Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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grocery

eCommerce “Tricks and Treats” for Candy Brands this Halloween

 

Halloween is a busy and exciting time for candy brands, but don’t get spooked! MikMak is here with everything your brand needs to know to make this October a scary success.

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ecommerce

Baby Boomers: How They Shop and How to Reach Them

 

Baby Boomers are the demographic cohort born between the late 1940s and early 1960s. With more disposable income than other cohorts, they are an important demographic to keep an eye on in the...

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ecommerce

Using eCommerce Insights to Inform Inventory Planning Strategies for the 2022 Holiday Season

 

With Q3 in full swing, now is the time for brands to focus on planning for the 2022 holiday season. MikMak's Shopping Index shows that this year, holiday shopping will begin on Tuesday, November 1,...

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grocery

Pandemic in Progress: Invention, Innovation, and Harnessing the Unexpected Magic of Momentum

 

Last week at ​The eCommerce & Digital Marketing Conference For Food & Beverage, Carolann McKay, MikMak’s VP of Customer Success & Strategic Development, moderated a Keynote Panel with industry...

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ecommerce

Key Learnings from 2022’s Retailer Driven Shopping Occasions

 

This year was another record-breaker for retailer-driven shopping occasions. For example, Amazon announced that last week’s Prime Day event was their “biggest ever,” with more than 300 million...

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