Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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digital eCommerce strategy

Insights Reveal How to Use eCommerce Data to Accelerate Brand Strategy for 2023

 

As consumers submerge themselves in the digital world, eCommerce data is flooding into brand marketers’ offices, and first-party data is becoming more and more powerful. 

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ecommerce

How Brands Can Celebrate and Reach Hispanic Shoppers during National Hispanic Heritage Month and Beyond

 

We are about halfway through National Hispanic Heritage Month, which extends through October 15th. Aligning with this celebratory time, we took a closer look at one of eCommerce’s fastest-growing...

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ecommerce

Baby Boomers: How They Shop and How to Reach Them

 

Baby Boomers are the demographic cohort born between the late 1940s and early 1960s. With more disposable income than other cohorts, they are an important demographic to keep an eye on in the...

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