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consumer electronics

Accelerating eCommerce for Electronics Brands: Lessons from Lenovo, Bose, Dell, and Best Buy

The Consumer Electronics industry is set for remarkable eCommerce growth, with forecasts projecting an increase of $16.1 billion U.S. dollars (+20.26 percent) between 2024 and 2029.This surge...

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Trends Behind eCommerce Purchases This Mother’s Day

With over 84 percent of Americans planning to celebrate Mother’s Day this weekend, NRF data shows that this day is the fourth most significant holiday for retail. Many use gift giving as a way to...

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product discovery

4 Ad Tips to Get Your Consumer Electronics Into Holiday Baskets

Black Friday and Cyber Monday are coming up fast. This year, 60 percent of all shoppers find themselves preparing to spend as much or even more than last year for the holidays. Of all the popular...

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How Shoppers Are Saying “I Love You” With Mother’s Day Gifts

Mother’s Day is the fourth largest retail holiday in the US, exceeded only by back-to-school planning and winter celebrations. Last year, 86 percent of consumers celebrated the holiday, with 66...

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