The retail landscape is currently defined by a paradox: we have more data than ever, yet reaching the customer has never been more expensive or complex. From the "David and Goliath" struggle of...
Read the Blog
Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
Shopper Insights
Anyone leading commerce strategy at a consumer-facing brand already knows that the industry is in a state of flux. They can see the volatility in their quarterly reports and the shifting dynamics of...
Read the Blog
Shopper Insights
Commerce leaders don’t need convincing that major retail moments matter. They already see the surge in media investment, creative activation, and retailer coordination around events like the Super...
Read the Blog
omnichannel marketing
If you are a global brand leader, you have likely sat in a meeting where someone pulled up a roadmap slide labeled “Omnichannel 202x,” or presented a marketing deck promising a “seamless omnichannel...
Read the Blog
omnichannel commerce strategy
Shoppers no longer follow straight paths to purchase. They might discover a product on social media, find it through paid search, validate it on a brand’s or retailer’s website, but buy wherever it...
Read the Blog