Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

Recent Posts by Team MikMak

Post President and CEO Howard Friedman on Making the Case for Change

When the pandemic changed consumer behaviors last year, Post Consumer Brands were doing very little business online — eCommerce budgets were siloed and dictated by individual brand managers. So how...

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How to Use Data to Power eCommerce and Content Strategies

Rachel Tipograph and Anda Gansca—MikMak and Knotch—are at it again! Content and commerce strategies today require more agile production, tighter data alignment, and brand storytelling with a clear...
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Bringing Digital-First to Central Garden and Pet with Tim Cofer and Mike McGoohan

Last year, record pet adoptions and home improvement projects took place as everyone “cocooned at home”. Brands that served this need had the fortunate challenge of rapidly scaling their supply...
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ecommerce

Building Consumer Trust and Creating Seamless Experiences with WW’s Mindy Grossman

The past year has been one in which all of us has become hyper aware of the importance of personal health. Now that wellness has been jolted to the forefront of our attention, what learnings can...

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ecommerce

How to Accelerate Your Omnichannel Strategy with Buy Online Pick Up in Store (BOPIS)

Buy online, pick up in store (BOPIS) is growing in popularity, and for good reason: It’s an easy way for brands to accelerate their omnichannel strategies and drive more sales. Although BOPIS had...

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