Amazon Prime Day is quickly approaching, with the event projected to return in mid-July. Last year's Amazon Prime Day experienced record-breaking sales, and brands are already preparing for another...

*Since this blog was published, Amazon has confirmed that Prime Day dates for 2024 are on July 16th & 17th. With July right around the corner, now is the time for brands to prep for Amazon Prime Day

Once a summer exclusive, Amazon Prime Day, and other competitor sales such as Target’s Deal Days and Walmart’s Deals for Days, now happen a second time in October, creating a window of opportunity...

*Note: Since this blog post was written, Amazon Prime Day has officially been announced for July 11 and 12, 2023.
July is a vital time for eCommerce brands, especially because it is typically the...

This year, Target and Amazon celebrated another set of retailer driven shopping occasions, or “Deal Days.” Target advertised their deals as “bigger than ever” during the event, which happened from...