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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

MikMak

Recent Posts by Erin Kurland

How Publishers Can Embrace Commerce-First Strategies for 2026

How Publishers Can Embrace Commerce-First Strategies for 2026

As publishers face continued disruption from shifting media budgets, one thing is clear: traditional monetization is no longer enough. To stay competitive, publishers must operate like modern...
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From Clicks to Carts: How Publishers Can Power the Path to Purchase

From Clicks to Carts: How Publishers Can Power the Path to Purchase

Retail media has transformed how brands measure success. As marketers increasingly prioritize performance-driven channels, publishers are being challenged to rethink their role in the commerce...
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