MikMak in the News

LinkedIn Top Startups 2021: The 50 U.S. Companies on the Rise

September 22, 2021

MikMak ranks No. 10 on LinkedIn's Top 50 Startups in 2021. These emerging companies are where Americans want to work now.

BCS_TopStartups_HonoreeSocial_MikMak

MikMak has been featured in 

Our press team loves working with journalists around the world to share our growth and success. If you are a member of the media and would like to speak with us, please get in touch with us at press@mikmak.com.

Shopping Matters | Jan 18, 2022

2022 Marketing Trends: Predictions From Industry Insiders

Precision and agility are the name of the game for 2022. Consumer expectations on where and how they shop have shifted, and today, a brand’s shopping journey must include the digital shelf. How successful brands are at growing and protecting market share depends on how well they can understand their consumers to get it right and stay effective. – Rachel Tipograph, Founder and CEO, MikMak

Read More

AdAge | Jan 13, 2022

How Avocados from Mexico is Using the Super Bowl to Acquire First-Party Data

Powered by a deal with e-commerce software MikMak, which itself has teamed with data platform LiveRamp, Avocados From Mexico will receive a detailed view of consumers who are driven to purchase, including psychographic (traits on psychological attributes), demographic and behavioral information.

Read More

PR Newswire | Jan 11, 2022

Avocados From Mexico Launches its Strongest Multichannel Shoppable Campaign and "House of Goodness" Digital Experience for the Big Game

From the "House of Goodness" digital experience, to in-store QR codes that drive directly to the brand's website and a new partnership with eCommerce Acceleration platform MikMak, AFM's 2022 Big Game campaign will link brand awareness and sales like never before.

Read More

Influencer Marketing Factory | Jan 11, 2022

State of Social Commerce Report

“Adding shopping capabilities helps [consumers on social channels] get to their next desired step easier. [We’ve] seen rapid growth in TikTok as a driver of shopper traffic and purchase intent.” Kayla Darcey, Strategic Account Manager at MikMak tells The Influencer Marketing Factory - Influencer Marketing Agency.

Read More

Yahoo | Jan 6, 2022

Yahoo Integrates MikMak's Add-To-Cart Functionality, Providing Rich Consumer Insights For Advertisers

To offer a dynamic, personalized shopping experience, Yahoo is partnering with MikMak, a leading global e-commerce platform that accelerates growth for brands. The partnership delivers add-to-cart functionality and e-commerce analytics for campaigns running across Yahoo native ads and display inventory.

Read More

Progressive Grocer | Dec 28, 2021

'Dry January’ Is Coming, But Are Shoppers Really Shying Away?'

Heading into “Dry January,” a grassroots campaign based on giving up adult beverages for a month, recent data from e-commerce platform MikMak shows that many consumers’ resolutions don’t last very long. According to the firm’s shopping index, online traffic and add-to-cart rates for alcohol actually increased by the second week in January in 2021.

Read More

Nextdoor Business | Dec 22, 2021

MikMak x Nextdoor

Colin Johnson, Nextdoor's Head of Retail, QSR and CPG, sat down with MikMak to break down how national brands and retailers can make themselves a little more local this holiday season.

Read More

AdAge | Dec 14, 2021

Top Advertising Industry Trends to Watch in 2022

Ad Age Amp members reflect on which trends most impacted their day-to-day in 2021 and predict what news will dominate the ad industry in the year to come. Terence Farina, an account manager at MikMak, comments on the rising popularity of TikTok and its ability to drive e-commerce traffic.

Read More

Glossy | Dec 8, 2021

How Olly Vitamins Leveraged Retail Partners Amid DTC Supply Chain Problems

Supplements are often seen as perfunctory or functional items, so customers will bounce around between competing brands based on availability. To prevent customer attrition, Olly worked with e-commerce analytics company MikMak to add the ability for customers to shop out-of-stock products via retailers' websites.

Read More

Forbes | Dec 7, 2021

Have A Holly Jolly Omni-Channel Holiday

As the holidays approach, brands and consumers alike are prepping for the height of the shopping season. Rachel Tipograph, Founder and CEO of MikMak, the leading global eCommerce acceleration platform for brands like L’Oréal, Lego and Hershey’s, gives additional shopping insights ahead of the holiday season.

Read More

Adweek | Dec 1, 2021

Sabra CEO Joey Bergstein Talks Ecommerce for Perishable Foods

At Adweek’s Commerce Week, Sabra, CEO Joey Bergstein spoke to Rachel Tipograph, CEO of ecommerce platform MikMak, and Sarah Hofstetter, president of ecommerce-analytics company Profitero about how ecommerce can transform a one-time hummus buyer into someone who regular has the chickpea dip on their shopping list.

Read More

Publisher | Nov 19, 2021

The Information's 411: Apple Upsets the Shopping Cart

In episode two of their special five episode series on The Information 50, an annual list of the most promising startups valued at less than $1 billion, Malique talks to Rachel Tipograph. She is the founder and CEO of MikMak, an advertising-tech provider for consumer brands, which could be a beneficiary of Apple’s restrictions on iPhone advertisers.

Read More

Modern Retail | Nov 15, 2021

Why Payment Providers are Investing in Livestream Shopping

American Express and Klarna want to bring livestream shopping to the masses. The two payment providers are putting their financial weight behind the nascent retail format, a QVC for the streaming age, which proponents tout as the future of e-commerce. Rachel Tipograph, founder and CEO of MikMak, shares how creators hold the key to popularizing live stream shopping.

Read More

The Information | Nov 11, 2021

The Information 50 Most Promising Startups

The Information selected 50 companies that have the potential to be the most valuable businesses in their categories based on their current revenue, business model, and growth prospects. The Information named MikMak the #1 in Commerce.

Read More

The Information | Nov 3, 2021

The Rise of E-commerce and Shoppable Media

During The Information’s Women in Tech, Media and Finance Summit on October 7th, The Information hosted a masterclasson “The Rise of E-commerce and Shoppable Media” with Rachel Tipograph, Founder & CEO, MikMak and Susan Goldsmith, Principal, Deloitte Consulting.

Read More

Motley Fool | Nov 1, 2021

These 20 Top Startups Are Actively Hiring

Even startups have come to appreciate the value of remote/hybrid positions. Here are the top 20 companies providing remote work opportunities, as featured in the LinkedIn Top 20 Startups of 2021. MikMak is named at #14 alongside Discord, Cameo, Ramp and others on this list.

Read More

Digiday | Oct 28, 2021

How a Viral TikTok Gave Covergirl a ‘Whole New Angle’ to Pitch a Classic Product and Way to Work with Influencers

For Covergirl, going viral on TikTok nearly sold out the company’s Simply Ageless 3-in-1 Foundation online and in-store and gave marketers behind the brand a new way to market the product. MikMak helped Covergirl track add to cart rate for the product on TikTok and how that compared to average rates on the platform.

Read More

Brand Innovators | Oct 27, 2021

How Hershey’s Uses Data to Keep the Treats Flowing

It’s no understatement to say that Halloween is the biggest time of year for The Hershey Company. And with supply chain issues disrupting nearly every sector of the economy, the company is using MikMak to ensure that consumers are directed to retailers that have their priority products in stock. 

Read More

Adweek | Oct 22, 2021

Why This Halloween Might Be the Biggest Ever for Candymakers

Data shows the spooky season is back with a vengeance. "Halloween 2021 will be largely omnichannel, not only due to the increased familiarity with shopping for candy online but also because of some continued anxiety from the pandemic,” adds Rachel Tipograph, CEO and founder of MikMak.

Read More

Modern Retail | Oct 21, 2021

After a Year Hiatus, Retailers are Preparing for an In-Person Halloween

The Nation Retail Federation predicts record Halloween sales of $10.14 billion this year with candy and costumes, in particular, growing 20% and 28%. Rachel Tipograph said that while in-store candy and Halloween options are opening, consumers are still buying online.

Read More

Digiday | Oct 19, 2021

The 2021 Worklife Awards Shortlist

The Digiday Worklife Awards finalists have been announced, and MikMak is shortlisted in the ‘Best Cultural Pivot to a Virtual Environment’ section alongside Verizon, LoopMe, The Marketing Store, Tapad and Drift.

Read More

Glossy | Oct 15, 2021

The Rise of the ‘Just-Left-Ulta-Still-in-the-Car TikTok’ and the Viral Power of Foundation

On TikTok, the hashtag #foundation has 1.6 billion views. After many women spent 2020 bare-faced, the hashtags say that makeup is back. Covergirl engaged MikMak, a global e-commerce acceleration platform, to help make the product easily shippable from a link via TikTok. 

Read More

Adweek | Oct 13, 2021

Indra Nooyi on How Quality Leadership Makes Employees Better

Former chairman and CEO of PepsiCo, Indra Nooyi, joined Commerce Live’s virtual conference Omnichannel, Debunked as keynote speaker to talk leadership and how being a tough boss helped her employees. In conversation with MikMak founder and CEO Rachel Tipograph, Nooyi shared the guiding principles about empowering your staff.

Read More

Modern Retail | Oct 8, 2021

How Clairol Planned a Digital Ad Campaign to Boost a Target Sale

Clairol rolled out a digital campaign to coincide with Target’s in-store and online promotions of Clairol products. Farrah Linden, director of media at Wella said the idea was to marry the marketing material run by Clairol’s marketing vendor, MikMak, with the brand’s ongoing retail promotions.

Read More

Digiday | Oct 6, 2021

Why Sabra Decided to Focus on the Protein Benefits of Hummus in its New Ad Strategy

Sabra's in-house agency worked with e-commerce platform MikMak to run A/B messaging tests to figure out the best approach — touting convenience, taste or protein — that would increase its ATC rate.

Read More

Entrepreneur | Oct 5, 2021

These Women Leaders Are Changing Lives and Influencing Tomorrow's Industries—Right Now

From sports stars and media moguls to activist founders and tech innovators, meet the women from our October/November issue who are making a difference in 2021. The 100 Women of Impact List features Rachel Tipograph, Founder & CEO of MikMak.

Read More

Travel and Leisure | Oct 4, 2021

These Jobs Are Totally Remote — and They're Accepting Applications Right Now

Many of these remote openings are at Linkedin 2021 Top Companies. MikMak may be based in New York City, but thanks to their "MikMak ANYWHERE" program you can live and work from anywhere in the U.S.

Read More

AllWork | Oct 1, 2021

These Startups Have Cracked The Code Of Talent Attraction In A Tight Labor Market

Want to know how to attract and retain talent during a tight labor market? Learn from LinkedIn's top ten startups, which includes companies like Better.com, Gong, and MikMak. 

Read More

the Wie Suite | Sep 30, 2021

Driving Stronger eCommerce Sales With Rachel Tipograph

Rachel Tipograph is the Founder & CEO of MikMak, an eCommerce marketing platform for multi-channel brands. In this interview she offers valuable information on how to drive eCommerce growth.

Read More

HerMoney | Sep 28, 2021

33 Top Startup Companies Hiring Remote Workers Now

Looking for a new gig? You’re not alone. 55% of us are planning to find a new job this year. MikMak is featured on LinkedIn's 2021 Top Startups list, which ranks companies that are providing the benefits and perks employees want most now.

Read More

AdAge | Sep 28, 2021

How the Ad industry Really Measures Success in the COVID Age

Evan Duck, senior manager of customer success at MikMak, and other Amp community experts give a sense of what measuring success means in 2021—which metrics really matter, and which don’t.

Read More

Businesswire | Sep 22, 2021

LinkedIn Unveils 2021 U.S. Top Startups List

MikMak is featured among 50 innovators embracing flexibility and the future of work, offering remote and hybrid roles, work from home stipends, unique mental health benefits, upskilling and more

Read More

Fast Company | Sep 22, 2021

Self-care, Finance, and Future of Work: These are the Top 50 Startups Right Now

LinkedIn’s list of top startups for 2021 includes MikMak and other businesses dedicated to self-care and solutions for the new way we work and live.

Read More

LinkedIn | Sep 22, 2021

Entrepreneurship is on the rise. Here’s what LinkedIn’s top founders say you need to succeed.

Culture gets talked about a lot, especially in Silicon Valley. When crafting its policies and culture, MikMak turned to its employees daily to know what they needed and what was most important to them. 

Read More

SevenFifty Daily | Sep 20, 2021

An Insider Shares His Wine and Spirits Ecommerce Strategy Playbook

Empire Merchants’ Brian Becker describes how suppliers, distributors, and retailers can win on the digital shelf. An opportunity for improving marketing effectiveness lies with consumer-facing technology solutions like Thirstie and Mikmak. 

Read More

AdAge | Sep 7, 2021

What Brands Need to Know About Social Commerce vs. eCommerce

Even as TikTok builds out its shopping features, many retailers still prefer doing business on their own sites. "Discovery is a big part of the customer journey, and the social channels are where that discovery is happening,” says Rachel Tipograph, CEO and Founder of MikMak. 

Read More

Morning Brew | Sep 3, 2021

Retail's Digital-First Approach to Back-to-School Marketing

General Mills boosted its Box Tops for Education campaign—with the help of e-commerce marketing analytics firm MikMak—and added a click-to-buy option for shoppers, Stephanie Steidl, morning foods commerce manager, told Retail Brew.

Read More

PR Newswire | Aug 17, 2021

Inc. Magazine Reveals Annual List of America's Fastest-Growing Private Companies--the Inc. 5000

Inc. magazine today revealed that MikMak is No. 439 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. 

Read More

Inc. | Aug 17, 2021

You Made the Inc. 5000! Congratulations! Now What?

Past Inc. 5000 honorees share their best tips and strategies for turning awards into revenue. Rachel Tipograph, founder and CEO of MikMak, attests that once you're on the list, investors will come to you even if you don't seek them out.

Read More

Forbes | Aug 15, 2021

Déjà Vu: Delta Variant Requires Companies To Rethink Return-To-Office Plans

As major companies backtrack on their return-to-office plans, it feels like a time warp in 2020. “Announcing these closures and cancellations was too strangely reminiscent of July 2020,” said Rachel Tipograph, MikMak’s CEO and founder.

Read More

Modern Retail | Aug 12, 2021

Inside General Mills’ updated back-to-school marketing strategy

According to the NRF, consumers expect to spend a record $37.1 billion on supplies as many schools reopen for students’ attendance. General Mills worked with e-commerce solution platform MikMak to court busyshoppers across Facebook, Instagram and Pinterest. 

Read More

Marketing Dive | Aug 12, 2021

General Mills Unlocks Mobile Rewards with Back-to-School Campaign

Marketing Dive covers how General Mills uses MikMak to tie its online advertising to retailers' digital shopping carts. The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products.

Read More

Modern Retail | Aug 10, 2021

‘They love the tidiness’: Brands are embracing restock videos on TikTok

Brands are embracing one of TikTok's latest trends: restocking. The restock hashtag on TikTok is filled with videos of organizing influencers moving products from their initial packaging to more aesthetically containers around their home. Rachel Tipograph, founder and CEO of MikMak, thinks TikTok trends like these are increasingly important for brands’ bottom lines. 

Read More

Forbes | Aug 1, 2021

Debunking The Myth That We Must Be Superhuman For Career Success

While most people in the workforce are not on the global stage, more employees and employers, inspired by the latest actions of public figures, are re-prioritizing their own mental health challenges and career expectations.  MikMak in partnership with its internal mental health coalition, instituted company-wide office closure from July 5—July 9, 2021 to encourage employees to take care of themselves.

Read More

PR Expert | Jul 29, 2021

101 Top New York Brand Marketing Companies and Startups – The Future of Brand Marketing

This article showcases PR Expert's picks for the best New York based Brand Marketing companies. MikMak is among these startups and companies that are taking a variety of approaches to innovating the Brand Marketing industry. 

Read More

Shopify | Jul 29, 2021

The Best Business Podcasts For Ecommerce Leaders

Looking for the best eCommerce podcasts? Brave Commerce by Rachel Tipograph and Sarah Hofstetter is one of the top 15 business podcasts. These are stories and tips from the experts who’ve done the work.

Read More

Let's Grab Coffee | Jul 28, 2021

Creativity, eCommerce, & Influence

How has eCommerce transformed over time?  Learn all about eCommerce, creativity, and the entrepreneurial spirit with Rachel Tipograph, MikMak's CEO, on Let's Grab Coffee as she talks about building network and relationships, identifying and solving pain points, and starting a successful eCommerce company.

Listen Here

AAF | Jul 20, 2021

AAF Announces 2021 Advertising Hall Of Achievement Honorees

The American Advertising Federation (AAF) announced the honorees for its 29th Annual Advertising Hall of Achievement (AHOA), celebrating those individuals 40 years of age or younger who are making a notable contribution to the advertising industry through both their work and philanthropic community activities.

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Forbes | Jul 14, 2021

The Psychology Behind The Adoption Of Plant-Based Products

This psychological conflict between the preference for meat and moral response to animal suffering is what psychologists call the meat paradox which sits at the core of the plant-based movement. Rachel Tipograph, CEO of MikMak, gives insight on geographic consumer trends for plant-based food.

Read More

Dash Hudson | Jul 12, 2021

Global Digital Insights Report

Gain access to the current digital habits of the generations and the strategies that high-performance brands employed in Q2 with this report. "Traditionally, the focus has been on the digitally savvy Millennials and Gen Z who have taken to e-commerce and mobile," Rachel Tipograph shared, "However, since the pandemic and acceleration of e-commerce adoption, Boomers have joined in the game." 

Read More

Facebook | Jun 24, 2021

The Evolving Customer Experience: Perspectives From the Industry

“The landscape of creators has significantly changed. People are turning to creators that enrich their lives and those that stand for the same values they believe in,” says Rachel Tipograph, Founder and CEO at MikMak.

Read More

Thrive Global | Jun 18, 2021

American Workers Are Afraid To Take Time Off, New Study Finds

May is Mental Health Awareness Month, but a growing number of American workers are taking a guilt trip instead of a vacation. MikMak's innovative approach has re-imaged the traditional office experience, replacing sick days with well days and making sure PTO is actually used instead of piling up.

Read More

Digital Commerce 360 | Jun 18, 2021

Toy Maker MGA's Supply is Ready for Prime Day but Holidays Pose Concerns

MGA Entertainment is expecting its typical sales boom on Prime Day. But operational backlogs and increased costs across its supply chain have CEO Isaac Larian worried if the brand will have enough toy inventory for the 2021 holiday season. MGA uses marketing analytics software MikMak to help anticipate demand for its product and forecast its supply chain needs.

Read More

Thrive Global | Apr 5, 2021

Debunking The Myth That We Must Be Superhuman For Career Success

What steps can companies take to improve employee mental health? MikMak in partnership with its internal mental health coalition, instituted company-wide office closure from July 5—July 9, 2021 to encourage employees to take care of themselves without the pressure of work in the background.

Read More

Publisher | Mar 2, 2021

Improve marketing effectiveness

Multichannel eCommerce Analytics that enables brands to understand how consumers engage with media and retailers.

Read More

Publisher | Mar 2, 2021

Improve marketing effectiveness

Multichannel eCommerce Analytics that enables brands to understand how consumers engage with media and retailers.

Read More

NEXTDOOR BUSINESS | Dec 22, 2021

MikMak x Nextdoor

Colin Johnson, Nextdoor's Head of Retail, QSR and CPG, sat down with MikMak to break down how national brands and retailers can make themselves a little more local this holiday season.

Read More

NEXTDOOR BUSINESS | Dec 22, 2021

AdAge | Dec 14, 2021

Top Advertising Industry Trends to Watch in 2022

Ad Age Amp members reflect on which trends most impacted their day-to-day in 2021 and predict what news will dominate the ad industry in the year to come. Terence Farina, an account manager at MikMak, comments on the rising popularity of TikTok and its ability to drive e-commerce traffic.

Read More

AdAge | Dec 14, 2021

Glossy | Dec 8, 2021

How Olly Vitamins Leveraged Retail Partners Amid DTC Supply Chain Problems

Supplements are often seen as perfunctory or functional items, so customers will bounce around between competing brands based on availability. To prevent customer attrition, Olly worked with e-commerce analytics company MikMak to add the ability for customers to shop out-of-stock products via retailers' websites.

Read More

Glossy | Dec 8, 2021

Forbes | Dec 7, 2021

Have A Holly Jolly Omni-Channel Holiday

As the holidays approach, brands and consumers alike are prepping for the height of the shopping season. Rachel Tipograph, Founder and CEO of MikMak, the leading global eCommerce acceleration platform for brands like L’Oréal, Lego and Hershey’s, gives additional shopping insights ahead of the holiday season.

Read More

Forbes | Dec 7, 2021

ADWEEK | Dec 1, 2021

Sabra CEO Joey Bergstein Talks Ecommerce for Perishable Foods

At Adweek’s Commerce Week, Sabra, CEO Joey Bergstein spoke to Rachel Tipograph, CEO of ecommerce platform MikMak, and Sarah Hofstetter, president of ecommerce-analytics company Profitero about how ecommerce can transform a one-time hummus buyer into someone who regular has the chickpea dip on their shopping list.

Read More

ADWEEK | Dec 1, 2021

The Information | Nov 19, 2021

The Information's 411: Apple Upsets the Shopping Cart

In episode two of their special five episode series on The Information 50, an annual list of the most promising startups valued at less than $1 billion, Malique talks to Rachel Tipograph. She is the founder and CEO of MikMak, an advertising-tech provider for consumer brands, which could be a beneficiary of Apple’s restrictions on iPhone advertisers.

Read More

The Information | Nov 19, 2021

Modern Retail | Nov 15, 2021

Why Payment Providers are Investing in Livestream Shopping

American Express and Klarna want to bring livestream shopping to the masses. The two payment providers are putting their financial weight behind the nascent retail format, a QVC for the streaming age, which proponents tout as the future of e-commerce. Rachel Tipograph, founder and CEO of MikMak, shares how creators hold the key to popularizing live stream shopping.

Read More

Modern Retail | Nov 15, 2021

The Information | Nov 11, 2021

The Information 50 Most Promising Startups

The Information selected 50 companies that have the potential to be the most valuable businesses in their categories based on their current revenue, business model, and growth prospects. The Information named MikMak the #1 in Commerce.

Read More

The Information | Nov 11, 2021

The Information | Nov 3, 2021

The Rise of E-commerce and Shoppable Media

During The Information’s Women in Tech, Media and Finance Summit on October 7th, The Information hosted a masterclasson “The Rise of E-commerce and Shoppable Media” with Rachel Tipograph, Founder & CEO, MikMak and Susan Goldsmith, Principal, Deloitte Consulting.

Read More

The Information | Nov 3, 2021

MOTLEY FOOL | Nov 1, 2021

These 20 Top Startups Are Actively Hiring

Even startups have come to appreciate the value of remote/hybrid positions. Here are the top 20 companies providing remote work opportunities, as featured in the LinkedIn Top 20 Startups of 2021. MikMak is named at #14 alongside Discord, Cameo, Ramp, and others on this list.

Read More

MOTLEY FOOL | Nov 1, 2021

DIGIDAY | Oct 28, 2021

How a Viral TikTok Gave Covergirl a ‘Whole New Angle’ to Pitch a Classic Product and Way to Work with Influencers

For Covergirl, going viral on TikTok nearly sold out the company’s Simply Ageless 3-in-1 Foundation online and in-store and gave marketers behind the brand a new way to market the product. MikMak helped Covergirl track add to cart rate for the product on TikTok and how that compared to average rates on the platform.

Read More

DIGIDAY | Oct 28, 2021

Brand Innovators | Oct 27, 2021

How Hershey’s Uses Data to Keep the Treats Flowing

It’s no understatement to say that Halloween is the biggest time of year for The Hershey Company. And with supply chain issues disrupting nearly every sector of the economy, the company is using MikMak to ensure that consumers are directed to retailers that have their priority products in stock.

Read More

Brand Innovators | Oct 27, 2021

Adweek | Oct 22, 2021

Why This Halloween Might Be the Biggest Ever for Candymakers

Data shows the spooky season is back with a vengeance. "Halloween 2021 will be largely omnichannel, not only due to the increased familiarity with shopping for candy online but also because of some continued anxiety from the pandemic,” adds Rachel Tipograph, CEO and founder of MikMak.

Read More

Adweek | Oct 22, 2021

Modern Retail | Oct 21, 2021

After a Year Hiatus, Retailers are Preparing for an In-Person Halloween

The Nation Retail Federation predicts record Halloween sales of $10.14 billion this year with candy and costumes, in particular, growing 20% and 28%. Rachel Tipograph said that while in-store candy and Halloween options are opening, consumers are still buying online.

Read More

Modern Retail | Oct 21, 2021

Digiday | Oct 19, 2021

The 2021 Worklife Awards Shortlist

The Digiday Worklife Awards finalists have been announced, and MikMak is shortlisted in the ‘Best Cultural Pivot to a Virtual Environment’ section alongside Verizon, LoopMe, The Marketing Store, Tapad and Drift.

Read More

Digiday | Oct 19, 2021

Glossy | Oct 15, 2021

The Rise of the ‘Just-Left-Ulta-Still-in-the-Car TikTok’ and the Viral Power of Foundation

On TikTok, the hashtag #foundation has 1.6 billion views. After many women spent 2020 bare-faced, the hashtags say that makeup is back. Covergirl engaged MikMak, a global e-commerce acceleration platform, to help make the product easily shippable from a link via TikTok.

Read More

Glossy | Oct 15, 2021

Adweek | Oct 13, 2021

Indra Nooyi on How Quality Leadership Makes Employees Better

Former chairman and CEO of PepsiCo, Indra Nooyi, joined Commerce Live’s virtual conference Omnichannel, Debunked as keynote speaker to talk leadership and how being a tough boss helped her employees. In conversation with MikMak founder and CEO Rachel Tipograph, Nooyi shared the guiding principles about empowering your staff.

Read More

Adweek | Oct 13, 2021

Modern Retail | Oct 8, 2021

How Clairol Planned a Digital Ad Campaign to Boost a Target Sale

Clairol rolled out a digital campaign to coincide with Target’s in-store and online promotions of Clairol products. Farrah Linden, director of media at Wella said the idea was to marry the marketing material run by Clairol’s marketing vendor, MikMak, with the brand’s ongoing retail promotions.

Read More

Modern Retail | Oct 8, 2021

DIGIDAY | Oct 6, 2021

Why Sabra Decided to Focus on the Protein Benefits of Hummus in its New Ad Strategy

Sabra's in-house agency worked with e-commerce platform MikMak to run A/B messaging tests to figure out the best approach — touting convenience, taste or protein — that would increase its ATC rate.

Read More

DIGIDAY | Oct 6, 2021

Entrepreneur | Oct 5, 2021

These Women Leaders Are Changing Lives and Influencing Tomorrow's Industries—Right Now

From sports stars and media moguls to activist founders and tech innovators, meet the women from our October/November issue who are making a difference in 2021. The 100 Women of Impact List features Rachel Tipograph, Founder & CEO of MikMak.

Read More

Entrepreneur | Oct 5, 2021

Travel and Leisure | Oct 4, 2021

These Jobs Are Totally Remote — and They're Accepting Applications Right Now

Many of these remote openings are at Linkedin 2021 Top Companies. MikMak may be based in New York City, but thanks to their "MikMak ANYWHERE" program you can live and work from anywhere in the U.S.

Read More

Travel and Leisure | Oct 4, 2021

Allwork | Oct 1, 2021

These Startups Have Cracked The Code Of Talent Attraction In A Tight Labor Market

Want to know how to attract and retain talent during a tight labor market? Learn from LinkedIn's top ten startups, which includes companies like Better.com, Gong, and MikMak. 

Read More

Allwork | Oct 1, 2021

The Wie Suite | Sep 30, 2021

Driving Stronger eCommerce Sales With Rachel Tipograph

Rachel Tipograph is the Founder & CEO of MikMak, an eCommerce marketing platform for multi-channel brands. In this interview she offers valuable information on how to drive eCommerce growth.

Read More

The Wie Suite | Sep 30, 2021

Ad Age | Sep 28, 2021

How the Ad Industry Really Measures Success in the COVID Age

Evan Duck, Senior Manager of Customer Success at MikMak, and other Amp community experts give a sense of what measuring success means in 2021—which metrics really matter, and which don’t.

Read More

Ad Age | Sep 28, 2021

Her Money | Sep 28, 2021

33 Top Startup Companies Hiring Remote Workers Now

Looking for a new gig? You’re not alone. 55% of us are planning to find a new job this year. MikMak is featured on LinkedIn's 2021 Top Startups list, which ranks companies that are providing the benefits and perks employees want most now.

Read More

Her Money | Sep 28, 2021

LinkedIn | Sep 22, 2021

Entrepreneurship is on the rise. Here’s what LinkedIn’s top founders say you need to succeed.

Culture gets talked about a lot, especially in Silicon Valley. When crafting its policies and culture, MikMak turned to its employees daily to know what they needed and what was most important to them.

Read More

LinkedIn | Sep 22, 2021

Fast Company | Sep 22, 2021

Self-care, Finance, and Future of Work: These are the Top 50 Startups Right Now

LinkedIn’s list of top startups for 2021 includes MikMak and other businesses dedicated to self-care and solutions for the new way we work and live.

Read More

Fast Company | Sep 22, 2021

Business Wire | Sep 22, 2021

LinkedIn Unveils 2021 U.S. Top Startups List

MikMak is featured among 50 innovators embracing flexibility and the future of work, offering remote and hybrid roles, work from home stipends, unique mental health benefits, upskilling and more

Read More

Business Wire | Sep 22, 2021

SEVENFIFTY DAILY | Sep 20, 2021

An Insider Shares His Wine and Spirits eCommerce Strategy Playbook

Empire Merchants’ Brian Becker describes how suppliers, distributors, and retailers can win on the digital shelf. An opportunity for improving marketing effectiveness lies with consumer-facing technology solutions like Thirstie and Mikmak.

Read More

SEVENFIFTY DAILY | Sep 20, 2021

AdAge | Sep 7, 2021

What Brands Need to Know About Social Commerce vs. eCommerce

Even as TikTok builds out its shopping features, many retailers still prefer doing business on their own sites. "Discovery is a big part of the customer journey, and the social channels are where that discovery is happening,” says Rachel Tipograph, CEO and Founder of MikMak.

Read More

AdAge | Sep 7, 2021

Morning Brew | Sep 3, 2021

Retail's Digital-First Approach to Back-to-School Marketing

General Mills boosted its Box Tops for Education campaign—with the help of e-commerce marketing analytics firm MikMak—and added a click-to-buy option for shoppers, Stephanie Steidl, morning foods commerce manager, told Retail Brew.

Read More

Morning Brew | Sep 3, 2021

Inc. | Aug 17, 2021

You Made the Inc. 5000! Congratulations! Now What?

Past Inc. 5000 honorees share their best tips and strategies for turning awards into revenue. Rachel Tipograph, founder and CEO of MikMak, attests that once you're on the list, investors will come to you even if you don't seek them out.

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Inc. | Aug 17, 2021

PR Newswire | Aug 17, 2021

Inc. Magazine Reveals Annual List of America's Fastest-Growing Private Companies--the Inc. 5000

Inc. magazine today revealed that MikMak is No. 439 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies.

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PR Newswire | Aug 17, 2021

Forbes | Aug 15, 2021

Déjà Vu: Delta Variant Requires Companies To Rethink Return-To-Office Plans

As major companies backtrack on their return-to-office plans, it feels like a time warp in 2020. “Announcing these closures and cancellations was too strangely reminiscent of July 2020,” said Rachel Tipograph, MikMak’s CEO and founder.

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Forbes | Aug 15, 2021

Marketing Dive | Aug 12, 2021

General Mills Unlocks Mobile Rewards with Back-to-School Campaign

Marketing Dive covers how General Mills uses MikMak to tie its online advertising to retailers' digital shopping carts. The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products.

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Marketing Dive | Aug 12, 2021

Modern Retail | Aug 12, 2021

Inside General Mills’ updated back-to-school marketing strategy

According to the NRF, consumers expect to spend a record $37.1 billion on supplies as many schools reopen for students’ attendance. General Mills worked with e-commerce solution platform MikMak to court busy shoppers across Facebook, Instagram and Pinterest. 

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Modern Retail | Aug 12, 2021

Modern Retail | Aug 10, 2021

‘They love the tidiness’: Brands are embracing restock videos on TikTok

Brands are embracing one of TikTok's latest trends: restocking. The restock hashtag on TikTok is filled with videos of organizing influencers moving products from their initial packaging to more aesthetically containers around their home. Rachel Tipograph, founder and CEO of MikMak, thinks TikTok trends like these are increasingly important for brands’ bottom lines.

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Modern Retail | Aug 10, 2021

PR Newswire | Aug 3, 2021

MikMak Launches Global Retail Network Providing Unified View of Consumer Shopping Journey Across 1500+ Retailers

New eCommerce Insights and Enablement from Major Retailers across North America, Europe, Asia, Africa, South America, and Australia Now Available to MikMak Brand Partners

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PR Newswire | Aug 3, 2021

Forbes | Aug 1, 2021

Debunking The Myth That We Must Be Superhuman For Career Success

While most people in the workforce are not on the global stage, more employees and employers, inspired by the latest actions of public figures, are re-prioritizing their own mental health challenges and career expectations.  MikMak in partnership with its internal mental health coalition, instituted company-wide office closure from July 5—July 9, 2021 to encourage employees to take care of themselves.

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Forbes | Aug 1, 2021

Shopify | Jul 29, 2021

The Best Business Podcasts for eCommerce Leaders

Looking for the best eCommerce podcasts? Brave Commerce by Rachel Tipograph and Sarah Hofstetter is one of the top 15 business podcasts. These are stories and tips from the experts who’ve done the work.

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Shopify | Jul 29, 2021

PR Expert | Jul 29, 2021

101 Top New York Brand Marketing Companies and Startups – The Future of Brand Marketing

This article showcases PR Expert's picks for the best New York based Brand Marketing companies. MikMak is among these startups and companies that are taking a variety of approaches to innovating the Brand Marketing industry. 

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PR Expert | Jul 29, 2021

Let's Grab Coffee | Jul 28, 2021

Creativity, eCommerce, & Influence

How has eCommerce transformed over time? Learn all about eCommerce, creativity, and the entrepreneurial spirit with Rachel Tipograph, MikMak's CEO, on Let's Grab Coffee as she talks about building networks and relationships, identifying and solving pain points, and starting a successful eCommerce company.

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Let's Grab Coffee | Jul 28, 2021

AAF | Jul 20, 2021

AAF Announces 2021 Advertising Hall of Achievement Honorees

The American Advertising Federation (AAF) announced the honorees for its 29th Annual Advertising Hall of Achievement (AHOA), celebrating those individuals 40 years of age or younger who are making a notable contribution to the advertising industry through both their work and philanthropic community activities.

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AAF | Jul 20, 2021

Forbes | Jul 14, 2021

The Psychology Behind The Adoption Of Plant-Based Products

The psychological conflict between the preference for meat and moral response to animal suffering is what psychologists call the meat paradox which sits at the core of the plant-based movement. Rachel Tipograph, CEO of MikMak, gives insight on geographic consumer trends for plant-based food.

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Forbes | Jul 14, 2021

Thrive Global | Jun 18, 2021

American Workers Are Afraid To Take Time Off, New Study Finds

May is Mental Health Awareness Month, but a growing number of American workers are taking a guilt trip instead of a vacation. MikMak's innovative approach has re-imaged the traditional office experience, replacing sick days with health days and making sure PTO is actually used instead of piling up.

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Thrive Global | Jun 18, 2021

Digital Commerce 360 | Jun 18, 2021

Toy Maker MGA’s Supply is Ready for Prime Day but Holidays Pose Concerns

Toy Maker MGA's Supply is Ready for Prime Day but Holidays Pose Concerns
MGA Entertainment is expecting its typical sales boom on Prime Day. But operational backlogs and increased costs across its supply chain have CEO Isaac Larian worried if the brand will have enough toy inventory for the 2021 holiday season. MGA uses marketing analytics software MikMak to help anticipate demand for its product and forecast its supply chain needs.

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Digital Commerce 360 | Jun 18, 2021

Candy&Snack Today | Jun 1, 2021

Optimizing eCommerce for New Consumer Behaviors

MikMak's Rachel Tipograph reveals how leveraging data and insights across both the digital and physical shopping experiences can drive category sales. 

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Candy&Snack Today | Jun 1, 2021

American Express | May 21, 2021

What Does Business Travel Look LIke in 2021?

Three business owners—and former frequent travelers—on how they plan on traveling in the future. In 2022, MikMak’s New York-based CEO Rachel Tipograph plans to open a few “hubs” nationally—spaces for employee onboarding, large meetings, and entertaining clients, but not for daily desk work.

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American Express | May 21, 2021

AdAge | May 18, 2021

How TikTok, Instagram and Snapchat Sell Everything from Ranch Dressing to Lip Gloss

“The place that you’re really experiencing organic commerce right now is TikTok,” Tipograph says. Even a brand like Hidden Valley finds shoppers on social media, but viral e-commerce still faces obstacles.

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AdAge | May 18, 2021

Forbes | May 16, 2021

How Companies and Employees Can Face the Global Mental Health Crisis Together

As companies face a real mental health pandemic, there to mitigate stress and burnout and boost mental well-being and productivity. MikMak has instituted company-wide office closure to encourage employees to take care of themselves without the pressure of work in the background.

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Forbes | May 16, 2021

Forbes | May 13, 2021

American Workers Are Afraid to Take Time Off, New Study Finds

After pandemic quarantine and isolation stress, all of us deserve time away from work. MikMak closed its NYC office in July, offering remote working indefinitely. MikMak was then able to fully cover health insurance for employees and dependents.

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Forbes | May 13, 2021

CISION | May 12, 2021

MikMak Ranks Among Highest-Scoring Businesses On Inc. Magazine's Annual List Of Best Workplaces for 2021

Leading eCommerce Acceleration Platform Recognized for World-Class Revenue Growth, Exceptional Product and Supportive Company Culture.

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CISION | May 12, 2021

Market Scale | May 6, 2021

How Owned Media Will Change Beauty Brand Marketing

These days, beauty branding is more than table talkers and shelf space. Today on MarketScale TV, Stephanie Otey discusses the modern era of eCommerce content marketing with Rachel Tipograph, the Founder and CEO of MikMak, the leading platform for eCommerce acceleration for multichannel brands.

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Market Scale | May 6, 2021

Brand Innovators | May 5, 2021

Brands Get Festive for Cinco de Mayo

Cinco de Mayo is one of the biggest holidays of the year for food and alcohol brands, and brands are running campaigns to encourage consumers to celebrate. With MikMak, brands like Dos Equis can see the eCommerce customer journey across every major media channel.

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Brand Innovators | May 5, 2021

AdAge | May 4, 2021

Why Marketing Might Be Better Off Without Cookies

The loss of personal identifiers has led to lots of hand-wringing, but many marketers are already adapting, and the sea change could flush out a lot of bad targeting. Rachel Tipograph, CEO of MikMak, gives input on which advertisers this impacts most.

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AdAge | May 4, 2021

MediaPost | May 3, 2021

Dos Equis Welcomes Customers Back to Bars for Cinco De Mayo

The brand uses MikMak to observe its sales to the growing segment of drinkers who now have their beer delivered by services like Drizly, Instacart, or Walmart. 

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MediaPost | May 3, 2021

Intrado | Apr 22, 2021

Kargo Introduce Mobile Commerce Solutions Suite For Retailers

Reckitt sees 25%+ lift in purchase consideration with MikMak and Kargo partnership. 

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Intrado | Apr 22, 2021

BIZWOMEN | Apr 20, 2021

E-commerce Analytics Company Adds Former Campbell Soup Exec to Board

Analytics and e-commerce enablement company MikMak has added former Campbell's Soup executive Irene Chang Britt to its board of directors. 

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BIZWOMEN | Apr 20, 2021

Marketing Brew | Mar 17, 2021

St. Patrick's Day: Why the 2020 and 2021 Ads Look So Similar

MikMak founder and CEO Rachel Tipgraph told Marketing Brew that "intent is high to buy alcohol" during the pandemic and around St. Paddy's day, alcohol marketers "don't need to worry about creative" right now. 

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Marketing Brew | Mar 17, 2021

Business Insider | Feb 17, 2021

Experts Name 12 Companies That Are Likely Acquisition Targets as Online Shopping Takes Off

MikMak is an acquisition target because it's leading the way in categories that traditionally lagged in online sales, like consumer-packaged goods. 

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Business Insider | Feb 17, 2021

Vogue Business | Feb 16, 2021

How Shopping on TikTok Might Work for Luxury

As social commerce soars, luxury brands are looking beyond Instagram to explore the potential of TikTok. That's despite huge differences between the two apps. 

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Vogue Business | Feb 16, 2021

AdAge | Feb 11, 2021

How Marketers Are Doing More With Less

COVID accelerates belt-tightening as brands try in-housing, reviews, projects, digital experiments and more. Rachel Tipograph shares a tactic she’s been using as a digital agency and retail executive and later founder of MikMak.

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AdAge | Feb 11, 2021

eMarketer | Jan 12, 2021

Social Commerce Report: Add-to-Cart Conversion Rates

This eMarketer report includes MikMak data in its updated US social commerce forecast, analysis of the latest social commerce capabilities, and marketing strategies for brands.

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eMarketer | Jan 12, 2021

Vogue Business | Jan 12, 2021

What Big Tech’s Scrutiny Means for Luxury Advertising

Regulatory oversight of competitive practices of tech giants from Alibaba to Amazon could result in a more diversified advertising spend for the luxury industry.

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Vogue Business | Jan 12, 2021

Wall Street Journal | Dec 30, 2020

Five Ways Employee Experience Changed in 2020

Companies have been attempting to bring new benefits to employees who could no longer enjoy some of the perks that came with working in an office. MikMak’s chief executive, Rachel Tipograph, chose to reinvest money into employee benefits.

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Wall Street Journal | Dec 30, 2020

Ecommerce News Europe | Dec 15, 2020

MikMak Launches in Europe

Ecommerce marketing startup MikMak has launched in Europe and Canada. Its ecommerce enablement and analytics software are now available for European brands.

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Ecommerce News Europe | Dec 15, 2020

Forbes | Dec 9, 2020

Looking Forward: 2021 E-Commerce Tips and Tricks From the Experts

The most pivotal event this year—the pandemic—spawned many behavioral changes. The massive shift to e-commerce buying was one of those—and it spanned age, economic status and geography. As Rachel Tipograph, founder and CEO of Mikmak often says, “eCommerce is a hands-on-keyboard job.”

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Forbes | Dec 9, 2020

Forbes | Dec 4, 2020

Building An E-Commerce Presence That Sells

Rachel Tipograph, Founder and CEO of MikMak, shares her advice for how small business owners in the e-commerce space can effectively build their presence and thrive.

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Forbes | Dec 4, 2020

CB Insights | Dec 1, 2020

Retail Tech 100: The Tech Innovators Transforming Retail

The Retail Tech 100 is CB Insights' annual ranking of the 100 most promising B2B retail tech companies in the world. This year's winning companies include MikMak, a startup transforming shopper marketing.

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CB Insights | Dec 1, 2020

Nextdoor Business | Nov 1, 2020

Hershey Drove Awareness and Retail Purchase During the Halloween Shopping Season

The average “Add to Cart” via MikMak was 140% above the benchmark with almost 2,500 units being added to cart across Target, Walmart and Instacart e-commerce platforms.

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Nextdoor Business | Nov 1, 2020

Campaign | Oct 8, 2020

P&G’s Native Takes on the Ultimate Vibe-killer: ‘no’

The “No Is Our Whoa” campaign kicks off with advertising across national TV, streaming platforms, Spotify, digital and social media, and includes tie-ins with clean-beauty app Think Dirty and e-commerce platform MikMak.

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Campaign | Oct 8, 2020

AdAge | Sep 22, 2020

How the Pandemic is Reshaping the Food and Beverage Industry

This broadcast explores the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators. Rachel Tipograph talks about e-commerce acceleration for food and beverage brands.

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AdAge | Sep 22, 2020

Digiday | Sep 9, 2020

Why E-commerce is Driving More of Unilever’s Media Spend

With online grocery sales showing no signs of slowing down even as lockdowns relax, Unilever’s media spending is shifting accordingly. In the west, they've partnered with technology companies like MikMak that have facilitated social commerce around their core platforms.

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Digiday | Sep 9, 2020

Rabobank | Sep 2, 2020

Social Commerce: The Basics With Rachel Tipograph

Social media is starting to blur the lines between marketing and e-commerce. Rachel Tipograph, a leader in the digital marketing world and CEO of MikMak, helps us breakdown the basics: what social commerce is, why it's important to your business, and how you can use it to grow your brands.

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Rabobank | Sep 2, 2020

Ad Exchanger | Sep 2, 2020

Profitero Arms Agencies With Its Ecommerce Data

Profitero has integrated with popular agency buying tools including Kenshoo, retail platform MikMak and search platform PacVue. This makes it easier for buyers to evaluate ecommerce data alongside their media buys.

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Ad Exchanger | Sep 2, 2020

Digital Shelf Institute | Aug 25, 2020

Rachel Tipograph of MikMak: How to Act Like a Darling D2C Brand to Capitalize on D2C Growth

Direct-to-consumer (D2C) and digitally native vertical brands (DNVBs) have been all the rage for the better part of the last decade — and for good reason.

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Digital Shelf Institute | Aug 25, 2020

Business Insider | Aug 3, 2020

MikMak Raised $10 Million to Become an eCommerce Platform that Can Drive More Sales

The funding comes as brands increasingly adapt to e-commerce at a faster clip amid the pandemic, with mobile e-commerce sales poised to hit $250 billion in 2020.

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Business Insider | Aug 3, 2020

Crunchbase News | Aug 3, 2020

MikMak Secures $10M Series A To Connect Top Brands With Online Retailers

New eCommerce marketing and insights platform MikMak is giving major brands insight into their e-commerce customers. The New York-based startup will now be strengthened by a $10 million Series A round of funding.

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Crunchbase News | Aug 3, 2020

Food Dive | Aug 2, 2020

E-commerce Insights Platform MikMak Raises $10M to Expand

From March through June, E-commerce marketing and insights platform MikMak saw 50% revenue growth as consumer demand for e-commerce skyrocketed during the pandemic.

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Food Dive | Aug 2, 2020

Glossy | Apr 5, 2020

Shiseido is Increasing Its Influencer Marketing Spending by 50% in 2019

Through Stylehaul, Shiseido also partnered with e-commerce platform MikMak to create a social shopping experience within Instagram and YouTube with said influencers’ content.

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Glossy | Apr 5, 2020

Adweek | Mar 19, 2020

How MikMak Founder Rachel Tipograph Helps Big Brands Turn Social Videos Into Sales

Rachel Tiphograph shares her strategies to help brands succeed with MikMak, an ecommerce platform.

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Adweek | Mar 19, 2020

Vogue Business | Feb 25, 2020

As DTC Brands Move Into Wholesale, Analytics Platforms Follow

A new MikMak tool shows multichannel brands how ads drive purchases and where customers want to shop.

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Vogue Business | Feb 25, 2020

Food & Wine | Oct 25, 2019

You Can Officially Buy Liquor via Instagram

Patrón announced this week that the tequila in the iconic stubby bottle has become the first liquor brand that social media users can buy on Instagram, and they partnered with MikMak to make this campaign happen. 

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Food & Wine | Oct 25, 2019

psfk | Sep 10, 2019

Applying a Software Mentality to Solve eGrocery's Biggest Challenges

MikMak's founder, Rachel Tipograph, dives into how the service is making online shopping much more effective for eGrocery sites and their customers.

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psfk | Sep 10, 2019

Entrepreneur | Aug 16, 2019

How MikMak Founder Rachel Tipograph Helps Big Brands Monetize Social Videos

Rachel describes her beginnings as an entrepreneur, the lessons she’s learned, and her take on the future of social.

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Entrepreneur | Aug 16, 2019

Marketing Dive | Jun 17, 2019

Pinterest Expands Social Commerce Partner Program

Pinterest added shoppable experience platforms like Shoppable, MikMak, Jebbit and Basketful to connect products seen in a pinned image with retailers that can fulfill orders and make it easier to shop.

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Marketing Dive | Jun 17, 2019

Ad Exchanger | Mar 26, 2019

Podcast: Everything Is Shoppable

In this podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is commerce-enabled.

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Ad Exchanger | Mar 26, 2019

Forbes | Jan 28, 2019

How This Founder Is Reinventing Shoppable Social Media Content

Tipograph is the founder and CEO of MikMak, a social video commerce platform that lets consumers shop directly from social media.

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Forbes | Jan 28, 2019

Adlandia | Jan 1, 2019

Take Back the Customer: Social Commerce in 201‪9‬

Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, explains how to stop forfeiting your customer to 3rd-party retailers, shortening the path to purchase, and how DTC and legacy brands ultimately have more in common than we think.

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Adlandia | Jan 1, 2019