Commerce Marketing Benchmarks and Shopper Intent Insights

Consumer shopping journeys no longer follow a single path. Shoppers move fluidly between media, brand websites, and multiple retailers before making a purchase.

MikMak’s Commerce Marketing Benchmarks provide a data-backed view of where brand media spend is going and how purchase intent forms, helping brands and agencies identify the channels, platforms, and retailers that are trending now, and where opportunity lies as a result.