Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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multichannel marketing

eCommerce Influencer Marketing and Our Favorite Success Stories

When it comes to eCommerce marketing, trust is nurtured and earned, and word of mouth is how Millennials and Gen Z’ers prefer receiving social proof. As such, eCommerce influencer marketing is an...

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multichannel marketing

How to Build Social Commerce Into Your eCommerce Marketing Strategy

 Every day, shoppers are exposed to hundreds of brands on social media, all available at their fingertips. In fact, MikMak’s Shopping Index found that 53 percent of all eCommerce traffic on the...

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marketing funnel

Must-Have Alcohol eCommerce Strategies for Super Bowl LVI

No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5...

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multichannel marketing

5 Undeniable Signs Your eCommerce Data Strategy Needs a Refresh in 2022

As buyer shopping patterns evolve, you need a dynamic data strategy to help you understand changes as they happen in real time. After all, becoming aware of trends too late can make it harder to...

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multichannel marketing

5 Steps for Creating an Effective Omnichannel Selling Strategy

Omnichannel marketing means “all channels.” This approach is driven by the vast power of consumer choice, allowing buyers to select how they wish to browse for products, check out, and receive their...

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