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ecommerce

How to Make it onto Holiday Shopping Lists

Shopping lists come in many forms. For birthdays and holidays, there are gift lists. For households, there are grocery lists. For retailer-driven occasions like Prime Day, Back-to-School shopping,...

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ecommerce

How to Write Ad Copy That Will Resonate with Your Consumers

Ad copy is the foundation of any advertising campaign, online or not, so it’s crucial to choose messaging that inspires consumers to take the next step toward their purchase. Creating memorable,...

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ecommerce

4 Mistakes to Avoid When Incorporating Facebook Advertising Into Your Multichannel Strategy

With more than 3 million active users, Facebook advertising is an effective way for brands to increase revenue and boost their consumer base via eCommerce. That’s why more and more brands like ...

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ecommerce

What Brands Need to Know About Post-Vaccine Back-to-School Shopping

Back-to-school shopping has always been an exciting occasion for parents and students. In fact, it’s the second biggest retail event of the year

However, returning to school this year is unlike in...

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marketing funnel

How Convenience and Frictionless Commerce Drive Sales

We’ve long heard about the importance of providing consumers with a frictionless commerce experience. This means removing obstacles between someone discovering a new product and becoming a...

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