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digital eCommerce strategy

How eCommerce Brands Can Navigate Shrinking Basket Sizes in 2024

As economic pressures continue to affect consumer behavior, one clear trend has emerged: basket sizes are shrinking. According to our most recent Holiday Guide, the average online shopper in 2024...

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digital eCommerce strategy

Maximize Black Friday Sales in Europe: eCommerce Insights and Digital Marketing Tips for Consumer Electronics & Home Appliance Brands

Black Friday, originating from the U.S., has evolved into a major commercial event across Europe in recent years. In 2023, online Black Friday sales in Europe saw an average increase of 12.3...

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digital eCommerce strategy

Personal Care Spotlight: Keeping Your eCommerce Strategy Fresh for Springtime

How people shop for their Personal Care items is constantly evolving. This evolution comes with consumer education, newly introduced trends, and seasonal changes. To help your brand align with the...

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digital eCommerce strategy

Dusting Off Your Marketing Strategy: How Home Care Brands Can Convert Spring Cleaning Shoppers

As the flowers bloom and the winter cobwebs clear in the Northern Hemisphere, it's time to brush up on a shining opportunity for eCommerce Home Care brands: Spring Cleaning! With 74 percent of...

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omnichannel marketing

10 Reasons to Use a Where-to-Buy Solution on Your Brand’s Website

Most brands have a website, but many only showcase products, setting up a conversion dead-end. Additionally, a misconception exists around the idea that going Direct-To-Consumer (DTC) is the only...

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