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ecommerce

How Your Product Details Page Can Make or Break an eCommerce Campaign

Regardless of how shoppers get to your product details page, whether or not it shows them the information they are looking for can determine if they will proceed to add to cart. Today, 81 percent of...

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ecommerce

The Expanded Role of Toys and Preparing for the Holidays with Spin Master’s Laura Henderson

While toys and games are “a fundamental part of childhood”, they were especially crucial during the pandemic as parents juggled childcare and work at home. This wasn’t just for parents buying games...

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ecommerce

4 Mistakes to Avoid When Incorporating Facebook Advertising Into Your Multichannel Strategy

With more than 3 million active users, Facebook advertising is an effective way for brands to increase revenue and boost their consumer base via eCommerce. That’s why more and more brands like ...

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ecommerce

Overcoming Blindspots and Identifying Demand Signals with Conagra Brands’ DeLu Jackson

On this episode of BRAVE COMMERCE, hosts Rachel Tipograph (Founder & CEO of MikMak) and Sarah Hofstetter (President of Profitero) sit down with DeLu Jackson, the Vice President of Precision...

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ecommerce

What Brands Need to Know About Post-Vaccine Back-to-School Shopping

Back-to-school shopping has always been an exciting occasion for parents and students. In fact, it’s the second biggest retail event of the year

However, returning to school this year is unlike in...

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