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digital eCommerce strategy

Personal Care Spotlight: Keeping Your eCommerce Strategy Fresh for Springtime

How people shop for their Personal Care items is constantly evolving. This evolution comes with consumer education, newly introduced trends, and seasonal changes. To help your brand align with the...

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digital eCommerce strategy

Dusting Off Your Marketing Strategy: How Home Care Brands Can Convert Spring Cleaning Shoppers

As the flowers bloom and the winter cobwebs clear in the Northern Hemisphere, it's time to brush up on a shining opportunity for eCommerce Home Care brands: Spring Cleaning! With 74 percent of...

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digital marketing

How Three Brands Thrived After Enabling MikMak Commerce in Their Paid Search Programs

According to eMarketer, Paid Search spend represents 41.8 percent of all digital ad spending, and is projected to reach $110 billion in 2023. With Paid Search representing such a large portion of...

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7 Tips on Conducting Keyword Research for Your Brand’s PPC Campaigns

Keywords are the foundation of your brand’s pay-per-click (PPC) advertising campaigns. However, the challenge is identifying which keywords will help you reach your intended audience and increase...

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paid search

Paid Search Basics for eCommerce Marketers: Everything You Need to Know About Display Ads

If you’ve navigated the internet recently without using an ad blocker, chances are you’ve seen many advertisements on the digital real estate that surrounds the content you’re consuming. 

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