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Marketers have never had more ways to measure performance. They also may have never had a harder time answering the question that matters most: What actually drove growth? Over the past year on the
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Commerce Insights by MikMak
Trends, insights, and ideas shaping what’s next in commerce.
omnichannel marketing
Expanding into a new market is exciting. It's also where many brands unintentionally create more complexity. A regional team builds a workflow that works well locally. Another market adopts a...
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omnichannel commerce strategy
Anyone leading commerce strategy today can already feel the shift happening in real time. Consumers are moving from discovery to purchase faster and far less linearly than traditional marketing and...
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product discovery
For years, commerce media strategies have been built around a simple assumption: search captures demand. When shoppers know what they want, they search for it, click a result, and purchase. Because...
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Shopper Insights
Anyone leading commerce strategy at a consumer-facing brand already knows that the industry is in a state of flux. They can see the volatility in their quarterly reports and the shifting dynamics of...
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