Your source for the best eCommerce insights for multi-channel brands, presented by MikMak

ecommerce

What Can eCommerce Learn from Halloween Amidst a Pandemic?

In the midst of the COVID-19 pandemic, it probably shouldn’t come as a surprise that the 2020 version of Halloween isn’t looking at all like previous holidays. According to the CDC, “many...

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ecommerce

How Over-the-Counter Brands Should Adapt Their eCommerce Strategy for Flu Season

Flu season is right around the corner. In the COVID-19 era, over-the-counter (OTC) brands need to be prepared to not only alleviate customer concerns, but also remain profitable in an evolving...

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social platforms

How Instagram Stories Have Evolved as a Result of COVID-19

Since Instagram Stories launched in 2016, brands have been using the medium to connect with their audiences on a deeper and more authentic level.

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multichannel marketing

What Does a Multichannel Marketing Mix Look Like?

In the past, brands might have launched advertising campaigns on the radio and hope that they’d catch their target audience at the right time.

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ecommerce

4 Questions to Ask for a Consumer Centered eCommerce Strategy

Over the last decade, mobile devices have drastically changed how consumers discover and purchase products online. As such, platforms that were once primarily used as a driver for brand awareness...

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