Anyone leading commerce strategy at a consumer-facing brand already knows that the industry is in a state of flux. They can see the volatility in their quarterly reports and the shifting dynamics of...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
Shopper Insights
Commerce leaders don’t need convincing that major retail moments matter. They already see the surge in media investment, creative activation, and retailer coordination around events like the Super...
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AI
Commerce leaders don’t need convincing that AI matters. They’re already seeing its impact in how consumers discover products, how platforms prioritize content, and how quickly teams are expected to...
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product discovery
Pinterest isn’t just where ideas start, it’s where shoppers make decisions. Consumers now use Pinterest as a visual search engine, arriving with plans, projects, and purchase intent already in...
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omnichannel marketing
Gen Alpha marketing is already reshaping how brands connect with families. Born from 2013 onward, this generation is influencing what their parents buy, how they discover products, and which brands...
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