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digital eCommerce strategy

Optimizing the Path to Purchase on Your Brand Website This Cold and Flu Season

The CDC estimates there will be 27-54 million flu-related illnesses in the US between October 2023 and April 2024. As households across the nation prep their medicine cabinets for the impending...

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ecommerce

Self-Care Summer: How Shoppers Are Making Personal Care and Health & Wellness Purchases This Season

In the Northern Hemisphere, it’s that time of year when people begin wearing more sunscreen, spending more time outdoors, and engaging in more physical activities. MikMak recently looked at what...

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ecommerce

4 eCommerce Marketing Tips to Strengthen Your Brands in the Cold & Flu Season

The CDC estimates that influenza was associated with 9 million illnesses in 2021-2022. Now, as flu and cold season is in full swing, consumers are on the lookout for Health and Wellness products....

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