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Preparing for Prime Day 2024: Ways for eCommerce Brands to Accelerate Sales during July’s Retailer-Driven Shopping Occasions

 *Since this blog was published, Amazon has confirmed that Prime Day dates for 2024 are on July 16th & 17th. With July right around the corner, now is the time for brands to prep for Amazon Prime Day

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Key Learnings from October 2023’s Prime Day and Other Retailer-Driven Shopping Occasions

Amazon, Target, and Walmart kicked off the holiday shopping season with their respective October retailer-driven shopping occasions last week. In a recent press release, Amazon shared that shoppers ...

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Utilizing October’s Prime Day to Prepare for Holiday eCommerce Success

Once a summer exclusive, Amazon Prime Day, and other competitor sales such as Target’s Deal Days and Walmart’s Deals for Days, now happen a second time in October, creating a window of opportunity...

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Marketing Insights to Enhance Your Brand’s Back-to-School eCommerce Strategy

It’s the time of year when shoppers pack their backpacks and lunch boxes with everything they need for a successful school year. In fact, according to the National Retail Federation (NRF), ...

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