Your source for the best eCommerce insights for multichannel brands, presented by MikMak

According to eMarketer, Paid Search spend represents 41.8 percent of all digital ad spending, and is projected to reach $110 billion in 2023. With Paid Search representing such a large portion of...

Keywords are the foundation of your brand’s pay-per-click (PPC) advertising campaigns. However, the challenge is identifying which keywords will help you reach your intended audience and increase...

If you’ve navigated the internet recently without using an ad blocker, chances are you’ve seen many advertisements on the digital real estate that surrounds the content you’re consuming. 

Years ago, the customer journey was more linear and consumer behavior somewhat predictable. 

Savvy marketers understand how important it is for their products to appear in Google searches. After all, research suggests that 88 percent of consumers conduct research online before making a...