Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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social platforms

Social Commerce for the Omnichannel Consumer

Social commerce uses human interaction and relationships to drive product discovery, purchase consideration, and sales. In the realm of social commerce, the use of social media, influencers, and any...

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ecommerce

Trends Behind eCommerce Purchases This Mother’s Day

With over 84 percent of Americans planning to celebrate Mother’s Day this weekend, NRF data shows that this day is the fourth most significant holiday for retail. Many use gift giving as a way to...

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ecommerce

How Different Zodiac Signs Will Purchase Alcohol this Summer

You’ve seen the astrology columns, apps, and memes, positing that the time of a person’s birth plays a role in their temperament and tendencies, including shopping behavior and product inclinations....

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ecommerce

A lot of strategy and a little luck: Alcohol eCommerce best practices ft. HEINEKEN

In 2022, online alcohol sales are projected to reach $2B. With eCommerce as a top driver of alcohol sales, how can you fine-tune your brand’s strategies to best engage shoppers? Julia Nizinski,...

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grocery

Grocery eCommerce Marketing for Easter 2022

Spring has sprung. That means Easter is coming. Last year, with vaccinations just rolling out, most people spent their Easter celebrations socially distanced or indoors. The NRF estimates that 80...

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