Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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Announcement

Understanding How Your Non-Amazon Channels Impact Amazon Sales

New MikMak Insights integration gives brands visibility into how their non-Amazon marketing channels across search, video, influencers and more directly impact sales on Amazon

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ecommerce

Petco CMO Tariq Hassan on Keeping Up with Changing Consumer Trends in eComm

eCommerce adoption and pet adoptions skyrocketed during the pandemic, resulting in 35 percent of pet-owning households adding a pet during this period. This created a happy challenge for retailers...

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ecommerce

How Allergy Brands Can Compete in eCommerce This Allergy Season

Allergy season is currently in full swing. Depending on the region, seasonal allergies can start as early as February and last well into fall. As the sixth leading cause of chronic illness in the...

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Announcement

MikMak Announces Integration with LiveRamp to Enhance First-Party Data Insights for Brands

Partnership Combines Industry-Leading eCommerce Analytics and Enablement Software with Invaluable Demographic Data to Unlock Omnichannel Consumer Insights in a Cookieless World

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grocery

How Shoppers Are Saying “I Love You” With Mother’s Day Gifts

Mother’s Day is the fourth largest retail holiday in the US, exceeded only by back-to-school planning and winter celebrations. Last year, 86 percent of consumers celebrated the holiday, with 66...

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