Expanding into a new market is exciting. It's also where many brands unintentionally create more complexity. A regional team builds a workflow that works well locally. Another market adopts a...
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
Tag : omnichannel marketing
omnichannel marketing
If you are a global brand leader, you have likely sat in a meeting where someone pulled up a roadmap slide labeled “Omnichannel 202x,” or presented a marketing deck promising a “seamless omnichannel...
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omnichannel commerce strategy
Shoppers no longer follow straight paths to purchase. They might discover a product on social media, find it through paid search, validate it on a brand’s or retailer’s website, but buy wherever it...
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marketing measurement
In today’s fast-moving commerce landscape, marketers face a dual challenge: budgets must remain flexible to respond to shifting conditions, yet insights into what truly drives sales are often...
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AI
Commerce leaders don’t need convincing that AI matters. They’re already seeing its impact in how consumers discover products, how platforms prioritize content, and how quickly teams are expected to...
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