Your source for the best eCommerce insights for multichannel brands, presented by MikMak

TikTok has grown from a newcomer in social commerce to a must-have for brands organically engaging consumers online. In fact, on the MikMak Platform, we’ve seen TikTok drive over ten percent of all...

What’s holiday shopping without researching gift ideas and making gift lists? If you find yourself doing either of the above this holiday season, there’s a good chance you’ll use Pinterest to do so....

Omnichannel marketing means “all channels.” This approach is driven by the vast power of consumer choice, allowing buyers to select how they wish to browse for products, check out, and receive their...

We’ve been hearing about potential disruptions in the supply chain and now it is reality. Inventory availability has fast become the top concern for brands and gift givers alike for Holiday 2021....

Sometimes shoppers express high purchase intent but still don’t make it all the way to an executed order.

When making eCommerce purchases, consumers don’t have the same pressure to complete a...