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digital marketing

How Three Brands Thrived After Enabling eCommerce in Their Paid Search Programs

According to eMarketer, Paid Search spend represents 41.8 percent of all digital ad spending, and is projected to reach $110 billion in 2023. With Paid Search representing such a large portion of...

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ecommerce

7 Tips on Conducting Keyword Research for Your Brand’s PPC Campaigns

Keywords are the foundation of your brand’s pay-per-click (PPC) advertising campaigns. However, the challenge is identifying which keywords will help you reach your intended audience and increase...

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paid search

Paid Search Basics for eCommerce Marketers: Everything You Need to Know About Display Ads

If you’ve navigated the internet recently without using an ad blocker, chances are you’ve seen many advertisements on the digital real estate that surrounds the content you’re consuming. 

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ecommerce

Paid Search Basics for eCommerce Marketers: The Ins and Outs of Retargeting

Years ago, the customer journey was more linear and consumer behavior somewhat predictable. 

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ecommerce

The Basics of Paid Search for eCommerce Marketers

Savvy marketers understand how important it is for their products to appear in Google searches. After all, research suggests that 88 percent of consumers conduct research online before making a...

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