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marketing funnel

Must-Have Alcohol eCommerce Strategies for Super Bowl LVI

No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5...

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multichannel marketing

5 Undeniable Signs Your eCommerce Data Strategy Needs a Refresh in 2022

As buyer shopping patterns evolve, you need a dynamic data strategy to help you understand changes as they happen in real time. After all, becoming aware of trends too late can make it harder to...

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multichannel marketing

5 Steps for Creating an Effective Omnichannel Selling Strategy

Omnichannel marketing means “all channels.” This approach is driven by the vast power of consumer choice, allowing buyers to select how they wish to browse for products, check out, and receive their...

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multichannel marketing

3 Tips for Candy Brands Preparing for Halloween

October is almost here, and that means candy brands are gearing up for the annual Super Bowl of the category: Halloween. While last year’s trick-or-treating was paused in many communities due to...

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ecommerce

How to Make it onto Holiday Shopping Lists

Shopping lists come in many forms. For birthdays and holidays, there are gift lists. For households, there are grocery lists. For retailer-driven occasions like Prime Day, Back-to-School shopping,...

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