Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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Recent Posts by Team MikMak

ecommerce

Comparing the Shopping Habits of Gen Z’s and Millennials

Over the last decade, millennials shook up the retail industry and caused many brands to entirely rethink their eCommerce strategies. Today, millennials are in their 30s and 40s. In large part, they...

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ecommerce

What Can eCommerce Learn from Halloween Amidst a Pandemic?

In the midst of the COVID-19 pandemic, it probably shouldn’t come as a surprise that the 2020 version of Halloween isn’t looking at all like previous holidays. According to the CDC, “many...

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multichannel marketing

4 Common Pitfalls to Maintaining Brand Consistency (And How to Fix It!)

According to a recent report, 70 percent of consumers use multiple channels to discover, research, and buy products. Beyond this, the data suggests that brands that maintain a consistent experience...

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ecommerce

How Nostalgia Is Influencing Consumer Purchasing Behavior

When we see products that remind us of fond memories from the past, we think back to simpler times and how easy things used to be. Maybe your mom used to cook Pillsbury crescent rolls when you were...

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