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Tag : candy

5 Halloween Shopper Trends Candy Brands Need to Know For 2025 grocery

5 Halloween Shopper Trends Candy Brands Need to Know For 2025

Halloween is the Super Bowl of candy. For Confectionery brands, this season is when brand love becomes full baskets and when a smart Halloween marketing strategy turns inspiration into action across...
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Showing Some Love to Your Alcohol or Candy Brand’s Valentine’s Day Marketing Strategy ecommerce

Showing Some Love to Your Alcohol or Candy Brand’s Valentine’s Day Marketing Strategy

Between the Super Bowl and Valentine’s Day, February is a big month for Alcohol and Candy brands. According to Statista, Americans are projected to spend 25.9 Billion dollars on Valentine’s Day...
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“Tricks” to “Treat” Your Candy Brand’s eCommerce Strategy for Halloween 2023 grocery

“Tricks” to “Treat” Your Candy Brand’s eCommerce Strategy for Halloween 2023

With spooky season upon us, it’s time for candy brands to gear up for Halloween festivities. According to Statista, consumers spent about $3.1 Billion on Halloween candy last year. To help keep...
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eCommerce “Tricks and Treats” for Candy Brands this Halloween grocery

eCommerce “Tricks and Treats” for Candy Brands this Halloween

Halloween is a busy and exciting time for candy brands, but don’t get spooked! MikMak is here with everything your brand needs to know to make this October a scary success.
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