Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

ecommerce

What Can eCommerce Learn from Halloween Amidst a Pandemic?

In the midst of the COVID-19 pandemic, it probably shouldn’t come as a surprise that the 2020 version of Halloween isn’t looking at all like previous holidays. According to the CDC, “many...

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ecommerce

Capture eCommerce Consumer Demand while Defending Market Share

COVID-19 has accelerated demand for eCommerce, and since then, consumers have developed new behaviors and expectations when shopping online. MikMak’s Founder & CEO, Rachel Tipograph, spoke to Adweek...

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ecommerce

How Over-the-Counter Brands Should Adapt Their eCommerce Strategy for Flu Season

Flu season is right around the corner. In the COVID-19 era, over-the-counter (OTC) brands need to be prepared to not only alleviate customer concerns, but also remain profitable in an evolving...

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ecommerce

How Nostalgia Is Influencing Consumer Purchasing Behavior

When we see products that remind us of fond memories from the past, we think back to simpler times and how easy things used to be. Maybe your mom used to cook Pillsbury crescent rolls when you were...

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ecommerce

5 Key Learnings For More Effective Influencer Marketing

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