Food & Bev

Sabra drove higher purchase intent than competitors and improved media efficiency by leveraging MikMak Insights to make campaign optimizations

mikmak value
Shorten the path-to-purchase from anywhere
sabra-mock-2 2022 Update
2x

Increase in Purchase Intent Rate after switching campaign objectives

+85%

Increase in Purchase Intent Rate after updating campaign creative

+50%

Higher Purchase Intent Rate than the Grocery vertical

Background

Sabra wanted to better understand how their full funnel marketing strategy ultimately drove their eCommerce business. More specifically, they didn’t have a clear grasp of what channels, audiences and objectives moved potential customers towards purchase.

Challenge

Without these insights, Sabra could not effectively tie digital marketing spend to company performance. This made it difficult to not only optimize their actively running campaigns but also to make decisions on how to allocate their overall media budget for maximum business impact.

quotes
MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase. We understand what creative to use at top of funnel, bottom of funnel.
Jason Levine
Chief Marketing Officer, Sabra

Solution

By leveraging MikMak Insights and the recommendations of their Customer Success Manager, Sabra was finally to understand their full funnel marketing efficacy. MikMak provided concrete, actionable steps to use Sabra media dollars more efficiently and increase purchase intent more than they previously had.

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