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ecommerce

What Drives Beauty and Personal Care eCommerce in the U.S. and Europe

Beauty and Personal Care are among the most popular and rapidly growing eCommerce categories across the U.S. and Europe, according to eMarketer benchmarks

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ecommerce

Unlocking the Power of Retailer Insights in Advertising: A Paradigm Shift

At MikMak, we’re often asked to share our point of view on the impact of retailer-specific data, such as product SKU inventory, purchase intent, and basket-level sales, on advertising and marketing...

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ecommerce

Showing Some Love to Your Alcohol or Candy Brand’s Valentine’s Day Marketing Strategy

Between the Super Bowl and Valentine’s Day, February is a big month for Alcohol and Candy brands. According to Statista, Americans are projected to spend 25.9 Billion dollars on Valentine’s Day...

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ecommerce

Key Learnings from October 2023’s Prime Day and Other Retailer-Driven Shopping Occasions

Amazon, Target, and Walmart kicked off the holiday shopping season with their respective October retailer-driven shopping occasions last week. In a recent press release, Amazon shared that shoppers ...

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ecommerce

Ways Brands Can Navigate and Win the Retail Media Landscape

According to Statista, the global expenditure on digital retail media advertising reached $114.4 billion in 2022. Projections indicate this figure will surge to over $176 billion by 2028. 

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