Our goal is to make MikMak a diverse and inclusive company with employees of all backgrounds, representative of the US population.
About MikMak
What Is MikMak?
Reduced their cost per add to cart 71% by optimizing to purchase intent lorem ipsum Nullam id dolor id nibh ultricies vehicula ut id elit. Cras mattis consectetur. Read the case study lorem.
“Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.” John Landing

Our Founder's Story
Reduced their cost per add to cart 71% by optimizing to purchase intent lorem ipsum Nullam id dolor id nibh ultricies vehicula ut id elit. Cras mattis consectetur. Read the case study lorem.
“Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.” John Landing

Our Values
Reduced their cost per add to cart 71% by optimizing to purchase intent lorem ipsum Nullam id dolor id nibh ultricies vehicula ut id elit. Cras mattis consectetur. Read the case study lorem.
“Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Aenean eu leo quam. Pellentesque ornare sem lacinia quam venenatis vestibulum.” John Landing


MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers' online behavior, determine the best use of marketing dollars, and drive online sales.
MikMak’s investors include Wavecrest Growth Partners, VaynerMedia, Luminari Capital, SLOW Ventures, UTA Ventures, Brave Ventures, Lunch Partners, Madrona Pioneer Fund, Bazaarvoice founder Brett Hurt, HookLogic founder/CEO Jonathan Opdyke and founding CRO John Roswech, Foursquare CEO David Shim, and Kargo CEO Harry Kargman.
We let consumers choose where they want to check out, and we’ve patented part of the technology that allows them to do so. The invention, U.S. Patent No. 11,475,487, outlines the key technologies used to power multi-retail selection and checkout within online video marketing campaigns.
From social media to programmatic to brand.com, MikMak helps brands reach their consumers where they spend their time online. We measure online consumer behavior and provide insights that brands use to optimize media and for conversions, build and segment qualified shopper audiences to improve targeting, manage inventory to protect market share, and build stronger relationships with retailers.
That’s what the industry likes to call multi retailer eCommerce enablement!









Words from our Founder
I quit my job as Gap’s Global Director of Digital and Social Media in 2014 to build the next great company that people want to work for. With that type of mission statement, couldn't I have built any company?
Sure, but eCommerce is all that I know.
When I was 13 years old, I became an eBay power user. At Gap, I saw what happens to direct-to-consumer businesses: Once you hit $50MM in revenue, your cost per customer acquisition becomes so high and you're forced to look for distribution at retailers like Amazon, Target, Walmart.
At MikMak, we believe that most consumer product companies will need to execute a multichannel strategy and we're here to help brands accelerate their eCommerce growth.
What really motivates me, however, has nothing to do with eCommerce. It has everything to do with accelerating others' careers.
MikMak exists to support YOUR growth.
- Rachel Tipograph, Founder & CEO

Our Company Values
Be Brand Obsessed
Know, love and be responsive to our customers and partners’ businesses so we can build the future with them
Embrace Change
Thrive in ambiguity because our industry moves at lightspeed
Take a Collective Deep Breath
Rome wasn’t built in a day, we have a big vision and we show up our best when we learn, win and laugh as a team
Put the MikMoose on the table
Be transparent, speak up, and listen as conflict is inevitable, how we work through it is what makes us great
Diversity, Equity, and Inclusion at MikMak
The MikMak Diversity, Equity, and Inclusion Employee Resource Group is committed to generating ongoing initiatives, content, and conversations with the intention to create a work environment driven by empathy and understanding for the multifaceted cultures and identities of our employees and customers.


We strive to make MikMak the best place to work - this includes making sure our employees feel appreciated and valued with no discriminatory obstacles in their way to succeed within their careers at MikMak.

We match donations annually for non-profit organizations that are working to make our global community a more inclusive and equitable place.

In 2023, our committee plans to increase community involvement, whether that be virtually or in-person, in order to expand our efforts outside of just MikMak.
Rachel Tipograph
Founder, CEO
Dan Zitting
President & COO
Maggie Yale
Associate Customer Success Director
Anduar Banegas
Sr. Customer Success Manager
Sasha Reyes-Guerra
Director of International Business Dev, Sales
Carolann McKay
VP of Customer Success and Strategy
Gillian Holdstein
VP of Global Enterprise
Nicole Melton
Account Manager
Brennan Blair
Software Engineer III
Terry Horowitz
Director of Engineering
Olivia Calabretta
Account Coordination Manager
Terence Farina
Account Manager
Ben Glatt
VP of Sales
Christian Trapp
Lead Product Manager
Dan Reis
Senior Product Designer
Ayda Niknejad
Sr. Customer Success Manager
James Ellis
Engineering Manager
Ally Castellano
Customer Success Experience Manager
Alejandra Olivella Barros
Head of People
Vishwam Sankar
Engineering Manager
Sarah Lenahan
Account Manager
Josue Rojas
Software Engineer II
Joaquin Palmieri
Customer Success Manager
Michael Rosenfeld
Sr. Product Marketing Manager
Grace Liesch
Mid-Market Account Executive
Lindsay Parker
Software Engineer III
Peter Loftus
Software Engineer III
Erin Kurland
SVP of Marketing
Aali Rehman
Software Engineer III
Crystal Applequist
Sales Director
Maleeha Hamidi
Sr. Customer Success Manager
Agi Tanner
Software Engineer
Kimberly Fulton
Sr. Strategic Customer Success Manager
Kayla Darcey
Principal Account Manager
Miranda Grawehr
Principal Customer Success Manager
Jose Rodriguez
Chief Financial Officer
Kathryn Allyn
Sales Development Rep
Sarah Donahue
Sales Development Rep
David Kerr
Senior Revenue Operations Manager
Dana Walsh
Software Engineer
Nari Hua
Associate Marketing Designer
Arlene Yeghiayan
Sr. Account Coordinator
Nathan Weber
Software Engineer II
Lindsey Goetsch
Director of Demand Generation
Lindsey Banks
Product Marketing Manager
Tony Sloan
Marketing Coordinator, Brand & Content
Thomas Roberts
Dir. Finance & Corporate Controller in Operations
Raj Nguyen
Workplace Experience Manager
Brooke Wright
Personal Executive Assistant to the CEO
Alexis Vega
Account Coordinator
Micah Kushner
Chief Revenue Officer
Dennis Carringi
Senior Strategic Account Manager
Marni Edelhart
Senior Manager, Events & Podcast Marketing
Anu Jain
Engineering Manager
Kerry Forvour
Account Coordinator
Alex Vaile
Sales Development Representative
Kelsy Elliot
Sales Enablement Manager
Eliza Warner
Sales Engineer, Product
Hugh Stapleton
Sr. Customer Success Manager
Sara Benjamin
Sales Director
Michelle Houser
Commercial Counsel
Zac Walters
Sales Dev. Rep
