Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

multichannel marketing

4 Common Pitfalls to Maintaining Brand Consistency (And How to Fix It!)

According to a recent report, 70 percent of consumers use multiple channels to discover, research, and buy products. Beyond this, the data suggests that brands that maintain a consistent experience...

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ecommerce

Capture eCommerce Consumer Demand while Defending Market Share

COVID-19 has accelerated demand for eCommerce, and since then, consumers have developed new behaviors and expectations when shopping online. MikMak’s Founder & CEO, Rachel Tipograph, spoke to Adweek...

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multichannel marketing

What Does a Multichannel Marketing Mix Look Like?

In the past, brands might have launched advertising campaigns on the radio and hope that they’d catch their target audience at the right time.

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multichannel marketing

Marketing to Millennials Who Are Buying Cars For The First Time

A month into the pandemic, I revealed to our client Kimberley Gardiner, CMO at Mitsubishi North America, that I never owned a car in 33 years. It was embarrassing to admit this to Kimberley as my...

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multichannel marketing

How Multichannel Brands Can Strategize for Amazon Prime Day and Target Deal Days

Now that Amazon has announced Prime Day will take place October 13th and 14th, Target has also announced its Deal Days to take place at the same time. That being the case, brands still have time to...

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