Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

How Your Product Details Page Can Make or Break an eCommerce Campaign

Regardless of how shoppers get to your product details page, whether or not it shows them the information they are looking for can determine if they will proceed to add to cart. Today, 81 percent of...

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ecommerce

Key Learnings from Amazon, Target, and Walmart's 2021 Deal Days to help Brands Prepare for the Holiday Season

This past week was another record breaker for retailers like Amazon, Target, and Walmart. With Amazon Prime Day alone reporting to have surpassed its 2020 Cyber Monday with $11 billion in sales,...

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grocery

Raising a Glass to Fourth of July’s Alcohol Shopping Season

The Fourth of July is a top-selling holiday for alcohol brands. In fact, Independence Day is ranked first on the list of off premise (at home) beer drinking occasions. Last year, alcohol sales...

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ecommerce

Preparing for Retailer Driven Shopping Occasions in 2021

It’s almost June, and that means some of the most highly anticipated annual shopping occasions from retailers such as Amazon, Target, and Walmart are coming up. While key players such as Amazon and...

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social platforms

iOS 14 and the Importance of Third-Party Measurement for Brands

iOS 14 is here. As part of the release, Apple is introducing changes that will impact how platforms receive and process information from tools like the Facebook pixel. While this may have varying...

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