MikMak Aura

Make Marketing Decisions Based on What Happens Next

Forecast potential sales outcomes and model “what-if” scenarios before committing budget so your teams can plan proactively instead of relying solely on historical performance.

See MikMak in Action

Made By Gather Identified a $900K Incremental Sales Opportunity

Made By Gather used the MikMak Aura Optimizer to compare potential investment scenarios across channels and campaigns. The predictive analysis identified a $900K incremental sales opportunity and highlighted Best Buy retail media as the highest modeled return within the plan.

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Plan for Future Outcomes, Not Past Conditions

Historical reporting explains what already happened. MikMak Aura helps teams anticipate what is likely to happen next and evaluate potential strategies while there is still time to influence the outcome.

The Challenge

Traditional measurement often arrives too late to inform current planning and budget decisions
Historical performance alone cannot show how different investments or market conditions might affect future sales
Teams frequently rely on manual models and disconnected assumptions to compare scenarios across channels and retailers

The MikMak Advantage

Create dynamic forecasts using commerce, media, and retailer sales signals
Test potential investment strategies with adjustable budgets, constraints, channels, and business goals
Compare predicted outcomes before committing resources, helping teams plan with greater speed and confidence

Explore Potential Outcomes Before You Invest

Model different paths forward to understand how changes in budget, channel mix, and market conditions may influence incremental sales and return.

Forward-Looking Forecasts

Anticipate near-term sales performance, market changes, and seasonal shifts instead of relying exclusively on backward-looking analysis

What-If Scenario Planning

Test multiple investment strategies to understand how different decisions could affect sales, ROI, and overall performance

Adjustable Budgets and Constraints

Modify budgets and business constraints to create scenarios that reflect the real parameters within which your teams operate

Incremental Sales Projections

Estimate the potential incremental sales impact of different media investments and budget allocations

Cross-Channel Planning

Compare potential outcomes across national brand media, retail media, social, search, influencer, and other investments within one model

Continuously Updated Intelligence

Reassess potential outcomes as new commerce and market signals become available, helping plans keep pace with changing conditions

Get to Actionable Forecasts Faster

MikMak combines predictive technology with hands-on model development and ongoing oversight to help teams move from data input to live intelligence in as little as three weeks.

Accelerated Model Setup

Get up and running in a few short weeks, and avoid the months-long setup and calibration cycles associated with traditional measurement models

Continuous Validation

Maintain confidence through ongoing model monitoring, data governance, and validation

Strategic Guidance

Work with MikMak experts to interpret scenarios and apply predictive outputs to real planning decisions

Beyond ROAS: 5 Measurement Shifts That Will Shape Marketing in 2027

MikMak Has Been Featured In

Beyond ROAS: 5 Measurement Shifts That Will Shape Marketing in 2027

MikMak Has Been Featured In

Make Marketing Decisions Based on What Happens Next

Made By Gather Identified a $900K Incremental Sales Opportunity