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Commerce RFP Hub

Build a Better RFP for Your Next Commerce Platform

Choosing a commerce enablement and intelligence platform requires more than comparing feature lists. You need a clear process for communicating your requirements and the right questions to determine which partner can support your business now and as it evolves.

Whether you’re building an RFP from the ground up or refining an established evaluation process, these resources can help you make a more informed, future-ready decision.

RFP Guide

Commerce Enablement RFP Guide

Build and structure your RFP from start to finish.

A practical, step-by-step guide to creating a complete commerce enablement RFP. Use it to establish your business needs, organize vendor requirements, define evaluation criteria, and keep the selection process on track.

Inside the guide:

  • Recommended RFP sections and structure
  • Sample business problems and vendor questions
  • Feature prioritization framework
  • Timeline and evaluation criteria examples
  • Security, references, partnerships, and legal considerations
  • Requirements for AI-enabled workflows, predictive insights, and connected commerce data

Best for: Teams new to creating RFPs or looking for a comprehensive template to strengthen their existing process.

Commerce Enablement and Intelligence: RFP Evaluation Framework

Commerce Platform RFP Checklist

Ask sharper questions and evaluate what matters most.

A strategic checklist designed to help experienced commerce, marketing, procurement, and digital teams assess vendors beyond surface-level feature comparisons.

Includes specific questions to ask when evaluating:

  • Global scale and governance
  • Unified commerce measurement
  • Retailer availability and shopper experience
  • Audience building and data ownership
  • Optimization, forecasting, and incrementality
  • Data accessibility and integration
  • AI capabilities, governance, and future readiness

Best for: Teams refining an established RFP, building a vendor scorecard, or pressure-testing whether a platform can support long-term growth.

Build for Today—and What Comes Next

Commerce enablement and intelligence are evolving quickly. The platform you select should do more than meet today’s feature requirements. It should help your organization scale across markets, connect commerce data, improve measurement, build valuable audiences, and use AI to make faster, more confident decisions.

Use the Guide to build the foundation. Then use the Evaluation Checklist to challenge vendors—and your internal evaluation committee—to look beyond the obvious.

Download the RFP Guide

Download the Evaluation Checklist

 

Not Sure Which RFP Resource Is Right for You?

Are you building an RFP from the ground up?

Start with the RFP Guide for recommended sections, sample requirements, timelines, and evaluation criteria.

Do you already have an RFP but want to strengthen it?

Use the RFP Evaluation Checklist to identify gaps and add more rigorous questions around measurement, scalability, data, optimization, and AI.

Are you developing a vendor scorecard?

Use the Evaluation Checklist’s suggested categories and weighting as a starting point.

Should you use both resources?

Yes. Use the Guide to structure the RFP and the Checklist to pressure-test your requirements and evaluate vendor responses.

Evaluating Commerce Platforms?

See how MikMak helps leading brands connect commerce experiences, measurement, audience intelligence, optimization, and AI-powered decision-making across channels and retailers.
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