editorial staff. Brave Commerce, a podcast hosted by Rachel Tipograph, CEO & Founder of MikMak, and Sarah Hofstetter, President of Profitero, is one of the chosen podcasts!
Read MoreBeauty & Wellness Briefing: 'The jury is still out' on livestream shopping's future
This week, Glossy is looking at what the future holds for livestream shopping in the U.S. following the news that Facebook is removing the feature. Rachel Tipograph, found and CEO of SaaS platform MikMak, has a few wise words to say on the topic.
Read MoreBrave Commerce Podcast: How to Convert Content Into Commerce
On this week’s episode of Brave Commerce, Clive Sirkin, executive chairman of Screendragon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss business strategy.
Read MoreUnlocking Omnichannel Experiences With KraftHeinz
Brave Commerceis a highly-successful podcast hosted by Rachel Tipograph, MikMak’s founder and CEO, and Sarah Hofstetter, Profitero’s president. The dynamic duo sat down with Ashley Becker, vp of ecommerce and omni customer growth at KraftHeinz, during Adweek’s Commerce Week for a discussion about the typical, or even now atypical, brand and retailer interrelationship.
Read MoreThe hottest marketing tech companies of 2022
Marketing tech is crucial to help companies deal with the loss of cookies and the growth of eCommerce. Insider identified 13 companies leading the charge. MikMak's tech shows brands where sales are happening, which helps those brands determine where to run ads. MikMak says that its platform tracks more than 1,500 retailers and platforms. MikMak has raised $19 million from investors including Wavecrest Growth Partners, according to PitchBook.
Read MoreBrave Commerce Podcast: The Power of Diversity While Scaling a Company
On this week’s episode of Brave Commerce,Esi Seng, CEO of Tate’s Bake Shop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss scaling an acquired brand.
Read MoreMikMak Named 2022 Sammys Award Winner for Organization of the Year
Award win recognizes MikMak’s commitment to helping brands access and apply eCommerce insights that accelerate business growth, with a complete understanding of omnichannel consumers’ behavior and preferences.
Read MoreThe 96 Leaders in Sales and Marketing Technology You Should Know
Today, the Business Intelligence Group announced the winners in the 2022Sales and Marketing Technology Awards program, also known as “The Sammys.” The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers. MikMak won Organization of the Year under the Small Company category!
Read MoreBrave Commerce Podcast: PacSun's President and Co-CEO on Consumer Identity, Product Inclusivity and Digital Transformation
On this week’s episode of Brave Commerce,Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph and Sarah Hofstetter to discuss consumer identity.
Read MoreWhy TikTok Livestream Shopping is a Hard Sell for Creators
The hot social media app and its rivals want to change consumer behavior, but have met resistance. U.S. consumers are not as hooked by livestream commerce, according toRachel Tipograph, the CEO of MikMak, an ecommerce analytics platform that works with brands to power shopping events on TikTok, Twitter, Facebook, YouTube, Snapchat andPinterest.
Read MoreBrave Commerce: How to Get the Greatest ROI Out of Your Media Investment
On this week’s episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media.
Read MoreMarketing Winners and Losers of the Week
Back-to-school shopping gets an early start and family movie night is back and Gen Z shoppers are more likely to buy online. MikMak's Shopper Intelligence data on Gen Z shopping is featured under Number of the Week.
Read MoreMikMak Guide: Gen Z Female Shoppers & Diverse Audiences Show High eCommerce Purchase Intent
MikMak's Closing the Gap on Consumer Relevance Guide uses purchase intent rate data gathered from the MikMak Platform to identify current online shopping behaviors and trends based on demographics, generational and life-stage data.
Read MoreBrave Commerce: How Post Consumer Brands Is Connecting to the Consumer
On this week’s episode of Brave Commerce, Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph and Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space.
Read MoreReturn to Cannes
Big tech has taken over the #CannesLions International Festival of Creativity this year. MikMak Founder and CEO, Rachel Tipograph said "I've seen the shifts go from brand creativity to ad tech to now eCommerce. This is actually the first year that Walmart is here. So I think it's really telling how Cannes is starting to reflect just the global consumer universe."
Read MoreBrand-Building in an eCommerce World and B2B Best Practice
Host David Tiltman, WARC’s SVP Content, is joined by WARC editors Alex Brownsell and Sam Pena-Taylor. They discuss James Hurman’s latest presentation on the WARC stage, and reveal Benedict Evans’s long-range view on the future of e-commerce and media. They also discuss Founder and CEO of MikMak, Rachel Tipograph's comments on product consideration and brand-building.
Read MoreMikMak Debuts Retail Marketing, Out-of-Stock Tech Solution for Beer Brands
Two tech companies announced this week they are meeting in the middle to provide beverage brands insight into how their digital marketing efforts are driving in-store purchases — and also keeping consumers informed on where they can buy out of stock items. Those two companies areMikMak,a software company that provides eCommerce analytics and shopping experiences, andVermont Information Processing(VIP), a technology supplier for brewers, distributors, wineries, and so on.
Read MoreBrave Commerce: How Sanofi Leverages Innovation to Deliver Results
On this week’s episode of Brave Commerce, Gentiane Barret, global ecommerce lead at French healthcare giant Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how her nonlinear career has contributed to her success.
Read More2022 Notable LGBTQ Leaders
Crain’s selected 95 such individuals, including Rachel Tipograph, Founder & CEO of MikMak, for this year’s Notable LGBTQ Leaders list. This year’s honorees are outstanding professionals in their respective industries. They are involved in mentoring programs, community activities and philanthropy. They invest their considerable energies in diversity, equity and inclusion initiatives and ensure inclusive hiring practices. Hailing from disparate sectors and industries, they are united by their clarity of purpose, love of freedom, and appreciation for the LGBTQ activism of prior generations.
Read MoreMikMak Partners with Vermont Information Processing (VIP) to Unlock New Omnichannel Consumer Insights for Beverage Brands
MikMakandVermont Information Processing(VIP), the leading technology supplier for brewers, distributors, wineries, soda bottlers and other companies in the beverage industry, today announced a first-of-a-kind partnership to provide beverage brands with a complete picture into how their digital marketing efforts are driving in-store purchases.
Read MoreAnalysis: Gummies, TikTok Stole Show in Chicago
Attendees learned about TikTok’s ability to drive sales during the What Is the Third Shelf? Social Commerce for Confectionery & Brands session with Rachel Tipograph, Founder and CEO of MikMak, and Sofia Hernandez, Global Head of Business Marketing at TikTok.“Product discovery today happens on social,” according to Tipograph.
Read MoreBrave Commerce: Moët Hennessy's President Links On-Premise and Online Sales
Seth Kaufman, president of Moët Hennessy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss building an exceptional workplace.
Read MoreUS Beauty Ecommerce 2022 | How to Win Over Gen Z and the Ever-Evolving Online Shopper
In retail environments that sell groceries, there's such a big opportunity right now to cross over into beauty. The consumer is looking to make fewer trips, and you see that in the data. We started to see this shift in the beginning of the pandemic, but now it's held. --Rachel Tipograph, Founder and CEO, MikMak
Read MoreLUMA presents the Commerce Media LUMAscape
LUMA is the leading investment bank focused on digital media and marketing. MikMak is featured multiple times on LUMA Partner's famous Commerce Media LUMAscape! The MikMak logo can be found under "Commerce Marketing Platforms" and "Affiliate and Publisher Platforms."
Read MoreBrave Commerce: Bacardi's Digital Shelf Extends to Stores
Katie Kirkpatrick, vp of digital commerce at Bacardi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers.
Read MoreRetail TouchPoints Reveals 2022’s 40 Under 40 Winners
Retail Touchpoints and design:retail unveiled the 2022 slate of 40 Under 50 Award winners. This list, including MikMak founder and CEO, Rachel Tipograph, represents leaders from the entire retail realm. The 40 Under 40 Awards spotlight innovative and remarkable work that has contributed significantly to the progress of the retail industry as a whole.
Read MoreHow Campbell's Pandemic Pivot Won Over Millennials and Gen Z
Understanding this demand, we invested in tools like MikMak to create shoppable ads with clickable links to retail partners for users to click and collect product. This is something we continue to further invest in, with almost all of our meal and beverage brands signed on.
Read MoreMikMak Wins Two Stevie® Awards in 2022 American Business Awards® Including Computer Software Company of the Year
MikMak, the leading eCommerce acceleration platform for multichannel brands, today announced the company won two Stevie® Awards from the 2022 American Business Awards: CEO and Founder Rachel Tipograph for Entrepreneur of the Year, Silver Winner and Company of the Year, Bronze Winner. “MikMak is only as strong as its team, and these awards are a testament to our collective innovation and hard work,” said Rachel Tipograph, founder and CEO of MikMak.
Read MoreBrave Commerce: The Evolution of Shopping Habits
Marie-Jeanne Matei, vice president of ecommerce at Ferrero, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market.
Read More101 Top Shopping Startups in United States
This article showcases Business of Shopping's top picks for the best United States based Shopping companies. These startups and companies are taking a variety of approaches to innovating the Shopping industry, but are all exceptional companies well worth a follow. MikMak was selected for exceptional performance.
Read MoreBrave Commerce: How to Lead With a Cross-Functional Lens
On this episode of Brave Commerce, Sara Aubitz, director of customer insights and analytics at Clorox, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss embracing and building an eCommerce business from scratch.
Read MoreAmazon Plummets as Tech Giant Cuts Q2 Forecasts
Rachel Tipograph, Founder and CEO of Mikmak, joined Closing Bell to break down what investors can glean from Amazon's disappointing earnings report as supply chain challenges continue to weigh on e-commerce platforms.
Read MoreInside NewFronts 2022— What Brands Can Expect, Plus Twitter's Big Questions
Media buyers will discuss Twitter's new ownership, TikTok's rise, a messy measurement space, and more. Rachel Tipograph, CEO of eCommerce marketing platform MikMak, said that TikTok has seen a surge in advertising dollars from brands because the platform knows users’ interests. “You can buy ‘brand awareness’ media and have an e-commerce outcome,” Tipograph said.
Read MoreWhy Snapchat is Giving Away its AR Try-on Shopping Tools
Easier and faster tools to make realistic 3D assets and the ability to use AR try-on tools within a retailer’s own app are part of a new update from Snapchat. Already,social commercecurrently drives more than 85 per cent of beauty eCommerce traffic, according to MikMak, which provides eCommerce software that tracks social media purchases.
Read MoreBrave Commerce: How Best Buy is Using First-Party Data to Curate Customer-centric Advertising
On this episode of Brave Commerce, Best Buy president, Keith Bryan joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of digital commerce and media.
Read MoreHow Haven’s Kitchen is using QR codes to get more people visiting its website
Rachel Tipograph, founder and CEO of e-commerce analytics platform MikMak, said QR codes are a cheap and effective way for brands to fold physical shoppers into their digital channels.“The explosion of e-commerce, coupled with channels such as branded video and social advertising, are creating the golden age for QR code-based engagement that’s shortening the path to purchase,” Tipograph said.
Read MoreBrave Commerce: How Church & Dwight Unified Sales and Marketing
On this episode of Brave Commerce, Church & Dwight’s chief digital growth officer Surabhi Pokhriyal joins hosts Rachel Tipograph and Sarah Hofstetter for a second time alongside CMO Barry Bruno. Together, they share how their experience in various fields (marketing, supply chain, sales) have shaped their approach to business.
Read MoreBrave Commerce Comes to the Adweek Podcast Network
As Adweek continues to roll out new programs as part of the Adweek Podcast Network, we’re proud to welcome Brave Commerce to our lineup.Co-hosted by MikMak founder and CEO Rachel Tipograph and Profitero president Sarah Hofstetter, Brave Commerce tackles what’s relevant in ecommerce today for the world’s biggest brands. Over more than 80 weekly episodes, Rachel and Sarah have interviewed the bravest marketers on how to navigate the latest consumer and retailer dynamics.
Read MoreAdweek Greatly Expands Podcast Investment With New Shows, Outside Productions
Trade publication Adweek is dramatically expanding its investment in podcasting, creating an initial network of 12 ongoing series, including five new internally produced ones and four more existing business-focused podcasts from outside producers.*Brave Commerce, featuring MikMak CEO Rachel Tipograph and Profitero President Sarah Hofstetter, focused on e-commerce trends among the world’s biggest brands.
Read MoreActivation Gallery: Sports (Super Bowl & Beyond)
Avocados from Mexico (AFM) returned as a Big Game advertiser with an omnichannel campaign designed to drive awareness and engagement, as well as increase purchase intent and place avocados on the digital shelves of 40 retailers. This year’s campaign also included a limited-time pop-up experience, in-store QR codes that link to AFM’s website and a new partnership with e-commerce enablement platform MikMak.
Read MoreCreators and eCommerce | The Big Interview with Rachel Tipograph
How will the creator economy play out in e-commerce?In episode 7, we talk with MikMak's CEO and Founder Rachel Tipograph (who is also the co-host of the cool podcast BRAVE COMMERCE) in our BIG interview about how creators will influence the next wave of the retail revolution.
Read MoreIntroducing Awin’s Power 100
The partners profiled in the newAwin Reportrepresent some of the most exciting partnership opportunities on our platform. Coined the#Power100, these 100 publishers push the boundaries of what it means to be a partner in the affiliate channel, including MikMak, an eCommerce marketing analytics and enablement software that helps retailers understand and perfect their consumers’ online journey.
Read MoreStudy: Instacart Surpasses Drizly As Top Liquor E-Tailer
Over a five-month period ending Jan. 31, MikMak found 7.9% of alcohol shoppers checking out on Instacart, followed by 7.6% on Drizly and 4.3% on ReserveBar. Local grocery stores combined, though, made up a whopping 63.9 % of all checkouts.
Read MoreSocial Media, Programmatic Ads Drive Grocery Ecommerce
MikMak finds in their 'Grocery eCommerce Benchmarks and Insights' report that a mix of social commerce and programmatic ads are most effective at driving grocery eCommerce. According to the report, Facebook and Instagram's social commerce ad drive 25% of shopping traffic, followed by Google at 21%.
Read MoreRetail and eCommerce news from the week beginning 7 March 2022
MikMak, a leading eCommerce acceleration platform has released its latest Grocery eCommerce Benchmarks and Insights Report for 2022. One of the company’s 2022 category eCommerce guides, MikMak’s Shopping Index shows that across all media types, social platforms are driving the majority of online grocery traffic and households without children are the biggest group buying groceries online.
Read MoreMikMak 2022 Grocery eCommerce Benchmarks and Insights Report: Facebook and Instagram Drive 25 Percent of Online Grocery Traffic
MikMak, a leading eCommerce acceleration platform, announced the release of its latest Grocery eCommerce Benchmarks and Insights Report for 2022.
Read MoreMikMak 2022 Grocery eCommerce Benchmarks and Insights Report: Facebook and Instagram Drive 25 Percent of Online Grocery Traffic
MikMak, a leading eCommerce acceleration platform, announced the release of its latest Grocery eCommerce Benchmarks and Insights Report for 2022. Released as one of the company’s 2022 category eCommerce guides, MikMak’s Shopping Index shows that across all media types, social platforms are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online.
Read MoreInstagram, Facebook Are Top Channels For Grocery Ecommerce, Report Finds
Social media networks are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online, a report from MikMak finds.
Read MorePadSquad and MikMak Partner to Enhance Remarkable Creative Through Shoppable Experiences
Padsquad, a digital media company that develops high-impact advertising experiences, and MikMak, a software company that provides brands with end-to-end eCommerce analytics and checkout experiences, today announced a first-of-its-kind partnership to bring eCommerce functionality to digital advertising.
Read MorePodcasts from Top Retail Influencers to Add to Your Queue in 2022
MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands.
Read MoreA Discussion with Rachel Tipograph, Founder & CEO, MikMak
Hear Rachel Tipograph discuss how she reinvented MikMak as a successful eCommerce business, which has seen 7x growth since the pandemic. She shares her experience from funding to launch. Hosted best-selling author of Brotopia, Emily Chang.
Read MoreChanging the Face of Business: Rachel Tipograph at MikMak
Rachel Tipograph, Founder & CEO of MikMak, on the important intersections between media, advertisement, and eCommerce, and on how she's changing the face of business by investing in diverse founders and hiring diverse teams.
Read MoreSuper Bowl LVI Marketing Roundtable Discussion
In this episode of The CMO Podcast, Jim Stengel sits down with the marketing minds responsible for the effort behind this year's Super Bowl ads, the effect they had on the audience, and the discussions they sparked. He talks with Ivonne Kinser, Vice President and Head of Marketing & Innovation with Avocados From Mexico. Kinser mentions her successful partnership with MikMak, resulting in their commercial having 3 billion impressions.
Read MoreIt's The Super Bowl Of First-Party Data As Brands Sharpen Personalization With Big Game Buys
“For alcohol brands, the Super Bowl is the first major event of the e-commerce season,” said MikMak CEO Rachel Tipograph.MikMak last year found that Facebook and Instagram drive 67% of all alcohol eCommerce traffic and 39% of all alcohol e-commerce sales. But brands also increasingly are using their own platforms to drive sales, she said, with 5% of all alcohol e-commerce traffic and 16% of all alcohol e-commerce sales occurring directly on brand websites."
Read MoreHow is Data Transforming Super Bowl Marketing?
Avocados From Mexico is the number one selling avocado brand in the U.S. They've also partnered up with MikMak in order to make every single digital and social ad shoppable, giving consumers the chance to purchase whenever and wherever they interact with the brands Super Bowl campaign. With a strategic partnership with LiveRamp, a data connectivity platform, MikMak will enable Avocados From Mexico to understand its online shoppers, as well as acquire, analyse and enrich its first party data.
Read MoreHow BIC Revamped Its Social Media Strategy For Its Temporary Tattoo Product Line
Bic has been at a disadvantage to other direct-to-consumer brands who owned their own sales data, said Rachel Tipograph, founder and CEO of MikMak, which helped the company with its social media campaign. “So many of [BodyMark’] sales come from places like big-box retailers — Amazon, Target, Walmart — and they don’t really have visibility into the investments that they’re making in big media channels,” said Tipograph. “They’re flying blind.”
Read MoreThe Drum’s Super Bowl LVI ad scoreboard: Lindsay Lohan headlines Planet Fitness effort
Avocados from Mexico has rolled out in-store QR codes that direct shoppers to the brand’s website and also announced a new partnership with MikMak, a firm that helps brands accelerate their eCommerce capabilities. The brand, which according to data from Hass Avocado Board is responsible for 95% of avocado sales in the US, has for many years hinged its growth on Super Bowl retail surges.
Read MoreGrocery Is The New Sephora: E-Commerce Beauty Tips For Valentine's Day 2022
This year, MikMak’s Shopping Index finds that e-commerce traffic for beauty and personal care products begins increasing as early as January 21. These shoppers most commonly pair their purchases with Valentine’s Day candies. This is a sign that beauty and personal care shoppers are already making purchases with Valentine’s Day in mind three weeks before the event.
Read MoreWhy TikTok Gets Too Much Credit For Making Products Go Viral
In 2021, MikMak tracked the percentage of web shopping traffic coming from each platform and found that Facebook and Instagram accounted for 56%, which was up from 53% in 2020. TikTok is growing though. In 2020, TikTok accounted for just 1% of shopper traffic coming from social channels, but it made up 10% of that traffic in 2021, according to MikMak.
Read MoreHow Data is Transforming Super Bowl and Winter Olympics Marketing: Datacenter Weekly
“These profiles are built using first-party data,” Ad Age's Asa Hiken notes, “which the campaign will seek to acquire via shoppable content. Powered by a deal with e-commerce software MikMak, which itself has teamed with data platform LiveRamp, Avocados From Mexico will receive a detailed view of consumers who are driven to purchase, including psychographic (traits on psychological attributes), demographic and behavioral information.”
Read MoreHow Avocados From Mexico is Using the Super Bowl to Acquire First-Party Data
Each social and digital ad in “House of Goodness” is a portal to purchase avocados. Powered by a deal with eCommerce software MikMak, which itself has teamed with data platform LiveRamp, Avocados From Mexico will receive a detailed view of consumers who are driven to purchase, including psychographic (traits on psychological attributes), demographic and behavioral information.
Read MoreState of Social Commerce Report
“Adding shopping capabilities helps [consumers on social channels] get to their next desired step easier. [We’ve] seen rapid growth in TikTok as a driver of shopper traffic and purchase intent.”Kayla Darcey, Strategic Account Manager atMikMaktellsThe Influencer Marketing Factory - Influencer Marketing Agency.
Read MoreAvocados From Mexico Launches its Strongest Multichannel Shoppable Campaign and "House of Goodness" Digital Experience for the Big Game
From the"House of Goodness"digital experience, to in-store QR codes that drive directly to the brand's website and a new partnership with eCommerce Acceleration platformMikMak, AFM's 2022 Big Game campaign will link brand awareness and sales like never before.
Read MoreYahoo Integrates MikMak's Add-To-Cart Functionality, Providing Rich Consumer Insights For Advertisers
To offer a dynamic, personalized shopping experience, Yahoo is partnering with MikMak, a leading global e-commerce platform that accelerates growth for brands. The partnership delivers add-to-cart functionality and e-commerce analytics for campaigns running across Yahoo native ads and display inventory.
Read MoreDry January’ Is Coming, But Are Shoppers Really Shying Away?'
Heading into “Dry January,” a grassroots campaign based on giving up adult beverages for a month, recent data from e-commerce platformMikMakshows that many consumers’ resolutions don’t last very long. According to the firm’s shopping index, online traffic and add-to-cart rates for alcohol actually increased by the second week in January in 2021.
Read More2022 Marketing Trends: Predictions from Industry Insiders
Precision and agility are the name of the game for 2022. Consumer expectations on where and how they shop have shifted, and today, a brand’s shopping journey must include the digital shelf. How successful brands are at growing and protecting market share depends on how well they can understand their consumers to get it right and stay effective. Rachel Tipograph, Founder & CEO of MikMak shares her tips.
Read MoreMikMak x Nextdoor
Colin Johnson, Nextdoor's Head of Retail, QSR and CPG, sat down with MikMak to break down how national brands and retailers can make themselves a little more local this holiday season.
Read MoreTop Advertising Industry Trends to Watch in 2022
Ad Age Amp members reflect on which trends most impacted their day-to-day in 2021 and predict what news will dominate the ad industry in the year to come. Terence Farina, an account manager atMikMak, comments on the rising popularity of TikTok and its ability to drive e-commerce traffic.
Read MoreHow Olly Vitamins Leveraged Retail Partners Amid DTC Supply Chain Problems
Supplements are often seen as perfunctory or functional items, so customers will bounce around between competing brands based on availability. To prevent customer attrition, Olly worked with e-commerce analytics company MikMak to add the ability for customers to shop out-of-stock products via retailers' websites.
Read MoreHave A Holly Jolly Omni-Channel Holiday
As the holidays approach, brands and consumers alike are prepping for the height of the shopping season. Rachel Tipograph, Founder and CEO of MikMak, the leading global eCommerce acceleration platform for brands like L’Oréal, Lego and Hershey’s, gives additional shopping insights ahead of the holiday season.
Read MoreSabra CEO Joey Bergstein Talks Ecommerce for Perishable Foods
At Adweek’s Commerce Week, Sabra, CEO Joey Bergstein spoke to Rachel Tipograph, CEO of ecommerce platform MikMak, and Sarah Hofstetter, president of ecommerce-analytics company Profitero about how ecommerce can transform a one-time hummus buyer into someone who regular has the chickpea dip on their shopping list.
Read MoreThe Information's 411: Apple Upsets the Shopping Cart
In episode two of their special five episode series on The Information 50, an annual list of the most promising startups valued at less than $1 billion, Malique talks to Rachel Tipograph. She is the founder and CEO of MikMak, an advertising-tech provider for consumer brands, which could be a beneficiary of Apple’s restrictions on iPhone advertisers.
Read MoreWhy Payment Providers are Investing in Livestream Shopping
American Express and Klarna want to bring livestream shopping to the masses. The two payment providers are putting their financial weight behind the nascent retail format, a QVC for the streaming age, which proponents tout as the future of e-commerce. Rachel Tipograph, founder and CEO of MikMak, shares how creators hold the key to popularizing live stream shopping.
Read MoreThe Information 50 Most Promising Startups
The Information selected 50 companies that have the potential to be the most valuable businesses in their categories based on their current revenue, business model, and growth prospects. The Information named MikMak the #1 in Commerce.
Read MoreThe Rise of E-commerce and Shoppable Media
During The Information’s Women in Tech, Media and Finance Summit on October 7th, The Information hosted a masterclasson “The Rise of E-commerce and Shoppable Media” with Rachel Tipograph, Founder & CEO, MikMak and Susan Goldsmith, Principal, Deloitte Consulting.
Read MoreThese 20 Top Startups Are Actively Hiring
Even startups have come to appreciate the value of remote/hybrid positions. Here are the top 20 companies providing remote work opportunities, as featured in the LinkedIn Top 20 Startups of 2021. MikMak is named at #14 alongside Discord, Cameo, Ramp, and others on this list.
Read MoreHow a Viral TikTok Gave Covergirl a ‘Whole New Angle’ to Pitch a Classic Product and Way to Work with Influencers
For Covergirl, going viral on TikTok nearly sold out the company’s Simply Ageless 3-in-1 Foundation online and in-store and gave marketers behind the brand a new way to market the product. MikMak helped Covergirl track add to cart rate for the product on TikTok and how that compared to average rates on the platform.
Read MoreHow Hershey’s Uses Data to Keep the Treats Flowing
It’s no understatement to say that Halloween is the biggest time of year for The Hershey Company. And with supply chain issues disrupting nearly every sector of the economy, the company is using MikMak to ensure that consumers are directed to retailers that have their priority products in stock.
Read MoreWhy This Halloween Might Be the Biggest Ever for Candymakers
Data shows the spooky season is back with a vengeance. "Halloween 2021 will be largely omnichannel, not only due to the increased familiarity with shopping for candy online but also because of some continued anxiety from the pandemic,” adds Rachel Tipograph, CEO and founder of MikMak.
Read MoreAfter a Year Hiatus, Retailers are Preparing for an In-Person Halloween
The Nation Retail Federation predicts record Halloween sales of $10.14 billion this year with candy and costumes, in particular, growing 20% and 28%. Rachel Tipograph said that while in-store candy and Halloween options are opening, consumers are still buying online.
Read MoreThe 2021 Worklife Awards Shortlist
The Digiday Worklife Awards finalists have been announced, and MikMak is shortlisted in the ‘Best Cultural Pivot to a Virtual Environment’ section alongside Verizon, LoopMe, The Marketing Store, Tapad and Drift.
Read MoreThe Rise of the ‘Just-Left-Ulta-Still-in-the-Car TikTok’ and the Viral Power of Foundation
On TikTok, the hashtag #foundation has 1.6 billion views. After many women spent 2020 bare-faced, the hashtags say that makeup is back. Covergirl engaged MikMak, a global e-commerce acceleration platform, to help make the product easily shippable from a link via TikTok.
Read MoreIndra Nooyi on How Quality Leadership Makes Employees Better
Former chairman and CEO of PepsiCo, Indra Nooyi, joined Commerce Live’s virtual conference Omnichannel, Debunked as keynote speaker to talk leadership and how being a tough boss helped her employees. In conversation with MikMak founder and CEO Rachel Tipograph, Nooyi shared the guiding principles about empowering your staff.
Read MoreHow Clairol Planned a Digital Ad Campaign to Boost a Target Sale
Clairol rolled out a digital campaign to coincide with Target’s in-store and online promotions of Clairol products. Farrah Linden, director of media at Wella said the idea was to marry the marketing material run by Clairol’s marketing vendor, MikMak, with the brand’s ongoing retail promotions.
Read MoreWhy Sabra Decided to Focus on the Protein Benefits of Hummus in its New Ad Strategy
Sabra's in-house agency worked with e-commerce platform MikMak to run A/B messaging tests to figure out the best approach — touting convenience, taste or protein — that would increase its ATC rate.
Read MoreThese Women Leaders Are Changing Lives and Influencing Tomorrow's Industries—Right Now
From sports stars and media moguls to activist founders and tech innovators, meet the women from our October/November issue who are making a difference in 2021. The 100 Women of Impact List features Rachel Tipograph, Founder & CEO of MikMak.
Read MoreThese Jobs Are Totally Remote — and They're Accepting Applications Right Now
Many of these remote openings are at Linkedin 2021 Top Companies. MikMak may be based in New York City, but thanks to their "MikMak ANYWHERE" program you can live and work from anywhere in the U.S.
Read MoreThese Startups Have Cracked The Code Of Talent Attraction In A Tight Labor Market
Want to know how to attract and retain talent during a tight labor market? Learn from LinkedIn's top ten startups, which includes companies like Better.com, Gong, and MikMak.
Read MoreDriving Stronger eCommerce Sales With Rachel Tipograph
Rachel Tipograph is the Founder & CEO of MikMak, an eCommerce marketing platform for multi-channel brands. In this interview she offers valuable information on how to drive eCommerce growth.
Read MoreHow the Ad Industry Really Measures Success in the COVID Age
Evan Duck, Senior Manager of Customer Success at MikMak, and other Amp community experts give a sense of what measuring success means in 2021—which metrics really matter, and which don’t.
Read More33 Top Startup Companies Hiring Remote Workers Now
Looking for a new gig? You’re not alone. 55% of us are planning to find a new job this year. MikMak is featured on LinkedIn's 2021 Top Startups list, which ranks companies that are providing the benefits and perks employees want most now.
Read MoreEntrepreneurship is on the rise. Here’s what LinkedIn’s top founders say you need to succeed.
Culture gets talked about a lot, especially in Silicon Valley. When crafting its policies and culture, MikMak turned to its employees daily to know what they needed and what was most important to them.
Read MoreSelf-care, Finance, and Future of Work: These are the Top 50 Startups Right Now
LinkedIn’s list of top startups for 2021 includes MikMak and other businesses dedicated to self-care and solutions for the new way we work and live.
Read MoreLinkedIn Unveils 2021 U.S. Top Startups List
MikMak is featured among 50 innovators embracing flexibility and the future of work, offering remote and hybrid roles, work from home stipends, unique mental health benefits, upskilling and more
Read MoreAn Insider Shares His Wine and Spirits eCommerce Strategy Playbook
Empire Merchants’ Brian Becker describes how suppliers, distributors, and retailers can win on the digital shelf. An opportunity for improving marketing effectiveness lies with consumer-facing technology solutions like Thirstie and Mikmak.
Read MoreWhat Brands Need to Know About Social Commerce vs. eCommerce
Even as TikTok builds out its shopping features, many retailers still prefer doing business on their own sites. "Discovery is a big part of the customer journey, and the social channels are where that discovery is happening,” says Rachel Tipograph, CEO and Founder of MikMak.
Read MoreRetail's Digital-First Approach to Back-to-School Marketing
General Mills boosted its Box Tops for Education campaign—with the help of e-commerce marketing analytics firm MikMak—and added a click-to-buy option for shoppers, Stephanie Steidl, morning foods commerce manager, told Retail Brew.
Read MoreYou Made the Inc. 5000! Congratulations! Now What?
Past Inc. 5000 honorees share their best tips and strategies for turning awards into revenue.Rachel Tipograph, founder and CEO of MikMak, attests that once you're on the list, investors will come to you even if you don't seek them out.
Read MoreInc. Magazine Reveals Annual List of America's Fastest-Growing Private Companies--the Inc. 5000
Inc. magazine today revealed that MikMak is No. 439 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies.
Read MoreDéjà Vu: Delta Variant Requires Companies To Rethink Return-To-Office Plans
As major companies backtrack on their return-to-office plans, it feels like a time warp in 2020. “Announcing these closures and cancellations was too strangely reminiscent of July 2020,” said Rachel Tipograph, MikMak’s CEO and founder.
Read MoreGeneral Mills Unlocks Mobile Rewards with Back-to-School Campaign
Marketing Dive covers how General Mills uses MikMak to tie its online advertising to retailers' digital shopping carts. The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products.
Read MoreInside General Mills’ updated back-to-school marketing strategy
According to the NRF, consumers expect to spend a record $37.1 billion on supplies as many schools reopen for students’ attendance. General Mills worked with e-commerce solution platform MikMak to court busy shoppers across Facebook, Instagram and Pinterest.
Read More‘They love the tidiness’: Brands are embracing restock videos on TikTok
Brands are embracing one of TikTok's latest trends: restocking. The restock hashtag on TikTok is filled with videos of organizing influencers moving products from their initial packaging to more aesthetically containers around their home. Rachel Tipograph, founder and CEO of MikMak, thinks TikTok trends like these are increasingly important for brands’ bottom lines.
Read MoreMikMak Launches Global Retail Network Providing Unified View of Consumer Shopping Journey Across 1500+ Retailers
New eCommerce Insights and Enablement from Major Retailers across North America, Europe, Asia, Africa, South America, and Australia Now Available to MikMak Brand Partners
Read MoreDebunking The Myth That We Must Be Superhuman For Career Success
While most people in the workforce are not on the global stage, more employees and employers, inspired by the latest actions of public figures, are re-prioritizing their own mental health challenges and career expectations. MikMak in partnership with its internal mental health coalition, instituted company-wide office closure from July 5—July 9, 2021 to encourage employees to take care of themselves.
Read MoreThe Best Business Podcasts for eCommerce Leaders
Looking for the best eCommerce podcasts? Brave Commerce by Rachel Tipograph and Sarah Hofstetter is one of the top 15 business podcasts. These are stories and tips from the experts who’ve done the work.
Read More101 Top New York Brand Marketing Companies and Startups – The Future of Brand Marketing
This article showcases PR Expert's picks for the best New York based Brand Marketing companies. MikMak is among these startups and companies that are taking a variety of approaches to innovating the Brand Marketing industry.
Read MoreCreativity, eCommerce, & Influence
How has eCommerce transformed over time? Learn all about eCommerce, creativity, and the entrepreneurial spirit with Rachel Tipograph, MikMak's CEO, on Let's Grab Coffee as she talks about building networks and relationships, identifying and solving pain points, and starting a successful eCommerce company.
Read MoreAAF Announces 2021 Advertising Hall of Achievement Honorees
The American Advertising Federation (AAF) announced the honorees for its 29th Annual Advertising Hall of Achievement (AHOA), celebrating those individuals 40 years of age or younger who are making a notable contribution to the advertising industry through both their work and philanthropic community activities.
Read MoreThe Psychology Behind The Adoption Of Plant-Based Products
The psychological conflict between the preference for meat and moral response to animal suffering is what psychologists call the meat paradox which sits at the core of the plant-based movement. Rachel Tipograph, CEO of MikMak, gives insight on geographic consumer trends for plant-based food.
Read MoreAmerican Workers Are Afraid To Take Time Off, New Study Finds
May is Mental Health Awareness Month, but a growing number of American workers are taking a guilt trip instead of a vacation. MikMak's innovative approach has re-imaged the traditional office experience, replacing sick days with health days and making sure PTO is actually used instead of piling up.
Read MoreToy Maker MGA’s Supply is Ready for Prime Day but Holidays Pose Concerns
Toy Maker MGA's Supply is Ready for Prime Day but Holidays Pose ConcernsMGA Entertainment is expecting its typical sales boom on Prime Day. But operational backlogs and increased costs across its supply chain have CEO Isaac Larian worried if the brand will have enough toy inventory for the 2021 holiday season. MGA uses marketing analytics software MikMak to help anticipate demand for its product and forecast its supply chain needs.
Read MoreOptimizing eCommerce for New Consumer Behaviors
MikMak's Rachel Tipograph reveals how leveraging data and insights across both the digital and physical shopping experiences can drive category sales.
Read MoreWhat Does Business Travel Look LIke in 2021?
Three business owners—and former frequent travelers—on how they plan on traveling in the future. In 2022, MikMak’s New York-based CEO Rachel Tipograph plans to open a few “hubs” nationally—spaces for employee onboarding, large meetings, and entertaining clients, but not for daily desk work.
Read MoreHow TikTok, Instagram and Snapchat Sell Everything from Ranch Dressing to Lip Gloss
“The place that you’re really experiencing organic commerce right now is TikTok,” Tipograph says. Even a brand like Hidden Valley finds shoppers on social media, but viral e-commerce still faces obstacles.
Read MoreHow Companies and Employees Can Face the Global Mental Health Crisis Together
As companies face a real mental health pandemic, there to mitigate stress and burnout and boost mental well-being and productivity. MikMak has instituted company-wide office closure to encourage employees to take care of themselves without the pressure of work in the background.
Read MoreAmerican Workers Are Afraid to Take Time Off, New Study Finds
After pandemic quarantine and isolation stress, all of us deserve time away from work. MikMak closed its NYC office in July, offering remote working indefinitely. MikMak was then able to fully cover health insurance for employees and dependents.
Read MoreMikMak Ranks Among Highest-Scoring Businesses On Inc. Magazine's Annual List Of Best Workplaces for 2021
Leading eCommerce Acceleration Platform Recognized for World-Class Revenue Growth, Exceptional Product and Supportive Company Culture.
Read MoreHow Owned Media Will Change Beauty Brand Marketing
These days, beauty branding is more than table talkers and shelf space. Today on MarketScale TV, Stephanie Otey discusses the modern era of eCommerce content marketing with Rachel Tipograph, the Founder and CEO of MikMak, the leading platform for eCommerce acceleration for multichannel brands.
Read MoreBrands Get Festive for Cinco de Mayo
Cinco de Mayo is one of the biggest holidays of the year for food and alcohol brands, and brands are running campaigns to encourage consumers to celebrate. With MikMak, brands like Dos Equis can see the eCommerce customer journey across every major media channel.
Read MoreWhy Marketing Might Be Better Off Without Cookies
The loss of personal identifiers has led to lots of hand-wringing, but many marketers are already adapting, and the sea change could flush out a lot of bad targeting. Rachel Tipograph, CEO of MikMak, gives input on which advertisers this impacts most.
Read MoreDos Equis Welcomes Customers Back to Bars for Cinco De Mayo
The brand uses MikMak to observe its sales to the growing segment of drinkers who now have their beer delivered by services like Drizly, Instacart, or Walmart.
Read MoreKargo Introduce Mobile Commerce Solutions Suite For Retailers
Reckitt sees 25%+ lift in purchase consideration with MikMak and Kargo partnership.
Read MoreE-commerce Analytics Company Adds Former Campbell Soup Exec to Board
Analytics and e-commerce enablement company MikMak has added former Campbell's Soup executive Irene Chang Britt to its board of directors.
Read MoreSt. Patrick's Day: Why the 2020 and 2021 Ads Look So Similar
MikMak founder and CEO Rachel Tipgraph told Marketing Brew that "intent is high to buy alcohol" during the pandemic and around St. Paddy's day, alcohol marketers "don't need to worry about creative" right now.
Read MoreWhy Shoppable Ads Took Center Stage at Newsfronts
A report from the Interactive Advertising Bureau, which hosted the NewFronts, found that surveyed marketers ranked shoppable ads fourth for delivering on upper-funnel KPIs, and first on delivering lower-funnel KPIs, based on the percentage who rated the format in the highest percentile for connected TV ad formats. However, on the panel “Bringing the Store to the Screen,” MikMak Founder and CEO Rachel Tipograph said the effectiveness of shoppable ads hinges on the quality and instructiveness of the ad’s creative.
Read MoreQ&A: Behind the surge in retail media with MikMak
Insider Intelligence spoke with Rachel Tipograph, the founder and CEO of MikMak, an eCommerce marketing platform for multichannel brands, about retail media in the US market.
Read MoreExperts Name 12 Companies That Are Likely Acquisition Targets as Online Shopping Takes Off
MikMak is an acquisition target because it's leading the way in categories that traditionally lagged in online sales, like consumer-packaged goods.
Read MoreHow Shopping on TikTok Might Work for Luxury
As social commerce soars, luxury brands are looking beyond Instagram to explore the potential of TikTok. That's despite huge differences between the two apps.
Read MoreHow Marketers Are Doing More With Less
COVID accelerates belt-tightening as brands try in-housing, reviews, projects, digital experiments and more. Rachel Tipograph shares a tactic she’s been using as a digital agency and retail executive and later founder of MikMak.
Read MoreSocial Commerce Report: Add-to-Cart Conversion Rates
This eMarketer report includes MikMak data in its updated US social commerce forecast, analysis of the latest social commerce capabilities, and marketing strategies for brands.
Read MoreWhat Big Tech’s Scrutiny Means for Luxury Advertising
Regulatory oversight of competitive practices of tech giants from Alibaba to Amazon could result in a more diversified advertising spend for the luxury industry.
Read MoreFive Ways Employee Experience Changed in 2020
Companies have been attempting to bring new benefits to employees who could no longer enjoy some of the perks that came with working in an office. MikMak’s chief executive, Rachel Tipograph, chose to reinvest money into employee benefits.
Read MoreMikMak Launches in Europe
Ecommerce marketing startup MikMak has launched in Europe and Canada. Its ecommerce enablement and analytics software are now available for European brands.
Read MoreLooking Forward: 2021 E-Commerce Tips and Tricks From the Experts
The most pivotal event this year—the pandemic—spawned many behavioral changes. The massive shift to e-commerce buying was one of those—and it spanned age, economic status and geography. As Rachel Tipograph, founder and CEO of Mikmak often says, “eCommerce is a hands-on-keyboard job.”
Read MoreBuilding An E-Commerce Presence That Sells
Rachel Tipograph, Founder and CEO of MikMak, shares her advice for how small business owners in the e-commerce space can effectively build their presence and thrive.
Read MoreRetail Tech 100: The Tech Innovators Transforming Retail
The Retail Tech 100 is CB Insights' annual ranking of the 100 most promising B2B retail tech companies in the world. This year's winning companies include MikMak, a startup transforming shopper marketing.
Read MoreHershey Drove Awareness and Retail Purchase During the Halloween Shopping Season
The average “Add to Cart” via MikMak was 140% above the benchmark with almost 2,500 units being added to cart across Target, Walmart and Instacart e-commerce platforms.
Read MoreP&G’s Native Takes on the Ultimate Vibe-killer: ‘no’
The “No Is Our Whoa” campaign kicks off with advertising across national TV, streaming platforms, Spotify, digital and social media, and includes tie-ins with clean-beauty app Think Dirty and e-commerce platform MikMak.
Read MoreHow the Pandemic is Reshaping the Food and Beverage Industry
This broadcast explores the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators. Rachel Tipograph talks about e-commerce acceleration for food and beverage brands.
Read MoreWhy E-commerce is Driving More of Unilever’s Media Spend
With online grocery sales showing no signs of slowing down even as lockdowns relax, Unilever’s media spending is shifting accordingly. In the west, they've partnered with technology companies like MikMak that have facilitated social commerce around their core platforms.
Read MoreSocial Commerce: The Basics With Rachel Tipograph
Social media is starting to blur the lines between marketing and e-commerce. Rachel Tipograph, a leader in the digital marketing world and CEO of MikMak, helps us breakdown the basics: what social commerce is, why it's important to your business, and how you can use it to grow your brands.
Read MoreProfitero Arms Agencies With Its Ecommerce Data
Profitero has integrated with popular agency buying tools including Kenshoo, retail platform MikMak and search platform PacVue. This makes it easier for buyers to evaluate ecommerce data alongside their media buys.
Read MoreRachel Tipograph of MikMak: How to Act Like a Darling D2C Brand to Capitalize on D2C Growth
Direct-to-consumer (D2C) and digitally native vertical brands (DNVBs) have been all the rage for the better part of the last decade — and for good reason.
Read MoreMikMak Raised $10 Million to Become an eCommerce Platform that Can Drive More Sales
The funding comes as brands increasingly adapt to e-commerce at a faster clip amid the pandemic, with mobile e-commerce sales poised to hit $250 billion in 2020.
Read MoreMikMak Secures $10M Series A To Connect Top Brands With Online Retailers
New eCommerce marketing and insights platform MikMak is giving major brands insight into their e-commerce customers. The New York-based startup will now be strengthened by a $10 million Series A round of funding.
Read MoreE-commerce Insights Platform MikMak Raises $10M to Expand
From March through June, E-commerce marketing and insights platform MikMak saw 50% revenue growth as consumer demand for e-commerce skyrocketed during the pandemic.
Read MoreShiseido is Increasing Its Influencer Marketing Spending by 50% in 2019
Through Stylehaul, Shiseido also partnered with e-commerce platform MikMak to create a social shopping experience within Instagram and YouTube with said influencers’ content.
Read MoreHow MikMak Founder Rachel Tipograph Helps Big Brands Turn Social Videos Into Sales
Rachel Tiphograph shares her strategies to help brands succeed with MikMak, an ecommerce platform.
Read MoreAs DTC Brands Move Into Wholesale, Analytics Platforms Follow
A new MikMak tool shows multichannel brands how ads drive purchases and where customers want to shop.
Read MoreYou Can Officially Buy Liquor via Instagram
Patrón announced this week that the tequila in the iconic stubby bottle has become the first liquor brand that social media users can buy on Instagram, and they partnered with MikMak to make this campaign happen.
Read MoreApplying a Software Mentality to Solve eGrocery's Biggest Challenges
MikMak's founder, Rachel Tipograph, dives into how the service is making online shopping much more effective for eGrocery sites and their customers.
Read MoreHow MikMak Founder Rachel Tipograph Helps Big Brands Monetize Social Videos
Rachel describes her beginnings as an entrepreneur, the lessons she’s learned, and her take on the future of social.
Read MorePinterest Expands Social Commerce Partner Program
Pinterest added shoppable experience platforms like Shoppable, MikMak, Jebbit and Basketful to connect products seen in a pinned image with retailers that can fulfill orders and make it easier to shop.
Read MorePodcast: Everything Is Shoppable
In this podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is commerce-enabled.
Read MoreHow This Founder Is Reinventing Shoppable Social Media Content
Tipograph is the founder and CEO of MikMak, a social video commerce platform that lets consumers shop directly from social media.
Read MoreTake Back the Customer: Social Commerce in 2019
Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, explains how to stop forfeiting your customer to 3rd-party retailers, shortening the path to purchase, and how DTC and legacy brands ultimately have more in common than we think.
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