MikMak Grows the World’s Leading Alcohol Brands, Real-Time
MikMak provides real-time commerce intelligence and orchestration, empowering brands to quickly understand what is working, take immediate action, and plan for the future.
The MikMak Platform enables brands to optimize every marketing dollar across their entire tech stack and partner ecosystem. Maximize returns even in volatile conditions, all while safeguarding your data with a security infrastructure built for the future of commerce.
Automatically Adhere to All State and Countrywide Regulations With Industry-Leading Commerce Compliance Controls
MikMak is the only solution on the market that allows brands to:
- Configure the number of unique retailers, at a state-level, to comply with Tied House and Marketplace Laws
- Go live on Retail Media while complying with regulations
- Customize compliance messages that appear on shoppable landing pages and media
Drive case movement, build loyalty, and fuel profitable growth with MikMak x Accelpay
- Provide a frictionless path to purchase while confidently navigating complex regulations in alcohol and other restricted categories.
- Leverage first-party sales data to refine your marketing strategies, improve product offerings, and fuel business growth.
- Build deeper loyalty by engaging directly with consumers and gaining a comprehensive understanding of their needs, ultimately driving repeat business and stealing share from competitors.
The MikMak Platform
The MikMak Platform provides real-time commerce intelligence and orchestration, empowering brands to quickly understand what is working, take immediate action, and plan and optimize for the future.
Enable Commerce Everywhere
MikMak Commerce
A seamless path to checkout at any in-stock retailer from anywhere across your entire media mix, including social media, retail media, brand websites, search, CTV, display, QR codes, and more, all leveraging advanced AI to ensure inventory accuracy and optimize the purchase journey.
Plan and Optimize Future Outcomes
MikMak Aura BETA
A unified, always-on system that instantly connects full-funnel media spend to incremental retailer sales performance. MikMak Aura provides real-time intelligence, fueled by powerful AI, to replace slow forecasts, enabling smarter business decisions and more profitable growth, instantly.
Measure the Omnichannel Outcome
MikMak Insights
Multichannel commerce analytics help brands develop and apply strategies that work, with a complete understanding of retailer sales impact and consumers' online behavior and preferences, using a proprietary AI-driven engine to synthesize complex data into actionable recommendations.
Resources and Research for Alcohol Brands
Blog
New Year, New Me: How to Drive Brand Profitability in 2026
Podcast
Heaven Hill Brands’ Matt Blevins on Long-Term Brand Building, Consumer Behavior Shifts, and Modernizing Spirits
1-Pagers
Quarterly European eCommerce Benchmarks & Insights
eBook
How Brands Win AI Shopping with GEO
1-Pagers
Quarterly United States eCommerce Benchmarks & Insights
What Makes MikMak the Market Leader
Why do Alcohol brands make the switch to MikMak? We're better.
Here are just some of the reasons why.
Stay Ahead With Constant Innovation
At MikMak, we’re committed to innovation, delivering 5x more releases to our platform than any other commerce and analytics solution this year. While others lag behind, our pace keeps your business ahead.
Make Better Decisions With Advanced Reporting
Top brands trust MikMak Insights for a full view of performance, informing key planning, investment, and optimization. Our advanced analytics and dashboard—from media impressions to basket-level data—include a custom report builder, unique retailer metrics, and robust API functionality that integrates with business tools, setting us apart.
Deliver a Premium User Experience That Reflects Your Brand
MikMak enhances your brand equity with compliant, seamless shopping experiences that drive engagement. With MikMak Commerce, access superior design and mobile-responsive features that align with your brand, plus templates for shoppable landing pages and API capabilities for complete front-end control.
Unlock Success With Leading Service and Support
MikMak’s dedication to customer success means faster response times, proactive solutions, and a commitment to driving brand growth. Our global team consistently ranks as the top choice across critical areas, from integration to ongoing support.
Save Time and Money With One Global Partnership
MikMak provides a unified consumer experience across geographies, connecting with 8,000+ retailers, including smaller convenience and corner stores, worldwide and establishing a harmonized data strategy with unified KPIs, all within a flexible, composable tech stack. Our multilingual teams, based in North America, EMEA, and APAC, ensure 24/7 collaboration and localized support.
Centralize Your Commerce Marketing With a Strategic Ecosystem
MikMak uniquely integrates with customer tech stacks, including PIM partners, retail platforms, and data partners. Our partnerships, like the one with AccelPay, demonstrate our commitment to delivering measurable value everywhere your wine, beer, and spirits consumers shop.
MikMak Customer Success Stories
Case Study
Garrison Brothers Distillery
Switch Story
Why a Beer Company Switched from SmartCommerce to MikMak
Case Study
Remy Martin UK
Switch Story
Why a Tequila Brand Switched from Pear Commerce to MikMak
Case Study
Aperol UK
Webinar