MikMak Sales Insights
See the full customer journey and drive business growth by connecting your upper funnel metrics to end sale at major eRetailers
Gain visibility into what drives conversions
Understand how your marketing impacts shopper behavior and sales by audience, channel, retailer, and more.
Maximize marketing effectiveness and drive sales
Leverage transactional data and insights from active and past marketing initiatives to improve your media planning.
Optimize targeting for your marketing initiatives
Build more accurate personas of shoppers using full item-level basket data at select retailers.
How MikMak Helps Grocery Brands Succeed
Sabra drove higher purchase intent than competitors and improved media efficiency
by leveraging MikMak Insights to make campaign optimizations
Without these insights, Sabra could not effectively tie digital marketing spend to company performance. This made it difficult to not only optimize their actively running campaigns but also to make decisions on how to allocate their overall media budget for maximum business impact.
By leveraging MikMak Insights and the recommendations
of their Customer Success Manager, Sabra was finally to understand their full funnel marketing efficacy. MikMak provided concrete, actionable steps to use Sabra media dollars more efficiently and increase purchase intent more than they previously had.
- 2x increase in Purchase Intent Rate after switching campaign objectives
- +86% increase in Purchase Intent Rate after updating campaign creative
- +50% higher Purchase Intent Rate than the Grocery vertical on Facebook/Instagram