Halloween is the Super Bowl of candy. For Confectionery brands, this season is when brand love becomes full baskets and when a smart Halloween marketing strategy turns inspiration into action across...
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Brand x eComm Insights by MikMak
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Tag : candy
ecommerce
Between the Super Bowl and Valentine’s Day, February is a big month for Alcohol and Candy brands. According to Statista, Americans are projected to spend 25.9 Billion dollars on Valentine’s Day...
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grocery
With spooky season upon us, it’s time for candy brands to gear up for Halloween festivities. According to Statista, consumers spent about $3.1 Billion on Halloween candy last year. To help keep...
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grocery
Halloween is a busy and exciting time for candy brands, but don’t get spooked! MikMak is here with everything your brand needs to know to make this October a scary success.
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Featured Blogs
Livestream Shopping: What is it and Why it's the Future of eCommerce
How Nostalgia Is Influencing Consumer Purchasing Behavior
Comparing the Shopping Habits of Gen Z’s and Millennials
Valentine’s Day 2026: Shoppable Commerce Tactics to Convert Global Gift-Seekers
How eCommerce Brands Can Navigate Shrinking Basket Sizes in 2024
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