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multichannel marketing

5 Steps for Creating an Effective Omnichannel Selling Strategy

Omnichannel marketing means “all channels.” This approach is driven by the vast power of consumer choice, allowing buyers to select how they wish to browse for products, check out, and receive their...

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multichannel marketing

3 Tips for Candy Brands Preparing for Halloween

October is almost here, and that means candy brands are gearing up for the annual Super Bowl of the category: Halloween. While last year’s trick-or-treating was paused in many communities due to...

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ecommerce

7 Tips on Conducting Keyword Research for Your Brand’s PPC Campaigns

Keywords are the foundation of your brand’s pay-per-click (PPC) advertising campaigns. However, the challenge is identifying which keywords will help you reach your intended audience and increase...

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ecommerce

How Allergy Brands Can Compete in eCommerce This Allergy Season

Allergy season is currently in full swing. Depending on the region, seasonal allergies can start as early as February and last well into fall. As the sixth leading cause of chronic illness in the...

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ecommerce

Unlocking the Omnichannel Consumer Journey for eCommerce Profitability

The acceleration of eGrocery popularized purchasing online and picking up in store, also known as “click and collect.” BCG’s July 2020 report shares that the average basket size for click and...

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