MikMak in the News

Social Commerce Report: Add-to-Cart Conversion Rates

January 12, 2021

This eMarketer report includes MikMak data in its updated US social commerce forecast, analysis of the latest social commerce capabilities, and marketing strategies for brands.

social-commerce-atc-chart

MikMak has been featured in 

Our press team loves working with journalists around the world to share our growth and success. If you are a member of the media and would like to speak with us, please get in touch with us at press@mikmak.com.

Marketing Brew | Mar 17, 2021

St. Patrick’s Day: Why the 2020 and 2021 Ads Look so Similar

MikMak founder and CEO Rachel Tipograph told Marketing Brew that “intent is high to buy alcohol” during the pandemic and around St. Paddy’s day, alcohol marketers “don't need to worry about creative” right now.

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Business Insider | Feb 17, 2021

Experts Name 12 Companies That Are Likely Acquisition Targets as Online Shopping Takes Off

MikMak is an acquisition target because it's leading the way in categories that traditionally lagged in online sales, like consumer-packaged goods.

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Vogue Business | Feb 16, 2021

How Shopping on TikTok Might Work for Luxury

As social commerce soars, luxury brands are looking beyond Instagram to explore the potential of TikTok. That’s despite huge differences between the two apps.

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AdAge | Feb 11, 2021

How Marketers Are Doing More With Less

COVID accelerates belt-tightening as brands try in-housing, reviews, projects, digital experiments and more. Rachel Tipograph shares a tactic she’s been using as a digital agency and retail executive and later founder of MikMak. 

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Vogue Business | Jan 12, 2021

What Big Tech’s Scrutiny Means for Luxury Advertising

Regulatory oversight of competitive practices of tech giants from Alibaba to Amazon could result in a more diversified advertising spend for the luxury industry.

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Wall Street Journal | Dec 30, 2020

Five Ways Employee Experience Changed in 2020

Companies have been attempting to bring new benefits to employees who could no longer enjoy some of the perks that came with working in an office. MikMak’s chief executive, Rachel Tipograph, chose to reinvest money into employee benefits.

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Ecommerce News Europe | Dec 15, 2020

MikMak Launches in Europe

Ecommerce marketing startup MikMak has launched in Europe and Canada. Its ecommerce enablement and analytics software are now available for European brands.

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Ecommerce News Europe | Dec 15, 2020

Forbes | Dec 9, 2020

Looking Forward: 2021 E-Commerce Tips and Tricks From the Experts

The most pivotal event this year—the pandemic—spawned many behavioral changes. The massive shift to e-commerce buying was one of those—and it spanned age, economic status and geography. As Rachel Tipograph, founder and CEO of Mikmak often says, “eCommerce is a hands-on-keyboard job.”

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Forbes | Dec 9, 2020

Forbes | Dec 4, 2020

Building An E-Commerce Presence That Sells

Rachel Tipograph, Founder and CEO of MikMak, shares her advice for how small business owners in the e-commerce space can effectively build their presence and thrive.

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Forbes | Dec 4, 2020

CB Insights | Dec 1, 2020

Retail Tech 100: The Tech Innovators Transforming Retail

The Retail Tech 100 is CB Insights' annual ranking of the 100 most promising B2B retail tech companies in the world. This year's winning companies include MikMak, a startup transforming shopper marketing.

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CB Insights | Dec 1, 2020

Nextdoor Business | Nov 1, 2020

Hershey Drove Awareness and Retail Purchase During the Halloween Shopping Season

The average “Add to Cart” via MikMak was 140% above the benchmark with almost 2,500 units being added to cart across Target, Walmart and Instacart e-commerce platforms.

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Nextdoor Business | Nov 1, 2020

Campaign | Oct 8, 2020

P&G’s Native Takes on the Ultimate Vibe-killer: ‘no’

The “No Is Our Whoa” campaign kicks off with advertising across national TV, streaming platforms, Spotify, digital and social media, and includes tie-ins with clean-beauty app Think Dirty and e-commerce platform MikMak.

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Campaign | Oct 8, 2020

AdAge | Sep 22, 2020

How the Pandemic is Reshaping the Food and Beverage Industry

This broadcast explores the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators. Rachel Tipograph talks about e-commerce acceleration for food and beverage brands.

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AdAge | Sep 22, 2020

Digiday | Sep 9, 2020

Why E-commerce is Driving More of Unilever’s Media Spend

With online grocery sales showing no signs of slowing down even as lockdowns relax, Unilever’s media spending is shifting accordingly. In the west, they've partnered with technology companies like MikMak that have facilitated social commerce around their core platforms.

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Digiday | Sep 9, 2020

Rabobank | Sep 2, 2020

Social Commerce: The Basics With Rachel Tipograph

Social media is starting to blur the lines between marketing and e-commerce. Rachel Tipograph, a leader in the digital marketing world and CEO of MikMak, helps us breakdown the basics: what social commerce is, why it's important to your business, and how you can use it to grow your brands.

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Rabobank | Sep 2, 2020

Ad Exchanger | Sep 2, 2020

Profitero Arms Agencies With Its Ecommerce Data

Profitero has integrated with popular agency buying tools including Kenshoo, retail platform MikMak and search platform PacVue. This makes it easier for buyers to evaluate ecommerce data alongside their media buys.

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Ad Exchanger | Sep 2, 2020

Digital Shelf Institute | Aug 25, 2020

Rachel Tipograph of MikMak: How to Act Like a Darling D2C Brand to Capitalize on D2C Growth

Direct-to-consumer (D2C) and digitally native vertical brands (DNVBs) have been all the rage for the better part of the last decade — and for good reason.

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Digital Shelf Institute | Aug 25, 2020

Business Insider | Aug 3, 2020

MikMak Raised $10 Million to Become an eCommerce Platform that Can Drive More Sales

The funding comes as brands increasingly adapt to e-commerce at a faster clip amid the pandemic, with mobile e-commerce sales poised to hit $250 billion in 2020.

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Business Insider | Aug 3, 2020

Crunchbase News | Aug 3, 2020

MikMak Secures $10M Series A To Connect Top Brands With Online Retailers

New eCommerce marketing and insights platform MikMak is giving major brands insight into their e-commerce customers. The New York-based startup will now be strengthened by a $10 million Series A round of funding.

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Crunchbase News | Aug 3, 2020

Food Dive | Aug 2, 2020

E-commerce Insights Platform MikMak Raises $10M to Expand

From March through June, E-commerce marketing and insights platform MikMak saw 50% revenue growth as consumer demand for e-commerce skyrocketed during the pandemic.

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Food Dive | Aug 2, 2020

Vogue Business | Feb 25, 2020

As DTC Brands Move Into Wholesale, Analytics Platforms Follow

A new MikMak tool shows multichannel brands how ads drive purchases and where customers want to shop.

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Vogue Business | Feb 25, 2020

Food & Wine | Oct 25, 2019

You Can Officially Buy Liquor via Instagram

Patrón announced this week that the tequila in the iconic stubby bottle has become the first liquor brand that social media users can buy on Instagram, and they partnered with MikMak to make this campaign happen. 

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Food & Wine | Oct 25, 2019

psfk | Sep 10, 2019

Applying a Software Mentality to Solve eGrocery's Biggest Challenges

MikMak's founder, Rachel Tipograph, dives into how the service is making online shopping much more effective for eGrocery sites and their customers.

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psfk | Sep 10, 2019

Entrepreneur | Aug 16, 2019

How MikMak Founder Rachel Tipograph Helps Big Brands Monetize Social Videos

Rachel describes her beginnings as an entrepreneur, the lessons she’s learned, and her take on the future of social.

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Entrepreneur | Aug 16, 2019

Marketing Dive | Jun 17, 2019

Pinterest Expands Social Commerce Partner Program

Pinterest added shoppable experience platforms like Shoppable, MikMak, Jebbit and Basketful to connect products seen in a pinned image with retailers that can fulfill orders and make it easier to shop.

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Marketing Dive | Jun 17, 2019

Glossy | Apr 5, 2020

Shiseido is Increasing Its Influencer Marketing Spending by 50% in 2019

Through Stylehaul, Shiseido also partnered with e-commerce platform MikMak to create a social shopping experience within Instagram and YouTube with said influencers’ content.

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Glossy | Apr 5, 2020

Ad Exchanger | Mar 26, 2019

Podcast: Everything Is Shoppable

In this podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is commerce-enabled.

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Ad Exchanger | Mar 26, 2019

Adweek | Mar 19, 2020

How MikMak Founder Rachel Tipograph Helps Big Brands Turn Social Videos Into Sales

Rachel Tiphograph shares her strategies to help brands succeed with MikMak, an ecommerce platform.

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Adweek | Mar 19, 2020

Forbes | Jan 28, 2019

How This Founder Is Reinventing Shoppable Social Media Content

Tipograph is the founder and CEO of MikMak, a social video commerce platform that lets consumers shop directly from social media.

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Forbes | Jan 28, 2019

Adlandia | Jan 1, 2019

Take Back the Customer: Social Commerce in 201‪9‬

Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, explains how to stop forfeiting your customer to 3rd-party retailers, shortening the path to purchase, and how DTC and legacy brands ultimately have more in common than we think.

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Adlandia | Jan 1, 2019