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Brand x eComm Insights by MikMak

Get the best eCommerce insights, tips, and hacks for multichannel brands.

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Recent Posts by Raquel Guzman

Editorial & Events Coordinator at MikMak
AI in Commerce 2026: Where Brands Are Applying AI for Real Impact AI

AI in Commerce 2026: Where Brands Are Applying AI for Real Impact

Commerce leaders don’t need convincing that AI matters. They’re already seeing its impact in how consumers discover products, how platforms prioritize content, and how quickly teams are expected to...
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Pinterest: The Shoppable Media Platform Brands Can't Ignore product discovery

Pinterest: The Shoppable Media Platform Brands Can't Ignore

Pinterest isn’t just where ideas start, it’s where shoppers make decisions. Consumers now use Pinterest as a visual search engine, arriving with plans, projects, and purchase intent already in...
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Winning with Generation Alpha: Turning Toy and Game Insights Into Action omnichannel marketing

Winning with Generation Alpha: Turning Toy and Game Insights Into Action

Gen Alpha marketing is already reshaping how brands connect with families. Born from 2013 onward, this generation is influencing what their parents buy, how they discover products, and which brands...
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5 Key Takeaways from MikMak’s Commerce Growth Summit digital eCommerce strategy

5 Key Takeaways from MikMak’s Commerce Growth Summit

At this year’s MikMak Commerce Growth Summit, we welcomed hundreds of brand and digital leaders from around the world to explore how to thrive in a market defined by uncertainty. From geopolitical...
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How Garrison Brothers Utilize eCommerce Data to Drive Retail Success digital eCommerce strategy

How Garrison Brothers Utilize eCommerce Data to Drive Retail Success

As brands navigate an increasingly complex digital commerce landscape, real-time data, AI-driven insights, and evolving consumer behaviors are shaping the future. In MikMak’s recent Customer Connect...
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