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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

MikMak

Tag : multichannel marketing

The Omnichannel Illusion vs Unified Reality multichannel marketing

The Omnichannel Illusion vs Unified Reality

You’re on every channel. Your brand website is sleek. Your social feeds are shoppable. Your products are on all the major retailer pages. You’re running display ads, video ads, and CTV campaigns. ...
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Winning the Health-Conscious Shopper: Data Trends for 2025 grocery

Winning the Health-Conscious Shopper: Data Trends for 2025

Consumer behaviors have shifted decisively toward wellness and value, creating new challenges and opportunities for brands. Recent data shows Walmart's eCommerce sales surged 27% in 2024, driven...
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eCommerce Influencer Marketing and Our Favorite Success Stories multichannel marketing

eCommerce Influencer Marketing and Our Favorite Success Stories

When it comes to eCommerce marketing, trust is nurtured and earned, and word of mouth is how Millennials and Gen Z’ers prefer receiving social proof. As such, eCommerce influencer marketing is an...
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How to Build Social Commerce Into Your eCommerce Marketing Strategy multichannel marketing

How to Build Social Commerce Into Your eCommerce Marketing Strategy

Every day, shoppers are exposed to hundreds of brands on social media, all available at their fingertips. In fact, MikMak’s Shopping Index found that 53 percent of all eCommerce traffic on the...
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Must-Have Alcohol eCommerce Strategies for Super Bowl LVI marketing funnel

Must-Have Alcohol eCommerce Strategies for Super Bowl LVI

No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5...
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