Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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digital marketing

Analyzing Consumer Behavior to Improve Alcohol Marketing Effectiveness in Europe

In Europe, Alcohol prices rose by 9.8 percent over the past year. This may well have influenced European consumers to spend more on beverages to drink at home rather than going out to bars. There...

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digital eCommerce strategy

eCommerce Marketing Insights Pinpoint Mother's Day Shopping Trends in France

Mother’s Day has long sparked huge sales figures in the U.S. Now, Mother’s Day shopping trends are growing rapidly globally, picking up steam in some European countries, including France.

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social platforms

How to Corner the EU Market with Your Social Commerce Strategy

Social commerce is growing in Europe. Research and Markets expects Europe’s social commerce industry to climb 36 percent annually from 2022 to 2028. Over that same period, social commerce gross...

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