Accelerating eCommerce for Multichannel Brands
MikMak provides eCommerce marketing analytics and eCommerce enablement software to accelerate online sales for brands.
We help consumer product companies – including grocery, alcohol, and CPG brands – understand and perfect their consumers’ online journey, drive online sales at retailer sites, and optimize their media and marketing spend.
The MikMak Platform
The MikMak Playbook:
How to Accelerate eCommerce
Shift to an eCommerce first mindset
Observe the eCommerce customer journey, capture first party data, and make it easy for consumers to buy your brand anywhere.
Understand consumer engagement
Analyze consumer interactions at every touchpoint along the shopping journey, from media to purchase, across every major media channel and retailer.
Engage and delight consumers where they are
Present the right products with the right media to the right consumer at the right time.
Optimize your entire go-to-market mix
Take the guesswork out of your marketing decisions and drive conversion at every stage of the online shopping journey.
Why brands choose MikMak
The MikMak Platform helps brands around the world win market share by shifting them to an eCommerce first mindset and enabling data driven decisions.
Capture consumer intelligence in order to optimize your media, marketing content, and advertising spend in real time.
Amazing Consumer Insights
Collect first-party consumer and behavior data to understand shopper journeys across all channels and gain valuable insights.
Elegant eCommerce Enablement
Inspire purchases by making your media, influencers, and brand.com shoppable in a fair and equitable way.
How MikMak helps brands succeed
COVERGIRL increased sales and gained valuable first-party data insights about their consumers by making viral influencer content shoppable in TikTok
Partnering with MikMak and TikTok, COVERGIRL quickly took action to achieve their goals. They boosted the organic TikTok content with paid support, making the influencer’s content shoppable by driving to MikMak Commerce Creative, which lets consumers choose where and how they want to shop with a seamless path to checkout at any retailer.
- 5.4x higher Add to Cart Rate than the beauty category benchmark on TikTok
- 38% higher Add to Cart Rate than the next highest performing channel in the time period
- 62% of shopper preferred checking out at Walmart and Amazon
Sabra drove higher purchase intent than competitors and improved media efficiency by leveraging MikMak Insights
"MikMak has fundamentally changed how Sabra does marketing. We now understand full funnel marketing. We understand what channels, audiences and objectives move someone towards purchase."
-Jason Levine, Chief Marketing Officer at Sabra
- 2x increase in Add to Cart Rate after switching campaign objectives
- +86% increase in Add to Cart Rate after updating campaign creative
- +50% higher Add to Cart Rate than the Grocery vertical on Facebook/Instagram
Olly saves market share by enabling multi-retailer, omnichannel checkout options for products that are currently out-of-stock (OOS) through their brand.com.
Olly integrated MikMak Commerce Discover for Brand.com onto their website, allowing them to facilitate the sale of out-of-stock products on their website through third-party retailers. When shoppers come across an out-of-stock product, instead of an “add to cart” button they will see a “where to buy” button that loads MikMak Commerce Discover.
- $28k+ in attributed sales from OOS products on the brand’s DTC site in the first 7 months
- 15.6% conversion rate on Add to Carts at Target and Walmart
- 42% of consumers prefer to shop at Target