For years, commerce media strategies have been built around a simple assumption: search captures demand. When shoppers know what they want, they search for it, click a result, and purchase. Because...
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Brand x eComm Insights by MikMak
Get the best eCommerce insights, tips, and hacks for multichannel brands.
Shopper Insights
Anyone leading commerce strategy at a consumer-facing brand already knows that the industry is in a state of flux. They can see the volatility in their quarterly reports and the shifting dynamics of...
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Shopper Insights
Commerce leaders don’t need convincing that major retail moments matter. They already see the surge in media investment, creative activation, and retailer coordination around events like the Super...
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AI
Commerce leaders don’t need convincing that AI matters. They’re already seeing its impact in how consumers discover products, how platforms prioritize content, and how quickly teams are expected to...
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product discovery
Pinterest isn’t just where ideas start, it’s where shoppers make decisions. Consumers now use Pinterest as a visual search engine, arriving with plans, projects, and purchase intent already in...
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