The commerce landscape is evolving faster than ever, and brands that adapt thrive. But how? We spoke with senior executives at leading brands to uncover the strategies they’re using to overcome critical pain points. Here’s what they shared, so you can drive growth, too.
1. Legacy Brands Can Create Impactful DTC Experiences
Many legacy brands struggle with transitioning to direct-to-consumer (DTC) models due to high costs and operational complexities. Instead of attempting costly and complicated restructuring or building out whole new functionalities, implementing a shoppable experience with MikMak that drives directly to your customers’ preferred retailers can be incorporated into your brand website. This solution provides a direct shopping experience that consumers expect with very minimal lift from your organization.
Implementing shoppable solutions like this one on your brand website strengthens your relationships with consumers, provides 1P data, and also keeps you from being competitive with key retailers.
2. How BevAlc Brands Can Drive Sales While Staying Compliant
Alcohol brands face unique regulatory challenges in digital marketing, making compliant online sales a hurdle. A shoppable media solution like MikMak, which offers a multi-retailer experience, keeps your brand compliant while still simplifying your customers' path to purchase.
This capability is crucial for digitally native consumers who expect instant, seamless purchasing options while ensuring brands remain within legal boundaries.
3. Strengthen Retailer Relationships to Enhance Positioning
In the retailer/brand relationship, it can sometimes feel like retailers hold all the cards. As your primary distribution centers, they control how your brand appears to consumers, and also collect immense amounts of purchasing data. By implementing a multi-retailer shoppable media solution like MikMak, which provides clear insights into the traffic your brand is driving to each retailer, you empower yourself to negotiate for better placements, increased data transparency, or special features for your brands in retail media.
By providing transparent, retailer-specific performance data, brands can negotiate better partnerships and optimize their omnichannel strategies.
4. Own Your Brand’s Data To Align With Consumer Preferences
Traditional marketing metrics, such as impressions and clicks don’t always indicate true Purchase Intent. MikMak’s Purchase Intent Click (PIC) metric helps brands identify which retailers and campaigns drive the highest conversion potential.
This granular insight allows brands to allocate budgets more effectively and tailor campaigns to high-performing retailers.
5. Making Real-Time Data-Driven Decisions
In a rapidly changing market, agility is key. MikMak’s real-time analytics empower brands to pivot strategies based on live consumer behavior.
Whether adjusting ad spend, refining retailer partnerships, or optimizing campaigns, real-time insights help brands stay ahead.
Adopt a Commerce Enablement Platform to Combat These Challenges
From DTC enablement and Alcohol compliance to retailer relationship-building, Purchase Intent tracking, and real-time decision-making, MikMak solves critical pain points for today’s brands.
By integrating MikMak into their digital commerce strategies, brands can:
✔ Skip costly DTC infrastructure while maintaining shopability
✔ Navigate alcohol eCommerce regulations seamlessly
✔ Strengthen retailer relationships with transparent performance data
✔ Optimize ad spend with true purchase intent insights
✔ Pivot strategies in real time based on live consumer behavior
As commerce continues to evolve, MikMak provides the tools brands need to stay agile, data-driven, and consumer-focused, ultimately driving more sales and stronger retail partnerships.
Are you leveraging MikMak to solve your brand’s biggest commerce challenges? If not, it might be time to start. Schedule a demo today.
