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ecommerce

Utilizing October’s Prime Day to Prepare for Holiday eCommerce Success

Once a summer exclusive, Amazon Prime Day, and other competitor sales such as Target’s Deal Days and Walmart’s Deals for Days, now happen a second time in October, creating a window of opportunity...

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Amazon

Preparing for Amazon Prime Day and Other Retailer-Driven Shopping Occasions

*Note: Since this blog post was written, Amazon Prime Day has officially been announced for July 11 and 12, 2023.

July is a vital time for eCommerce brands, especially because it is typically the...

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grocery

Key Findings from October 2022's Retailer Deal Days

This year, Target and Amazon celebrated another set of retailer driven shopping occasions, or “Deal Days.” Target advertised their deals as “bigger than ever” during the event, which happened from...

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ecommerce

Preparing for October Retailer Driven Shopping Occasions

Amazon recently announced its second Prime Day for the year, taking place October 11th & 12th. Likewise, Target is having a Deal Days event October 6th-8th. Given that this July’s Prime Day was the...

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ecommerce

Key Learnings from 2022’s Retailer Driven Shopping Occasions

This year was another record-breaker for retailer-driven shopping occasions. For example, Amazon announced that last week’s Prime Day event was their “biggest ever,” with more than 300 million...

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