*Since this blog was published, Amazon has confirmed that Prime Day dates for 2024 are on July 16th & 17th. With July right around the corner, now is the time for brands to prep for Amazon Prime Day
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Once a summer exclusive, Amazon Prime Day, and other competitor sales such as Target’s Deal Days and Walmart’s Deals for Days, now happen a second time in October, creating a window of opportunity...
![](https://www.mikmak.com/hubfs/Amazon%20Prime%20Day%20Retailer%20Driven%20Occasions%202023%20Prep%20July%2012-13%20.png)
*Note: Since this blog post was written, Amazon Prime Day has officially been announced for July 11 and 12, 2023.
July is a vital time for eCommerce brands, especially because it is typically the...
![](https://www.mikmak.com/hubfs/delivery-man-giving-box-to-woman-standing-at-2022-10-07-02-42-28-utc.jpg)
This year, Target and Amazon celebrated another set of retailer driven shopping occasions, or “Deal Days.” Target advertised their deals as “bigger than ever” during the event, which happened from...
![](https://www.mikmak.com/hubfs/iStock-1049207900%20%281%29.jpg)
Amazon recently announced its second Prime Day for the year, taking place October 11th & 12th. Likewise, Target is having a Deal Days event October 6th-8th. Given that this July’s Prime Day was the...