MikMak Insights

Know How Your Commerce Performance Measures Up

Compare your brand’s performance with relevant category benchmarks to identify strengths, uncover opportunities, and set more informed goals.

See MikMak in Action

Understand Performance in the Right Context

Your own historical results show whether performance is changing. MikMak Benchmarks show whether it is competitive.

The Challenge

Internal reporting shows change over time but not how performance compares with the broader market
Platform-level engagement benchmarks rarely reveal whether shoppers are moving closer to purchase
Without relevant category context, teams may invest in underperforming areas or overlook opportunities to gain an advantage

The MikMak Advantage

Compare brand performance against proprietary category and subcategory benchmarks
Evaluate Purchase Intent across platforms, retailers, traffic types, and campaign objectives
Identify where your brand overperforms, underperforms, or has room to capture more demand

See Where Your Brand Leads… and Where It Can Grow

Compare performance across the dimensions that shape commerce outcomes to make better-informed media, retailer, and campaign decisions.

Category and Subcategory Benchmarks

Compare your brand’s Purchase Intent performance with relevant categories and more granular subcategories

Platform and Retailer Comparisons

See how performance across individual media platforms and retail partners compares with category norms

Traffic and Campaign Benchmarks

Evaluate organic, paid, influencer, and other traffic types alongside campaign objectives such as awareness, consideration, and conversion

Performance Trends Over Time

Track how your results and relative performance change over time to measure progress and identify emerging opportunities

Unlock Success With Top-Rated Service and Support

"[MikMak] empowers the consumer to make their decisions, so within many cases we work with a Walmart, Target, or Kroger, this is actually channel agnostic, it empowers the consumer to make the choice, it turns every piece of creative into something that is shoppable, whether it be on Pinterest, Facebook, Instagram, etc. The tech affords us this amazing creative canvas and allows us to monetize and shopify every piece of creative we have."

VP Media and Digital Engagement

Unilever

"MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel. We take those insights even outside of MikMak and are changing how we work with retailers. You've even impacted our agency partners thinking."

CMO

Sabra

"Data doesn’t lie. Whether we’re doing an influencer program or advertising campaign, I want to be able to tell the whole story to our organization about what communication is working and what’s driving people to purchase."

Associate Brand Manager

Ricola

"Make your media shoppable, plus receive great customer service. It's easy to use, set up experiences, ties into all our different media and offers great analytics solutions."

Marketing Manager

Panera

Beyond ROAS: 5 Measurement Shifts That Will Shape Marketing in 2027

MikMak Has Been Featured In

Beyond ROAS: 5 Measurement Shifts That Will Shape Marketing in 2027

MikMak Has Been Featured In

Know How Your Commerce Performance Measures Up