Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

What Alcohol Brands Need to Know to Score Big with Football Fans Before Super Bowl LVII

 

Regardless of who makes it to the Super Bowl this year, one thing is for sure, American Football fans will be drinking on (and leading up to) Super Bowl LVII on February 12th. Americans spend $1.3...

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digital marketing

How to Engage Pet Owners with Your eCommerce Strategy

 

According to the American Pet Products Association, 70 percent of U.S. households own pets—adding up to 90.5 million homes. With pet owners making up such a large portion of the market, brands...

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digital eCommerce strategy

What End-of-Year Insights Say About the State of Consumers in 2023

 

End-of-year shopping data is streaming in, and it’s already revealing clues about how consumers may buy in the upcoming year. 

That’s what Rachel Tipograph, CEO and Founder of MikMak, and Matt...

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digital marketing

Top 5 eCommerce and Marketing Trends of 2022 According to the BRAVE COMMERCE Podcast

 

The BRAVE COMMERCE episodes released in 2022 tell the story of an economy in transition.

2021 brought with it “The Great Resignation” and a Supply Chain Crisis, both of which carried over to impact...

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ecommerce

4 eCommerce Marketing Tips to Strengthen Your Brands in the Cold & Flu Season

 

The CDC estimates that influenza was associated with 9 million illnesses in 2021-2022. Now, as flu and cold season is in full swing, consumers are on the lookout for Health and Wellness products....

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