Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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marketing funnel

Must-Have Alcohol eCommerce Strategies for Super Bowl LVI

No matter what team you are rooting for, the Super Bowl is a time for people to gather together to eat, drink, and be merry. In fact, according to Men's Journal, Americans drink an average of 325.5...

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marketing funnel

Our 5 Favorite Abandoned Cart Email Templates

Sometimes shoppers express high purchase intent but still don’t make it all the way to an executed order.

When making eCommerce purchases, consumers don’t have the same pressure to complete a...

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product discovery

4 Ad Tips to Get Your Consumer Electronics Into Holiday Baskets

Black Friday and Cyber Monday are coming up fast. This year, 60 percent of all shoppers find themselves preparing to spend as much or even more than last year for the holidays. Of all the popular...

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ecommerce

Countdown to the Holidays with MikMak (ft. Dom Scarlett with Salsify)

A recent eMarketer report showed that 31 percent of US adults will start holiday shopping before the end of October. With Halloween soon behind us, these early shopping trends are taking form. For...

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ecommerce

How to Use eCommerce Analytics to Map the Consumer Journey

Given the many variations in how online buyers interact with your brand, you’ve likely learned that a one-size-fits-all marketing strategy isn’t effective. Instead, you need a range of marketing...

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