Brand x eComm Insights by MikMak

ecommerce

7 Tips on Conducting Keyword Research for Your Brand’s PPC Campaigns

By Team MikMak | ecommerce, omnichannel marketing, paid search

Keywords are the foundation of your brand’s pay-per-click (PPC) advertising campaigns. However, the challenge is identifying which keywords will help you reach your intended audience and increase...

paid search

Paid Search Basics for eCommerce Marketers: Everything You Need to Know About Display Ads

By Team MikMak | paid search

If you’ve navigated the internet recently without using an ad blocker, chances are you’ve seen many advertisements on the digital real estate that surrounds the content you’re consuming.

ecommerce

Paid Search Basics for eCommerce Marketers: The Ins and Outs of Retargeting

By Team MikMak | ecommerce, paid search

Years ago, the customer journey was more linear and consumer behavior somewhat predictable.

ecommerce

The Basics of Paid Search for eCommerce Marketers

By Team MikMak | ecommerce, paid search

Savvy marketers understand how important it is for their products to appear in Google searches. After all, research suggests that 88 percent of consumers conduct research online before making a...

Your source for the best eCommerce insights for multichannel brands, presented by MikMak

7 Tips on Conducting Keyword Research for Your Brand’s PPC Campaigns

Paid Search Basics for eCommerce Marketers: Everything You Need to Know About Display Ads

Paid Search Basics for eCommerce Marketers: The Ins and Outs of Retargeting

The Basics of Paid Search for eCommerce Marketers

Brand x eComm Insights by MikMak

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