Consumers have an ever-evolving relationship with making online grocery purchases, and e-commerce acceleration platform MikMak is pulling back the curtain on their current preferences. The company’s “2023 Grocery eCommerce Benchmarks and Insights Report” is based on its MikMak Shopping Index and takes a look at the top-performing social channels and retailers for brands targeting grocery shoppers.

On this episode of Brave Commerce, Grant Hill—basketball Hall of Famer, co-owner of Atlanta Hawks and board member of Campbell Soup Company—shares strategies for fostering trust and vulnerability by identifying and defining your workplace culture.

MikMak, the leading eCommerce acceleration platform for multichannel brands, today announced a definitive agreement to acquire Swaven, a preeminent eCommerce enablement and analytics software company across EMEA, APAC, and LATAM. The union of the two companies paves the path towards MikMak 3.0, the world’s most advanced eCommerce enablement and analytics platform.

MikMak, a New York-based provider of an eCommerce acceleration platform for multichannel brands, acquired Swaven, a Paris, France-based eCommerce enablement and analytics software company across EMEA, APAC, and LATAM.

E-commerce insights platform MikMak acquired Swaven, a Paris-headquartered e-commerce
enablement and analytics software company.

MikMak is going global. 

The U.S.-based e-commerce platform, which revolutionized retail and recently secured a patented technology enabling the use of multi-retail selection and checkout within online video marketing campaigns, announced the acquisition of Swaven, a Paris-based eCommerce enablement and analytics software company that operates across EMEA, APAC and LATAM.

On this episode of Brave Commerce, Lewis Broadnax, vice president of global ecommerce and digital at Sazerac Company, shares four major pivot points that have shaped the trajectory of his career and his approach to consumer experience. He prioritizes reducing consumer friction both by testing and implementing the right mar-tech solutions and taking a true multichannel approach, i.e., being where the consumer wants to shop.

On this episode of Brave Commerce, Esi Eggleston Bracey, president of Unilever USA and CEO of personal care, North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze, Bracey has found ways to drive profits while helping people.

“What CFOs (and brands) want is profitable advertising, profitable growth,” Rachel Tipograph Founder and CEO of MikMak, eCommerce marketing technology, said, “and they want to know that they are driving incremental growth.” 

In this episode of Brave Commerce, Denise Woodward, founder and CEO of Partake Foods, talks about growing and developing a bootstrapped business. Woodward opens with the inspiring story of Partake Foods. 

MikMak CEO Rachel Tipograph joins Ed Ludlow to discuss the week's tech earnings, ad weaknesses and what to look for next week. Plus, her thoughts on Elon Musk announcing Twitter will share ad revenue with creators.

MikMak, the leading eCommerce acceleration platform for multichannel brands, announces today that Dan Zitting has been appointed MikMak’s new President and Chief Operating Officer. Zitting will be responsible for leading and scaling the company’s global business operations and go-to-market strategy. He will also drive product and engineering innovation. He reports directly to MikMak’s Founder and CEO Rachel Tipograph.

MikMak, the leading eCommerce acceleration platform for multichannel brands, announces today that Dan Zitting has been appointed MikMak’s new President and Chief Operating Officer. Zitting will be responsible for leading and scaling the company’s global business operations and go-to-market strategy. He will also drive product and engineering innovation. He reports directly to MikMak’s Founder and CEO Rachel Tipograph.

In this episode of Brave Commerce, Joy Simonsen, head of global consumer ecommerce at 3M, talks about how the brand’s “maker culture” has contributed to its success in both the b-to-b and b-to-c ecommerce world. 

On this episode of Brave Commerce, Cristina Marinucci, global head of shopper excellence at Mondelez International, gets phygital with hosts Sarah Hofstetter and Rachel Tipograph. 

In this episode of Brave Commerce, Anouck Gotlib, CEO of Belgian Boys, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss branding and developing products over time. 

In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media and ecommerce attribution. 

In this episode of Brave Commerce, Lisa Mann, managing director and CMO of Raines International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the state of the current talent ecosystem. 

“Retail media is becoming more powerful and reaping the benefits with all the changes to the cookieless Internet impacting social platforms and a number of big tech companies,” said Rachel Tipograph, founder and CEO of ecommerce platform MikMak. “But for all of this growth, brands expect accountability through the standardization in the measurement of ROI. The industry is buzzing about all of the inefficiencies more and more every day. I believe 2023 is when action will finally start to be taken.”

For the e-commerce platform MikMak, social commerce traffic was 19% higher in 2022 than it was in 2021. And from January through November of this year, MikMak’s social commerce traffic based on purchase intent clicks grew by 531%. Where the traffic is happening is also shifting. 

In this episode of Brave Commerce, Jim Mollica, chief marketing officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss several ways brands can communicate and connect with their consumers. 

In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter are joined by Jay Sethi, CMO of Diageo Beer Co. at Diageo. Sethi paints a picture of multicultural neighborhoods sharing the foods and flavors they love, thus expanding one another’s taste and perspectives. 

“I actually am really happy to see Disqo put out this report because a lot of media stories this year have really downplayed social because of public market comps,” said Rachel Tipograph, CEO and founder of MikMak, an e-commerce analytics software company, who works with clients including Procter & Gamble, Anheuser-Busch and L’Oréal. “And everyone needs to remember that those are two different things. The efficacy of [a social] platform as a conversion driving tool is often divorced from Wall Street’s numbers.”

On this episode of Brave Commerce, Kate Crowley, Lego’s senior ecommerce marketing director for Western Europe, and Luke Sebire, Lego’s senior director of global ecommerce, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated with building global brands via retail media. 

On the latest episode of The Speed of Culture podcast, Rachel Tipograph, Founder & CEO of MikMak, joins Suzy Founder and CEO Matt Britton on a special webinar edition to examine consumer spending habits and marketing trends. We look behind the curtain as Rachel shares insights from MikMak’s latest research.

On this weeks episode of Brave Commerce, Anton Vincent, president of Mars Wrigley, North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss empathy in customer experiences. Brand experiences can help consumers create emotional attachment with their favorite products. This attachment can help brands transition their consumers to supporters of the overall brand. 

When committing to scale, you can invest in an omnichannel analytics tool such as MikMak. The enhanced reporting will give you details to help you improve performance directly on the reporting channel and across your other channels. 

When it comes to business, how do you respond to “no” from customers or collaborators? In this episode of Brave Commerce, Todd Kaplan, CMO of Pepsi, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of taking risks. 

MikMak Founder and CEO Rachel Tipograph joins Caroline Hyde to discuss why brands are being cautious of any negative association with Twitter and holding back as a result, and how it is impacting the social media platform.

Businesses don't want to link their brands with that sort of behavior and content, said Rachel Tipograph, CEO of advertising technology firm MikMak. "There's concerns with advertisers around brand safety, and that's really what this is all about," Tipograph said. "Advertisers right now are not looking to be associated with the events that are currently happening at Twitter."

“Social media remains to be a cost-effective and high-performing commerce channel for brands and retailers alike,” MikMak CEO Rachel Tipograph said via email. “The key is to know what social channels matter the most to your shopper audiences, and then be able to test, learn and scale creative and messaging across those channels with agility and speed. Having a 'hands-on keyboard' mentality matters more than ever in an economic climate like the one we're in now, so the data surrounding social media and social commerce needs to be analyzed and acted upon in real time, all of the time.”

“Most of the growing pains come from the fact that retail media is at its infancy compared to more traditional forms of media,” MikMak Founder and CEO Rachel Tipograph tells Marketing Dive.

Most of the growing pains come from the fact that retail media is at its infancy compared to more traditional forms of media. What brands appreciate about retail media is that there is stronger attribution data (from media impression to [omnichannel] sales) and they consider it ‘more brand-safe’ compared to other forms of traditional media,” said Rachel Tipograph, founder and CEO of MikMak, an e-commerce services provider, over email.

If the pandemic has taught the ad world anything, it’s the need to be flexible. For professionals in this industry, this includes being nimble in their career trajectories. Rachel Tipograph has learned “not to be married to my own ideas.” It’s this philosophy that led Tipograph to go from marketing comedians via  Facebook while a student at New York University to founding a consumer packaged goods tech company.

In the latest chapter of Elon Musk’s turbulent Twitter takeover, the company has been slapped with a class-action lawsuit for allegedly violating a federal law that requires employers to give 60 days’ notice of mass layoffs. Brands – whose advertising spend accounts for the majority of Twitter’s revenue stream – are pulling back too. Data from e-commerce marketing firm MikMak reveals that Twitter has witnessed a 42% drop in advertising traffic for brands over the last week. Major organizations including General Motors, Audi, Volkswagen and Pfizer have paused their advertising on the platform.

This ill-advised interaction coincided with the largest single-day dip in Twitter ad spending that MikMak, an ecommerce analytics platform, observed over the past month. Overall, MikMak saw a 30% decrease in Twitter ad traffic this month among brands using MikMak’s platform, including a 42% dip over the past week since Musk’s takeover, a sign that advertisers are pausing or rethinking spend on the platform.

Meanwhile, new data shows a major slowdown in ad spend on the service, according to MikMak, an e-commerce service that has insights into performance on the platform. There are clear signs that many brands have been pulling back on Twitter, according to Rachel Tipograph, an e-commerce service that works with hundreds of major brands on digital ad campaigns, many on Twitter. “In the month of October, we’ve seen a 30% dip in Twitter, a dip in Twitter traffic,” Tipograph said on Thursday, “with so much of that dip occurring after the Elon Musk deal was announced.

In this episode of Brave Commerce, Hasbro President and chief operating officer Eric Nyman joins hosts Rachel Tipograph and Sarah Hofstetter to discuss everything from product diversity—Wordle the Party Game anyone?—to how they respond to consumer insights to fostering employee growth and development.

MikMak Founder Rachel Tipograph spoke with Emily Chang on Amazon's third quarter earnings.

New workplace cultures are emerging as more companies pivot to hybrid working environments and increasingly prioritize not only a work-life balance but also wellness and diversity, equity and inclusion. These changes and more are reflected in this year’s WorkLife Awards shortlist. MikMak has been selected as a finalist for the WorkLife Awards in the category of "Best Virtual Work Environment". 

MikMak, a leading eCommerce acceleration platform, today announced that the U.S. Patent and Trademark Office has awarded the company a U.S. patent for the MikMak Commerce component of its platform. The invention, U.S. Patent No. 11,475,487, outlines the key technologies used to power multi-retail selection and checkout within online video marketing campaigns. 

On this week’s episode of Brave Commerce, Sucharita Kodali, VP and Principal Analyst at Forrester, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss financial business strategy and consumer spending habits.

In this week’s episode of Brave Commerce, author Rishad Tobaccowala joins hosts Rachel Tipograph and Sarah Hofstetter to discuss navigating remote work environments.

Tune in as Cognitiv co-hosts Justine Frostad, VP of Marketing, and Jason Pellegrino, Director of Human Resources, and guest Alejandra Olivella, Head of People at MikMak, have a vulnerable and honest conversation around the global mental health crisis and the influence we all hold to drive change.

Rachel Tipograph is the founder and CEO of MikMak, an enterprise marketing eCommerce platform that allows businesses to create a unified digital shop across 200+ online retailers. Brands now have a single source of truth with MikMak to better understand their customers, build deeper relationships with their online store partners, and make wiser decisions faster.

In this week’s episode of Brave Commerce, Antoine Borde, vp of global ecommerce at Danone, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss adding value to a product with the consumer’s needs top of mind.

The challenge with purchasing outside social apps is advertisers’ inability to form consumer profiles. Rachel Tipograph, founder & CEO of MikMak believes many social platforms have been trying to own first-party data and thought they could monetize it by figuring out how to get consumers to complete their purchases within the social apps.

On this week’s episode of Brave Commerce, Julie Bowerman, chief marketing officer of The Kellogg Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss evolving marketing measurement in an omnichannel world.

Display and video ad units like MikMak Commerce use click-to-cart technology to help shoppers directly add brands to their online grocery carts on Amazon, Walmart, Target, and others. This extends the digital shelf to shoppers outside of ecommerce sites, while essentially affording digital shelf exclusivity. Use analytics to quantify the impact of branding and performance.

On this week’s episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation.

On this week’s episode of Brave Commerce, Francesca Hahn, vp of digital commerce, ecommerce and DTC at Mondelēz International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss seamless brand experiences for consumers.

This year's Apple Podcasts Best of 2021 contains shows and creators that gave listeners a strong sense of connection during difficult and uncertain times, as selected by Apple Podcasts' world-class editorial staff. Brave Commerce, a podcast hosted by Rachel Tipograph, CEO & Founder of MikMak, and Sarah Hofstetter, President of Profitero, is one of the chosen podcasts!

This week, Glossy is looking at what the future holds for livestream shopping in the U.S. following the news that Facebook is removing the feature. Rachel Tipograph, found and CEO of SaaS platform MikMak, has a few wise words to say on the topic.

On this week’s episode of Brave Commerce, Clive Sirkin, executive chairman of Screendragon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss business strategy.

Brave Commerce is a highly-successful podcast hosted by Rachel Tipograph, MikMak’s founder and CEO, and Sarah Hofstetter, Profitero’s president. The dynamic duo sat down with Ashley Becker, vp of ecommerce and omni customer growth at KraftHeinz, during Adweek’s Commerce Week for a discussion about the typical, or even now atypical, brand and retailer interrelationship. 

Marketing tech is crucial to help companies deal with the loss of cookies and the growth of eCommerce. Insider identified 13 companies leading the charge. MikMak's tech shows brands where sales are happening, which helps those brands determine where to run ads. MikMak says that its platform tracks more than 1,500 retailers and platforms. MikMak has raised $19 million from investors including Wavecrest Growth Partners, according to PitchBook.

On this week’s episode of Brave Commerce, Esi Seng, CEO of Tate’s Bake Shop, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss scaling an acquired brand.

Award win recognizes MikMak’s commitment to helping brands access and apply eCommerce insights that accelerate business growth, with a complete understanding of omnichannel consumers’ behavior and preferences.

Today, the Business Intelligence Group announced the winners in the 2022 Sales and Marketing Technology Awards program, also known as “The Sammys.” The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers. MikMak won Organization of the Year under the Small Company category!

On this week’s episode of Brave Commerce, Brie Olson and Alfred Chang, the President and Co-CEO of PacSun, join hosts Rachel Tipograph and Sarah Hofstetter to discuss consumer identity.

The hot social media app and its rivals want to change consumer behavior, but have met resistance. U.S. consumers are not as hooked by livestream commerce, according to Rachel Tipograph, the CEO of MikMak, an ecommerce analytics platform that works with brands to power shopping events on TikTok, Twitter, Facebook, YouTube, Snapchat and Pinterest.

On this week’s episode of Brave Commerce, Charlie Chappell, vp of media at The Hershey Company joins hosts Rachel Tipograph and Sarah Hofstetter to discuss retail media.

Back-to-school shopping gets an early start and family movie night is back and Gen Z shoppers are more likely to buy online. MikMak's Shopper Intelligence data on Gen Z shopping is featured under Number of the Week.

MikMak's Closing the Gap on Consumer Relevance Guide uses purchase intent rate data gathered from the MikMak Platform to identify current online shopping behaviors and trends based on demographics, generational and life-stage data.

On this week’s episode of Brave Commerce, Claudine Patel, CMO of Post Consumer Brands joins hosts Rachel Tipograph and Sarah Hofstetter to discuss customer relationships in the CPG eCommerce space.

Big tech has taken over the #CannesLions International Festival of Creativity this year. MikMak Founder and CEO, Rachel Tipograph said "I've seen the shifts go from brand creativity to ad tech to now eCommerce. This is actually the first year that Walmart is here. So I think it's really telling how Cannes is starting to reflect just the global consumer universe."

Host David Tiltman, WARC’s SVP Content, is joined by WARC editors Alex Brownsell and Sam Pena-Taylor. They discuss James Hurman’s latest presentation on the WARC stage, and reveal Benedict Evans’s long-range view on the future of e-commerce and media. They also discuss Founder and CEO of MikMak, Rachel Tipograph's comments on product consideration and brand-building.

Two tech companies announced this week they are meeting in the middle to provide beverage brands insight into how their digital marketing efforts are driving in-store purchases — and also keeping consumers informed on where they can buy out of stock items. Those two companies are MikMak, a software company that provides eCommerce analytics and shopping experiences, and Vermont Information Processing (VIP), a technology supplier for brewers, distributors, wineries, and so on.

On this week’s episode of Brave Commerce, Gentiane Barret, global ecommerce lead at French healthcare giant Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how her nonlinear career has contributed to her success.

Crain’s selected 95 such individuals, including Rachel Tipograph, Founder & CEO of MikMak, for this year’s Notable LGBTQ Leaders list. This year’s honorees are outstanding professionals in their respective industries. They are involved in mentoring programs, community activities and philanthropy. They invest their considerable energies in diversity, equity and inclusion initiatives and ensure inclusive hiring practices. Hailing from disparate sectors and industries, they are united by their clarity of purpose, love of freedom, and appreciation for the LGBTQ activism of prior generations.

MikMak and Vermont Information Processing (VIP), the leading technology supplier for brewers, distributors, wineries, soda bottlers and other companies in the beverage industry, today announced a first-of-a-kind partnership to provide beverage brands with a complete picture into how their digital marketing efforts are driving in-store purchases.

Attendees learned about TikTok’s ability to drive sales during the What Is the Third Shelf? Social Commerce for Confectionery & Brands session with Rachel Tipograph, Founder and CEO of MikMak, and Sofia Hernandez, Global Head of Business Marketing at TikTok.

“Product discovery today happens on social,” according to Tipograph.

Seth Kaufman, president of Moët Hennessy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss building an exceptional workplace.

"In retail environments that sell groceries, there's such a big opportunity right now to cross over into beauty. The consumer is looking to make fewer trips, and you see that in the data. We started to see this shift in the beginning of the pandemic, but now it's held." --Rachel Tipograph, Founder and CEO, MikMak

LUMA is the leading investment bank focused on digital media and marketing. MikMak is featured multiple times on LUMA Partner's famous Commerce Media LUMAscape! The MikMak logo can be found under "Commerce Marketing Platforms" and "Affiliate and Publisher Platforms."

Katie Kirkpatrick, vp of digital commerce at Bacardi, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how the digital shelf influences omnichannel consumers.

Retail Touchpoints and design:retail unveiled the 2022 slate of 40 Under 50 Award winners. This list, including MikMak founder and CEO, Rachel Tipograph, represents leaders from the entire retail realm. The 40 Under 40 Awards spotlight innovative and remarkable work that has contributed significantly to the progress of the retail industry as a whole.

Understanding this demand, we invested in tools like MikMak to create shoppable ads with clickable links to retail partners for users to click and collect product. This is something we continue to further invest in, with almost all of our meal and beverage brands signed on.

MikMak, the leading eCommerce acceleration platform for multichannel brands, today announced the company won two Stevie® Awards from the 2022 American Business Awards: CEO and Founder Rachel Tipograph for Entrepreneur of the Year, Silver Winner and Company of the Year, Bronze Winner. “MikMak is only as strong as its team, and these awards are a testament to our collective innovation and hard work,” said Rachel Tipograph, founder and CEO of MikMak. 

Marie-Jeanne Matei, vice president of ecommerce at Ferrero, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market.

This article showcases Business of Shopping's top picks for the best United States based Shopping companies. These startups and companies are taking a variety of approaches to innovating the Shopping industry, but are all exceptional companies well worth a follow. MikMak was selected for exceptional performance.

On this episode of Brave Commerce, Sara Aubitz, director of customer insights and analytics at Clorox, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss embracing and building an eCommerce business from scratch.

Rachel Tipograph, Founder and CEO of Mikmak, joined Closing Bell to break down what investors can glean from Amazon's disappointing earnings report as supply chain challenges continue to weigh on e-commerce platforms.

Media buyers will discuss Twitter's new ownership, TikTok's rise, a messy measurement space, and more. Rachel Tipograph, CEO of eCommerce marketing platform MikMak, said that TikTok has seen a surge in advertising dollars from brands because the platform knows users’ interests. “You can buy ‘brand awareness’ media and have an e-commerce outcome,” Tipograph said.

Easier and faster tools to make realistic 3D assets and the ability to use AR try-on tools within a retailer’s own app are part of a new update from Snapchat.  Already, social commerce currently drives more than 85 per cent of beauty eCommerce traffic, according to MikMak, which provides eCommerce software that tracks social media purchases.

Rachel Tipograph, founder and CEO of e-commerce analytics platform MikMak, said QR codes are a cheap and effective way for brands to fold physical shoppers into their digital channels.

“The explosion of e-commerce, coupled with channels such as branded video and social advertising, are creating the golden age for QR code-based engagement that’s shortening the path to purchase,” Tipograph said.

On this episode of Brave Commerce, Church & Dwight’s chief digital growth officer Surabhi Pokhriyal joins hosts Rachel Tipograph and Sarah Hofstetter for a second time alongside CMO Barry Bruno. Together, they share how their experience in various fields (marketing, supply chain, sales) have shaped their approach to business.

As Adweek continues to roll out new programs as part of the Adweek Podcast Network, we’re proud to welcome Brave Commerce to our lineup.

Co-hosted by MikMak founder and CEO Rachel Tipograph and Profitero president Sarah Hofstetter, Brave Commerce tackles what’s relevant in ecommerce today for the world’s biggest brands. Over more than 80 weekly episodes, Rachel and Sarah have interviewed the bravest marketers on how to navigate the latest consumer and retailer dynamics.

Trade publication Adweek is dramatically expanding its investment in podcasting, creating an initial network of 12 ongoing series, including five new internally produced ones and four more existing business-focused podcasts from outside producers.

*Brave Commerce, featuring MikMak CEO Rachel Tipograph and Profitero President Sarah Hofstetter, focused on e-commerce trends among the world’s biggest brands.

Avocados from Mexico (AFM) returned as a Big Game advertiser with an omnichannel campaign designed to drive awareness and engagement, as well as increase purchase intent and place avocados on the digital shelves of 40 retailers. This year’s campaign also included a limited-time pop-up experience, in-store QR codes that link to AFM’s website and a new partnership with e-commerce enablement platform MikMak.

How will the creator economy play out in e-commerce?
In episode 7, we talk with MikMak's CEO and Founder Rachel Tipograph (who is also the co-host of the cool podcast BRAVE COMMERCE) in our BIG interview about how creators will influence the next wave of the retail revolution.

The partners profiled in the new Awin Report represent some of the most exciting partnership opportunities on our platform. Coined the #Power100, these 100 publishers push the boundaries of what it means to be a partner in the affiliate channel, including MikMak, an eCommerce marketing analytics and enablement software that helps retailers understand and perfect their consumers’ online journey.

Over a five-month period ending Jan. 31, MikMak found 7.9% of alcohol shoppers checking out on Instacart, followed by 7.6% on Drizly and 4.3% on ReserveBar. Local grocery stores combined, though, made up a whopping 63.9 % of all checkouts.

MikMak finds in their 'Grocery eCommerce Benchmarks and Insights' report that a mix of social commerce and programmatic ads are most effective at driving grocery eCommerce. According to the report, Facebook and Instagram's social commerce ad drive 25% of shopping traffic, followed by Google at 21%.

MikMak, a leading eCommerce acceleration platform has released its latest Grocery eCommerce Benchmarks and Insights Report for 2022. One of the company’s 2022 category eCommerce guides, MikMak’s Shopping Index shows that across all media types, social platforms are driving the majority of online grocery traffic and households without children are the biggest group buying groceries online.

MikMak, a leading eCommerce acceleration platform, announced the release of its latest Grocery eCommerce Benchmarks and Insights Report for 2022.

MikMak, a leading eCommerce acceleration platform, announced the release of its latest Grocery eCommerce Benchmarks and Insights Report for 2022. Released as one of the company’s 2022 category eCommerce guides, MikMak’s Shopping Index shows that across all media types, social platforms are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online.

Social media networks are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online, a report from MikMak finds.

Padsquad, a digital media company that develops high-impact advertising experiences, and MikMak, a software company that provides brands with end-to-end eCommerce analytics and checkout experiences, today announced a first-of-its-kind partnership to bring eCommerce functionality to digital advertising.

MikMak Founder & CEO Rachel Tipograph and Profitero’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands.

Rachel Tipograph, Founder & CEO of MikMak, on the important intersections between media, advertisement, and eCommerce, and on how she's changing the face of business by investing in diverse founders and hiring diverse teams.

“For alcohol brands, the Super Bowl is the first major event of the e-commerce season,” said MikMak CEO Rachel Tipograph.MikMak last year found that Facebook and Instagram drive 67% of all alcohol eCommerce traffic and 39% of all alcohol e-commerce sales. But brands also increasingly are using their own platforms to drive sales, she said, with 5% of all alcohol e-commerce traffic and 16% of all alcohol e-commerce sales occurring directly on brand websites."

Avocados From Mexico is the number one selling avocado brand in the U.S. They've also partnered up with MikMak in order to make every single digital and social ad shoppable, giving consumers the chance to purchase whenever and wherever they interact with the brands Super Bowl campaign. With a strategic partnership with LiveRamp, a data connectivity platform, MikMak will enable Avocados From Mexico to understand its online shoppers, as well as acquire, analyse and enrich its first party data.

Bic has been at a disadvantage to other direct-to-consumer brands who owned their own sales data, said Rachel Tipograph, founder and CEO of MikMak, which helped the company with its social media campaign. “So many of [BodyMark’] sales come from places like big-box retailers — Amazon, Target, Walmart — and they don’t really have visibility into the investments that they’re making in big media channels,” said Tipograph. “They’re flying blind.”

Avocados from Mexico has rolled out in-store QR codes that direct shoppers to the brand’s website and also announced a new partnership with MikMak, a firm that helps brands accelerate their eCommerce capabilities. The brand, which according to data from Hass Avocado Board is responsible for 95% of avocado sales in the US, has for many years hinged its growth on Super Bowl retail surges.

This year, MikMak’s Shopping Index finds that e-commerce traffic for beauty and personal care products begins increasing as early as January 21. These shoppers most commonly pair their purchases with Valentine’s Day candies. This is a sign that beauty and personal care shoppers are already making purchases with Valentine’s Day in mind three weeks before the event.

In 2021, MikMak tracked the percentage of web shopping traffic coming from each platform and found that Facebook and Instagram accounted for 56%, which was up from 53% in 2020. TikTok is growing though. In 2020, TikTok accounted for just 1% of shopper traffic coming from social channels, but it made up 10% of that traffic in 2021, according to MikMak. 

“These profiles are built using first-party data,” Ad Age's Asa Hiken notes, “which the campaign will seek to acquire via shoppable content. Powered by a deal with e-commerce software MikMak, which itself has teamed with data platform LiveRamp, Avocados From Mexico will receive a detailed view of consumers who are driven to purchase, including psychographic (traits on psychological attributes), demographic and behavioral information.”

Each social and digital ad in “House of Goodness” is a portal to purchase avocados. Powered by a deal with eCommerce software MikMak, which itself has teamed with data platform LiveRamp, Avocados From Mexico will receive a detailed view of consumers who are driven to purchase, including psychographic (traits on psychological attributes), demographic and behavioral information.

Precision and agility are the name of the game for 2022. Consumer expectations on where and how they shop have shifted, and today, a brand’s shopping journey must include the digital shelf. How successful brands are at growing and protecting market share depends on how well they can understand their consumers to get it right and stay effective. Rachel Tipograph, Founder & CEO of MikMak shares her tips.

Ad Age Amp members reflect on which trends most impacted their day-to-day in 2021 and predict what news will dominate the ad industry in the year to come. Terence Farina, an account manager at MikMak, comments on the rising popularity of TikTok and its ability to drive e-commerce traffic.

At Adweek’s Commerce Week, Sabra, CEO Joey Bergstein spoke to Rachel Tipograph, CEO of ecommerce platform MikMak, and Sarah Hofstetter, president of ecommerce-analytics company Profitero about how ecommerce can transform a one-time hummus buyer into someone who regular has the chickpea dip on their shopping list.

In episode two of their special five episode series on The Information 50, an annual list of the most promising startups valued at less than $1 billion, Malique talks to Rachel Tipograph. She is the founder and CEO of MikMak, an advertising-tech provider for consumer brands, which could be a beneficiary of Apple’s restrictions on iPhone advertisers.

American Express and Klarna want to bring livestream shopping to the masses. The two payment providers are putting their financial weight behind the nascent retail format, a QVC for the streaming age, which proponents tout as the future of e-commerce. Rachel Tipograph, founder and CEO of MikMak, shares how creators hold the key to popularizing live stream shopping.

The Information selected 50 companies that have the potential to be the most valuable businesses in their categories based on their current revenue, business model, and growth prospects. The Information named MikMak the #1 in Commerce.

During The Information’s Women in Tech, Media and Finance Summit on October 7th, The Information hosted a masterclasson “The Rise of E-commerce and Shoppable Media” with Rachel Tipograph, Founder & CEO, MikMak and Susan Goldsmith, Principal, Deloitte Consulting.

Even startups have come to appreciate the value of remote/hybrid positions. Here are the top 20 companies providing remote work opportunities, as featured in the LinkedIn Top 20 Startups of 2021. MikMak is named at #14 alongside Discord, Cameo, Ramp, and others on this list.

For Covergirl, going viral on TikTok nearly sold out the company’s Simply Ageless 3-in-1 Foundation online and in-store and gave marketers behind the brand a new way to market the product. MikMak helped Covergirl track add to cart rate for the product on TikTok and how that compared to average rates on the platform.

It’s no understatement to say that Halloween is the biggest time of year for The Hershey Company. And with supply chain issues disrupting nearly every sector of the economy, the company is using MikMak to ensure that consumers are directed to retailers that have their priority products in stock.

Data shows the spooky season is back with a vengeance. "Halloween 2021 will be largely omnichannel, not only due to the increased familiarity with shopping for candy online but also because of some continued anxiety from the pandemic,” adds Rachel Tipograph, CEO and founder of MikMak.

The Nation Retail Federation predicts record Halloween sales of $10.14 billion this year with candy and costumes, in particular, growing 20% and 28%. Rachel Tipograph said that while in-store candy and Halloween options are opening, consumers are still buying online.

The Digiday Worklife Awards finalists have been announced, and MikMak is shortlisted in the ‘Best Cultural Pivot to a Virtual Environment’ section alongside Verizon, LoopMe, The Marketing Store, Tapad and Drift.

On TikTok, the hashtag #foundation has 1.6 billion views. After many women spent 2020 bare-faced, the hashtags say that makeup is back. Covergirl engaged MikMak, a global e-commerce acceleration platform, to help make the product easily shippable from a link via TikTok.

Former chairman and CEO of PepsiCo, Indra Nooyi, joined Commerce Live’s virtual conference Omnichannel, Debunked as keynote speaker to talk leadership and how being a tough boss helped her employees. In conversation with MikMak founder and CEO Rachel Tipograph, Nooyi shared the guiding principles about empowering your staff.

Clairol rolled out a digital campaign to coincide with Target’s in-store and online promotions of Clairol products. Farrah Linden, director of media at Wella said the idea was to marry the marketing material run by Clairol’s marketing vendor, MikMak, with the brand’s ongoing retail promotions.

Sabra's in-house agency worked with e-commerce platform MikMak to run A/B messaging tests to figure out the best approach — touting convenience, taste or protein — that would increase its ATC rate.

From sports stars and media moguls to activist founders and tech innovators, meet the women from our October/November issue who are making a difference in 2021. The 100 Women of Impact List features Rachel Tipograph, Founder & CEO of MikMak.

Many of these remote openings are at Linkedin 2021 Top Companies. MikMak may be based in New York City, but thanks to their "MikMak ANYWHERE" program you can live and work from anywhere in the U.S.

Want to know how to attract and retain talent during a tight labor market? Learn from LinkedIn's top ten startups, which includes companies like Better.com, Gong, and MikMak. 

Rachel Tipograph is the Founder & CEO of MikMak, an eCommerce marketing platform for multi-channel brands. In this interview she offers valuable information on how to drive eCommerce growth.

Evan Duck, Senior Manager of Customer Success at MikMak, and other Amp community experts give a sense of what measuring success means in 2021—which metrics really matter, and which don’t.

Looking for a new gig? You’re not alone. 55% of us are planning to find a new job this year. MikMak is featured on LinkedIn's 2021 Top Startups list, which ranks companies that are providing the benefits and perks employees want most now.

Culture gets talked about a lot, especially in Silicon Valley. When crafting its policies and culture, MikMak turned to its employees daily to know what they needed and what was most important to them.

LinkedIn’s list of top startups for 2021 includes MikMak and other businesses dedicated to self-care and solutions for the new way we work and live.

MikMak is featured among 50 innovators embracing flexibility and the future of work, offering remote and hybrid roles, work from home stipends, unique mental health benefits, upskilling and more

Empire Merchants’ Brian Becker describes how suppliers, distributors, and retailers can win on the digital shelf. An opportunity for improving marketing effectiveness lies with consumer-facing technology solutions like Thirstie and Mikmak.

Even as TikTok builds out its shopping features, many retailers still prefer doing business on their own sites. "Discovery is a big part of the customer journey, and the social channels are where that discovery is happening,” says Rachel Tipograph, CEO and Founder of MikMak.

General Mills boosted its Box Tops for Education campaign—with the help of e-commerce marketing analytics firm MikMak—and added a click-to-buy option for shoppers, Stephanie Steidl, morning foods commerce manager, told Retail Brew.

Past Inc. 5000 honorees share their best tips and strategies for turning awards into revenue. Rachel Tipograph, founder and CEO of MikMak, attests that once you're on the list, investors will come to you even if you don't seek them out.

Inc. magazine today revealed that MikMak is No. 439 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies.

As major companies backtrack on their return-to-office plans, it feels like a time warp in 2020. “Announcing these closures and cancellations was too strangely reminiscent of July 2020,” said Rachel Tipograph, MikMak’s CEO and founder.

Marketing Dive covers how General Mills uses MikMak to tie its online advertising to retailers' digital shopping carts. The mobile activation is a central part of both the sweepstakes and the CPG giant's efforts to drive online orders for retailers that sell its products.

According to the NRF, consumers expect to spend a record $37.1 billion on supplies as many schools reopen for students’ attendance. General Mills worked with e-commerce solution platform MikMak to court busy shoppers across Facebook, Instagram and Pinterest. 

Brands are embracing one of TikTok's latest trends: restocking. The restock hashtag on TikTok is filled with videos of organizing influencers moving products from their initial packaging to more aesthetically containers around their home. Rachel Tipograph, founder and CEO of MikMak, thinks TikTok trends like these are increasingly important for brands’ bottom lines.

New eCommerce Insights and Enablement from Major Retailers across North America, Europe, Asia, Africa, South America, and Australia Now Available to MikMak Brand Partners

While most people in the workforce are not on the global stage, more employees and employers, inspired by the latest actions of public figures, are re-prioritizing their own mental health challenges and career expectations.  MikMak in partnership with its internal mental health coalition, instituted company-wide office closure from July 5—July 9, 2021 to encourage employees to take care of themselves.

Looking for the best eCommerce podcasts? Brave Commerce by Rachel Tipograph and Sarah Hofstetter is one of the top 15 business podcasts. These are stories and tips from the experts who’ve done the work.

This article showcases PR Expert's picks for the best New York based Brand Marketing companies. MikMak is among these startups and companies that are taking a variety of approaches to innovating the Brand Marketing industry. 

How has eCommerce transformed over time? Learn all about eCommerce, creativity, and the entrepreneurial spirit with Rachel Tipograph, MikMak's CEO, on Let's Grab Coffee as she talks about building networks and relationships, identifying and solving pain points, and starting a successful eCommerce company.

The American Advertising Federation (AAF) announced the honorees for its 29th Annual Advertising Hall of Achievement (AHOA), celebrating those individuals 40 years of age or younger who are making a notable contribution to the advertising industry through both their work and philanthropic community activities.

The psychological conflict between the preference for meat and moral response to animal suffering is what psychologists call the meat paradox which sits at the core of the plant-based movement. Rachel Tipograph, CEO of MikMak, gives insight on geographic consumer trends for plant-based food.

May is Mental Health Awareness Month, but a growing number of American workers are taking a guilt trip instead of a vacation. MikMak's innovative approach has re-imaged the traditional office experience, replacing sick days with health days and making sure PTO is actually used instead of piling up.

Toy Maker MGA's Supply is Ready for Prime Day but Holidays Pose Concerns
MGA Entertainment is expecting its typical sales boom on Prime Day. But operational backlogs and increased costs across its supply chain have CEO Isaac Larian worried if the brand will have enough toy inventory for the 2021 holiday season. MGA uses marketing analytics software MikMak to help anticipate demand for its product and forecast its supply chain needs.

MikMak's Rachel Tipograph reveals how leveraging data and insights across both the digital and physical shopping experiences can drive category sales. 

Three business owners—and former frequent travelers—on how they plan on traveling in the future. In 2022, MikMak’s New York-based CEO Rachel Tipograph plans to open a few “hubs” nationally—spaces for employee onboarding, large meetings, and entertaining clients, but not for daily desk work.

“The place that you’re really experiencing organic commerce right now is TikTok,” Tipograph says. Even a brand like Hidden Valley finds shoppers on social media, but viral e-commerce still faces obstacles.

As companies face a real mental health pandemic, there to mitigate stress and burnout and boost mental well-being and productivity. MikMak has instituted company-wide office closure to encourage employees to take care of themselves without the pressure of work in the background.

After pandemic quarantine and isolation stress, all of us deserve time away from work. MikMak closed its NYC office in July, offering remote working indefinitely. MikMak was then able to fully cover health insurance for employees and dependents.

Leading eCommerce Acceleration Platform Recognized for World-Class Revenue Growth, Exceptional Product and Supportive Company Culture.

These days, beauty branding is more than table talkers and shelf space. Today on MarketScale TV, Stephanie Otey discusses the modern era of eCommerce content marketing with Rachel Tipograph, the Founder and CEO of MikMak, the leading platform for eCommerce acceleration for multichannel brands.

Cinco de Mayo is one of the biggest holidays of the year for food and alcohol brands, and brands are running campaigns to encourage consumers to celebrate. With MikMak, brands like Dos Equis can see the eCommerce customer journey across every major media channel.

The loss of personal identifiers has led to lots of hand-wringing, but many marketers are already adapting, and the sea change could flush out a lot of bad targeting. Rachel Tipograph, CEO of MikMak, gives input on which advertisers this impacts most.

The brand uses MikMak to observe its sales to the growing segment of drinkers who now have their beer delivered by services like Drizly, Instacart, or Walmart. 

Reckitt sees 25%+ lift in purchase consideration with MikMak and Kargo partnership. 

Analytics and e-commerce enablement company MikMak has added former Campbell's Soup executive Irene Chang Britt to its board of directors. 

MikMak founder and CEO Rachel Tipgraph told Marketing Brew that "intent is high to buy alcohol" during the pandemic and around St. Paddy's day, alcohol marketers "don't need to worry about creative" right now. 

A report from the Interactive Advertising Bureau, which hosted the NewFronts, found that surveyed marketers ranked shoppable ads fourth for delivering on upper-funnel KPIs, and first on delivering lower-funnel KPIs, based on the percentage who rated the format in the highest percentile for connected TV ad formats. However, on the panel “Bringing the Store to the Screen,” MikMak Founder and CEO Rachel Tipograph said the effectiveness of shoppable ads hinges on the quality and instructiveness of the ad’s creative.

Insider Intelligence spoke with Rachel Tipograph, the founder and CEO of MikMak, an eCommerce marketing platform for multichannel brands, about retail media in the US market.

MikMak is an acquisition target because it's leading the way in categories that traditionally lagged in online sales, like consumer-packaged goods. 

As social commerce soars, luxury brands are looking beyond Instagram to explore the potential of TikTok. That's despite huge differences between the two apps. 

COVID accelerates belt-tightening as brands try in-housing, reviews, projects, digital experiments and more. Rachel Tipograph shares a tactic she’s been using as a digital agency and retail executive and later founder of MikMak.

This eMarketer report includes MikMak data in its updated US social commerce forecast, analysis of the latest social commerce capabilities, and marketing strategies for brands.

Regulatory oversight of competitive practices of tech giants from Alibaba to Amazon could result in a more diversified advertising spend for the luxury industry.

Companies have been attempting to bring new benefits to employees who could no longer enjoy some of the perks that came with working in an office. MikMak’s chief executive, Rachel Tipograph, chose to reinvest money into employee benefits.

Ecommerce marketing startup MikMak has launched in Europe and Canada. Its ecommerce enablement and analytics software are now available for European brands.

The most pivotal event this year—the pandemic—spawned many behavioral changes. The massive shift to e-commerce buying was one of those—and it spanned age, economic status and geography. As Rachel Tipograph, founder and CEO of Mikmak often says, “eCommerce is a hands-on-keyboard job.”

Rachel Tipograph, Founder and CEO of MikMak, shares her advice for how small business owners in the e-commerce space can effectively build their presence and thrive.

The Retail Tech 100 is CB Insights' annual ranking of the 100 most promising B2B retail tech companies in the world. This year's winning companies include MikMak, a startup transforming shopper marketing.

The average “Add to Cart” via MikMak was 140% above the benchmark with almost 2,500 units being added to cart across Target, Walmart and Instacart e-commerce platforms.

The “No Is Our Whoa” campaign kicks off with advertising across national TV, streaming platforms, Spotify, digital and social media, and includes tie-ins with clean-beauty app Think Dirty and e-commerce platform MikMak.

This broadcast explores the seismic shifts faced by packaged food brands, alcoholic beverage sellers and restaurant operators. Rachel Tipograph talks about e-commerce acceleration for food and beverage brands.

With online grocery sales showing no signs of slowing down even as lockdowns relax, Unilever’s media spending is shifting accordingly. In the west, they've partnered with technology companies like MikMak that have facilitated social commerce around their core platforms.

Social media is starting to blur the lines between marketing and e-commerce. Rachel Tipograph, a leader in the digital marketing world and CEO of MikMak, helps us breakdown the basics: what social commerce is, why it's important to your business, and how you can use it to grow your brands.

Profitero has integrated with popular agency buying tools including Kenshoo, retail platform MikMak and search platform PacVue. This makes it easier for buyers to evaluate ecommerce data alongside their media buys.

Direct-to-consumer (D2C) and digitally native vertical brands (DNVBs) have been all the rage for the better part of the last decade — and for good reason.

The funding comes as brands increasingly adapt to e-commerce at a faster clip amid the pandemic, with mobile e-commerce sales poised to hit $250 billion in 2020.

New eCommerce marketing and insights platform MikMak is giving major brands insight into their e-commerce customers. The New York-based startup will now be strengthened by a $10 million Series A round of funding.

From March through June, E-commerce marketing and insights platform MikMak saw 50% revenue growth as consumer demand for e-commerce skyrocketed during the pandemic.

Through Stylehaul, Shiseido also partnered with e-commerce platform MikMak to create a social shopping experience within Instagram and YouTube with said influencers’ content.

Rachel Tiphograph shares her strategies to help brands succeed with MikMak, an ecommerce platform.

A new MikMak tool shows multichannel brands how ads drive purchases and where customers want to shop.

Patrón announced this week that the tequila in the iconic stubby bottle has become the first liquor brand that social media users can buy on Instagram, and they partnered with MikMak to make this campaign happen. 

MikMak's founder, Rachel Tipograph, dives into how the service is making online shopping much more effective for eGrocery sites and their customers.

Rachel describes her beginnings as an entrepreneur, the lessons she’s learned, and her take on the future of social.

Pinterest added shoppable experience platforms like Shoppable, MikMak, Jebbit and Basketful to connect products seen in a pinned image with retailers that can fulfill orders and make it easier to shop.

In this podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is commerce-enabled.

Tipograph is the founder and CEO of MikMak, a social video commerce platform that lets consumers shop directly from social media.

Rachel Tipograph, Founder and CEO of social commerce platform, MikMak, explains how to stop forfeiting your customer to 3rd-party retailers, shortening the path to purchase, and how DTC and legacy brands ultimately have more in common than we think.