Your source for the best eCommerce insights for multichannel brands, presented by MikMak

As economic pressures continue to affect consumer behavior, one clear trend has emerged: basket sizes are shrinking. According to our most recent Holiday Guide, the average online shopper in 2024...

Black Friday, originating from the U.S., has evolved into a major commercial event across Europe in recent years. In 2023, online Black Friday sales in Europe saw an average increase of 12.3...

How people shop for their Personal Care items is constantly evolving. This evolution comes with consumer education, newly introduced trends, and seasonal changes. To help your brand align with the...

As the flowers bloom and the winter cobwebs clear in the Northern Hemisphere, it's time to brush up on a shining opportunity for eCommerce Home Care brands: Spring Cleaning! With 74 percent of...

Most brands have a website, but many only showcase products, setting up a conversion dead-end. Additionally, a misconception exists around the idea that going Direct-To-Consumer (DTC) is the only...