US food and beverage ecommerce sales will approach $110 billion in 2024, making up 8.5% of category retail sales.
The tipping point for food & beverage eCommerce is here. Are you ready to get proactive and accelerate your online sales growth?
Shorten the Path-to-Purchase
Improve Marketing Effectiveness
Protect and Gain Market Share
Strengthen Retail Positioning
MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
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Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
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Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
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Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
MikMak works across all platforms
Any social channel
Influencer media
Search, video, and programmatic
On your Brand.com website
Email, blogs, QR codes, and more
How MikMak Helps Grocery Brands Succeed
Sabra drove higher purchase intent than competitors and improved media efficiency
by leveraging MikMak Insights to make campaign optimizations
Challenge
Without these insights, Sabra could not effectively tie digital marketing spend to company performance. This made it difficult to not only optimize their actively running campaigns but also to make decisions on how to allocate their overall media budget for maximum business impact.
Solution
By leveraging MikMak Insights and the recommendations
of their Customer Success Manager, Sabra was finally to understand their full funnel marketing efficacy. MikMak provided concrete, actionable steps to use Sabra media dollars more efficiently and increase purchase intent more than they previously had.
- 2x increase in Purchase Intent Rate after switching campaign objectives
- +86% increase in Purchase Intent Rate after updating campaign creative
- +50% higher Purchase Intent Rate than the Grocery vertical on Facebook/Instagram
The world's leading food & beverage brands choose MikMak
Ready to join world-class marketers and level up your eCommerce strategy?
Explore Resources
Grocery Benchmark Report
Walmart Benchmarks& Insights Report
Marketing Insights and Tips for Reaching Health-Conscious Grocery Shoppers
Brave Commerce Podcast: Todd Kaplan of Pepsi on responding to the “no”, Web3 Integration, and developing the full consumer experience
