With a riveting football game, lively halftime shows, and fun commercials, the Super Bowl is a great reason to celebrate every year. In fact, in the US, Super Bowl Sunday is second only to New...
multichannel marketing
Every day, shoppers are exposed to hundreds of brands on social media, all available at their fingertips. In fact, MikMak’s Shopping Index found that 53 percent of all eCommerce traffic on the...
ecommerce
The face of America is changing. Now is the time for brands to get a deeper understanding of who their consumers are and why they make purchases. Especially with the ongoing changes to consumer data...
customer experience
With the infamous supply chain crisis, and navigating consumers' newfound shopping preferences, this year’s Black Friday and Cyber Monday presented some unique data points. MikMak CEO Rachel...
multichannel marketing
As buyer shopping patterns evolve, you need a dynamic data strategy to help you understand changes as they happen in real time. After all, becoming aware of trends too late can make it harder to...