MikMak in the News

MikMak Wins Two Stevie® Awards
in 2022 American Business Awards®

May 10, 2022

MikMak, the leading eCommerce acceleration platform for multichannel brands, today announced the company won two Stevie® Awards from the 2022 American Business Awards: CEO and Founder Rachel Tipograph for Entrepreneur of the Year, Silver Winner and Company of the Year, Bronze Winner.

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MikMak has been featured in 

Our press team loves working with journalists around the world to share our growth and success. If you are a member of the media and would like to speak with us, please get in touch with us at press@mikmak.com.

Adweek | Sep 27, 2022

Brave Commerce Podcast: Developing a Holistic Brand Experience

In this week’s episode of Brave Commerce, Kalen Thornton, chief marketing officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation.

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Adweek | Sep 20, 2022

Brave Commerce Podcast: The Power of Qualitative Data in Marketing

In this week’s episode of Brave Commerce, Antoine Borde, vp of global ecommerce at Danone, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss adding value to a product with the consumer’s needs top of mind.

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Digiday | Sep 16, 2022

Why Facebook, Instagram and TikTok have stepped back from social commerce

The challenge with purchasing outside social apps is advertisers’ inability to form consumer profiles. Rachel Tipograph, founder & CEO of MikMak believes many social platforms have been trying to own first-party data and thought they could monetize it by figuring out how to get consumers to complete their purchases within the social apps.

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Adweek | Sep 13, 2022

Brave Commerce Podcast: How to Use Analytics to Build Strategy

On this week’s episode of Brave Commerce, Julie Bowerman, chief marketing officer of The Kellogg Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss evolving marketing measurement in an omnichannel world.

 

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Insider Intelligence | Sep 9, 2022

Q&A: Behind the surge in retail media with MikMak

Insider Intelligence spoke with Rachel Tipograph, the founder and CEO of MikMak, an eCommerce marketing platform for multichannel brands, about retail media in the US market.

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Insider Intelligence | Sep 6, 2022

The Digital Shelf for CPG Brands 2022

Display and video ad units like MikMak Commerce use click-to-cart technology to help shoppers directly add brands to their online grocery carts on Amazon, Walmart, Target, and others. This extends the digital shelf to shoppers outside of ecommerce sites, while essentially affording digital shelf exclusivity. Use analytics to quantify the impact of branding and performance.

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InAppStory | Aug 19, 2022

Top 9 Apple Podcasts for new and amateur marketers

This year's Apple Podcasts Best of 2021 contains shows and creators that gave listeners a strong sense of connection during difficult and uncertain times, as selected by Apple Podcasts' world-class editorial staff. Brave Commerce, a podcast hosted by Rachel Tipograph, CEO & Founder of MikMak, and Sarah Hofstetter, President of Profitero, is one of the chosen podcasts!

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Glossy | Aug 16, 2022

Beauty & Wellness Briefing: ‘The jury is still out’ on livestream shopping’s future

This week, Glossy is looking at what the future holds for livestream shopping in the U.S. following the news that Facebook is removing the feature. Rachel Tipograph, found and CEO of SaaS platform MikMak, has a few wise words to say on the topic.

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Adweek | Aug 8, 2022

Unlocking Omnichannel Experiences With KraftHeinz

Brave Commerce is a highly-successful podcast hosted by Rachel Tipograph, MikMak’s founder and CEO, and Sarah Hofstetter, Profitero’s president. The dynamic duo sat down with Ashley Becker, vp of ecommerce and omni customer growth at KraftHeinz, during Adweek’s Commerce Week for a discussion about the typical, or even now atypical, brand and retailer interrelationship. 

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Insider | Aug 3, 2022

The hottest marketing tech companies of 2022

Marketing tech is crucial to help companies deal with the loss of cookies and the growth of eCommerce. Insider identified 13 companies leading the charge. MikMak's tech shows brands where sales are happening, which helps those brands determine where to run ads. MikMak says that its platform tracks more than 1,500 retailers and platforms. MikMak has raised $19 million from investors including Wavecrest Growth Partners, according to PitchBook.

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MarTech Series | Jul 29, 2022

MikMak Named 2022 Sammys Award Winner for Organization of the Year

Award win recognizes MikMak’s commitment to helping brands access and apply eCommerce insights that accelerate business growth, with a complete understanding of omnichannel consumers’ behavior and preferences.

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PRWeb | Jul 27, 2022

The 96 Leaders in Sales and Marketing Technology You Should Know

Today, the Business Intelligence Group announced the winners in the 2022 Sales and Marketing Technology Awards program, also known as “The Sammys.” The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers. MikMak won Organization of the Year under the Small Company category!

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Ad Age | Jul 15, 2022

Why TikTok Livestream Shopping is a Hard Sell for Creators

The hot social media app and its rivals want to change consumer behavior, but have met resistance. U.S. consumers are not as hooked by livestream commerce, according to Rachel Tipograph, the CEO of MikMak, an ecommerce analytics platform that works with brands to power shopping events on TikTok, Twitter, Facebook, YouTube, Snapchat and Pinterest.

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Ad Age | Jul 8, 2022

Marketing Winners and Losers of the Week

Back-to-school shopping gets an early start and family movie night is back and Gen Z shoppers are more likely to buy online. MikMak's Shopper Intelligence data on Gen Z shopping is featured under Number of the Week.

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PRWeb | Jul 7, 2022

MikMak Guide: Gen Z Female Shoppers & Diverse Audiences Show High eCommerce Purchase Intent

MikMak's Closing the Gap on Consumer Relevance Guide uses purchase intent rate data gathered from the MikMak Platform to identify current online shopping behaviors and trends based on demographics, generational and life-stage data.

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WARC x Cannes Lions | Jun 22, 2022

Brand-Building in an eCommerce World and B2B Best Practice

Host David Tiltman, WARC’s SVP Content, is joined by WARC editors Alex Brownsell and Sam Pena-Taylor. They discuss James Hurman’s latest presentation on the WARC stage, and reveal Benedict Evans’s long-range view on the future of e-commerce and media. They also discuss Founder and CEO of MikMak, Rachel Tipograph's comments on product consideration and brand-building.

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Bloomberg Quicktake | Jun 22, 2022

Return to Cannes

Big tech has taken over the #CannesLions International Festival of Creativity this year. MikMak Founder and CEO, Rachel Tipograph said "I've seen the shifts go from brand creativity to ad tech to now eCommerce. This is actually the first year that Walmart is here. So I think it's really telling how Cannes is starting to reflect just the global consumer universe."

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Craft Brewing Business | Jun 21, 2022

MikMak Debuts Retail Marketing, Out-of-Stock Tech Solution for Beer Brands

Two tech companies announced this week they are meeting in the middle to provide beverage brands insight into how their digital marketing efforts are driving in-store purchases — and also keeping consumers informed on where they can buy out of stock items. Those two companies are MikMak, a software company that provides eCommerce analytics and shopping experiences, and Vermont Information Processing (VIP), a technology supplier for brewers, distributors, wineries, and so on.

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Crain's New York Business | Jun 20, 2022

2022 Notable LGBTQ Leaders

Crain’s selected 95 such individuals, including Rachel Tipograph, Founder & CEO of MikMak, for this year’s Notable LGBTQ Leaders list. This year’s honorees are outstanding professionals in their respective industries. They are involved in mentoring programs, community activities and philanthropy. They invest their considerable energies in diversity, equity and inclusion initiatives and ensure inclusive hiring practices. Hailing from disparate sectors and industries, they are united by their clarity of purpose, love of freedom, and appreciation for the LGBTQ activism of prior generations.

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Cision | PRWeb | Jun 15, 2022

MikMak Partners with Vermont Information Processing (VIP) to Unlock New Omnichannel Consumer Insights for Beverage Brands

MikMak and Vermont Information Processing (VIP), the leading technology supplier for brewers, distributors, wineries, soda bottlers and other companies in the beverage industry, today announced a first-of-a-kind partnership to provide beverage brands with a complete picture into how their digital marketing efforts are driving in-store purchases.

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The Food Institute | Jun 8, 2022

Analysis: Gummies, TikTok Stole Show in Chicago

Attendees learned about TikTok’s ability to drive sales during the What Is the Third Shelf? Social Commerce for Confectionery & Brands session with Rachel Tipograph, Founder and CEO of MikMak, and Sofia Hernandez, Global Head of Business Marketing at TikTok.

“Product discovery today happens on social,” according to Tipograph.

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LUMA | May 25, 2022

LUMA presents the Commerce Media LUMAscape

LUMA is the leading investment bank focused on digital media and marketing. MikMak is featured multiple times on LUMA Partner's famous Commerce Media LUMAscape! The MikMak logo can be found under "Commerce Marketing Platforms" and "Affiliate and Publisher Platforms."

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Insider Intelligence | eMarketer | May 25, 2022

US Beauty Ecommerce 2022 | How to Win Over Gen Z and the Ever-Evolving Online Shopper

"In retail environments that sell groceries, there's such a big opportunity right now to cross over into beauty. The consumer is looking to make fewer trips, and you see that in the data. We started to see this shift in the beginning of the pandemic, but now it's held." --Rachel Tipograph, Founder and CEO, MikMak

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Retail TouchPoints | May 13, 2022

Retail TouchPoints Reveals 2022’s 40 Under 40 Winners

Retail Touchpoints and design:retail unveiled the 2022 slate of 40 Under 50 Award winners. This list, including MikMak founder and CEO, Rachel Tipograph, represents leaders from the entire retail realm. The 40 Under 40 Awards spotlight innovative and remarkable work that has contributed significantly to the progress of the retail industry as a whole.

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PRWeb | May 11, 2022

MikMak Wins Two Stevie® Awards in 2022 American Business Awards® Including Computer Software Company of the Year

MikMak, the leading eCommerce acceleration platform for multichannel brands, today announced the company won two Stevie® Awards from the 2022 American Business Awards: CEO and Founder Rachel Tipograph for Entrepreneur of the Year, Silver Winner and Company of the Year, Bronze Winner. “MikMak is only as strong as its team, and these awards are a testament to our collective innovation and hard work,” said Rachel Tipograph, founder and CEO of MikMak.

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U.S. Chamber | May 11, 2022

How Campbell's Pandemic Pivot Won Over Millennials and Gen Z

Understanding this demand, we invested in tools like MikMak to create shoppable ads with clickable links to retail partners for users to click and collect product. This is something we continue to further invest in, with almost all of our meal and beverage brands signed on.

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AdAge | May 5, 2022

Why Shoppable Ads Took Center Stage at Newsfronts

A report from the Interactive Advertising Bureau, which hosted the NewFronts, found that surveyed marketers ranked shoppable ads fourth for delivering on upper-funnel KPIs, and first on delivering lower-funnel KPIs, based on the percentage who rated the format in the highest percentile for connected TV ad formats. However, on the panel “Bringing the Store to the Screen,” MikMak Founder and CEO Rachel Tipograph said the effectiveness of shoppable ads hinges on the quality and instructiveness of the ad’s creative.

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Adweek | May 3, 2022

Brave Commerce: How to Lead With a Cross-Functional Lens

On this episode of Brave Commerce, Sara Aubitz, director of customer insights and analytics at Clorox, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss embracing and building an eCommerce business from scratch.

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Business of Shopping | May 3, 2022

101 Top Shopping Startups in United States

This article showcases Business of Shopping's top picks for the best United States based Shopping companies. These startups and companies are taking a variety of approaches to innovating the Shopping industry, but are all exceptional companies well worth a follow. MikMak was selected for exceptional performance.

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AdAge | Apr 29, 2022

Inside NewFronts 2022— What Brands Can Expect, Plus Twitter's Big Questions

Media buyers will discuss Twitter's new ownership, TikTok's rise, a messy measurement space, and more. Rachel Tipograph, CEO of eCommerce marketing platform MikMak, said that TikTok has seen a surge in advertising dollars from brands because the platform knows users’ interests. “You can buy ‘brand awareness’ media and have an e-commerce outcome,” Tipograph said.

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Cheddar News | Apr 29, 2022

Amazon Plummets as Tech Giant Cuts Q2 Forecasts

Rachel Tipograph, Founder and CEO of Mikmak, joined Closing Bell to break down what investors can glean from Amazon's disappointing earnings report as supply chain challenges continue to weigh on e-commerce platforms.

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Vogue Business | Apr 28, 2022

Why Snapchat is Giving Away its AR Try-on Shopping Tools

Easier and faster tools to make realistic 3D assets and the ability to use AR try-on tools within a retailer’s own app are part of a new update from Snapchat.  Already, social commerce currently drives more than 85 per cent of beauty eCommerce traffic, according to MikMak, which provides eCommerce software that tracks social media purchases.

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Adweek | Apr 25, 2022

Brave Commerce: How Best Buy is Using First-Party Data to Curate Customer-centric Advertising

On this episode of Brave Commerce, Best Buy president, Keith Bryan joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of digital commerce and media.

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ModernRetail | Apr 20, 2022

How Haven’s Kitchen is Using QR Codes to Get More People Visiting its Website

When the pandemic began, businesses ranging from restaurants to retail stores started embracing QR codes. Haven’s Kitchen has been using QR codes as a way to grow site traffic. Rachel Tipograph, founder and CEO of eCommerce analytics platform MikMak, said QR codes are a cheap and effective way for brands to fold physical shoppers into their digital channels.

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adweek | Apr 14, 2022

Brave Commerce Comes to the Adweek Podcast Network

As Adweek continues to roll out new programs as part of the Adweek Podcast Network, we’re proud to welcome Brave Commerce to our lineup.

Co-hosted by MikMak founder and CEO Rachel Tipograph and Profitero president Sarah Hofstetter, Brave Commerce tackles what’s relevant in ecommerce today for the world’s biggest brands. Over more than 80 weekly episodes, Rachel and Sarah have interviewed the bravest marketers on how to navigate the latest consumer and retailer dynamics.

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Forbes | Apr 12, 2022

Adweek Greatly Expands Podcast Investment With New Shows, Outside Productions

Trade publication Adweek is dramatically expanding its investment in podcasting, creating an initial network of 12 ongoing series, including five new internally produced ones and four more existing business-focused podcasts from outside producers. 

BRAVE COMMERCE Podcast has joined forces with the brightest minds at Adweek and beyond to bring you the Adweek Podcast Network. The first of its kind for, and by, marketing pros, brand fans, and creatives.

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Whalar | Apr 5, 2022

Creators and eCommerce | The Big Interview with Rachel Tipograph

How will the creator economy play out in e-commerce?
In episode 7, we talk with MikMak's CEO and Founder Rachel Tipograph (who is also the co-host of the cool podcast BRAVE COMMERCE) in our BIG interview about how creators will influence the next wave of the retail revolution.

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Awin | Mar 29, 2022

Introducing Awin’s Power 100

The partners profiled in the new Awin Report represent some of the most exciting partnership opportunities on our platform. Coined the #Power100, these 100 publishers push the boundaries of what it means to be a partner in the affiliate channel, including MikMak, an eCommerce marketing analytics and enablement software that helps retailers understand and perfect their consumers’ online journey.

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AITHORITY | Mar 18, 2022

MikMak 2022 Grocery eCommerce Benchmarks and Insights Report: Facebook and Instagram Drive 25 Percent of Online Grocery Traffic

MikMak, a leading eCommerce acceleration platform, announced the release of its latest Grocery eCommerce Benchmarks and Insights Report for 2022. Released as one of the company’s 2022 category eCommerce guides, MikMak’s Shopping Index shows that across all media types, social platforms are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online.

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Mediapost | Mar 18, 2022

Study: Instacart Surpasses Drizly As Top Liquor E-Tailer

Over a five-month period ending Jan. 31, MikMak found 7.9% of alcohol shoppers checking out on Instacart, followed by 7.6% on Drizly and 4.3% on ReserveBar. Local grocery stores combined, though, made up a whopping 63.9 % of all checkouts.

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Enterprise Times | Mar 15, 2022

Retail and eCommerce news from the week beginning 7 March 2022

MikMak, a leading eCommerce acceleration platform has released its latest Grocery eCommerce Benchmarks and Insights Report for 2022. One of the company’s 2022 category eCommerce guides, MikMak’s Shopping Index shows that across all media types, social platforms are driving the majority of online grocery traffic and households without children are the biggest group buying groceries online.

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MarTechSeries | Mar 10, 2022

MikMak 2022 Grocery eCommerce Benchmarks and Insights Report: Facebook and Instagram Drive 25 Percent of Online Grocery Traffic

MikMak, a leading eCommerce acceleration platform, announced the release of its latest Grocery eCommerce Benchmarks and Insights Report for 2022. 

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MediaPost | Mar 10, 2022

Instagram, Facebook Are Top Channels For Grocery Ecommerce, Report Finds

Social media networks are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online, a report from MikMak finds.

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PadSquad | Mar 9, 2022

PadSquad and MikMak Partner to Enhance Remarkable Creative Through Shoppable Experiences

Padsquad, a digital media company that develops high-impact advertising experiences, and MikMak, a software company that provides brands with end-to-end eCommerce analytics and checkout experiences, today announced a first-of-its-kind partnership to bring eCommerce functionality to digital advertising.

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Rise Trinet | Mar 1, 2022

A Discussion with Rachel Tipograph, Founder & CEO, MikMak

Hear Rachel Tipograph discuss how she reinvented MikMak as a successful eCommerce business, which has seen 7x growth since the pandemic. She shares her experience from funding to launch. Hosted best-selling author of Brotopia, Emily Chang.

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The CMO Podcast | Feb 16, 2022

Super Bowl LVI Marketing Roundtable Discussion

In this episode of The CMO Podcast, Jim Stengel sits down with the marketing minds responsible for the effort behind this year's Super Bowl ads, the effect they had on the audience, and the discussions they sparked. He talks with Ivonne Kinser, Vice President and Head of Marketing & Innovation with Avocados From Mexico. Kinser mentions her successful partnership with MikMak, resulting in their commercial having 3 billion impressions.

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Breakthrough Builders | Feb 16, 2022

Changing the Face of Business: Rachel Tipograph at MikMak

Rachel Tipograph, Founder & CEO of MikMak, on the important intersections between media, advertisement, and eCommerce, and on how she's changing the face of business by investing in diverse founders and hiring diverse teams.

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AdAge | Feb 11, 2022

It's The Super Bowl Of First-Party Data As Brands Sharpen Personalization With Big Game Buys

“For alcohol brands, the Super Bowl is the first major event of the e-commerce season,” said MikMak CEO Rachel Tipograph.MikMak last year found that Facebook and Instagram drive 67% of all alcohol eCommerce traffic and 39% of all alcohol e-commerce sales. But brands also increasingly are using their own platforms to drive sales, she said, with 5% of all alcohol e-commerce traffic and 16% of all alcohol e-commerce sales occurring directly on brand websites."

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Modern Retail | Feb 9, 2022

How BIC Revamped Its Social Media Strategy For Its Temporary Tattoo Product Line

Bic has been at a disadvantage to other direct-to-consumer brands who owned their own sales data, said Rachel Tipograph, founder and CEO of MikMak, which helped the company with its social media campaign. “So many of [BodyMark’] sales come from places like big-box retailers — Amazon, Target, Walmart — and they don’t really have visibility into the investments that they’re making in big media channels,” said Tipograph. “They’re flying blind.”

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AdAge | Jan 31, 2022

Why TikTok Gets Too Much Credit For Making Products Go Viral

In 2021, MikMak tracked the percentage of web shopping traffic coming from each platform and found that Facebook and Instagram accounted for 56%, which was up from 53% in 2020. TikTok is growing though. In 2020, TikTok accounted for just 1% of shopper traffic coming from social channels, but it made up 10% of that traffic in 2021, according to MikMak. 

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BeautyMatter | Jan 31, 2022

Grocery Is The New Sephora: E-Commerce Beauty Tips For Valentine's Day 2022

This year, MikMak’s Shopping Index finds that e-commerce traffic for beauty and personal care products begins increasing as early as January 21. These shoppers most commonly pair their purchases with Valentine’s Day candies. This is a sign that beauty and personal care shoppers are already making purchases with Valentine’s Day in mind three weeks before the event. 

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Shopping Matters | Jan 18, 2022

2022 Marketing Trends: Predictions From Industry Insiders

"Precision and agility are the name of the game for 2022. Consumer expectations on where and how they shop have shifted, and today, a brand’s shopping journey must include the digital shelf. How successful brands are at growing and protecting market share depends on how well they can understand their consumers to get it right and stay effective." – Rachel Tipograph, Founder and CEO, MikMak

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AdAge | Jan 13, 2022

How Avocados from Mexico is Using the Super Bowl to Acquire First-Party Data

Powered by a deal with e-commerce software MikMak, which itself has teamed with data platform LiveRamp, Avocados From Mexico will receive a detailed view of consumers who are driven to purchase, including psychographic (traits on psychological attributes), demographic and behavioral information.

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PR Newswire | Jan 11, 2022

Avocados From Mexico Launches its Strongest Multichannel Shoppable Campaign and "House of Goodness" Digital Experience for the Big Game

From the "House of Goodness" digital experience, to in-store QR codes that drive directly to the brand's website and a new partnership with eCommerce Acceleration platform MikMak, AFM's 2022 Big Game campaign will link brand awareness and sales like never before.

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Influencer Marketing Factory | Jan 11, 2022

State of Social Commerce Report

“Adding shopping capabilities helps [consumers on social channels] get to their next desired step easier. [We’ve] seen rapid growth in TikTok as a driver of shopper traffic and purchase intent.” Kayla Darcey, Strategic Account Manager at MikMak tells The Influencer Marketing Factory - Influencer Marketing Agency.

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Yahoo | Jan 6, 2022

Yahoo Integrates MikMak's Add-To-Cart Functionality, Providing Rich Consumer Insights For Advertisers

To offer a dynamic, personalized shopping experience, Yahoo is partnering with MikMak, a leading global e-commerce platform that accelerates growth for brands. The partnership delivers add-to-cart functionality and e-commerce analytics for campaigns running across Yahoo native ads and display inventory.

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Progressive Grocer | Dec 28, 2021

'Dry January’ Is Coming, But Are Shoppers Really Shying Away?'

Heading into “Dry January,” a grassroots campaign based on giving up adult beverages for a month, recent data from e-commerce platform MikMak shows that many consumers’ resolutions don’t last very long. According to the firm’s shopping index, online traffic and add-to-cart rates for alcohol actually increased by the second week in January in 2021.

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Nextdoor Business | Dec 22, 2021

MikMak x Nextdoor

Colin Johnson, Nextdoor's Head of Retail, QSR and CPG, sat down with MikMak to break down how national brands and retailers can make themselves a little more local this holiday season.

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AdAge | Dec 14, 2021

Top Advertising Industry Trends to Watch in 2022

Ad Age Amp members reflect on which trends most impacted their day-to-day in 2021 and predict what news will dominate the ad industry in the year to come. Terence Farina, an account manager at MikMak, comments on the rising popularity of TikTok and its ability to drive e-commerce traffic.

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Glossy | Dec 8, 2021

How Olly Vitamins Leveraged Retail Partners Amid DTC Supply Chain Problems

Supplements are often seen as perfunctory or functional items, so customers will bounce around between competing brands based on availability. To prevent customer attrition, Olly worked with e-commerce analytics company MikMak to add the ability for customers to shop out-of-stock products via retailers' websites.

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Forbes | Dec 7, 2021

Have A Holly Jolly Omni-Channel Holiday

As the holidays approach, brands and consumers alike are prepping for the height of the shopping season. Rachel Tipograph, Founder and CEO of MikMak, the leading global eCommerce acceleration platform for brands like L’Oréal, Lego and Hershey’s, gives additional shopping insights ahead of the holiday season.

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Adweek | Dec 1, 2021

Sabra CEO Joey Bergstein Talks Ecommerce for Perishable Foods

At Adweek’s Commerce Week, Sabra, CEO Joey Bergstein spoke to Rachel Tipograph, CEO of ecommerce platform MikMak, and Sarah Hofstetter, president of ecommerce-analytics company Profitero about how ecommerce can transform a one-time hummus buyer into someone who regular has the chickpea dip on their shopping list.

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Publisher | Nov 19, 2021

The Information's 411: Apple Upsets the Shopping Cart

In episode two of their special five episode series on The Information 50, an annual list of the most promising startups valued at less than $1 billion, Malique talks to Rachel Tipograph. She is the founder and CEO of MikMak, an advertising-tech provider for consumer brands, which could be a beneficiary of Apple’s restrictions on iPhone advertisers.

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Modern Retail | Nov 15, 2021

Why Payment Providers are Investing in Livestream Shopping

American Express and Klarna want to bring livestream shopping to the masses. The two payment providers are putting their financial weight behind the nascent retail format, a QVC for the streaming age, which proponents tout as the future of e-commerce. Rachel Tipograph, founder and CEO of MikMak, shares how creators hold the key to popularizing live stream shopping.

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The Information | Nov 11, 2021

The Information 50 Most Promising Startups

The Information selected 50 companies that have the potential to be the most valuable businesses in their categories based on their current revenue, business model, and growth prospects. The Information named MikMak the #1 in Commerce.

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The Information | Nov 3, 2021

The Rise of E-commerce and Shoppable Media

During The Information’s Women in Tech, Media and Finance Summit on October 7th, The Information hosted a masterclasson “The Rise of E-commerce and Shoppable Media” with Rachel Tipograph, Founder & CEO, MikMak and Susan Goldsmith, Principal, Deloitte Consulting.

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Motley Fool | Nov 1, 2021

These 20 Top Startups Are Actively Hiring

Even startups have come to appreciate the value of remote/hybrid positions. Here are the top 20 companies providing remote work opportunities, as featured in the LinkedIn Top 20 Startups of 2021. MikMak is named at #14 alongside Discord, Cameo, Ramp and others on this list.

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Digiday | Oct 28, 2021

How a Viral TikTok Gave Covergirl a ‘Whole New Angle’ to Pitch a Classic Product and Way to Work with Influencers

For Covergirl, going viral on TikTok nearly sold out the company’s Simply Ageless 3-in-1 Foundation online and in-store and gave marketers behind the brand a new way to market the product. MikMak helped Covergirl track add to cart rate for the product on TikTok and how that compared to average rates on the platform.

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Brand Innovators | Oct 27, 2021

How Hershey’s Uses Data to Keep the Treats Flowing

It’s no understatement to say that Halloween is the biggest time of year for The Hershey Company. And with supply chain issues disrupting nearly every sector of the economy, the company is using MikMak to ensure that consumers are directed to retailers that have their priority products in stock. 

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Adweek | Oct 22, 2021

Why This Halloween Might Be the Biggest Ever for Candymakers

Data shows the spooky season is back with a vengeance. "Halloween 2021 will be largely omnichannel, not only due to the increased familiarity with shopping for candy online but also because of some continued anxiety from the pandemic,” adds Rachel Tipograph, CEO and founder of MikMak.

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Modern Retail | Oct 21, 2021

After a Year Hiatus, Retailers are Preparing for an In-Person Halloween

The Nation Retail Federation predicts record Halloween sales of $10.14 billion this year with candy and costumes, in particular, growing 20% and 28%. Rachel Tipograph said that while in-store candy and Halloween options are opening, consumers are still buying online.

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Digiday | Oct 19, 2021

The 2021 Worklife Awards Shortlist

The Digiday Worklife Awards finalists have been announced, and MikMak is shortlisted in the ‘Best Cultural Pivot to a Virtual Environment’ section alongside Verizon, LoopMe, The Marketing Store, Tapad and Drift.

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Glossy | Oct 15, 2021

The Rise of the ‘Just-Left-Ulta-Still-in-the-Car TikTok’ and the Viral Power of Foundation

On TikTok, the hashtag #foundation has 1.6 billion views. After many women spent 2020 bare-faced, the hashtags say that makeup is back. Covergirl engaged MikMak, a global e-commerce acceleration platform, to help make the product easily shippable from a link via TikTok. 

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Adweek | Oct 13, 2021

Indra Nooyi on How Quality Leadership Makes Employees Better

Former chairman and CEO of PepsiCo, Indra Nooyi, joined Commerce Live’s virtual conference Omnichannel, Debunked as keynote speaker to talk leadership and how being a tough boss helped her employees. In conversation with MikMak founder and CEO Rachel Tipograph, Nooyi shared the guiding principles about empowering your staff.

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Modern Retail | Oct 8, 2021

How Clairol Planned a Digital Ad Campaign to Boost a Target Sale

Clairol rolled out a digital campaign to coincide with Target’s in-store and online promotions of Clairol products. Farrah Linden, director of media at Wella said the idea was to marry the marketing material run by Clairol’s marketing vendor, MikMak, with the brand’s ongoing retail promotions.

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Digiday | Oct 6, 2021

Why Sabra Decided to Focus on the Protein Benefits of Hummus in its New Ad Strategy

Sabra's in-house agency worked with e-commerce platform MikMak to run A/B messaging tests to figure out the best approach — touting convenience, taste or protein — that would increase its ATC rate.

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Entrepreneur | Oct 5, 2021

These Women Leaders Are Changing Lives and Influencing Tomorrow's Industries—Right Now

From sports stars and media moguls to activist founders and tech innovators, meet the women from our October/November issue who are making a difference in 2021. The 100 Women of Impact List features Rachel Tipograph, Founder & CEO of MikMak.

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Travel and Leisure | Oct 4, 2021

These Jobs Are Totally Remote — and They're Accepting Applications Right Now

Many of these remote openings are at Linkedin 2021 Top Companies. MikMak may be based in New York City, but thanks to their "MikMak ANYWHERE" program you can live and work from anywhere in the U.S.

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AllWork | Oct 1, 2021

These Startups Have Cracked The Code Of Talent Attraction In A Tight Labor Market

Want to know how to attract and retain talent during a tight labor market? Learn from LinkedIn's top ten startups, which includes companies like Better.com, Gong, and MikMak. 

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the Wie Suite | Sep 30, 2021

Driving Stronger eCommerce Sales With Rachel Tipograph

Rachel Tipograph is the Founder & CEO of MikMak, an eCommerce marketing platform for multi-channel brands. In this interview she offers valuable information on how to drive eCommerce growth.

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HerMoney | Sep 28, 2021

33 Top Startup Companies Hiring Remote Workers Now

Looking for a new gig? You’re not alone. 55% of us are planning to find a new job this year. MikMak is featured on LinkedIn's 2021 Top Startups list, which ranks companies that are providing the benefits and perks employees want most now.

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AdAge | Sep 28, 2021

How the Ad industry Really Measures Success in the COVID Age

Evan Duck, senior manager of customer success at MikMak, and other Amp community experts give a sense of what measuring success means in 2021—which metrics really matter, and which don’t.

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Businesswire | Sep 22, 2021

LinkedIn Unveils 2021 U.S. Top Startups List

MikMak is featured among 50 innovators embracing flexibility and the future of work, offering remote and hybrid roles, work from home stipends, unique mental health benefits, upskilling and more

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Fast Company | Sep 22, 2021

Self-care, Finance, and Future of Work: These are the Top 50 Startups Right Now

LinkedIn’s list of top startups for 2021 includes MikMak and other businesses dedicated to self-care and solutions for the new way we work and live.

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LinkedIn | Sep 22, 2021

Entrepreneurship is on the rise. Here’s what LinkedIn’s top founders say you need to succeed.

Culture gets talked about a lot, especially in Silicon Valley. When crafting its policies and culture, MikMak turned to its employees daily to know what they needed and what was most important to them. 

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SevenFifty Daily | Sep 20, 2021

An Insider Shares His Wine and Spirits Ecommerce Strategy Playbook

Empire Merchants’ Brian Becker describes how suppliers, distributors, and retailers can win on the digital shelf. An opportunity for improving marketing effectiveness lies with consumer-facing technology solutions like Thirstie and Mikmak. 

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AdAge | Sep 7, 2021

What Brands Need to Know About Social Commerce vs. eCommerce

Even as TikTok builds out its shopping features, many retailers still prefer doing business on their own sites. "Discovery is a big part of the customer journey, and the social channels are where that discovery is happening,” says Rachel Tipograph, CEO and Founder of MikMak. 

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Morning Brew | Sep 3, 2021

Retail's Digital-First Approach to Back-to-School Marketing

General Mills boosted its Box Tops for Education campaign—with the help of e-commerce marketing analytics firm MikMak—and added a click-to-buy option for shoppers, Stephanie Steidl, morning foods commerce manager, told Retail Brew.

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PR Newswire | Aug 17, 2021

Inc. Magazine Reveals Annual List of America's Fastest-Growing Private Companies--the Inc. 5000

Inc. magazine today revealed that MikMak is No. 439 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. 

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Inc. | Aug 17, 2021

You Made the Inc. 5000! Congratulations! Now What?

Past Inc. 5000 honorees share their best tips and strategies for turning awards into revenue. Rachel Tipograph, founder and CEO of MikMak, attests that once you're on the list, investors will come to you even if you don't seek them out.

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Forbes | Aug 15, 2021

Déjà Vu: Delta Variant Requires Companies To Rethink Return-To-Office Plans

As major companies backtrack on their return-to-office plans, it feels like a time warp in 2020. “Announcing these closures and cancellations was too strangely reminiscent of July 2020,” said Rachel Tipograph, MikMak’s CEO and founder.

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Modern Retail | Aug 12, 2021

Inside General Mills’ updated back-to-school marketing strategy

According to the NRF, consumers expect to spend a record $37.1 billion on supplies as many schools reopen for students’ attendance. General Mills worked with e-commerce solution platform MikMak to court busyshoppers across Facebook, Instagram and Pinterest. 

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Marketing Dive | Aug 12, 2021

General Mills Unlocks Mobile Rewards with Back-to-School Campaign

Marketing Dive covers how General Mills uses MikMak to tie its online advertising to retailers' digital shopping carts. The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products.

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Modern Retail | Aug 10, 2021

‘They love the tidiness’: Brands are embracing restock videos on TikTok

Brands are embracing one of TikTok's latest trends: restocking. The restock hashtag on TikTok is filled with videos of organizing influencers moving products from their initial packaging to more aesthetically containers around their home. Rachel Tipograph, founder and CEO of MikMak, thinks TikTok trends like these are increasingly important for brands’ bottom lines. 

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Forbes | Aug 1, 2021

Debunking The Myth That We Must Be Superhuman For Career Success

While most people in the workforce are not on the global stage, more employees and employers, inspired by the latest actions of public figures, are re-prioritizing their own mental health challenges and career expectations.  MikMak in partnership with its internal mental health coalition, instituted company-wide office closure from July 5—July 9, 2021 to encourage employees to take care of themselves.

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PR Expert | Jul 29, 2021

101 Top New York Brand Marketing Companies and Startups – The Future of Brand Marketing

This article showcases PR Expert's picks for the best New York based Brand Marketing companies. MikMak is among these startups and companies that are taking a variety of approaches to innovating the Brand Marketing industry. 

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Shopify | Jul 29, 2021

The Best Business Podcasts For Ecommerce Leaders

Looking for the best eCommerce podcasts? Brave Commerce by Rachel Tipograph and Sarah Hofstetter is one of the top 15 business podcasts. These are stories and tips from the experts who’ve done the work.

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Let's Grab Coffee | Jul 28, 2021

Creativity, eCommerce, & Influence

How has eCommerce transformed over time?  Learn all about eCommerce, creativity, and the entrepreneurial spirit with Rachel Tipograph, MikMak's CEO, on Let's Grab Coffee as she talks about building network and relationships, identifying and solving pain points, and starting a successful eCommerce company.

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AAF | Jul 20, 2021

AAF Announces 2021 Advertising Hall Of Achievement Honorees

The American Advertising Federation (AAF) announced the honorees for its 29th Annual Advertising Hall of Achievement (AHOA), celebrating those individuals 40 years of age or younger who are making a notable contribution to the advertising industry through both their work and philanthropic community activities.

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Forbes | Jul 14, 2021

The Psychology Behind The Adoption Of Plant-Based Products

This psychological conflict between the preference for meat and moral response to animal suffering is what psychologists call the meat paradox which sits at the core of the plant-based movement. Rachel Tipograph, CEO of MikMak, gives insight on geographic consumer trends for plant-based food.

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Dash Hudson | Jul 12, 2021

Global Digital Insights Report

Gain access to the current digital habits of the generations and the strategies that high-performance brands employed in Q2 with this report. "Traditionally, the focus has been on the digitally savvy Millennials and Gen Z who have taken to e-commerce and mobile," Rachel Tipograph shared, "However, since the pandemic and acceleration of e-commerce adoption, Boomers have joined in the game." 

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Facebook | Jun 24, 2021

The Evolving Customer Experience: Perspectives From the Industry

“The landscape of creators has significantly changed. People are turning to creators that enrich their lives and those that stand for the same values they believe in,” says Rachel Tipograph, Founder and CEO at MikMak.

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Thrive Global | Jun 18, 2021

American Workers Are Afraid To Take Time Off, New Study Finds

May is Mental Health Awareness Month, but a growing number of American workers are taking a guilt trip instead of a vacation. MikMak's innovative approach has re-imaged the traditional office experience, replacing sick days with well days and making sure PTO is actually used instead of piling up.

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Digital Commerce 360 | Jun 18, 2021

Toy Maker MGA's Supply is Ready for Prime Day but Holidays Pose Concerns

MGA Entertainment is expecting its typical sales boom on Prime Day. But operational backlogs and increased costs across its supply chain have CEO Isaac Larian worried if the brand will have enough toy inventory for the 2021 holiday season. MGA uses marketing analytics software MikMak to help anticipate demand for its product and forecast its supply chain needs.

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Vogue Business | Jun 1, 2021

Instagram, Facebook, Snapchat, TikTok: The social shopping race

Snapchat, similar to Pinterest, Instagram and TikTok, see fashion, beauty and retail as important industries. Already, social commerce currently drives more than 85 per cent of beauty e-commerce traffic, according to MikMak, which provides eCommerce software that tracks social media purchases. Forty per cent of shoppers originate from Facebook and Instagram, while 12 per cent are from Snapchat.

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Thrive Global | Apr 5, 2021

Debunking The Myth That We Must Be Superhuman For Career Success

What steps can companies take to improve employee mental health? MikMak in partnership with its internal mental health coalition, instituted company-wide office closure from July 5—July 9, 2021 to encourage employees to take care of themselves without the pressure of work in the background.

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Publisher | Mar 2, 2021

Improve marketing effectiveness

Multichannel eCommerce Analytics that enables brands to understand how consumers engage with media and retailers.

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Publisher | Mar 2, 2021

Improve marketing effectiveness

Multichannel eCommerce Analytics that enables brands to understand how consumers engage with media and retailers.

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Adweek | Aug 30, 2022

Brave Commerce Podcast: How Leveraging Collaboration Can Help Brands Capture New Audiences

On this week’s episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation.

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Adweek | Aug 30, 2022

Adweek | Aug 23, 2022

Brave Commerce Podcast: Using Ecommerce to Inform Business Strategy

On this week’s episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondelēz International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss seamless brand experiences for consumers.

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Adweek | Aug 23, 2022

InAppStory | Aug 19, 2022

Top 9 Apple Podcasts for new and amateur marketers

This year's Apple Podcasts Best of 2021 contains shows and creators that gave listeners a strong sense of connection during difficult and uncertain times, as selected by Apple Podcasts' world-class editorial staff. Brave Commerce, a podcast hosted by Rachel Tipograph, CEO & Founder of MikMak, and Sarah Hofstetter, President of Profitero, is one of the chosen podcasts!

 

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InAppStory | Aug 19, 2022

Glossy | Aug 16, 2022

Beauty & Wellness Briefing: 'The jury is still out' on livestream shopping's future

This week, Glossy is looking at what the future holds for livestream shopping in the U.S. following the news that Facebook is removing the feature. Rachel Tipograph, found and CEO of SaaS platform MikMak, has a few wise words to say on the topic.

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Glossy | Aug 16, 2022

Adweek | Aug 9, 2022

Brave Commerce Podcast: How to Convert Content Into Commerce

On this week’s episode of Brave Commerce, Clive Sirkin, executive chairman of Screendragon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss business strategy.

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Adweek | Aug 9, 2022

Adweek | Aug 8, 2022

Unlocking Omnichannel Experiences With KraftHeinz

Brave Commerce is a highly-successful podcast hosted by Rachel Tipograph, MikMak’s founder and CEO, and Sarah Hofstetter, Profitero’s president. The dynamic duo sat down with Ashley Becker, vp of ecommerce and omni customer growth at KraftHeinz, during Adweek’s Commerce Week for a discussion about the typical, or even now atypical, brand and retailer interrelationship. 

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Adweek | Aug 8, 2022

Adweek | Aug 8, 2022

Unlocking Omnichannel Experiences With KraftHeinz

Brave Commerce is a highly-successful podcast hosted by Rachel Tipograph, MikMak’s founder and CEO, and Sarah Hofstetter, Profitero’s president. The dynamic duo sat down with Ashley Becker, vp of ecommerce and omni customer growth at KraftHeinz, during Adweek’s Commerce Week for a discussion about the typical, or even now atypical, brand and retailer interrelationship. 

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Adweek | Aug 8, 2022

Insider | Aug 3, 2022

The hottest marketing tech companies of 2022

Marketing tech is crucial to help companies deal with the loss of cookies and the growth of eCommerce. Insider identified 13 companies leading the charge. MikMak's tech shows brands where sales are happening, which helps those brands determine where to run ads. MikMak says that its platform tracks more than 1,500 retailers and platforms. MikMak has raised $19 million from investors including Wavecrest Growth Partners, according to PitchBook.

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Insider | Aug 3, 2022

Adweek | Aug 2, 2022

Brave Commerce Podcast: The Power of Diversity While Scaling a Company

On this week’s episode of Brave Commerce, Esi Seng, CEO of Tate’s Bake Shop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss scaling an acquired brand.

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Adweek | Aug 2, 2022

MarTech Series | Jul 29, 2022

MikMak Named 2022 Sammys Award Winner for Organization of the Year

Award win recognizes MikMak’s commitment to helping brands access and apply eCommerce insights that accelerate business growth, with a complete understanding of omnichannel consumers’ behavior and preferences.

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MarTech Series | Jul 29, 2022

PRWeb | Jul 27, 2022

The 96 Leaders in Sales and Marketing Technology You Should Know

Today, the Business Intelligence Group announced the winners in the 2022 Sales and Marketing Technology Awards program, also known as “The Sammys.” The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers. MikMak won Organization of the Year under the Small Company category!

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PRWeb | Jul 27, 2022

Adweek | Jul 26, 2022

Brave Commerce Podcast: PacSun's President and Co-CEO on Consumer Identity, Product Inclusivity and Digital Transformation

On this week’s episode of Brave Commerce, Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph and Sarah Hofstetter to discuss consumer identity.

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Adweek | Jul 26, 2022

Ad Age | Jul 15, 2022

Why TikTok Livestream Shopping is a Hard Sell for Creators

The hot social media app and its rivals want to change consumer behavior, but have met resistance. U.S. consumers are not as hooked by livestream commerce, according to Rachel Tipograph, the CEO of MikMak, an ecommerce analytics platform that works with brands to power shopping events on TikTok, Twitter, Facebook, YouTube, Snapchat and Pinterest.

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Ad Age | Jul 15, 2022

Adweek | Jul 13, 2022

Brave Commerce: How to Get the Greatest ROI Out of Your Media Investment

On this week’s episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media.

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Adweek | Jul 13, 2022

Ad Age | Jul 8, 2022

Marketing Winners and Losers of the Week

Back-to-school shopping gets an early start and family movie night is back and Gen Z shoppers are more likely to buy online. MikMak's Shopper Intelligence data on Gen Z shopping is featured under Number of the Week.

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Ad Age | Jul 8, 2022

PRWeb | Jul 7, 2022

MikMak Guide: Gen Z Female Shoppers & Diverse Audiences Show High eCommerce Purchase Intent

MikMak's Closing the Gap on Consumer Relevance Guide uses purchase intent rate data gathered from the MikMak Platform to identify current online shopping behaviors and trends based on demographics, generational and life-stage data.

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PRWeb | Jul 7, 2022

Adweek | Jun 28, 2022

Brave Commerce: How Post Consumer Brands Is Connecting to the Consumer

On this week’s episode of Brave Commerce, Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph and Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space.

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Adweek | Jun 28, 2022

Bloomberg Quicktake | Jun 22, 2022

Return to Cannes

Big tech has taken over the #CannesLions International Festival of Creativity this year. MikMak Founder and CEO, Rachel Tipograph said "I've seen the shifts go from brand creativity to ad tech to now eCommerce. This is actually the first year that Walmart is here. So I think it's really telling how Cannes is starting to reflect just the global consumer universe."

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Bloomberg Quicktake | Jun 22, 2022

WARC x Cannes Lions | Jun 22, 2022

Brand-Building in an eCommerce World and B2B Best Practice

Host David Tiltman, WARC’s SVP Content, is joined by WARC editors Alex Brownsell and Sam Pena-Taylor. They discuss James Hurman’s latest presentation on the WARC stage, and reveal Benedict Evans’s long-range view on the future of e-commerce and media. They also discuss Founder and CEO of MikMak, Rachel Tipograph's comments on product consideration and brand-building.

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WARC x Cannes Lions | Jun 22, 2022

Craft Brewing Business | Jun 21, 2022

MikMak Debuts Retail Marketing, Out-of-Stock Tech Solution for Beer Brands

Two tech companies announced this week they are meeting in the middle to provide beverage brands insight into how their digital marketing efforts are driving in-store purchases — and also keeping consumers informed on where they can buy out of stock items. Those two companies are MikMak, a software company that provides eCommerce analytics and shopping experiences, and Vermont Information Processing (VIP), a technology supplier for brewers, distributors, wineries, and so on.

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Craft Brewing Business | Jun 21, 2022

Adweek | Jun 21, 2022

Brave Commerce: How Sanofi Leverages Innovation to Deliver Results

On this week’s episode of Brave Commerce, Gentiane Barret, global ecommerce lead at French healthcare giant Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how her nonlinear career has contributed to her success.

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Adweek | Jun 21, 2022

Crain's New York Business | Jun 20, 2022

2022 Notable LGBTQ Leaders

Crain’s selected 95 such individuals, including Rachel Tipograph, Founder & CEO of MikMak, for this year’s Notable LGBTQ Leaders list. This year’s honorees are outstanding professionals in their respective industries. They are involved in mentoring programs, community activities and philanthropy. They invest their considerable energies in diversity, equity and inclusion initiatives and ensure inclusive hiring practices. Hailing from disparate sectors and industries, they are united by their clarity of purpose, love of freedom, and appreciation for the LGBTQ activism of prior generations.

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Crain's New York Business | Jun 20, 2022

Cision | PRWeb | Jun 15, 2022

MikMak Partners with Vermont Information Processing (VIP) to Unlock New Omnichannel Consumer Insights for Beverage Brands

MikMak and Vermont Information Processing (VIP), the leading technology supplier for brewers, distributors, wineries, soda bottlers and other companies in the beverage industry, today announced a first-of-a-kind partnership to provide beverage brands with a complete picture into how their digital marketing efforts are driving in-store purchases.

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Cision | PRWeb | Jun 15, 2022

The Food Institute | Jun 8, 2022

Analysis: Gummies, TikTok Stole Show in Chicago

Attendees learned about TikTok’s ability to drive sales during the What Is the Third Shelf? Social Commerce for Confectionery & Brands session with Rachel Tipograph, Founder and CEO of MikMak, and Sofia Hernandez, Global Head of Business Marketing at TikTok.

“Product discovery today happens on social,” according to Tipograph.

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The Food Institute | Jun 8, 2022

Adweek | Jun 6, 2022

Brave Commerce: Moët Hennessy's President Links On-Premise and Online Sales

Seth Kaufman, president of Moët Hennessy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss building an exceptional workplace.

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Adweek | Jun 6, 2022

Insider Intelligence | eMarketer | May 25, 2022

US Beauty Ecommerce 2022 | How to Win Over Gen Z and the Ever-Evolving Online Shopper

"In retail environments that sell groceries, there's such a big opportunity right now to cross over into beauty. The consumer is looking to make fewer trips, and you see that in the data. We started to see this shift in the beginning of the pandemic, but now it's held." --Rachel Tipograph, Founder and CEO, MikMak

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Insider Intelligence | eMarketer | May 25, 2022

LUMA | May 25, 2022

LUMA presents the Commerce Media LUMAscape

LUMA is the leading investment bank focused on digital media and marketing. MikMak is featured multiple times on LUMA Partner's famous Commerce Media LUMAscape! The MikMak logo can be found under "Commerce Marketing Platforms" and "Affiliate and Publisher Platforms."

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LUMA | May 25, 2022

Adweek | May 19, 2022

Brave Commerce: Bacardi's Digital Shelf Extends to Stores

Katie Kirkpatrick, vp of digital commerce at Bacardi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers.

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Adweek | May 19, 2022

Retail TouchPoints | May 13, 2022

Retail TouchPoints Reveals 2022’s 40 Under 40 Winners

Retail Touchpoints and design:retail unveiled the 2022 slate of 40 Under 50 Award winners. This list, including MikMak founder and CEO, Rachel Tipograph, represents leaders from the entire retail realm. The 40 Under 40 Awards spotlight innovative and remarkable work that has contributed significantly to the progress of the retail industry as a whole.

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Retail TouchPoints | May 13, 2022

U.S. Chamber | May 11, 2022

How Campbell's Pandemic Pivot Won Over Millennials and Gen Z

Understanding this demand, we invested in tools like MikMak to create shoppable ads with clickable links to retail partners for users to click and collect product. This is something we continue to further invest in, with almost all of our meal and beverage brands signed on.

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U.S. Chamber | May 11, 2022

PRWeb | May 11, 2022

MikMak Wins Two Stevie® Awards in 2022 American Business Awards® Including Computer Software Company of the Year

MikMak, the leading eCommerce acceleration platform for multichannel brands, today announced the company won two Stevie® Awards from the 2022 American Business Awards: CEO and Founder Rachel Tipograph for Entrepreneur of the Year, Silver Winner and Company of the Year, Bronze Winner. “MikMak is only as strong as its team, and these awards are a testament to our collective innovation and hard work,” said Rachel Tipograph, founder and CEO of MikMak. 

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PRWeb | May 11, 2022

Adweek | May 10, 2022

Brave Commerce: The Evolution of Shopping Habits

Marie-Jeanne Matei, vice president of ecommerce at Ferrero, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market.

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Adweek | May 10, 2022

Business of Shopping | May 3, 2022

101 Top Shopping Startups in United States

This article showcases Business of Shopping's top picks for the best United States based Shopping companies. These startups and companies are taking a variety of approaches to innovating the Shopping industry, but are all exceptional companies well worth a follow. MikMak was selected for exceptional performance.

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Business of Shopping | May 3, 2022

Adweek | May 3, 2022

Brave Commerce: How to Lead With a Cross-Functional Lens

On this episode of Brave Commerce, Sara Aubitz, director of customer insights and analytics at Clorox, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss embracing and building an eCommerce business from scratch.

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Adweek | May 3, 2022

Cheddar News | Apr 29, 2022

Amazon Plummets as Tech Giant Cuts Q2 Forecasts

Rachel Tipograph, Founder and CEO of Mikmak, joined Closing Bell to break down what investors can glean from Amazon's disappointing earnings report as supply chain challenges continue to weigh on e-commerce platforms.

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Cheddar News | Apr 29, 2022

AdAge | Apr 29, 2022

Inside NewFronts 2022— What Brands Can Expect, Plus Twitter's Big Questions

Media buyers will discuss Twitter's new ownership, TikTok's rise, a messy measurement space, and more. Rachel Tipograph, CEO of eCommerce marketing platform MikMak, said that TikTok has seen a surge in advertising dollars from brands because the platform knows users’ interests. “You can buy ‘brand awareness’ media and have an e-commerce outcome,” Tipograph said.

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AdAge | Apr 29, 2022

Vogue Business | Apr 28, 2022

Why Snapchat is Giving Away its AR Try-on Shopping Tools

Easier and faster tools to make realistic 3D assets and the ability to use AR try-on tools within a retailer’s own app are part of a new update from Snapchat.  Already, social commerce currently drives more than 85 per cent of beauty eCommerce traffic, according to MikMak, which provides eCommerce software that tracks social media purchases.

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Vogue Business | Apr 28, 2022

AdWeek | Apr 25, 2022

Brave Commerce: How Best Buy is Using First-Party Data to Curate Customer-centric Advertising

On this episode of Brave Commerce, Best Buy president, Keith Bryan joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of digital commerce and media.

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AdWeek | Apr 25, 2022

ModernRetail | Apr 20, 2022

How Haven’s Kitchen is using QR codes to get more people visiting its website

Rachel Tipograph, founder and CEO of e-commerce analytics platform MikMak, said QR codes are a cheap and effective way for brands to fold physical shoppers into their digital channels.

“The explosion of e-commerce, coupled with channels such as branded video and social advertising, are creating the golden age for QR code-based engagement that’s shortening the path to purchase,” Tipograph said.

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ModernRetail | Apr 20, 2022

Adweek | Apr 18, 2022

Brave Commerce: How Church & Dwight Unified Sales and Marketing

On this episode of Brave Commerce, Church & Dwight’s chief digital growth officer Surabhi Pokhriyal joins hosts Rachel Tipograph and Sarah Hofstetter for a second time alongside CMO Barry Bruno. Together, they share how their experience in various fields (marketing, supply chain, sales) have shaped their approach to business.

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Adweek | Apr 18, 2022

Adweek | Apr 14, 2022

Brave Commerce Comes to the Adweek Podcast Network

As Adweek continues to roll out new programs as part of the Adweek Podcast Network, we’re proud to welcome Brave Commerce to our lineup.

Co-hosted by MikMak founder and CEO Rachel Tipograph and Profitero president Sarah Hofstetter, Brave Commerce tackles what’s relevant in ecommerce today for the world’s biggest brands. Over more than 80 weekly episodes, Rachel and Sarah have interviewed the bravest marketers on how to navigate the latest consumer and retailer dynamics.

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Adweek | Apr 14, 2022

Forbes | Apr 12, 2022

Adweek Greatly Expands Podcast Investment With New Shows, Outside Productions

Trade publication Adweek is dramatically expanding its investment in podcasting, creating an initial network of 12 ongoing series, including five new internally produced ones and four more existing business-focused podcasts from outside producers.

*Brave Commerce, featuring MikMak CEO Rachel Tipograph and Profitero President Sarah Hofstetter, focused on e-commerce trends among the world’s biggest brands.

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Forbes | Apr 12, 2022

Path to Purchase IQ | Apr 5, 2022

Activation Gallery: Sports (Super Bowl & Beyond)

Avocados from Mexico (AFM) returned as a Big Game advertiser with an omnichannel campaign designed to drive awareness and engagement, as well as increase purchase intent and place avocados on the digital shelves of 40 retailers. This year’s campaign also included a limited-time pop-up experience, in-store QR codes that link to AFM’s website and a new partnership with e-commerce enablement platform MikMak.

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Path to Purchase IQ | Apr 5, 2022

Whalar | Apr 5, 2022

Creators and eCommerce | The Big Interview with Rachel Tipograph

How will the creator economy play out in e-commerce?
In episode 7, we talk with MikMak's CEO and Founder Rachel Tipograph (who is also the co-host of the cool podcast BRAVE COMMERCE) in our BIG interview about how creators will influence the next wave of the retail revolution.

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Whalar | Apr 5, 2022

Awin | Mar 29, 2022

Introducing Awin’s Power 100

The partners profiled in the new Awin Report represent some of the most exciting partnership opportunities on our platform. Coined the #Power100, these 100 publishers push the boundaries of what it means to be a partner in the affiliate channel, including MikMak, an eCommerce marketing analytics and enablement software that helps retailers understand and perfect their consumers’ online journey.

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Awin | Mar 29, 2022

Mediapost | Mar 18, 2022

Study: Instacart Surpasses Drizly As Top Liquor E-Tailer

Over a five-month period ending Jan. 31, MikMak found 7.9% of alcohol shoppers checking out on Instacart, followed by 7.6% on Drizly and 4.3% on ReserveBar. Local grocery stores combined, though, made up a whopping 63.9 % of all checkouts.

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Mediapost | Mar 18, 2022

MediaPost | Mar 17, 2022

Social Media, Programmatic Ads Drive Grocery Ecommerce

MikMak finds in their 'Grocery eCommerce Benchmarks and Insights' report that a mix of social commerce and programmatic ads are most effective at driving grocery eCommerce. According to the report, Facebook and Instagram's social commerce ad drive 25% of shopping traffic, followed by Google at 21%.

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MediaPost | Mar 17, 2022

Enterprise Times | Mar 15, 2022

Retail and eCommerce news from the week beginning 7 March 2022

MikMak, a leading eCommerce acceleration platform has released its latest Grocery eCommerce Benchmarks and Insights Report for 2022. One of the company’s 2022 category eCommerce guides, MikMak’s Shopping Index shows that across all media types, social platforms are driving the majority of online grocery traffic and households without children are the biggest group buying groceries online.

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Enterprise Times | Mar 15, 2022

MARTECHSERIES | Mar 10, 2022

MikMak 2022 Grocery eCommerce Benchmarks and Insights Report: Facebook and Instagram Drive 25 Percent of Online Grocery Traffic

MikMak, a leading eCommerce acceleration platform, announced the release of its latest Grocery eCommerce Benchmarks and Insights Report for 2022.

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MARTECHSERIES | Mar 10, 2022

AITHORITY | Mar 10, 2022

MikMak 2022 Grocery eCommerce Benchmarks and Insights Report: Facebook and Instagram Drive 25 Percent of Online Grocery Traffic

MikMak, a leading eCommerce acceleration platform, announced the release of its latest Grocery eCommerce Benchmarks and Insights Report for 2022. Released as one of the company’s 2022 category eCommerce guides, MikMak’s Shopping Index shows that across all media types, social platforms are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online.

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AITHORITY | Mar 10, 2022

MediaPost | Mar 10, 2022

Instagram, Facebook Are Top Channels For Grocery Ecommerce, Report Finds

Social media networks are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online, a report from MikMak finds.

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MediaPost | Mar 10, 2022

PadSquad | Mar 9, 2022

PadSquad and MikMak Partner to Enhance Remarkable Creative Through Shoppable Experiences

Padsquad, a digital media company that develops high-impact advertising experiences, and MikMak, a software company that provides brands with end-to-end eCommerce analytics and checkout experiences, today announced a first-of-its-kind partnership to bring eCommerce functionality to digital advertising.

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PadSquad | Mar 9, 2022

Rethink Retail | Mar 8, 2022

Podcasts from Top Retail Influencers to Add to Your Queue in 2022

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands.

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Rethink Retail | Mar 8, 2022

Rise Trinet | Mar 1, 2022

A Discussion with Rachel Tipograph, Founder & CEO, MikMak

Hear Rachel Tipograph discuss how she reinvented MikMak as a successful eCommerce business, which has seen 7x growth since the pandemic. She shares her experience from funding to launch. Hosted best-selling author of Brotopia, Emily Chang.

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Rise Trinet | Mar 1, 2022

Breakthrough Builders | Feb 16, 2022

Changing the Face of Business: Rachel Tipograph at MikMak

Rachel Tipograph, Founder & CEO of MikMak, on the important intersections between media, advertisement, and eCommerce, and on how she's changing the face of business by investing in diverse founders and hiring diverse teams.

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Breakthrough Builders | Feb 16, 2022

The CMO Podcast | Feb 16, 2022

Super Bowl LVI Marketing Roundtable Discussion

In this episode of The CMO Podcast, Jim Stengel sits down with the marketing minds responsible for the effort behind this year's Super Bowl ads, the effect they had on the audience, and the discussions they sparked. He talks with Ivonne Kinser, Vice President and Head of Marketing & Innovation with Avocados From Mexico. Kinser mentions her successful partnership with MikMak, resulting in their commercial having 3 billion impressions.

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The CMO Podcast | Feb 16, 2022

ADAGE | Feb 11, 2022

It's The Super Bowl Of First-Party Data As Brands Sharpen Personalization With Big Game Buys

“For alcohol brands, the Super Bowl is the first major event of the e-commerce season,” said MikMak CEO Rachel Tipograph.MikMak last year found that Facebook and Instagram drive 67% of all alcohol eCommerce traffic and 39% of all alcohol e-commerce sales. But brands also increasingly are using their own platforms to drive sales, she said, with 5% of all alcohol e-commerce traffic and 16% of all alcohol e-commerce sales occurring directly on brand websites."

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ADAGE | Feb 11, 2022

LXA | Feb 11, 2022

How is Data Transforming Super Bowl Marketing?

Avocados From Mexico is the number one selling avocado brand in the U.S. They've also partnered up with MikMak in order to make every single digital and social ad shoppable, giving consumers the chance to purchase whenever and wherever they interact with the brands Super Bowl campaign. With a strategic partnership with LiveRamp, a data connectivity platform, MikMak will enable Avocados From Mexico to understand its online shoppers, as well as acquire, analyse and enrich its first party data.

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LXA | Feb 11, 2022

Modern Retail | Feb 9, 2022

How BIC Revamped Its Social Media Strategy For Its Temporary Tattoo Product Line

Bic has been at a disadvantage to other direct-to-consumer brands who owned their own sales data, said Rachel Tipograph, founder and CEO of MikMak, which helped the company with its social media campaign. “So many of [BodyMark’] sales come from places like big-box retailers — Amazon, Target, Walmart — and they don’t really have visibility into the investments that they’re making in big media channels,” said Tipograph. “They’re flying blind.”

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Modern Retail | Feb 9, 2022

The Drum | Feb 5, 2022

The Drum’s Super Bowl LVI ad scoreboard: Lindsay Lohan headlines Planet Fitness effort

Avocados from Mexico has rolled out in-store QR codes that direct shoppers to the brand’s website and also announced a new partnership with MikMak, a firm that helps brands accelerate their eCommerce capabilities. The brand, which according to data from Hass Avocado Board is responsible for 95% of avocado sales in the US, has for many years hinged its growth on Super Bowl retail surges.

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The Drum | Feb 5, 2022

BeautyMatter | Jan 31, 2022

Grocery Is The New Sephora: E-Commerce Beauty Tips For Valentine's Day 2022

This year, MikMak’s Shopping Index finds that e-commerce traffic for beauty and personal care products begins increasing as early as January 21. These shoppers most commonly pair their purchases with Valentine’s Day candies. This is a sign that beauty and personal care shoppers are already making purchases with Valentine’s Day in mind three weeks before the event.

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BeautyMatter | Jan 31, 2022

AdAge | Jan 31, 2022

Why TikTok Gets Too Much Credit For Making Products Go Viral

In 2021, MikMak tracked the percentage of web shopping traffic coming from each platform and found that Facebook and Instagram accounted for 56%, which was up from 53% in 2020. TikTok is growing though. In 2020, TikTok accounted for just 1% of shopper traffic coming from social channels, but it made up 10% of that traffic in 2021, according to MikMak. 

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AdAge | Jan 31, 2022

Ad Age | Jan 14, 2022

How Data is Transforming Super Bowl and Winter Olympics Marketing: Datacenter Weekly

“These profiles are built using first-party data,” Ad Age's Asa Hiken notes, “which the campaign will seek to acquire via shoppable content. Powered by a deal with e-commerce software MikMak, which itself has teamed with data platform LiveRamp, Avocados From Mexico will receive a detailed view of consumers who are driven to purchase, including psychographic (traits on psychological attributes), demographic and behavioral information.”

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Ad Age | Jan 14, 2022

Ad Age | Jan 13, 2022

How Avocados From Mexico is Using the Super Bowl to Acquire First-Party Data

Each social and digital ad in “House of Goodness” is a portal to purchase avocados. Powered by a deal with eCommerce software MikMak, which itself has teamed with data platform LiveRamp, Avocados From Mexico will receive a detailed view of consumers who are driven to purchase, including psychographic (traits on psychological attributes), demographic and behavioral information.

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Ad Age | Jan 13, 2022

INFLUENCER MARKETING FACTORY | Jan 11, 2022

State of Social Commerce Report

“Adding shopping capabilities helps [consumers on social channels] get to their next desired step easier. [We’ve] seen rapid growth in TikTok as a driver of shopper traffic and purchase intent.” Kayla Darcey, Strategic Account Manager at MikMak tells The Influencer Marketing Factory - Influencer Marketing Agency.

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INFLUENCER MARKETING FACTORY | Jan 11, 2022

PR Newswire | Jan 11, 2022

Avocados From Mexico Launches its Strongest Multichannel Shoppable Campaign and "House of Goodness" Digital Experience for the Big Game

From the "House of Goodness" digital experience, to in-store QR codes that drive directly to the brand's website and a new partnership with eCommerce Acceleration platform MikMak, AFM's 2022 Big Game campaign will link brand awareness and sales like never before.

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PR Newswire | Jan 11, 2022

Yahoo | Jan 6, 2022

Yahoo Integrates MikMak's Add-To-Cart Functionality, Providing Rich Consumer Insights For Advertisers

To offer a dynamic, personalized shopping experience, Yahoo is partnering with MikMak, a leading global e-commerce platform that accelerates growth for brands. The partnership delivers add-to-cart functionality and e-commerce analytics for campaigns running across Yahoo native ads and display inventory.

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Yahoo | Jan 6, 2022

Publisher | Dec 28, 2021

'Dry January’ Is Coming, But Are Shoppers Really Shying Away?'

Heading into “Dry January,” a grassroots campaign based on giving up adult beverages for a month, recent data from e-commerce platform MikMak shows that many consumers’ resolutions don’t last very long. According to the firm’s shopping index, online traffic and add-to-cart rates for alcohol actually increased by the second week in January in 2021.

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Publisher | Dec 28, 2021

Shopper Matters | Dec 27, 2021

2022 Marketing Trends: Predictions from Industry Insiders

Precision and agility are the name of the game for 2022. Consumer expectations on where and how they shop have shifted, and today, a brand’s shopping journey must include the digital shelf. How successful brands are at growing and protecting market share depends on how well they can understand their consumers to get it right and stay effective. Rachel Tipograph, Founder & CEO of MikMak shares her tips.

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Shopper Matters | Dec 27, 2021

NEXTDOOR BUSINESS | Dec 22, 2021

MikMak x Nextdoor

Colin Johnson, Nextdoor's Head of Retail, QSR and CPG, sat down with MikMak to break down how national brands and retailers can make themselves a little more local this holiday season.

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NEXTDOOR BUSINESS | Dec 22, 2021

AdAge | Dec 14, 2021

Top Advertising Industry Trends to Watch in 2022

Ad Age Amp members reflect on which trends most impacted their day-to-day in 2021 and predict what news will dominate the ad industry in the year to come. Terence Farina, an account manager at MikMak, comments on the rising popularity of TikTok and its ability to drive e-commerce traffic.

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AdAge | Dec 14, 2021

Glossy | Dec 8, 2021

How Olly Vitamins Leveraged Retail Partners Amid DTC Supply Chain Problems

Supplements are often seen as perfunctory or functional items, so customers will bounce around between competing brands based on availability. To prevent customer attrition, Olly worked with e-commerce analytics company MikMak to add the ability for customers to shop out-of-stock products via retailers' websites.

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Glossy | Dec 8, 2021

Forbes | Dec 7, 2021

Have A Holly Jolly Omni-Channel Holiday

As the holidays approach, brands and consumers alike are prepping for the height of the shopping season. Rachel Tipograph, Founder and CEO of MikMak, the leading global eCommerce acceleration platform for brands like L’Oréal, Lego and Hershey’s, gives additional shopping insights ahead of the holiday season.

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Forbes | Dec 7, 2021

ADWEEK | Dec 1, 2021

Sabra CEO Joey Bergstein Talks Ecommerce for Perishable Foods

At Adweek’s Commerce Week, Sabra, CEO Joey Bergstein spoke to Rachel Tipograph, CEO of ecommerce platform MikMak, and Sarah Hofstetter, president of ecommerce-analytics company Profitero about how ecommerce can transform a one-time hummus buyer into someone who regular has the chickpea dip on their shopping list.

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ADWEEK | Dec 1, 2021

The Information | Nov 19, 2021

The Information's 411: Apple Upsets the Shopping Cart

In episode two of their special five episode series on The Information 50, an annual list of the most promising startups valued at less than $1 billion, Malique talks to Rachel Tipograph. She is the founder and CEO of MikMak, an advertising-tech provider for consumer brands, which could be a beneficiary of Apple’s restrictions on iPhone advertisers.

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The Information | Nov 19, 2021

Modern Retail | Nov 15, 2021

Why Payment Providers are Investing in Livestream Shopping

American Express and Klarna want to bring livestream shopping to the masses. The two payment providers are putting their financial weight behind the nascent retail format, a QVC for the streaming age, which proponents tout as the future of e-commerce. Rachel Tipograph, founder and CEO of MikMak, shares how creators hold the key to popularizing live stream shopping.

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Modern Retail | Nov 15, 2021

The Information | Nov 11, 2021

The Information 50 Most Promising Startups

The Information selected 50 companies that have the potential to be the most valuable businesses in their categories based on their current revenue, business model, and growth prospects. The Information named MikMak the #1 in Commerce.

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The Information | Nov 11, 2021

The Information | Nov 3, 2021

The Rise of E-commerce and Shoppable Media

During The Information’s Women in Tech, Media and Finance Summit on October 7th, The Information hosted a masterclasson “The Rise of E-commerce and Shoppable Media” with Rachel Tipograph, Founder & CEO, MikMak and Susan Goldsmith, Principal, Deloitte Consulting.

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The Information | Nov 3, 2021

MOTLEY FOOL | Nov 1, 2021

These 20 Top Startups Are Actively Hiring

Even startups have come to appreciate the value of remote/hybrid positions. Here are the top 20 companies providing remote work opportunities, as featured in the LinkedIn Top 20 Startups of 2021. MikMak is named at #14 alongside Discord, Cameo, Ramp, and others on this list.

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MOTLEY FOOL | Nov 1, 2021

DIGIDAY | Oct 28, 2021

How a Viral TikTok Gave Covergirl a ‘Whole New Angle’ to Pitch a Classic Product and Way to Work with Influencers

For Covergirl, going viral on TikTok nearly sold out the company’s Simply Ageless 3-in-1 Foundation online and in-store and gave marketers behind the brand a new way to market the product. MikMak helped Covergirl track add to cart rate for the product on TikTok and how that compared to average rates on the platform.

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DIGIDAY | Oct 28, 2021

Brand Innovators | Oct 27, 2021

How Hershey’s Uses Data to Keep the Treats Flowing

It’s no understatement to say that Halloween is the biggest time of year for The Hershey Company. And with supply chain issues disrupting nearly every sector of the economy, the company is using MikMak to ensure that consumers are directed to retailers that have their priority products in stock.

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Brand Innovators | Oct 27, 2021

Adweek | Oct 22, 2021

Why This Halloween Might Be the Biggest Ever for Candymakers

Data shows the spooky season is back with a vengeance. "Halloween 2021 will be largely omnichannel, not only due to the increased familiarity with shopping for candy online but also because of some continued anxiety from the pandemic,” adds Rachel Tipograph, CEO and founder of MikMak.

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Adweek | Oct 22, 2021

Modern Retail | Oct 21, 2021

After a Year Hiatus, Retailers are Preparing for an In-Person Halloween

The Nation Retail Federation predicts record Halloween sales of $10.14 billion this year with candy and costumes, in particular, growing 20% and 28%. Rachel Tipograph said that while in-store candy and Halloween options are opening, consumers are still buying online.

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Modern Retail | Oct 21, 2021

Digiday | Oct 19, 2021

The 2021 Worklife Awards Shortlist

The Digiday Worklife Awards finalists have been announced, and MikMak is shortlisted in the ‘Best Cultural Pivot to a Virtual Environment’ section alongside Verizon, LoopMe, The Marketing Store, Tapad and Drift.

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Digiday | Oct 19, 2021

Glossy | Oct 15, 2021

The Rise of the ‘Just-Left-Ulta-Still-in-the-Car TikTok’ and the Viral Power of Foundation

On TikTok, the hashtag #foundation has 1.6 billion views. After many women spent 2020 bare-faced, the hashtags say that makeup is back. Covergirl engaged MikMak, a global e-commerce acceleration platform, to help make the product easily shippable from a link via TikTok.

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Glossy | Oct 15, 2021

Adweek | Oct 13, 2021

Indra Nooyi on How Quality Leadership Makes Employees Better

Former chairman and CEO of PepsiCo, Indra Nooyi, joined Commerce Live’s virtual conference Omnichannel, Debunked as keynote speaker to talk leadership and how being a tough boss helped her employees. In conversation with MikMak founder and CEO Rachel Tipograph, Nooyi shared the guiding principles about empowering your staff.

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Adweek | Oct 13, 2021

Modern Retail | Oct 8, 2021

How Clairol Planned a Digital Ad Campaign to Boost a Target Sale

Clairol rolled out a digital campaign to coincide with Target’s in-store and online promotions of Clairol products. Farrah Linden, director of media at Wella said the idea was to marry the marketing material run by Clairol’s marketing vendor, MikMak, with the brand’s ongoing retail promotions.

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Modern Retail | Oct 8, 2021

DIGIDAY | Oct 6, 2021

Why Sabra Decided to Focus on the Protein Benefits of Hummus in its New Ad Strategy

Sabra's in-house agency worked with e-commerce platform MikMak to run A/B messaging tests to figure out the best approach — touting convenience, taste or protein — that would increase its ATC rate.

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DIGIDAY | Oct 6, 2021

Entrepreneur | Oct 5, 2021

These Women Leaders Are Changing Lives and Influencing Tomorrow's Industries—Right Now

From sports stars and media moguls to activist founders and tech innovators, meet the women from our October/November issue who are making a difference in 2021. The 100 Women of Impact List features Rachel Tipograph, Founder & CEO of MikMak.

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Entrepreneur | Oct 5, 2021

Travel and Leisure | Oct 4, 2021

These Jobs Are Totally Remote — and They're Accepting Applications Right Now

Many of these remote openings are at Linkedin 2021 Top Companies. MikMak may be based in New York City, but thanks to their "MikMak ANYWHERE" program you can live and work from anywhere in the U.S.

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Travel and Leisure | Oct 4, 2021

Allwork | Oct 1, 2021

These Startups Have Cracked The Code Of Talent Attraction In A Tight Labor Market

Want to know how to attract and retain talent during a tight labor market? Learn from LinkedIn's top ten startups, which includes companies like Better.com, Gong, and MikMak. 

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Allwork | Oct 1, 2021

The Wie Suite | Sep 30, 2021

Driving Stronger eCommerce Sales With Rachel Tipograph

Rachel Tipograph is the Founder & CEO of MikMak, an eCommerce marketing platform for multi-channel brands. In this interview she offers valuable information on how to drive eCommerce growth.

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The Wie Suite | Sep 30, 2021

Ad Age | Sep 28, 2021

How the Ad Industry Really Measures Success in the COVID Age

Evan Duck, Senior Manager of Customer Success at MikMak, and other Amp community experts give a sense of what measuring success means in 2021—which metrics really matter, and which don’t.

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Ad Age | Sep 28, 2021

Her Money | Sep 28, 2021

33 Top Startup Companies Hiring Remote Workers Now

Looking for a new gig? You’re not alone. 55% of us are planning to find a new job this year. MikMak is featured on LinkedIn's 2021 Top Startups list, which ranks companies that are providing the benefits and perks employees want most now.

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Her Money | Sep 28, 2021

LinkedIn | Sep 22, 2021

Entrepreneurship is on the rise. Here’s what LinkedIn’s top founders say you need to succeed.

Culture gets talked about a lot, especially in Silicon Valley. When crafting its policies and culture, MikMak turned to its employees daily to know what they needed and what was most important to them.

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LinkedIn | Sep 22, 2021

Fast Company | Sep 22, 2021

Self-care, Finance, and Future of Work: These are the Top 50 Startups Right Now

LinkedIn’s list of top startups for 2021 includes MikMak and other businesses dedicated to self-care and solutions for the new way we work and live.

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Fast Company | Sep 22, 2021

Business Wire | Sep 22, 2021

LinkedIn Unveils 2021 U.S. Top Startups List

MikMak is featured among 50 innovators embracing flexibility and the future of work, offering remote and hybrid roles, work from home stipends, unique mental health benefits, upskilling and more

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Business Wire | Sep 22, 2021

SEVENFIFTY DAILY | Sep 20, 2021

An Insider Shares His Wine and Spirits eCommerce Strategy Playbook

Empire Merchants’ Brian Becker describes how suppliers, distributors, and retailers can win on the digital shelf. An opportunity for improving marketing effectiveness lies with consumer-facing technology solutions like Thirstie and Mikmak.

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SEVENFIFTY DAILY | Sep 20, 2021

AdAge | Sep 7, 2021

What Brands Need to Know About Social Commerce vs. eCommerce

Even as TikTok builds out its shopping features, many retailers still prefer doing business on their own sites. "Discovery is a big part of the customer journey, and the social channels are where that discovery is happening,” says Rachel Tipograph, CEO and Founder of MikMak.

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AdAge | Sep 7, 2021

Morning Brew | Sep 3, 2021

Retail's Digital-First Approach to Back-to-School Marketing

General Mills boosted its Box Tops for Education campaign—with the help of e-commerce marketing analytics firm MikMak—and added a click-to-buy option for shoppers, Stephanie Steidl, morning foods commerce manager, told Retail Brew.

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Morning Brew | Sep 3, 2021

Inc. | Aug 17, 2021

You Made the Inc. 5000! Congratulations! Now What?

Past Inc. 5000 honorees share their best tips and strategies for turning awards into revenue. Rachel Tipograph, founder and CEO of MikMak, attests that once you're on the list, investors will come to you even if you don't seek them out.

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Inc. | Aug 17, 2021

PR Newswire | Aug 17, 2021

Inc. Magazine Reveals Annual List of America's Fastest-Growing Private Companies--the Inc. 5000

Inc. magazine today revealed that MikMak is No. 439 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies.

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PR Newswire | Aug 17, 2021

Forbes | Aug 15, 2021

Déjà Vu: Delta Variant Requires Companies To Rethink Return-To-Office Plans

As major companies backtrack on their return-to-office plans, it feels like a time warp in 2020. “Announcing these closures and cancellations was too strangely reminiscent of July 2020,” said Rachel Tipograph, MikMak’s CEO and founder.

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Forbes | Aug 15, 2021

Marketing Dive | Aug 12, 2021

General Mills Unlocks Mobile Rewards with Back-to-School Campaign

Marketing Dive covers how General Mills uses MikMak to tie its online advertising to retailers' digital shopping carts. The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products.

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Marketing Dive | Aug 12, 2021

Modern Retail | Aug 12, 2021

Inside General Mills’ updated back-to-school marketing strategy

According to the NRF, consumers expect to spend a record $37.1 billion on supplies as many schools reopen for students’ attendance. General Mills worked with e-commerce solution platform MikMak to court busy shoppers across Facebook, Instagram and Pinterest. 

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Modern Retail | Aug 12, 2021

Modern Retail | Aug 10, 2021

‘They love the tidiness’: Brands are embracing restock videos on TikTok

Brands are embracing one of TikTok's latest trends: restocking. The restock hashtag on TikTok is filled with videos of organizing influencers moving products from their initial packaging to more aesthetically containers around their home. Rachel Tipograph, founder and CEO of MikMak, thinks TikTok trends like these are increasingly important for brands’ bottom lines.

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Modern Retail | Aug 10, 2021

PR Newswire | Aug 3, 2021

MikMak Launches Global Retail Network Providing Unified View of Consumer Shopping Journey Across 1500+ Retailers

New eCommerce Insights and Enablement from Major Retailers across North America, Europe, Asia, Africa, South America, and Australia Now Available to MikMak Brand Partners

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PR Newswire | Aug 3, 2021

Forbes | Aug 1, 2021

Debunking The Myth That We Must Be Superhuman For Career Success

While most people in the workforce are not on the global stage, more employees and employers, inspired by the latest actions of public figures, are re-prioritizing their own mental health challenges and career expectations.  MikMak in partnership with its internal mental health coalition, instituted company-wide office closure from July 5—July 9, 2021 to encourage employees to take care of themselves.

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Forbes | Aug 1, 2021

Shopify | Jul 29, 2021

The Best Business Podcasts for eCommerce Leaders

Looking for the best eCommerce podcasts? Brave Commerce by Rachel Tipograph and Sarah Hofstetter is one of the top 15 business podcasts. These are stories and tips from the experts who’ve done the work.

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Shopify | Jul 29, 2021

PR Expert | Jul 29, 2021

101 Top New York Brand Marketing Companies and Startups – The Future of Brand Marketing

This article showcases PR Expert's picks for the best New York based Brand Marketing companies. MikMak is among these startups and companies that are taking a variety of approaches to innovating the Brand Marketing industry. 

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PR Expert | Jul 29, 2021

Let's Grab Coffee | Jul 28, 2021

Creativity, eCommerce, & Influence

How has eCommerce transformed over time? Learn all about eCommerce, creativity, and the entrepreneurial spirit with Rachel Tipograph, MikMak's CEO, on Let's Grab Coffee as she talks about building networks and relationships, identifying and solving pain points, and starting a successful eCommerce company.

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Let's Grab Coffee | Jul 28, 2021

AAF | Jul 20, 2021

AAF Announces 2021 Advertising Hall of Achievement Honorees

The American Advertising Federation (AAF) announced the honorees for its 29th Annual Advertising Hall of Achievement (AHOA), celebrating those individuals 40 years of age or younger who are making a notable contribution to the advertising industry through both their work and philanthropic community activities.

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AAF | Jul 20, 2021

Forbes | Jul 14, 2021

The Psychology Behind The Adoption Of Plant-Based Products

The psychological conflict between the preference for meat and moral response to animal suffering is what psychologists call the meat paradox which sits at the core of the plant-based movement. Rachel Tipograph, CEO of MikMak, gives insight on geographic consumer trends for plant-based food.

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Forbes | Jul 14, 2021

Thrive Global | Jun 18, 2021

American Workers Are Afraid To Take Time Off, New Study Finds

May is Mental Health Awareness Month, but a growing number of American workers are taking a guilt trip instead of a vacation. MikMak's innovative approach has re-imaged the traditional office experience, replacing sick days with health days and making sure PTO is actually used instead of piling up.

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Thrive Global | Jun 18, 2021

Digital Commerce 360 | Jun 18, 2021

Toy Maker MGA’s Supply is Ready for Prime Day but Holidays Pose Concerns

Toy Maker MGA's Supply is Ready for Prime Day but Holidays Pose Concerns
MGA Entertainment is expecting its typical sales boom on Prime Day. But operational backlogs and increased costs across its supply chain have CEO Isaac Larian worried if the brand will have enough toy inventory for the 2021 holiday season. MGA uses marketing analytics software MikMak to help anticipate demand for its product and forecast its supply chain needs.

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Digital Commerce 360 | Jun 18, 2021

Candy&Snack Today | Jun 1, 2021

Optimizing eCommerce for New Consumer Behaviors

MikMak's Rachel Tipograph reveals how leveraging data and insights across both the digital and physical shopping experiences can drive category sales. 

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Candy&Snack Today | Jun 1, 2021

American Express | May 21, 2021

What Does Business Travel Look LIke in 2021?

Three business owners—and former frequent travelers—on how they plan on traveling in the future. In 2022, MikMak’s New York-based CEO Rachel Tipograph plans to open a few “hubs” nationally—spaces for employee onboarding, large meetings, and entertaining clients, but not for daily desk work.

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American Express | May 21, 2021

AdAge | May 18, 2021

How TikTok, Instagram and Snapchat Sell Everything from Ranch Dressing to Lip Gloss

“The place that you’re really experiencing organic commerce right now is TikTok,” Tipograph says. Even a brand like Hidden Valley finds shoppers on social media, but viral e-commerce still faces obstacles.

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AdAge | May 18, 2021

Forbes | May 16, 2021

How Companies and Employees Can Face the Global Mental Health Crisis Together

As companies face a real mental health pandemic, there to mitigate stress and burnout and boost mental well-being and productivity. MikMak has instituted company-wide office closure to encourage employees to take care of themselves without the pressure of work in the background.

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Forbes | May 16, 2021

Forbes | May 13, 2021

American Workers Are Afraid to Take Time Off, New Study Finds

After pandemic quarantine and isolation stress, all of us deserve time away from work. MikMak closed its NYC office in July, offering remote working indefinitely. MikMak was then able to fully cover health insurance for employees and dependents.

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Forbes | May 13, 2021

CISION | May 12, 2021

MikMak Ranks Among Highest-Scoring Businesses On Inc. Magazine's Annual List Of Best Workplaces for 2021

Leading eCommerce Acceleration Platform Recognized for World-Class Revenue Growth, Exceptional Product and Supportive Company Culture.

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CISION | May 12, 2021

Market Scale | May 6, 2021

How Owned Media Will Change Beauty Brand Marketing

These days, beauty branding is more than table talkers and shelf space. Today on MarketScale TV, Stephanie Otey discusses the modern era of eCommerce content marketing with Rachel Tipograph, the Founder and CEO of MikMak, the leading platform for eCommerce acceleration for multichannel brands.

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Market Scale | May 6, 2021

Brand Innovators | May 5, 2021

Brands Get Festive for Cinco de Mayo

Cinco de Mayo is one of the biggest holidays of the year for food and alcohol brands, and brands are running campaigns to encourage consumers to celebrate. With MikMak, brands like Dos Equis can see the eCommerce customer journey across every major media channel.

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Brand Innovators | May 5, 2021

AdAge | May 4, 2021

Why Marketing Might Be Better Off Without Cookies

The loss of personal identifiers has led to lots of hand-wringing, but many marketers are already adapting, and the sea change could flush out a lot of bad targeting. Rachel Tipograph, CEO of MikMak, gives input on which advertisers this impacts most.

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AdAge | May 4, 2021

MediaPost | May 3, 2021

Dos Equis Welcomes Customers Back to Bars for Cinco De Mayo

The brand uses MikMak to observe its sales to the growing segment of drinkers who now have their beer delivered by services like Drizly, Instacart, or Walmart. 

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MediaPost | May 3, 2021

Intrado | Apr 22, 2021

Kargo Introduce Mobile Commerce Solutions Suite For Retailers

Reckitt sees 25%+ lift in purchase consideration with MikMak and Kargo partnership. 

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Intrado | Apr 22, 2021

BIZWOMEN | Apr 20, 2021

E-commerce Analytics Company Adds Former Campbell Soup Exec to Board

Analytics and e-commerce enablement company MikMak has added former Campbell's Soup executive Irene Chang Britt to its board of directors. 

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BIZWOMEN | Apr 20, 2021

Marketing Brew | Mar 17, 2021

St. Patrick's Day: Why the 2020 and 2021 Ads Look So Similar

MikMak founder and CEO Rachel Tipgraph told Marketing Brew that "intent is high to buy alcohol" during the pandemic and around St. Paddy's day, alcohol marketers "don't need to worry about creative" right now. 

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Marketing Brew | Mar 17, 2021

Ad Age | Mar 2, 2021

Why Shoppable Ads Took Center Stage at Newsfronts

A report from the Interactive Advertising Bureau, which hosted the NewFronts, found that surveyed marketers ranked shoppable ads fourth for delivering on upper-funnel KPIs, and first on delivering lower-funnel KPIs, based on the percentage who rated the format in the highest percentile for connected TV ad formats. However, on the panel “Bringing the Store to the Screen,” MikMak Founder and CEO Rachel Tipograph said the effectiveness of shoppable ads hinges on the quality and instructiveness of the ad’s creative.

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Ad Age | Mar 2, 2021

Business Insider | Feb 17, 2021

Experts Name 12 Companies That Are Likely Acquisition Targets as Online Shopping Takes Off

MikMak is an acquisition target because it's leading the way in categories that traditionally lagged in online sales, like consumer-packaged goods. 

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Business Insider | Feb 17, 2021

Vogue Business | Feb 16, 2021

How Shopping on TikTok Might Work for Luxury

As social commerce soars, luxury brands are looking beyond Instagram to explore the potential of TikTok. That's despite huge differences between the two apps. 

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Vogue Business | Feb 16, 2021

AdAge | Feb 11, 2021

How Marketers Are Doing More With Less

COVID accelerates belt-tightening as brands try in-housing, reviews, projects, digital experiments and more. Rachel Tipograph shares a tactic she’s been using as a digital agency and retail executive and later founder of MikMak.

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AdAge | Feb 11, 2021

eMarketer | Jan 12, 2021

Social Commerce Report: Add-to-Cart Conversion Rates

This eMarketer report includes MikMak data in its updated US social commerce forecast, analysis of the latest social commerce capabilities, and marketing strategies for brands.

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eMarketer | Jan 12, 2021

Vogue Business | Jan 12, 2021

What Big Tech’s Scrutiny Means for Luxury Advertising

Regulatory oversight of competitive practices of tech giants from Alibaba to Amazon could result in a more diversified advertising spend for the luxury industry.

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Vogue Business | Jan 12, 2021

Wall Street Journal | Dec 30, 2020

Five Ways Employee Experience Changed in 2020

Companies have been attempting to bring new benefits to employees who could no longer enjoy some of the perks that came with working in an office. MikMak’s chief executive, Rachel Tipograph, chose to reinvest money into employee benefits.

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Wall Street Journal | Dec 30, 2020

Ecommerce News Europe | Dec 15, 2020

MikMak Launches in Europe

Ecommerce marketing startup MikMak has launched in Europe and Canada. Its ecommerce enablement and analytics software are now available for European brands.

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Ecommerce News Europe | Dec 15, 2020

Forbes | Dec 9, 2020

Looking Forward: 2021 E-Commerce Tips and Tricks From the Experts

The most pivotal event this year—the pandemic—spawned many behavioral changes. The massive shift to e-commerce buying was one of those—and it spanned age, economic status and geography. As Rachel Tipograph, founder and CEO of Mikmak often says, “eCommerce is a hands-on-keyboard job.”

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Forbes | Dec 9, 2020

Forbes | Dec 4, 2020

Building An E-Commerce Presence That Sells

Rachel Tipograph, Founder and CEO of MikMak, shares her advice for how small business owners in the e-commerce space can effectively build their presence and thrive.

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Forbes | Dec 4, 2020

CB Insights | Dec 1, 2020

Retail Tech 100: The Tech Innovators Transforming Retail

The Retail Tech 100 is CB Insights' annual ranking of the 100 most promising B2B retail tech companies in the world. This year's winning companies include MikMak, a startup transforming shopper marketing.

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CB Insights | Dec 1, 2020

Nextdoor Business | Nov 1, 2020

Hershey Drove Awareness and Retail Purchase During the Halloween Shopping Season

The average “Add to Cart” via MikMak was 140% above the benchmark with almost 2,500 units being added to cart across Target, Walmart and Instacart e-commerce platforms.

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Nextdoor Business | Nov 1, 2020

Campaign | Oct 8, 2020

P&G’s Native Takes on the Ultimate Vibe-killer: ‘no’

The “No Is Our Whoa” campaign kicks off with advertising across national TV, streaming platforms, Spotify, digital and social media, and includes tie-ins with clean-beauty app Think Dirty and e-commerce platform MikMak.

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Campaign | Oct 8, 2020

AdAge | Sep 22, 2020

How the Pandemic is Reshaping the Food and Beverage Industry

This broadcast explores the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators. Rachel Tipograph talks about e-commerce acceleration for food and beverage brands.

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AdAge | Sep 22, 2020

Digiday | Sep 9, 2020

Why E-commerce is Driving More of Unilever’s Media Spend

With online grocery sales showing no signs of slowing down even as lockdowns relax, Unilever’s media spending is shifting accordingly. In the west, they've partnered with technology companies like MikMak that have facilitated social commerce around their core platforms.

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Digiday | Sep 9, 2020

Rabobank | Sep 2, 2020

Social Commerce: The Basics With Rachel Tipograph

Social media is starting to blur the lines between marketing and e-commerce. Rachel Tipograph, a leader in the digital marketing world and CEO of MikMak, helps us breakdown the basics: what social commerce is, why it's important to your business, and how you can use it to grow your brands.

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Rabobank | Sep 2, 2020

Ad Exchanger | Sep 2, 2020

Profitero Arms Agencies With Its Ecommerce Data

Profitero has integrated with popular agency buying tools including Kenshoo, retail platform MikMak and search platform PacVue. This makes it easier for buyers to evaluate ecommerce data alongside their media buys.

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Ad Exchanger | Sep 2, 2020

Digital Shelf Institute | Aug 25, 2020

Rachel Tipograph of MikMak: How to Act Like a Darling D2C Brand to Capitalize on D2C Growth

Direct-to-consumer (D2C) and digitally native vertical brands (DNVBs) have been all the rage for the better part of the last decade — and for good reason.

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Digital Shelf Institute | Aug 25, 2020

Business Insider | Aug 3, 2020

MikMak Raised $10 Million to Become an eCommerce Platform that Can Drive More Sales

The funding comes as brands increasingly adapt to e-commerce at a faster clip amid the pandemic, with mobile e-commerce sales poised to hit $250 billion in 2020.

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Business Insider | Aug 3, 2020

Crunchbase News | Aug 3, 2020

MikMak Secures $10M Series A To Connect Top Brands With Online Retailers

New eCommerce marketing and insights platform MikMak is giving major brands insight into their e-commerce customers. The New York-based startup will now be strengthened by a $10 million Series A round of funding.

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Crunchbase News | Aug 3, 2020

Food Dive | Aug 2, 2020

E-commerce Insights Platform MikMak Raises $10M to Expand

From March through June, E-commerce marketing and insights platform MikMak saw 50% revenue growth as consumer demand for e-commerce skyrocketed during the pandemic.

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Food Dive | Aug 2, 2020

Glossy | Apr 5, 2020

Shiseido is Increasing Its Influencer Marketing Spending by 50% in 2019

Through Stylehaul, Shiseido also partnered with e-commerce platform MikMak to create a social shopping experience within Instagram and YouTube with said influencers’ content.

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Glossy | Apr 5, 2020

Adweek | Mar 19, 2020

How MikMak Founder Rachel Tipograph Helps Big Brands Turn Social Videos Into Sales

Rachel Tiphograph shares her strategies to help brands succeed with MikMak, an ecommerce platform.

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Adweek | Mar 19, 2020

Vogue Business | Feb 25, 2020

As DTC Brands Move Into Wholesale, Analytics Platforms Follow

A new MikMak tool shows multichannel brands how ads drive purchases and where customers want to shop.

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Vogue Business | Feb 25, 2020

Food & Wine | Oct 25, 2019

You Can Officially Buy Liquor via Instagram

Patrón announced this week that the tequila in the iconic stubby bottle has become the first liquor brand that social media users can buy on Instagram, and they partnered with MikMak to make this campaign happen. 

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Food & Wine | Oct 25, 2019

psfk | Sep 10, 2019

Applying a Software Mentality to Solve eGrocery's Biggest Challenges

MikMak's founder, Rachel Tipograph, dives into how the service is making online shopping much more effective for eGrocery sites and their customers.

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psfk | Sep 10, 2019

Entrepreneur | Aug 16, 2019

How MikMak Founder Rachel Tipograph Helps Big Brands Monetize Social Videos

Rachel describes her beginnings as an entrepreneur, the lessons she’s learned, and her take on the future of social.

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Entrepreneur | Aug 16, 2019

Marketing Dive | Jun 17, 2019

Pinterest Expands Social Commerce Partner Program

Pinterest added shoppable experience platforms like Shoppable, MikMak, Jebbit and Basketful to connect products seen in a pinned image with retailers that can fulfill orders and make it easier to shop.

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Marketing Dive | Jun 17, 2019

Ad Exchanger | Mar 26, 2019

Podcast: Everything Is Shoppable

In this podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is commerce-enabled.

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Ad Exchanger | Mar 26, 2019

Forbes | Jan 28, 2019

How This Founder Is Reinventing Shoppable Social Media Content

Tipograph is the founder and CEO of MikMak, a social video commerce platform that lets consumers shop directly from social media.

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Forbes | Jan 28, 2019

Adlandia | Jan 1, 2019

Take Back the Customer: Social Commerce in 201‪9‬

Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, explains how to stop forfeiting your customer to 3rd-party retailers, shortening the path to purchase, and how DTC and legacy brands ultimately have more in common than we think.

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Adlandia | Jan 1, 2019