Your source for the best eCommerce insights for multichannel brands, presented by MikMak

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ecommerce

Preparing for Retailer Driven Shopping Occasions in 2022

With Amazon Prime Day set for July 12th and 13th this year, some of the most highly anticipated online sales and shopping occasions are coming up. During last year’s retailer driven shopping...

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omnichannel marketing

Livestream Shopping: What is it and Why it's the Future of eCommerce

You’ve been hearing about it everywhere: Livestream shopping is the next big thing in online shopping. After all, what better way for a shopper to learn about a product than to see its value in...

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ecommerce

Omnichannel Commerce Trends: 4A’s Decisions feat. MikMak

Omnichannel is no longer just a buzzword in eCommerce. It’s the standard. But how are some of the leading brands thinking about this in their everyday strategy?

During the 4A Decisions Webinar,...

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multichannel marketing

5 Steps for Creating an Effective Omnichannel Selling Strategy

Omnichannel marketing means “all channels.” This approach is driven by the vast power of consumer choice, allowing buyers to select how they wish to browse for products, check out, and receive their...

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multichannel marketing

3 Tips for Candy Brands Preparing for Halloween

October is almost here, and that means candy brands are gearing up for the annual Super Bowl of the category: Halloween. While last year’s trick-or-treating was paused in many communities due to...

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