Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

Post President and CEO Howard Friedman on Making the Case for Change

When the pandemic changed consumer behaviors last year, Post Consumer Brands were doing very little business online — eCommerce budgets were siloed and dictated by individual brand managers. So how...

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How to Use Data to Power eCommerce and Content Strategies

Rachel Tipograph and Anda Gansca—MikMak and Knotch—are at it again! Content and commerce strategies today require more agile production, tighter data alignment, and brand storytelling with a clear...
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Bringing Digital-First to Central Garden and Pet with Tim Cofer and Mike McGoohan

Last year, record pet adoptions and home improvement projects took place as everyone “cocooned at home”. Brands that served this need had the fortunate challenge of rapidly scaling their supply...
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grocery

Kicking Off the Summer With Cinco de Mayo

For alcohol brands, Cinco de Mayo is the first commerce event that kicks off the summer selling season. Here’s what we’ve learned so far about alcohol seasonality in eCommerce in 2021, and how...

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grocery

3 Easter Trends to Find for Grocery and Toys

This year’s Easter celebration takes place as vaccines are rolled out across the nation. forty-two percent of consumers still plan to see fewer people than in the years before the pandemic....

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