Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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digital marketing

Thriving in the Era of Consumer-Centric Commerce ft. Diageo and Bazaarvoice

A study by PwC found that 73 percent of consumers prioritize their experience above all other factors when choosing where to buy. In today's dynamic marketplace, how consumers shop has undergone...

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consumer electronics

How Consumer Electronics Brands Can Spark Sales This Father’s Day in the US and Europe

According to an analysis by Finder, Father’s Day is observed in 111 countries globally. Like Mother’s Day and Valentine’s Day, Father’s Day is a major occasion for driving sales and ranks among the...

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From Screen to Table: Using Shoppable Recipes to Accelerate Food & Beverage Sales

Nowadays, people use the internet for all sorts of inspiration, especially when it comes to cooking.  In fact, a poll from the Daily Press reported that 97 percent of internet users have tried a...

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where to buy

From Clicks to Conversions: Accelerating Sales with Where-to-Buy Solutions on Brand Websites

56 percent of shoppers visit brand websites as one of the top 5 places for pre-purchase research, gathering information about products they consider buying. However, many brands only showcase their...

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social commerce

TikTok’s Countdown: Data and Insights for eCommerce Brands to Navigate Through the U.S. TikTok Ban Legislation

As you’ve probably seen in the news by now, recent legislative developments pose significant implications for TikTok. On Wednesday, April 24th, President Joe Biden signed into law a legislative...

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