MikMak Aura
Plan and Optimize Future Media and Sales Outcomes
Move beyond slow forecasts and fragmented measurement. MikMak Aura instantly connects your full-funnel media spend to incremental retailer sales performance, leveraging a proprietary dataset of 1.5B shoppers measured across 8,000+ retailers and all media channels globally.
Unlike traditional models, MikMak Aura captures market volatility as it happens, showing you exactly where to move your media budget to maintain sales performance without missing a beat. Get the always-on view you need to make smarter media decisions and drive more profitable growth, instantly.
Predictive Forecasting and Scenario Planning
Move beyond backward-looking analysis. MikMak Aura enables dynamic forecasting and "what-if" scenario planning, allowing you to be proactive rather than reactive.
Forward-Looking Models
Anticipate market shifts and seasonality before they happen.
Interactive Planning
Design and test limitless strategies with adjustable budgets and constraints to see predicted outcomes in real-time.
Validated Incrementality and Attribution
Go beyond surface-level reporting to see what truly drives your business, down to the product and SKU level.
Uncover True Impact
Isolate the incremental contribution of each channel relative to your baseline sales.
Transparency You Can Trust
Our models provide a clear, validated view of how your media investments align with actual sales outcomes, removing the guesswork.
Real-Time Optimizations and Execution
Measurement is wasted effort if it doesn't lead to action. We close the loop so you can optimize your budget at the speed of the market.
Automated Recommendations
Instantly generate recommended budget allocations to maximize ROI or hit specific revenue targets.
Identify Saturation Points
Stop wasting spend. Visualize response curves to see exactly where performance scales and where you hit diminishing returns.
Optimizer Scenario Library
Save and manage optimization scenarios for future use. Easily revisit past inputs and results to compare outcomes and build on successful strategies.
Leverage the MikMak AI Agent to ask questions, explore performance, and surface optimization opportunities instantly through natural language.
Enterprise-Grade Data Security & Accuracy
We deliver continuous oversight, rigorous validation, and uncompromising data protection, ensuring your decisions are powered by information you can trust, without unnecessary complexity.
High-Integrity Data
Maintain complete confidence with robust validation frameworks, precise data governance, and secure, encrypted pipelines that protect accuracy at every stage.
Continuous Monitoring
Our intelligent engine continuously adapts to market volatility and competitive shifts, safeguarding both the accuracy and security of your insights around the clock.
Easy Onboarding & Instant Connectivity
Forget manual data exports and months of setup. We get you to "day-one" accuracy faster than any legacy model.
Secure Data Connectors
Our pre-built connectors automate the entire ingestion process. Your media and sales data flow continuously into the platform with zero manual effort.
No "Cold Start"
Because our engine is pre-trained on a decade of proprietary commerce data, you get highly accurate, predictive insights the moment you activate.
Powered by First-Party Data from 1.5B Shoppers Measured and POS Signals
Attribution models are only as good as the data that trains them. Traditional Marketing Mix Modeling relies on sampled, legacy panels that fail to capture true market volatility.
Unrivaled Scale
MikMak Aura is powered by proprietary first-party data from 1.5B+ global shopper interactions across 8,000+ retailers and SPINS POS data, strengthening model accuracy.
Beyond Sampling
We don’t guess based on a small panel; we reflect real-time consumer actions across every media channel and retailer.
Accuracy from Day One
Our engine is trained on a decade of cross-retailer shopping behavior. This allows you to skip the "cold start" period and receive highly accurate, predictive insights the moment you activate.
Always-On Intelligence at the Speed of the Market
In the fast-paced world of commerce, waiting weeks for insights means wasting spend. MikMak Aura operates in real-time, providing the continuous oversight needed to win.
Instant Adaptability
Respond immediately to market volatility, competitive shifts, and retailer inventory changes with an engine that continuously recalibrates as new data flows in.
Predictive, Not Reactive
Move beyond backward-looking analysis with dynamic, near-term forecasting and 'what-if' scenario planning that lets you shift budgets proactively.
Secure, Real-Time Flywheel
By integrating MikMak Commerce and Insights, your model is constantly tuned by live shopping signals and protected by enterprise-grade data security.
One Platform for Planning, Optimization, and Execution
Measurement without action is wasted effort. MikMak Aura is engineered to turn signals into sales by bridging the gap between insight and execution, ensuring your media budget is always being optimized.
Automated, Actionable Recommendations
We don’t just generate reports; we provide automated "Optimization Outputs" that tell you exactly where to move your dollars to maximize ROI and incremental sales.
Single, Secure Source of Truth
By unifying national brand media, retail media spend, and retailer sales data, MikMak Aura provides the definitive performance view needed for cross-channel optimization.
Simple Setup and Connections
Forget manual data exports. Our pre-built, secure connectors ensure your media and sales data flow continuously and automatically into the platform, delivering a high-integrity model with zero delay.
"This gives us a level of visibility we’ve never had before. Media companies often highlight how well campaigns are performing, but it’s not always reflected in sales. Having access to this kind of data is incredibly valuable."
Rob Cordes, Head Marketing Dude