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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

MikMak

Tag : omnichannel marketing

AI in Commerce 2026: Where Brands Are Applying AI for Real Impact omnichannel marketing

AI in Commerce 2026: Where Brands Are Applying AI for Real Impact

Commerce leaders don’t need convincing that AI matters. They’re already seeing its impact in how consumers discover products, how platforms prioritize content, and how quickly teams are expected to...
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Building a Future-Proof Martech Stack: The Essential Role of a Centralized Commerce Layer omnichannel marketing

Building a Future-Proof Martech Stack: The Essential Role of a Centralized Commerce Layer

If you're leading digital commerce, omnichannel marketing, or retail media for a global CPG brand, you're navigating a perfect storm of complexity. Your consumers expect seamless shopping...
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Winning with Generation Alpha: Turning Toy and Game Insights Into Action omnichannel marketing

Winning with Generation Alpha: Turning Toy and Game Insights Into Action

Gen Alpha marketing is already reshaping how brands connect with families. Born from 2013 onward, this generation is influencing what their parents buy, how they discover products, and which brands...
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How to Implement an Omnichannel Marketing Strategy That Drives Commerce Growth omnichannel marketing

How to Implement an Omnichannel Marketing Strategy That Drives Commerce Growth

Today’s shoppers do not follow a linear path to purchase. They might discover a product on social media, research reviews on a brand website, compare prices through search, and ultimately buy from...
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The Omnichannel Illusion vs Unified Reality multichannel marketing

The Omnichannel Illusion vs Unified Reality

You’re on every channel. Your brand website is sleek. Your social feeds are shoppable. Your products are on all the major retailer pages. You’re running display ads, video ads, and CTV campaigns. ...
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