Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

social platforms

iOS 14 and the Importance of Third-Party Measurement for Brands

iOS 14 is here. As part of the release, Apple is introducing changes that will impact how platforms receive and process information from tools like the Facebook pixel. While this may have varying...

Read More
digital marketing

Paid Search Basics for eCommerce Marketers: Getting the Most Out of Google Ads

In the age of fast networks, ubiquitous connectivity, and mobile devices, eCommerce marketers can leverage powerful solutions to target the precise type of customers they’re looking to sell to—all...

Read More
digital marketing

7 of the Best Online Sources for eCommerce Tips

The world of eCommerce moves fast and changes constantly. In the COVID-19 era, this sector is accelerating even more rapidly as many consumers have been forced indoors and many brick-and-mortar...

Read More
digital marketing

Elevating Your Digital Marketing Portfolio

Among the sudden changes brought on by the global pandemic, hundreds of companies, from Coca-Cola to Ford to Unilever, pulled millions of dollars in Facebook advertisements within just three days....

Read More
digital eCommerce strategy

What is Programmatic Advertising and How to Leverage It

When internet ads appeared online for the first time in the 1990s, the ad-buying process was similar to the hoops you’d have to jump through in order to buy an ad in a newspaper or magazine. 

Read More

Join the world's top marketers and get must-have brand and eComm insights direct to your inbox